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Sertac Yaman

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• eCommerce Director with a Double Degree in Business Administration and Management • 16 years of experience, including C-level experience (COO, CEO), 15 years specializing in eCommerce • Founded, sold a 6-figure eCommerce business • Managed P&L of 90K SKU Portfolio, Proficient in A/B testing, Google Optimize - 8 years, Optimizely - 5 years • Proficient in FB, Instagram, Amazon, Google ads. • Demonstrated expertise in optimizing key performance indicators (KPIs) including AOV, CPM, CPC, CPA, CAC, CTR, and CVR. • Successfully led and managed 300+ professionals, including remote and in-house software development teams. • Pioneered DTC brands, excelling in Amazon and Shopify for 9 years in US, UK, and Canada markets • Proficient in CRM, PIM, inventory, order, ERP, warehouse systems, and 3PL logistics • Deep understanding of wholesale, retail, and startup dynamic ✅ shopify plus, amazon, wholesale, retail, B2B, B2C, DTC, P&L management (90K SKU), data analysis ✅ A/B testing ( Optimizely, Google Optimize ), PPC (Amazon, Facebook, Instagram Social Media Marketing, Digital Marketing), SEO, SEM, KPI, CPM, CPC, CPA , CAC, CTR, CVR , CRM , ERP , warehouse , 3PL logistics, inventory, order management, analytics. Microsoft Power Bi ✅ Fintech, Payment Systems,VPOS, Banking

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