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Vin Eze

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What is your brand ? Your brand is simply what the market thinks about your business. You can say It's the "market's perception". This perception drives their decision to either become your customer, or your competitor's customer. But there is a caveat, this perception needs to be right. So you must be intentional about shaping it. You can't control what people think about your business, but you can incline and influence their thoughts. When the perception you seek eventually aligns with what your market thinks about your business then you have achieved brand. But to shape the right perception you must first lay the brand foundation. And that is exactly what i help you do. • Define and articulate your identity - what makes you different. • Then communicate this identity - through brand elements. • Finally, build the right perception - through brand activation. People no longer buy products and services, they buy brands. I spend a few hours each day educating founders about this through my posts and when they are ready i help them build their own.

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