Ceipal

A leading AI-powered SaaS platform that provides full-lifecycle management of the talent acquisition process. With robust solutions for pipeline curation, candidate engagement & marketing, applicant tracking, and workforce management, CEIPAL helps staffing firms, MSPs, and corporate hiring teams of all sizes to attract and retain the best available talent. CEIPAL was founded in 2015 and now serves 2,500+ customers and 120,000 recruiters globally.

Chief Marketing Officer

Linxup

• Created and implemented a new brand architecture that simplified the brand story increasing social media engagement and organic brand exposure by 12% year-over-year.
• Revamped the demand generation process by optimizing paid strategy, improving conversion rates, and increasing speed-to-market to deliver more than 4.5K sales qualified leads per month (a 24% increase).
• Integrated lifetime value to customer acquisition costs (LTV: CAC) ratios, together with CPA/ROAS, to offer excellent insights into the effectiveness and efficiency of marketing channels.

Led all marketing for the high-growth SaaS company including brand strategy, content and social media, paid advertising, SEO, events, e-commerce, Amazon marketplace, and marketing analytics. Drove 85% of annual revenue and influenced remaining 15%.

Senior Vice President Marketing

Ungerboeck Software International

• Generated a 3x increase in year-over-year lead opportunity value and a 21% global growth rate with a redesign of the global and regional marketing strategy, concentrating on key target verticals/industries, implementing multichannel campaigns, and running data-driven experiments.
• Overhauled the strategy for three annual user conferences (Global, EMEA, and APAC) by centering content around customer stories—resulted in a 31% YOY growth in attendance.
• Pivoted to virtual events and launched market segment summits within 5 days of the start of COVID sparking a 3x increase in attendance and further elevating company as industry leader and advocate.

Built an international marketing department across 4 countries for the global event technology platform. Owned all global and regional acquisition and retention marketing, branding, corporate communications, sales support, analytics, market intelligence, and partnership development.

Vice President of Global Marketing & Data Protection Officer

Apollo Education Group

• Appointed as India’s interim Head of Digital Marketing to launch eCommerce education programs from the ground up, including developing the curriculum, website and eCommerce engine, student acquisition programs, corporate partnerships, and the alumni referral program
• Improved the lead generation and nurturing program for the B2B professional development group, resulting in a 34% increase in lead flow.
• Boosted conversion rates 13% by implementing a comprehensive, worldwide mobile strategy and technology plan for the network.
• Cut lead response times by 60% and increased conversion rates by 23% by implementing marketing automation and lead nurturing strategies at several schools.

Oversaw a data-driven, digital-first, global marketing organization focused on driving scale and operational efficiency for the international education company. Defined roadmap and led the execution of a global mobile initiative to make the education technology platform more accessible to individuals in developing countries. Collaborated with key stakeholders (e.g., Sales, IT, Operations, BU leadership) to ensure marketing met enrollment and revenue goals. Headed the selection, negotiation, and deployment of SaaS marketing technologies.

Global Director of Marketing at Apollo Global

360i

• Created an award-winning Facebook promotion that engaged consumers, encouraged repeat visits, and promoted product trial—grew the fan base 81% with nearly 50% of users returning 2+ times to interact with the promotion.
• Shattered new product launch forecasts with an innovative product-trial promotion that leveraged the Facebook fan base to generate buzz, trial, and purchase.

Served as advertising agency’s account lead for the Oscar Mayer brand in charge of driving the digital and social media strategy for the brand’s line of products. Led website, Facebook, and mobile ideation and execution as well as the integration of digital activities with offline marketing programs.

Account Director, Digital Marketing & Social Media

senior vice president marketing + global brand marketing + brand storytelling + demand generation + speaker

• Global Executive Marketing Leader who achieves consistent, double-digit growth rates by combining well-crafted brand storytelling with high-converting demand generation
• Experienced scaling B2B SaaS companies from $20M to $50M+; led the growth of a global division of an education company from $100M to $350M+
• Restructured a B2B Saas company’s demand generation process delivering a 24% increase in sales-qualified leads
• Revamped the brand, product, and corporate messaging for a B2B SaaS company establishing the organization as the industry’s global leader—setting the foundation for a private equity acquisition and future M&A activity
• Appointed interim Head of Digital Marketing for an education company’s new online business program in India
• Developed a wholly online new product launch for a major consumer packaged goods brand that rewrote product forecasts, generated repeat buyers, and grew its Facebook fan base by 81%

I bring well-crafted brand storytelling together with high-converting demand generation to scale B2B SaaS companies. My data-driven approach to marketing strategy led to one of the first paid search ads on Google, the introduction of a mobile app before we ever called them apps, and a viral product launch that married hot dogs and Facebook.

​​I'm always looking to grow my network. Feel free to connect via LinkedIn or contact me directly at andy@andyweiss.com.

Innovation isn't always about creating something new.  
 
It can also come from enhancing what you already have. 
 
Here are three ways to innovate without reinventing the wheel: 
 
1️⃣ Explore User Feedback 
The most valuable insights come from those who interact with your product/service regularly. 
 
2️⃣ Examine Competitor Offerings 
Identify where they are succeeding and where they aren't. Learn from their mistakes and victories. 
 
3️⃣ Encourage Employee Innovation 
Your team knows your business inside out. Encourage them to share ideas for improvements. 
 
Remember, innovation isn’t always an earth-shattering revelation 
 
Sometimes, it’s just a minor tweak that makes a significant difference. 
 
#innovation #businessstrategy #leadership

Andy Weiss

If you build it, will they come.  
Not quite.  
 
That idea makes for a great movie but not a product launch.  
 
Next week we're launching a new product.  
For a new category.  
 
Here's our story... 
 
The last time we launched a product like this, we were a small, scrappy company that no one knew. Yet.  
 
The stakes were lower.  
We could disrupt.  
We could iterate.  
No one cared.  
 
Today, there's much more risk.  
More stakeholders.  
More moving parts.  
 
We're a known entity with a successful product and loads of customers.  
And we carry a brand perception.  
All that could be baggage for a new category.  
Or they could turned into assets. 
(Psst... we're making them assets.) 
 
As we disrupt a new category, our moves are watched and debated.  
We are a target.  
 
There will be nay-sayers who will try to take us off-script.  
To distract us and bring us down or at least back into the fold of the status quo.  
 
A successful product launch requires the 4Cs: 
Communication. 
Coordination. 
Collaboration.  
And continuity. 
 
Across Product and Engineering.  
Marketing and Sales.  
Customer Success, too.  
 
Even then, stuff comes up.  
It always does.  
So we shift.  
We adjust. 
We lean into it.  
Even if it is the worst-kept secret.  
 
And then we push the "go" button.  
 
The team just pushed "go" on our teaser campaign.  
 
Next week is the "official" launch.  
 
Ultimately, our success will be measured in sales and happy customers.  
 
But today, for a moment, we as a team got to "go." 
 
That's cause for celebration. 
 
Congrats.  
And thank you.  
 
 
#productlaunch #b2bmarketing Ceipal

It's one thing to have an idea for a product. 
It's another thing to bring it to life. 

Not everyone can do it. 
It takes guts, perseverance, and a bit of luck. 

My buddy John is doing just that. 

He had an idea for a game. 
It was one of those ideas you can't let go. 
So he listened to that inner voice and began to give the idea life. 

He noodled. 
And noodled some more. 
Tested it with friends and family.
Then launched it as a Kickstarter.

That's the beauty of the world we live in. 
We have Kickstarter. 
Shark Tank.
And more. 

All enabling people like John to bring an idea to life. 

My favorite part of this story?

John's not a marketer.
Or a product person. 

He's an educator. 
An educator with an idea.  

That's inspiring. 

------
🎼🎵🎶

John's game, "What's Your Verse?" is now on Kickstarter (link in the comments). 

It's a creative-driven, laugh-out-loud card game that taps into your inner songwriter. 

Think Apples to Apples meets Magnetic Poetry meets a G-rated Cards Against Humanity. 

I've played it, and it's loads of fun. 
Especially for creators and aspiring songwriters.

It's too too much. 
Too many options create choice fatigue.

Too many pricing plans.
Too many product variations.
Too many response channels.

When faced with too many options, people often choose none of them.

Test and iterate to find the "just right" balance. 

Better yet. 
Learn from others. 

Tip: 
I go to Thomas McKinlay for insights. 

His LinkedIn posts and content at Ariyh (link in comments) are a great place to learn what's worked (or hasn't) for others. 

That's where I often start.

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