Jake Summerhayes

Kurogo

Head Of Client Services

We work with CEOs and Founders to build powerful personal brands. 

Why? Because reputation matters. 

- 82% of customers trust a company when their senior management members are active on social media

- Brand messages are shared 24x more on personal accounts compared to company accounts

- Customers are willing to pay 13.5x more for elite industry experts

As your personal brand manager, I oversee the planning and delivery of your personal brand strategy. From initial ideation through to full development in-line with your goals.

If this sounds like something you want to jump on board with, or even just have some general questions and curiosities about personal branding shoot me a DM. I'm always about for a chat 😊.

Personal Brand Manager

ReputationDefender

We believe that everyone has the right to be empowered online—whether that means controlling the spread of your personal information or the way you are portrayed to others. Our aim is to make sure people find quality, truthful information about our clients at the top of their search results.

I oversee the development of the online reputation management campaigns for my client base and as such I am the primary point of contact between themselves and the business. Day-to-day this includes regular reporting, search results monitoring as well as analysis of potential reputational threats and opportunities.

In this digital age the importance of a positive online presence is a necessity across industries and professions as such our client base is incredibly diverse. We work with private individuals, SME's, directors, multinational corporations and everything in between.

Account Manager

Uber

Bicycle Courier

L'Arche Internationale

L'arche supports those with learning disabilities, and their loved ones, to live in ways that allow them to be as independent as possible, while providing high-quality, person-centred, individually tailored care and support.

My primary aim as a Care Support Worker was to create a home for our service user and in doing so enable them to maximise their independence. Specific day to day task included:
• Supporting individuals in their leisure, social, practical, physical and spiritual needs
• Providing personal care with dignity and respect including supporting people with complex health and physical needs both in daily life and end of life care
• Helping people with physical needs including some aspects of moving and handling

Care Support Worker

Working with founders and business Leaders to craft powerful and authentic personal brands. 

Why? Because reputation matters. 

- 82% of customers trust a company when their senior management members are active on social media

- Brand messages are shared 24x more on personal accounts compared to company accounts

- Customers are willing to pay 13.5x more for elite industry experts

Yet only 1% of LinkedIn's 700 million users share weekly content. 

Our mission at Kurogo is to solve that.

Kurogo is derived from the Japanese ‘Kuroko’ referring to the black clad stagehands in traditional Japanese theatre.

The convention of wearing black implying the invisibility of the wearer on stage. 

We are your Kurogo. 

Directing, driving and delivering your personal brand from the background. 

Giving you the spotlight to excel in what you do best.

You can delete your em dashes, but I’ll still know…

Head of Client Services @ Kurogo | We create thought leaders through Personal Branding

If you’ve spent years with access to the premium features of a marketing tool while using the free version would you tell anyone?

Asking for a mate…

Please like and share this post so Sam doesn't kick my arse today when he asks for my content metrics. 

#itookthebankholidaytoofar

For an industry that’s supposed to be about celebrating new ideas, we seem to be hell bent on tearing down someone else's creative whenever we get a chance. 

I say this now because the ‘I told you so crowd’ are out in full force now Jaguar have double backed on their rebrand.

Apparently the agency responsible were the only ones that didn’t know this was a shit idea.

Because everyone and their dog on LinkedIn seemed to know better.

If only they’d listened to everyone else.

Fact is we all seem to love taking one piece of media or creative and running with it to create a narrative that we’re somehow more enlightened than the team of professionals who created it.

Fact is Jaguar sales have been declining for half a decade and they needed to roll the dice on something new, that hasn’t worked before and doesn’t make sense.

For every one of these campaigns, there’s another that also didn’t make sense but massively succeeds, ultimatey getting lumped into a 'top ten list' on The Drum.

For every Jaguar there’s a Stanley
For every Gillette there’s an Old Spice
For every Hermes there's a Crocs 

Plenty of well informed ideas flop
Plenty of ill-informed ideas smash it

And there’s no way of telling which is which till you throw it out there, at the mercy of the market.

There’s a fine line between constructive commentary and putting others down in an attempt to look superior.

Everyone's a critic, sure. 

Though sometimes I wonder if this industry has too many.

I can’t be arsed explaining how to grow on LinkedIn today.

So here are 4 of the best resources from LinkedIn themselves:

LinkedIn Creator Mini-site (https://lnkd.in/e2A6HANQ) 
LinkedIn best practices and tips

LinkedIn Pressroom (https://lnkd.in/ega7nd64) 
Platform updates & reports

LinkedIn Marketing Labs (https://lnkd.in/e7VHAyWP) 
Short courses and workshops to grow on LinkedIn

LinkedIn Learning (https://lnkd.in/eujkKe25)
General skills and training courses

Like and save this post to help me figure out if LinkedIn penalises links to its own sites.

I literally cannot make it any simpler.

Your content has to do one of 7 seven things to be successful.

If it doesn't, you're wasting your time.

'Just post’ is not great advice, cause you’ll end-up posting a load of crap.

Here’s how to ideate a quality content plan in less than 30 minutes.

(If you can’t be arsed reading now, save this and come back later)

1 - Write down your target audience’s demographics and list their top…
         - 30 pain points
         - 5 main goals/desires 
         - 5 main fears about your services

2 - Set up your preferred content calendar

        - We use Notion but anything will do, as long as it isn’t a scrap of paper

3 - Plan out a reasonable volume of content and mark….
        - 50% as ‘Awareness’
        - 40% as ‘Consideration’
        - 20% as ‘Conversion’ 

4a - Plan out your ‘Awareness’ posts, these will focus on:
        - Empathising with audience pain points
        - Commenting on industry talking points
        - Telling your backstory (the bits that are relevant to your audience)
        - Giving ‘Behind-the-scenes’ insights to your work

4b - Plan out your ‘Consideration’ posts, these will focus on:
        - Addressing their misconceptions and fears about your service
        - Sharing resources/advice that address audience pain points
        - ‘How-to/how-we’ content
        - Service or product walkthroughs

4c - Plan out your ‘Conversion’ posts, these will focus on:
        - Showcasing how you can help potential clients achieve their goals
        - Client success stories, case studies and testimonials
        - Launch and promotional announcements
        - CTAs directing people to your website, call bookings, DMs etc.

5 - Like and save this post for future reference

You’re now set to go away and write content, that gets you in front of your ICP. Hopefully getting them closes to engaging and ultimately buying from you.

Will it be as good as us? 

No.

Is it better than spending another 6-months doing fuck all.

Absolutely. 

p.s. If you want to go into more depth, download our Free 2025 Thought Leaders Guide to Personal Branding linked in the comments below 👇

Don’t EVER change my copy without my consent.

For all of you people who post AI comments, you need to add  "and don't make me sound like an absolute psychopath" to the end of all your prompts.

I really do miss the days when I didn't know what MRR meant...

Taplio

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