Saheli Chatterjee's Linkedin Analytics

A woman scrolls reels of women she will never meet, in bodies that do not move like hers, under filters that blur the line between bone and airbrushed symmetry. She scrolls through an endless feed of bodies, each one more impossible than the last. Social media does not demand that women be thin, but it suggests—politely, insistently—that they be smooth, symmetrical, ageless. It does not tell them outright to shrink, but it leaves them wondering if they should take up less space. It offers a thousand different versions of beauty, yet somehow, none of them look like her. She sees it in the before-and-afters, the disciplined plates of avocado salmon salads and green juice, the bodies that seem to exist outside the pull of time. She sees it in the comments: You look amazing. What’s your secret? She catches herself tilting her phone at odd angles, sucking in her stomach in the glare of the front-facing camera, performing her own disappearance in real-time. This is not new. The world has always told women what they should be, but now, the chorus is louder, the screen never sleeps, and the mirror—well, the mirror has gone digital. And yet, she stays. Refreshes. Double taps. Because maybe, just maybe, if she looks long enough, she will find a filter to make a version of herself worth keeping.

Don’t hop on trends. Monetise them. Last week, I did something a little weird. Instead of sending a traditional proposal deck to a new marketing client… …I animated the opening pages using a version of my character. Yes, a more fun version- still me. > I didn’t hire a designer. > I didn’t spend hours editing. When the client saw it? “You really get marketing.” They were surprised. Curious. Instantly engaged. Because most freelancers are still busy “Ghiblifying” their profile pictures with no agenda. Cute, sure. But... is it strategic? ✨ I didn’t just follow the trend. I used it — to show my clients I understand one core thing: Resources = Revenue. Give me a tool, and I’ll turn it into a client experience. 🧠 Why go the extra mile? Because clients don’t just pay for services. They pay for: ~ How you think ~ How you present ~ How you package “boring” deliverables into something they can’t ignore It’s not about gimmicks. It’s about making your proposal feel like a preview of what it’s like to work with you. 💡 Tools I used (all free): ChatGPT – for scripting and refining the story Canva – to design and build the deck Loom – for the seamless walkthrough Would you ever try this in your next proposal?

2.7 million views. In 28 days. On one platform. No ads. Just words. I think I might be good at marketing? Though I’m not sure “marketing” is the right word anymore. It feels too glossy, too eager, too sharpened with urgency. What I do is quieter than that. I observe. I listen. I write. And somehow, that turns into reach. Turns into clients. Turns into moments when people I’ve never met say, “It’s like you were writing just to me.” That’s the thing no one tells you about “going viral”: It’s not about virality. It’s about intimacy at scale. Because the best kind of marketing doesn’t feel like marketing at all. It feels like recognition. There’s a line between strategy and soul. And I like to think I walk it well. Not by hacking the algorithm. Not by copying formats that worked for someone else. But by building stories that breathe. So, yes. 2.7M views. But more importantly: → Booked-out calendars. → Warm DMs. → People showing up ready to buy, not just browse. If you’re ready for marketing that moves—quietly, powerfully, like a current pulling people in— Talk to me. I swear, your marketing will never be the same again.

I’ve been watching random accounts drag out an old portfolio I didn’t even remember existed. Funny how they stop digging the moment they skipped my real present work,—because that wouldn’t fit their “fake” narrative. Anyway, if you missed it in my earlier classes—we revamped 3 of our portfolios in early 2025. This is one of them. ~ Personal Brands looking for Marketing? Check this out. ~ Freelancers who want this template? Comment ‘Template.’ ~ And Experts who can help me gamify this? Mail me. If you’re here to watch from the sidelines and gossip, keep scrolling. If you’re here to do real business, let’s talk.

The IPL season opener isn't just cricket at its finest—it's also marketing's biggest stage in India! Star Sports' Brand Spotlight initiative impressed me during the opening match with the broadcaster giving select brands exclusive airtime during the crucial first 5 overs when viewership is at its peak. And who can forget Dream11's latest campaign featuring Aamir Khan and Ranbir Kapoor (Not Singh :p) adding yet another banger to their armoury? Even the Asian Paints ad cut a strong message across for its tractor emulsion with a humorous take - Tukka nahi Tractor hai. From a brand's POV, exclusivity during an ad break during a marketing carnival like IPL is truly disruptive. Which brand campaign caught your attention? Has this changed how you view prime-time sports advertising?

What people think marketing is: ~ A few trending reels. ~ A good-looking feed. ~ Maybe some hashtags. What it actually is: A multi-disciplinary skill stack that takes YEARS to master. Here’s just a glimpse: ~ Psychology – understanding why people buy ~ Copywriting – saying the right thing, the right way ~ Storytelling – building emotional connection that drives action ~ Branding – shaping perception with consistency and clarity ~ Sales Strategy – guiding people from interest to decision ~ Funnel Design – structuring steps that convert browsers into buyers ~ Analytics – interpreting data to optimize performance ~ Design Thinking – creating content that’s not just pretty, but purposeful ~ Positioning – making your brand stand out in a crowded market ~ Content Strategy – knowing what to post, when, and why ~ Market Research – understanding your customer better than they know themselves ~ Offer Creation – crafting irresistible value ~ Community Building – turning audiences into loyal fans ~ Platform Algorithms – knowing how IG, LinkedIn, YouTube actually work ~ Crisis Management – protecting brand reputation under pressure ~ Email Marketing – building trust and nurturing leads long-term ~ Retention Strategy – keeping customers coming back ~ Collaboration & Influencer Strategy – extending reach through trusted voices ~ Trend Analysis – jumping on what’s hot without losing brand identity ~ Time Management & Systems – juggling 10 things at once and still delivering excellence Marketing isn't “just content.” It’s a full-blown ecosystem. The best marketers? Strategic. Creative. Data-obsessed. Respect the craft. If you're in the game— 👉 Which one took you the longest to master? Drop it in the comments. Let’s show ‘em what this work really takes. 💥

I follow Sharan on YouTube, where he posts really good content on finance, and that’s when I got an update for this new video that he had posted. The title read “How They Built A 50,000 Cr Tech Company In An Indian Village | FREE MBA Masterclass,” and that immediately caught my eye. The interaction was between one of Zoho’s founding members and Sharan, and let me tell you, it was motivating. I learned more than just business strategies. I got inspired. Marketing doesn’t just rely on paid ads and traditional strategies, which is why I’ve always sought creative approaches that bring growth to the business and branding. Being a SaaS company isn’t enough for Zoho. They have mastered brand building, customer growth, marketing innovation, and long-term goals. And there is so much to learn from it. So here is my takeaway. Zoho has made leaps and bounds in the industry, with a billion-dollar valuation to its name, all while avoiding traditional marketing strategies. The term ‘Zoho’ makes people blindly trust the brand, and that differentiation is achieved purely through storytelling. Because of this, they have been able to increase sales a hundredfold. Zoho Workplace is a prime example of how Zoho builds independent, self-sustaining ecosystems. While many SaaS companies rely on third-party integrations, Zoho Workplace offers businesses a seamless, all-in-one suite for communication and collaboration—built entirely in-house. This approach not only gives them full control over their tech but also fosters long-term brand loyalty by creating a product that grows with its users. Rather than focusing on virality, Zoho focused on understanding, serving, and retaining its ideal audience. This is something I tell my clients all the time: Growth is not just about the scope of reach—there are relationships, value, and real problems to solve. The Zoho mindset is a blueprint for sustainable success regardless of whether you are a SaaS brand, coach, or creator. There will always be the greatest marketing moat in building organic growth through community and audience trust. Hearing your thoughts would be interesting—what do you consider to be the primary lesson learned from Zoho’s path? 👇 #MarketingStrategy #BrandBuilding #OrganicGrowth #Zoho #BusinessGrowth #SocialMediaMarketing #ContentMarketing

Universal Theory of Social Media Marketing : The more you try to make something viral, the less likely it is to take off. Meanwhile, that random reel you posted at 2 AM blows up.

Absolutely disgusted by the social media memes, dank comments and gossip jokes in a case as serious as this one.

My Annual Introduction Post. ❤️ In 2018 I was not even making money ….but by 2024 I had cracked the Online Income Game. Thanks to the Internet > 📍Chase Dimond became a Client [Top Global Email Marketeer] 📍Sharan Hegde became a Client [Highest Paying Project Till Date] 📍I regularly Get Inbound High Quality Leads Drop a Hi and introduce yourself ❤️ if you’ve been around a while.

Hosted a Very Intimate Brunch for FoundersXFreelancers Last week. Kept the list really filtered, among 300 applications - to ensure good conversations and value exchange. 25 were selected, and about 22 showed up. Someone in a hat. Another in a suit. Some girls cheerful and lovely. Some socially awkward, ofcourse. All ready to learn. Will you join the next one?

In the last 24 hours: — People who have never even worked with me, tearing apart my skills like they’ve built anything themselves. — People who once begged to "let's collab!!" now claiming they “never believed in me anyway.” — My DMs flooded with disturbing messages from faceless, nameless accounts — Some boys even reducing my existence to "a female body" — Eight years of work, dismissed as if it meant nothing. — My literal home address posted online. I hope the people chasing clout off of this are enjoying themselves. I hope the fleeting validation feels worth it. I have seen many people like this for years. Meanwhile, I have actual work to do. Real people I’ve helped. Real results I’ve built. So good luck trying to build something valuable while standing on someone else’s shoulders. Good luck tearing down what you could never create. I won’t lie—this is exhausting. It’s mentally distressing to wake up to strangers trying to rip apart what took years to build. But I have deadlines to meet. Clients to serve. A business to run. And, thankfully, none of that includes being jealous over other people’s success.

When you undervalue yourself, the world suffers. Because now every client thinks “This service should be cheaper.” And every freelancer thinks “I should lower my price to get work.” This is why you hear: “You’re charging too much.” It’s not because your work isn’t good. It’s because they’ve seen 10 people doing it for half your rate. Undervaluing yourself is not an act of humility. It’s an act of misinformation. You’re resetting the market. You’re making clients expect premium work for budget prices. And when that happens, nobody wins. • Freelancers burn out. • Clients get average results. • The market becomes a race to the bottom. So the next time you feel guilty for quoting your worth— remember, you’re not just doing it for yourself. You’re doing it for every freelancer who dares to dream bigger. Charge like your work changes lives. Because it does.

A few days ago, I got hit with a wave of internet hate. The timing couldn't be worse, since I am dealing with a personal major life change. But here’s the thing about noise—it only distracts those who aren’t focused. While the trolls were busy commenting, my real people showed up. Friends who know my work, who have seen my journey, called to check in. Not with pity, but with support and belief. And as we spoke, naturally, we talked about work—about what I am planning, and where I’m headed. And guess what? Turns out, some of them had referrals for me—opportunities I may not have heard about otherwise. Within two days, I closed two new deals from those conversations. A third collaboration is already in discussion. But I won’t lie—this has been heavy. It’s hard to block out the negativity completely. It lingers in random moments, making it harder to focus, to create, to show up with the same energy. Some words still sting. Some comments still make me pause. And yet, I know the only way forward is through. So, I’m choosing to keep going. This "mediocre" girl hasn't learnt to give up. To keep building, keep proving, keep showing up even when it feels hard. Let them talk. While they talk, I execute. While they comment, I close deals. While they doubt, I deliver. P.S. Quick Q. What's your favourite International Payment Gateaway?

3 Unique ways I have been using ChatGPT instead of ‘Studio Ghibli’ filters. I know agencies that charge lakhs for such creatives - which means now creativity is more accessible than ever! What will you do with it?

AI is taking over. Everyone sounds the same. So how the hell do you stand out? Simple: Read essayists. Not the latest "viral growth hacks." Not another repackaged LinkedIn thread. Real, sharp, unforgettable writing. ~ Joan Didion – Precision. Observation. Directness. Her writing is razor-sharp, proof that clarity cuts through the noise. ~ James Baldwin – Depth meets clarity. He turns personal experience into universal truth. That’s how you build a brand with real meaning. ~ Ann Patchett – Vulnerability. Storytelling. Connection. Read This Is the Story of a Happy Marriage and you’ll see how honesty builds trust. ~ Caitlin Flanagan – Wit + insight = staying power. A strong point of view isn’t optional—it’s what makes you impossible to ignore. Want to write in a way that makes people stop scrolling? Read Nora Ephron. John McPhee. The greats. Your personal brand isn’t just what you say—it’s HOW you say it. And writing is an art.

If you see my obsession with 6 and 7 figure incomes, you must think I like expensive things. Fast cars, five-star vacations, designer everything. Truth? I just want time to read. And enough money to buy all the books that catch my eye without checking the price tag. That’s it. The real flex isn’t the lifestyle. It’s the freedom. To slow down. To think deeply. To create from a place of peace—not pressure. Marketing just happens to be my craft. The tool I use to create that freedom—for myself and for others. But behind every funnel I build or strategy I scale, there’s one quiet goal: To buy back time. And to fill it with the pages that make me feel most alive. What’s your quiet reason for working this hard? Tell me—I won’t judge.

How I Created My Own Comic Strip with ChatGPT (in minutes!) 🧠💥 I’ve always loved funny comic strips—especially those in my daily newspaper. So I decided to make my own using ChatGPT. Here’s how I did it: > Step 1: I uploaded 4 images These were random selfies or shots from my phone. I wanted to turn into something funny or thoughtful. > Step 2: I asked ChatGPT to create a signature style I described what I liked—something witty, clean, and nostalgic like 90s newspaper comics, but with a freelancing & self-care twist. > Step 3: It gave me a whole comic idea + captions ChatGPT added dialogue, narration, and even suggested layout tweaks. It turned my jumbled ideas into a story arc—complete with punchlines and subtle emotion. Bonus: I asked it to title the comic & give me a recurring character Now I have a mini comic series in the works. Who knew? If you're a visual creator or just someone with stories to tell—you don’t need to be an artist to make a comic anymore. You just need a tool that gets your vibe. Use this tutorial to make your own, Boss.

There was a time when we looked at sales. Revenue. Profit. Now we also look at impressions. Likes. Shares. A parade of numbers, each more hollow than the last. It happens slowly. You start with a business. A strategy. A goal. Then the platforms pull you in—offering metrics that feel like progress but mean nothing at all. A post goes viral. And? Your engagement spikes. So what? You gain 10,000 followers overnight. But do they buy? Do they trust you? Will they remember your name in a month? Because here’s what they don’t tell you: Attention isn’t the same as authority. Reach isn’t the same as revenue. What Actually Matters in Marketing? 📌 Who is engaging? (Not just how many.) 100 ideal clients watching in silence are worth more than 10,000 random likes from people who will never buy. 📌 Are you remembered? Most people create to be seen. The smart ones create to be ABSOFUCKINGLUTELY unforgettable. 📌 Does your content convert? You can’t deposit views in a bank account. Measure what moves the needle—conversations, inquiries, sales. The Hard Truth: If your strategy is built on chasing metrics, you will always be chasing. The best marketers don’t play the game of more. They play the game of better. 💬 Tell me—what’s the ONE metric that actually matters to you? 🚀

Do I Want a Man to Spend on Me? No. But… Do I want him to learn with me, grow with me, support my ambitions, and stand by me? Absolutely. Do I need someone to buy me gifts to prove his love? No. But do I want someone who sees my dreams as just as important as his own? Without a doubt. I don’t need a man who impresses me with his wallet. I need a man who impresses me with his mind, his patience, his emotional intelligence, his vision. A man who doesn’t just say, “I support you,” but actually shows up when it matters. I don’t need extravagant vacations, but I do need deep, late-night conversations about our ambitions, our fears, and the life we’re building together. I don’t need fancy dinners, but I do need a partner who understands that my success doesn’t threaten him—it strengthens us both. Because love isn’t about transactions. It’s not about keeping score. It’s not about who pays for what. It’s about whether we inspire each other, whether we challenge each other, whether we grow together. So no, I don’t need a man to spend on me. I need a man to invest in me—the way I will invest in him. Not with money, but with time, respect, and belief in what we can build together. Because genuine companionship isn’t about what he can give me. It’s about what we create—side by side. And that? That’s priceless. 💙