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Wilfred Alfred

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In almost a decade, I have slowly transitioned from helping businesses give symbols, shapes, and type meaning as a designer to helping founders give their ideas a voice as a strategist. Yet, the important question is this: what does it mean for ideas to have a voice? Ideas are first silent abstract thoughts in our minds akin to an inner voice only we can hear. And while they may seem crystal clear to us, we often encounter a common roadblock: investors, customers, and employees don't just get it. For ideas to move people and inspire action, they need to become carriers of conviction, emotion, and purpose. To put it simply, they need a voice. Not until we find the voice of our ideas, they remain silent witnesses to our intentions. In my work with founders and VCs, I help them transform their ideas into meaningful narratives that define culture, rally investment, accelerate adoption, and drive advocacy. Do you think you're at a point in your startup journey where you need to tell a bigger story? You can say hi! But until then, you can enjoy my rants about startups, storytelling, audience-building, and leadership communication.

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