Devansh Parashar (Dev)'s Linkedin Analytics

This spreadsheet tool gets 17K+ monthly visits. Without a single blog post. Spreadsheets haven’t changed much since Excel launched in 1985. Rows is changing that - and they’re doing it with SEO so smart, it doesn’t feel like SEO at all. Their secret weapon? 📈 90+ free, ultra-optimized business calculators 🎯 Laser-focused keyword targeting 🧠 Product-led content that actually helps users Let’s break down how Rows built traffic, backlinks, and rankings - using tools, not articles 👇 #seocasestudy #seohacks

90% of your content is invisible. The other 10%? Google is rewriting it anyway. Google no longer needs your blog post. It can synthesize, summarize, and replace you instantly. If your content is: ❌ Based on keyword spreadsheets ❌ Written for bots, not humans ❌ Measured by rankings, not usefulness You're not just invisible. You're obsolete. Here’s how to stay relevant in a zero-click, AI-dominated future: 1. Identify "solved query" zones → and stop writing about them. - If Google can answer it with a snippet, don’t waste time writing it. - Instead: Cover topics with nuance, controversy, or original POVs. 2. Interview your subject-matter experts weekly. - Stop outsourcing your voice to AI - and freelancers who don’t understand your product. - Create a standing 30-min content call with internal experts. - Turn those insights into posts, videos, carousels, and articles. 3. Publish for the journey, not just the conversion. - Don’t wait until someone’s ready to buy. - Start showing up when they’re - lost, exploring, or just curious. 4. Syndicate like a strategist. - One blog post = 10 content assets. - Rework it natively for: • Reddit → Honest breakdowns • TikTok → Short tutorials • LinkedIn → Insights + carousels • YouTube → Walkthroughs • Email → Recap + CTA 5. Content ≠ commodity. - It’s your interface with the world. - If your voice doesn’t build trust, differentiate, or solve, it’s just noise. ---- The rules of content have changed, And clinging to the old ones is a liability. If your strategy still relies on keywords, filler blogs, and last-click thinking… You're not just behind. You're invisible. ✅ Be early ✅ Be useful ✅ Be human ✅ Be everywhere your audience learns Don’t just publish. Earn trust. Solve problems. Shape the journey. Because in the era of zero-click search, the best content isn’t ranked- It’s remembered. #seo

Ranking #1 on Google doesn’t matter if your content doesn’t convert. Too many creators chase traffic like it’s the end goal. They write for algorithms, not for outcomes. If your blog is meant to drive revenue, not just rankings, then every piece of content must serve a business purpose. ❌ Stop writing about random topics with high volume and low competition. ✅ Start publishing content that builds authority in your actual niche. Ask yourself before hitting publish: → Does this attract my ideal customer? → Does it position me as the go-to expert? → Would someone trust me more after reading this? If not, it's SEO fluff- not content marketing. Focus on revenue-aligned content that speaks to real problems and drives action. --- I’m Devansh Parashar (Dev) 👋 - I run a free AI + SEO newsletter - Every week, I share 7 must-know AI SEO headlines - These insights will reshape how you do SEO in 2025 🔗 Click the 'view my newsletter' link below my profile pic.

Everyone’s talking about AI Overviews. But here’s what the data just told us: Google’s AI answers now show up in 30% of searches. And nearly half the time? They point back to Google. - Not to your site. - Not to mine. - Just… a loop. One that starts and ends inside the Google universe. 43% of links = internal. 10 clicks before a user even considers leaving the SERP. Visibility? Still matters. But traffic? Isn’t what it used to be. - We’re not fighting for blue links anymore. - We’re fighting for presence. In a system that increasingly only rewards… itself. So here’s the new SEO game: 🔁 Earn the mention 📍 Be the source 🧠 Show up inside the AI window - not just outside of it Because Google’s not broken. It’s evolving. And if your content strategy doesn’t evolve with it? It’s going to disappear inside the loop. ---- I unpack moves like this in my AI x SEO newsletter each week. No fluff. Just strategy. 📩 Join here → [link in 1st comment]

Everyone said AI would kill search. Turns out, it gave it a protein shake. 🧠 New data shows organic traffic is rising 📈 60% of marketers report YoY SEO growth 👀 AI Overviews? Still sending clicks This week’s newsletter breaks down: - WordPress's new built-in AI - Samsung x Perplexity leaks - Google’s sneaky AI ad play - Gary Illyes warns: AI crawlers could choke your site Tap in before AI eats your traffic. Read the full drop → #aiseo

Google made $200B on Search in 2024. And now? They’re planning for its decline. An internal doc reveals that Google sees ChatGPT and Gemini as inevitable threats to traditional search. Top execs recently laid out 3 options: 1️⃣ Search doesn’t erode 2️⃣ Search loses traffic to Gemini 3️⃣ Search loses traffic to ChatGPT Option 1 is ideal, but they’re preparing for Option 2. Because Option 3? Terrifies them. This isn’t a hot take. It’s a signal. If your business relies on organic search traffic, now’s the time to ask: ➡️ What happens when my content is summarized but not clicked? ➡️ What does SEO even mean when AI answers replace search? ➡️ Am I still building visibility on my own terms — or Google’s? ------ - I break down trends like this - and how to stay ahead of AI’s impact on SEO - in my newsletter. 📩 Subscribe here: https://lnkd.in/dwu_UGMM How are you preparing for the shift? #aiseo #seo #chatgptseo

BREAKING: New data reveals Google search is dying. GPT is replacing it. You read that right. According to the latest SimilarWeb report: - Google traffic: 📉 down 2% YoY - Yahoo: 📉 down 11% - Bing: 📉 down 18% - DuckDuckGo: 📉 down 6% Meanwhile, platforms powered by GPT tech are exploding: - OpenAI: 📈 +35% - Perplexity: 📈 +52% - Grok: 📈 +1,096,167% (yes, you read that right) We’re not searching anymore - we’re prompting. We’re entering the Post-Search Era, where: → Questions go to chatbots. → Answers come instantly. → AI tools outthink search engines. And it’s not just convenience, ↳ it's efficiency ↳ speed, ↳ personalization, and ↳ automation all rolled into one. Traditional search is being disrupted faster than most leaders realize. If you’re still optimizing for SEO like it’s 2015, you might already be invisible. The next wave belongs to those who train, build, and create with AI. --- I’m Devansh Parashar (Dev) 👋 - I run a free AI + SEO newsletter - Every week, I share 7 must-know AI SEO headlines - These insights will reshape how you do SEO in 2025 🔗 Link in the 1st comment 👇

Google just replaced your blog post with an answer box. And Sergey Brin finally told us how. AI is no longer just skimming the web. It’s researching - 1,000 pages deep. Then synthesizing it all into a one-click answer. If you’re not writing content worth citing, you might be writing for no one at all. This week’s BIG story + 6 rapid-fire headlines: 📉 AI drops traffic, Google says “better clicks” 🗣️ Voice AI hits Amazon product pages 🧭 Official tips to rank in AI answers 💬 Chat-style Search goes live 📊 AI Mode metrics coming 💰 Ads now live inside AI summaries 🧠 The AI search game is changing fast. Stay sharp. Read here →

🚨 New Project: How to Rank in AI The internet is drowning in AI noise. But beneath the hype, there are real signals. Signals about what ranks. - What gets seen. - What gets clicks. - What drives results. I created How to Rank in AI to find and share those signals. 📌 Think: → Breakdowns of viral LinkedIn posts → Smart Twitter threads → Tactical SEO/algorithm insights → Tools & tricks that actually work → All curated. No fluff. If you're building in public, creating content, optimizing prompts, or trying to stay visible in the age of AI... Follow [How to Rank in AI] — and save yourself 3 hours of scrolling a day. Let the internet scream. We’ll just post what works. Let’s go 🚀

Google just dropped their official playbook for AI Overviews + AI Mode. And the message is clear: If you're still optimizing for "10 blue links," you're falling behind. Here’s what works in AI Search 👇 1. Treat Every Page Like a Landing Page AI search users ask longer, more specific questions. Your pages must: - Answer layered, follow-up style queries - Surface the main value instantly - Load fast + mobile-first - If your best content is buried below the fold, you won’t get the click. 2. Visuals = Visibility - AI Overviews are multimodal. - That means image + video SEO directly impacts rankings. Add: - High-quality visuals with alt text - Diagrams or infographics that clarify your points - Shortform video to boost on-page engagement 3. Meta Directives Matter Want less exposure in AI answers? Use: - nosnippet - noindex - data-nosnippet Otherwise, assume Google will use your content in summaries, and optimize accordingly. 4. Rewrite Your Metrics - Clicks from AI Overviews are fewer, but higher quality. - Users spend more time, convert better, and bounce less. - So stop obsessing over CTR. Start tracking: - Time-on-site - Lead form fills - Conversion paths 5. AI Mode = Infinite Intent Google says AI search drives more queries per session. That means your content must support: - Follow-up logic - Internal linking that mimics Q&A flows - Rich snippets that summarize answers fast The TL;DR: - SEO isn't dead. - But unscannable, text-only, shallow SEO is. You don’t need to chase the algorithm - Just make your content: • Technical • Visual • Useful • Trackable That’s how you win in AI search. ------------------ 🔍 Key Takeaways • AI Overviews favor long, detailed questions • Multimedia boosts chances of being featured • Google still wants unique, satisfying content • Structure and clarity matter more than ever • Indexing and speed remain non-negotiable basics • Mobile UX is critical across all devices • Conversions now beat click-throughs for value • Meta tags still influence AI visibility ✅ Actionable SEO Strategies for AI Ranking • Add follow-up context to each section • Use diagrams, screenshots, and captioned visuals • Include structured data and semantic HTML • Make each section answer one clear question • Track time-on-site, not just traffic spikes • Optimize content for fewer, better clicks • Use alt text that clearly describes visuals • Link pages to mimic natural Q&A flow ------------------ 📌 Found this helpful? Follow How to Rank in AI for daily AI SEO ranking tips.

Perplexity x PayPal just changed everything. Why open a website when your AI can just buy it for you? Shoppers can now search, discover, and buy. Without ever leaving the chat. - No checkout pages. - No forms. - No passwords. Just: “I want that.” Purchase complete. This isn't a product update. It’s a platform shift. 🛑 Google Shopping = redirects 🛑 ChatGPT = recommendations ✅ Perplexity = full-stack transactions inside the interface Welcome to agentic commerce. Where AI doesn’t just assist - it acts. This is the future: - Your AI agent recommends a product - Pays via PayPal/Venmo - Handles shipping, invoicing, and tracking - And reorders before you even remember You're invisible if your product isn't showing up inside that conversation. What this means for brands: - Being listed won’t be enough - You need to be the first trusted answer - Your funnel isn’t collapsing - it’s vanishing - Competing on product pages? Too late. The decision was made in the chat 3 things to start doing now: → Audit your AI visibility (Are your products discoverable through AI-native interfaces?) → Shift to pre-intent positioning (Influence upstream, not just bottom-of-funnel) → Build structured product data (AI agents rely on clean inputs to recommend you) Most brands are still optimizing for web traffic. Meanwhile, Perplexity just skipped the browser entirely. What happens when the interface becomes the transaction? Drop your take👇 ----------------- Want more insights like this? - I run a free AI + SEO newsletter - where I break down the 7 most important updates in search - every Tuesday. Join 3,200+ SEOs, link in the 1st comment.

One simple question. 470,000 SEO traffic. Let me show you how. Meet HowLongToBeat.com. 📌 Here's the deal: HowLongToBeat.com has mastered user intent by answering one of the most common gamer questions: "How long to beat [game]?" or "How long is [game]?" 📌 What did they do? - Created 45,000+ pages for individual games - Each answering questions like 'how long to beat [specific game]' - or 'how long is [specific game]' - Optimised each page to rank for highly targeted & - Intent-driven keywords. - Used structured data to target featured snippets. 📌 The impact? - 470K monthly organic visitors. - Ranked for 182K keywords - 5K+ kws in the pos 1-3. - 1000+ pages ranking for the featured snippet. 📌 The secret sauce? - Content consistency with keyword patterns - like "how long to beat [game]" across all pages. - Long-tail keyword targeting to attract niche search traffic. - Leveraging gamer curiosity to drive engagement. Two words- Niche dominance. All thanks to solving one simple question gamers always ask. Are you answering the questions your audience is searching for? Drop one question your audience asks all the time in the comments. I’ll help you brainstorm how to turn it into traffic! #seohacks #seocasestudy ----- Follow me (Devansh Parashar (Dev)) to get SEO hacks like these in your feed every day 🎉

Average time on page (old SEO): 17 seconds. Average AI Overview session: 4.2 minutes. Old SEO: - Publish and pray - Optimize for “10 blue links” - Target high-volume keywords - Obsess over keyword difficulty - Treat SEO as one-and-done - Track clicks, impressions, and rankings - Write skyscraper blogs with 3,000+ words - Stuff pages with variations of the same term - Chase backlinks via directories and swaps AI SEO: - Treat every page like a landing page - Optimize for AI Overviews + AI Mode - Structure content with H1 → H2 → H3 - Write clear, factual, scannable content - Add TL;DRs + “Key Takeaways” at the top - Add expert bios, trust signals, real reviews - Optimize with semantic HTML + structured data - Link like a Q&A flow to match infinite follow-up intent - Track time-on-site, form fills, conversions, not just CTR - Make your brand consistent across ChatGPT, Gemini, Copilot - Use multimedia SEO: infographics, diagrams, short-form video - Target conversational queries (think: “How can I…” not “Home workout”) ---- 🔥 Want to stay visible in AI search? Start building content that deserves the click. The algorithm isn’t broken, your old playbook is. ----- I’m Devansh Parashar (Dev) 👋 - I run a free AI + SEO newsletter - Every week, I share 7 must-know AI SEO headlines - These insights will reshape how you do SEO in 2025 🔗 Link in the 1st comment 👇

Most SEO reports are full of numbers that tell you everything... Except how to actually grow. Here’s the problem I see: Marketers obsess over lag indicators: - Organic traffic - Keyword rankings - Conversions But these are results. They tell you what already happened. And by the time they move? It’s too late to change what caused them. Great SEOs look at lead indicators instead: ✅ Content velocity ✅ Internal link ratio ✅ Crawl budget usage ✅ Indexation rate ✅ Topical authority coverage These are the dials you can actually turn today - to influence what shows up in your results next month. If you're only measuring what already happened, you're optimizing in the rearview mirror. Want to shift from reactive to proactive SEO? Start measuring what moves the needle before the traffic shows up. --- I’m Devansh Parashar (Dev) 👋 - I run a free AI + SEO newsletter - Every week, I share 7 must-know AI SEO headlines - These insights will reshape how you do SEO in 2025 🔗 Link in the 1st comment 👇

85,000 monthly visitors. Not from ads. Not from influencer shoutouts. From... templates? This is how Figma turned boring wireframes into a content machine — and what you can steal from it. Let’s break it down 🧵👇 #seocasestudy

Google I/O Just Gave Search Its Biggest Update in 10 Years AI Mode isn’t a feature, it’s a total rewrite. Here’s what every SEO, content lead, and AI strategist needs to know 👇 #googleio #aiseo

SEO isn't dying. It's going dark. Clicks are disappearing. Mid-funnel data is vanishing. And most marketers are still optimizing for a world that no longer exists. Here’s what’s happening, And how to future-proof your content strategy in the AI era: 📌 The Problem: Zero-click search is the new default. When users ask Google a question they often get a full answer without ever clicking a link. That means: – No site visit – No engagement – No behavioral data to learn from But the biggest loss? The conversation in the middle of the funnel is now invisible. You can still see what people buy. But you can’t see how they’re making the decision. That middle layer where trust is built and preferences form is gone unless you adapt. 📌 Here’s how smart marketers are responding: 1. Shift from keywords to questions. Stop optimizing for “best running shoes” and start addressing: – “Which shoes reduce knee pain?” – “Are Hoka or Brooks better for long runs?” Content should simulate the AI conversation, not just rank. 2. Rebuild your content strategy around visibility Track impressions, not just traffic. You’re now playing a game of presence, how often you’re cited, summarized, or surfaced in AI answers. 3. Create mid-funnel proxies. If you can’t track comparisons through search, capture them elsewhere: – Embedded quizzes – Email flows that mirror research behavior – Strategic social listening around product questions 4. Design for topical authority. Forget stuffing pages with variations of a keyword. Build structured, deep content ecosystems around - themes - use cases - buyer questions. -------------------- Let’s take Allbirds. Instead of optimizing just for “best sustainable sneakers,” they could restructure a content hub around: - “Are Allbirds good for walking long distances?” - “How do Allbirds compare to Nike’s eco-line?” - “What materials are used in sustainable shoes?” Each question gets its own structured answer, tagged and linked in a topical cluster. The goal? To show up in AI-generated answers, not just on search results pages. This shifts them from keyword-hunting to question-claiming, a far more durable long-term strategy in zero-click search. -------------------- We’ve entered a visibility-first, conversation-led era of search. Want to stay ahead with the latest in AI + SEO? ♻️ Subscribe to my free newsletter [link in comments].

I collect SEO memes like Google collects your data. Every algo update, I’m there. Every ranking drop, I’m laughing through the pain. Here are my favorites of the week 😂 #seomemes

SEO is like planting bamboo. For months, you water the soil. You see nothing. No leaves. No traffic. No signs of life. Then one day? It grows 3 feet. Overnight. But most companies? They rip it out in Month 2. And wonder why “SEO doesn’t work.” Here’s what it actually looks like if you stay patient: 📍 Months 1–3: Foundation Phase → Google indexes content → Zero traction → 90% give up 📍 Months 4–6: Growth Phase → Page 2–3 rankings show up → First signs of life → Traffic trickles in 📍 Months 6–12: Acceleration Phase → Multiple page 1 wins → Leads start flowing → Authority compounds 📍 12+ Months: Compound Phase → Exponential growth → Rankings dominate → Results continue even if you pause 🧠 SEO is slow to start but can scale without ongoing spend 💰 Ads are instant, but stop the second you stop paying If you want compounding growth, act like a farmer, not a trader. Nurture. Don’t yank. --------------------- I’m Devansh Parashar (Dev) 👋 - I run a free AI + SEO newsletter - Every week, I share 7 must-know AI SEO headlines - These insights will reshape how you do SEO in 2025 🔗 Link in the 1st comment 👇

Brand mentions in Google: ✓ Social media engagement: ✓ Email open rates: ✓ AI search visibility: ❓ If you’re not tracking the last one, You’re flying blind in a rapidly growing channel. AI search platforms like ChatGPT, Gemini, and Perplexity are becoming primary information sources for millions. Perplexity alone has 15M monthly active users, + 100M+ weekly queries! These platforms don’t just link to your content, They synthesize answers from sources they trust. If your content isn’t cited, you’re invisible. I'm sorry, I don't make the rules 🤷‍♂️ I have partnered with the team at Writesonic, who have launched GEO - AI Search Visibility Monitor. It’s the first tool that gives marketing teams visibility into: • How often does your brand appear in AI responses • Which prompts trigger your brand mentions • How competitors are performing in AI search • Which sources AI platforms trust in your industry • What to optimize to improve AI discoverability Marketing leaders: Are you measuring your AI search visibility? If not, what’s stopping you? You can check out Writesonic’s AI Search Visibility Tool here👇 https://lnkd.in/gzCGdkV2