Wilfred Alfred's Linkedin Analytics

Want to build a sustainable business from your startup? You have a great idea that people are willing to pay for. And a passionate team ready to scale the vision. Now, all you need is the capital. This is one way to do it: → Hop on Google. → Search for "The Best Pitch Decks of All Time". → Download the famous "Airbnb pitch deck" template. → Or find an AI pitch deck bot. → Start cold emailing VC's and angels. If you got results from doing this, then you can stop reading. Another way to do it is, Getting investors to chase you instead. Sounds far-fetched, right? As you chase investors, another founder out there is being hunted down by investors. Or at least raising more interest amongst investors. Just imagine for one second that you would wake up to emails of mouth-watering offers from investors. Now let's come back to reality. Why is that the case for some other startups? They have an attractive corporate brand that stands out in the investment market. Differentiation is as important in the investment market as it is in the consumer market. The game changes when you realize that you are not only competing with startups from your industry. But with multiple industries, verticals, teams, and ideas. Sounds overwhelming. But, you can still attract investors. Just like consumers, the investor world is replete with tons of information and alternatives to decide on. By simplifying their ability to decide with a corporate brand, your chances of getting funded become higher. A strong corporate brand can quickly communicate what your company stands for as well as your long-term value proposition to your investors. Think of it as productizing the aspect of your company that investors are willing to pay for. And articulating the right messaging and strategies to sell that product to them. ======================================= ======================================= If you want to learn more about how this works, you can follow me. I talk about strategies that can help you build strong startup brands. OR You can ask me questions directly in my DM's and I'll do my best to reply.