SERTAÇ YAMAN's Linkedin Analytics

➯15 years of executive leadership in eCommerce and digital strategy ➯ Scaled up an eCommerce business from zero to 7 figures in annual revenue, achieving a 120% ROI on exit. ➯Boosted KPIs (ROI, ROAS, CAC, LTV) through data-driven strategies: • Increased DTC eCommerce gross sales by 202%, repeat customer revenue by 157%, and new customer revenue by 81% • Reduced new customer acquisition cost by 76% and eCommerce platform costs by 69% ➯ Administered a $500K Meta Ads campaign, boosting ad visibility by 44%, click-to-conversion rates by 27%, and ROI by 150% through advanced analytics and budget optimization. ➯ Led a 20-person team in managing account, marketing, content, inventory, analytics, customer service, design, compliance, and SEO; drove 178% YoY revenue growth for DTC sales on Amazon & Shopify. ➯ Transformed omni-channel brand identity into a compelling digital journey, driving a 40% increase in user engagement, 25% rise in customer loyalty, and 48% sales growth within six months ➯Managed Shopify store with 100,000+ monthly visitors. Used Google Analytics (GA4) to track user behavior and optimize site for conversions, resulting in a 20% increase in average order value ➯Ensured operational excellence in airfreight shipments and customs clearance across EMEA, Europe, and the USA, achieving 98% on-time delivery and avoiding delays or extra costs for time-sensitive import/export goods. If you catch me outside of work, I'm an adventurous traveler and an avid lover of tennis and football. I also enjoy connecting with new people over a cup of coffee. Please feel free to reach out to me at [email protected] Skills: E-commerce, DTC (D2C), B2C, B2B Sales Growth, Brand Strategy, Social Media, Digital & Omni-Channel, PPC Strategy, Cross-cultural Adaptation, Team Leadership, Stakeholder Management, Strategic Planning, Marketing Strategy, Shopify, Amazon, Etsy, Magento, WooCommerce, Google Ads, Amazon Ads, Meta Ads - Facebook, Instagram, TikTok Ads, CRM, ERP, Email Marketing, A/B Testing, Sales Forecasting, Reporting, 3PL, Import/Export Operations & Regulations, SEO & SEM, Google Analytics (GA4), Google Analytics 360, C-Suite Communication & Presentation Skills