Top trending Linkedin posts about ads

Looking at each post in isolation is a bad move. But looking at them as a whole is better. I took the knowledge of running ads for products from the $30 to $500 price range to content creation on LI. There were 2 scenarios: If you had a higher ticket offer, there were multiple touchpoints before a conversion (purchase) happened. The higher the price, the longer the journey. For $30-$100 products it was different. People buy based on impulsive decisions. The time between the first touch point & purchase was short. You could convert cold traffic with ease. People buy before they think. For higher tickets, you needed a more detailed funnel where you guided people through it with multiple different angles & types of ads. - It could take 1 week. - It could take 2+ months. - It could take 1 year or more. Your content is the same. I would buy a $50 product without thinking. But I wouldn’t buy a $5k offer straight from the get-go. Before I buy I look at: - Results. - Person's vibe. - What people say. - I need to trust them. Then I will pull the trigger. But this takes time. That's why is good to build trust with emails too (if you have one) where you can go 10x more in-depth. When the person is part of an offer (e.g. coaching), then the more you move them from the unaware to product-aware stage, the more the YOU factor comes into play. - Your values. - Your beliefs. - Your philosophy. Even stuff that isn't directly related to your offer. Imagine 2 people with the same offer, the exact same price & the exact same everything, ask yourself: Based on what would I decide? - Vibe? - Trust? - Personality? These things can't be built with 1 piece of content. But with multiple pieces over time. Each post complements each other. So looking at posts in isolation is not smart because you need to cover multiple things over a long period. Meaning: ''I got X leads from promo post & from now on I will push just promo posts, scr*w the rest''. It doesn't work like this. If you got conversions for a high ticket from 1 piece, it's often because of all the previous work you did before. It is never because of one thing. Don't look too narrow. Look wide. Because everything matters. Pain points matter. But so do you. 🫡 *** P.S. This is what found when I asked on the discovery calls: Why me? And from observing myself how I buy some higher priced products. Also, it is way easier to get someone results with ghostwriting if they were active before. ♻️ Repost if you find it helpful.

He started out in advertising much before most of you were born. He has won three Cannes Lions. He has written film scripts and published a book. And now he is ready to generously share his knowledge with the younger generation. The Broke Ad School is most honored to organize a session by veteran adman PK Anil Kumar on The Craft of Copywriting. In an illustrious career spanning 30 years, he has worked with the biggest names in advertising, including McCann, BBDO, Bates, among others, while handling some of the top brands. A man of many hats, he is also a screenwriter, a lyricist, a poet, and a painter. Copywriting is not just about writing. It’s about crafting. Learn to craft compelling copy from the award-winning creative mastermind. Register for free here: https://lnkd.in/ghM7afJp

Nobody can guarantee results in ECOM or marketing. There are no such things as: - We guarantee X revenue. - We guarantee X ROAS. - We guarantee X CPA. Working in ECOM and marketing for 10+ years people often ask if I can guarantee results. As good as it would be to say YES, I can't say that. If it were that simple, then every ECOM agency would be successful & all of us would be billionaires. There is only: - Testing. - Reading data. - Learning. - Iterating. Sure, the more experiences you have, the more you know what to do because you have many tests under your belt. Each case is different. But nothing is guaranteed. Those who 100% guarantee, don't know enough. 🤝 What do you think about this?

My Uncommon Secret to becoming a top 1% Google Ads Master: You should know EVERYTHING about what you are selling. →every single pain point →every single angle competitors use →every single way your product is better That's exactly how I have generated hundreds of millions for brands. Technically, PPC is becoming a level playing field in 2024. →everyone is using Performance Max →everyone is using the right keywords →everyone is leveraging smart bidding You NEED to have a competitive advantage. It's about writing ad copy only YOU can write. That's how winning is done, one of zero. --- Find this helpful? I'm Tomasz Abbott-Wieczorek ♻️ Repost + Follow + 🔔 #googleads #ppc #marketing

A debate so old my grandfather told me about it. Age-old and unresolved for many... 👉 Which one works better, content or paid advertising? Here's a short guide to help you make the right decision. Which one do you think takes the win? ♻️ Repost and share with others.

🧘🏻 The success mantra for ads in 2024 - create ads that don't look like ads. Grab the guide. 👇 I spent 8+ hrs and broke it down in 7 frameworks: ↓ Educational Product Feature ↓ Personal Journey Narrative ↓ Personal Journey with Tips ↓ Personal Transformation ↓ Smart Shopping Tips ↓ Relatable Lifestyle ↓ Myth Busters Grab it now 1. React on this post ❤️ 2. Comment "BOOM" 💣 3. Repost so it reaches more folks (We must be connected as 1st degree connection so I can DM) Of course, it's easier said then guide. So do share what has worked well with respect to creating authentic content (which doesn't look like ads). Follow Aniruddha Mishra for daily paid ads insights!

This 3.5% CTR ad creative is failing us. Why? This is a UGC ad creative that we recently produced for a client of ours. It uses the Problem - Solution framework where you start the video mentioning the pain point “Love designer candles but hate the price tag?” and then proceed to showcase how to overcome that - by buying our product of course. If you look at the soft metrics, this ad is a clear winner. ✅ 30% Thumbstop Rate ✅ 27% Hold Rate ✅ 6s average playtime ✅ 3.5% unique CTR ✅ CPC that is 150% cheaper than the account average Phenomenal metrics. The problem is that the ROAS is 0.88x... and our target is 1.8x. So the question is, what the hell is going on?! Why is this ad not crushing?? 1. When analyzing performance, the first thing we look at is the ad creative. Obviously, with those soft metrics, it’s impossible for the ad to be the bottleneck. 2. The second thing we look at is the offer. We’re doing a 30% OFF here, which is quite good to attract new buyers. So it can’t be the offer. 3. The next thing to look at is the website. The only landing page we’ve tested so far is the Collections Page (requested by the client). The plan is to test Homepage & Product Page to see how that’s going to impact the performance. The Product Page has 0 reviews on it. We’ve asked the client to add any reviews they might have more than a month ago. Nothing has been changed. Another thing we’d do is to automatically apply the discount code to the checkout. What else would you do? And how would you get your client to cooperate and implement the things you ask them to?

Ad of the day—from the least sexy of brands and products. Creativity is the number one controllable way to make ads profitable for your product. It's not magically tweaking knobs in the dashboard. It's not the latest "growth hack." It's creating something that: 1. Grabs attention 2. Evokes an emotional response 3. Motivates to take action This is why I stuff my carousels with upside-down heads and angry crows. It's the completely illogical stuff that works. So get creative and be illogical.

Created an Asana ad on my coffee break. What company should I do next? So far, we've done Tesla and KFC. Will pick the best one from the comment section. PS. Need help with your advertising? My team built the best performing ad for a billion dollar company. Apply here -> audit.adprofessor.com

Sometimes all you need is... A simple and visual idea. Lovely stuff. #advertising

1 ad can cover the entire marketing funnel. You don't need to make ads for specific segments of your funnel. You can make ads that simultaneously raise brand awareness, engage the audience with benefits or features, and prompt a specific action, guiding the customer through the entire buying journey. Make full-funnel ads.

A Google Ads strategy for DTC brands that's been very successful for us recently; (That you can easily use right now for your own Google Ads account) 👉 Single-Product-Ad-Campaigns This strategy is based on what we are currently seeing in the industry. With fewer levers to pull inside of a campaign (P-Max, for example), Google Ads is moving heavily toward segmentation in Shopping. Think, for example, the very popular Labelizer strategy. So, how do you approach this for a DTC brand that has only 10-30 SKUs? That's where the Single Product Ad Campaign kicks in. Here's exactly how we went about this: 👉 Set up one Std. Shopping of Feed-Only P-Max campaign on a low tROAS (or MCV). 👉 Make sure to exclude the brand, of course. Otherwise, this strategy doesn't make sense. 👉 Find the Pareto Efficiencies: in our experience, some products will carry the entire campaign, spending a small part of the budget and generating almost all of the revenue. 👉 Give these products their dedicated campaign with their own dedicated budget. We still like Standard Shopping for this strategy to work but you could also go with Feed-Only Performance Max. We have not tested this strategy yet with a normal P-Max campaign as it becomes harder to focus the campaign on that single product. This helped us grow a DTC brand's Google Ads results from an average of $600 in revenue today to $1450 per day while improving the return by 73%. 💡 All from cold traffic! ----------------------------------------------- P.S. Shoutout to John Moran for the idea with his video on hypersegmentation in Shopping. You can find his original post on hypersegmentation here: https://lnkd.in/giVa-PkC #googleads #ppc #adwords #facebookads #tiktokads #dtc #shopify #ecommerce

In PR we work with "earned media". Yes, we earn it, we don't pay for it. Now this tiny detail changes the whole rule of the game Why? Because you're not deserving of attention UNLESS your story is good enough. You need to earn your spot in the story, interview, or feature about your organization. On the other hand, advertising is known as "paid media" or "guaranteed media." When you buy an ad, you're sure to get a spot, and you control its details. Simple Do you want to know if your story can make it to the headlines? Think as a journalist. Here are the 10 elements of newsworthiness. Often considered by journalists and PR professionals to determine if a story is likely to make headlines: 1 - Timeliness: Is the story current and relevant to current events? 2- Proximity: How close is the story to the audience geographically or emotionally? 3- Conflict/Controversy: Does the story involve conflict, controversy, or a contrasting viewpoint? 4- Prominence: Are there notable individuals, celebrities, or influential figures involved in the story? 5- Human Interest: Does the story evoke emotions, touch on human experiences, or tell a compelling personal narrative? 6- Impact/Consequence: What is the potential impact or consequence of the story on the audience or community? 7- Unusualness/Rarity: Is the story unique, unusual, or rare in some way? 8 -Currency/Relevance: How well does the story align with current trends, issues, or societal concerns? 9 - Usefulness/Educational Value: Does the story provide information that is helpful, educational, or adds value to the audience? 10: Trend/Innovation: Does the story reflect a current trend or highlight innovative ideas, products, or approaches? If you want to build trust and value, go for PR. If you want a guaranteed placement where you have full control over the narrative, buy an ad. The choice between earned and paid media shows different approaches to communication and reputation-building. If earned media is your preferred choice, follow those elements above, you can thank me later ;) #PublicRelations #PRTips #Journalism