Ad of the day—from the least sexy of brands and products.

Creativity is the number one controllable way to make ads profitable for your product.

It's not magically tweaking knobs in the dashboard.

It's not the latest "growth hack."

It's creating something that:

1. Grabs attention
2. Evokes an emotional response
3. Motivates to take action

This is why I stuff my carousels with upside-down heads and angry crows.

It's the completely illogical stuff that works.

So get creative and be illogical.

I'm 34 years old. I've never had a full-time job.

Not once.

No, I did not grow up rich without needing to.

My dad passed when I was 13, my mom made $26,000 CAD, and he left her with an invalid life insurance policy. He had changed it to void unless he was 65 years old or older

He did that 2 days before local laws changed where your spouse needed to approve life insurance policy changes. 

He also left her with tons of debt on credit cards she didn't know about.

So she was forced to file for bankruptcy.

We were real poor.

I managed to go to university only because she moved to Vancouver with me.

And I paid for it by aggressively applying for scholarships. 75% of it was covered.

Yet, I've never used that degree.

Since then I've:

- Taught myself programming
- Worked as a freelance developer
- Worked as a freelance copywriter
- Lived out of a backpack for 3.5 years as a digital nomad
- Started two 7-figure revenue businesses in the marketing industry

At no point was I hungry, broke, or homeless.

People think that forging your own path is risky.

What I think is risky is taking out a mortgage based on a full-time job that can be taken away from you at any moment

As a freelancer, you have numerous income streams—losing one isn't existential.

As a business owner, your job can't be taken from you. You make more if you find a way to provide more value to people at scale.

This is why I've dedicated my life to helping people start, build, and grow companies. 

My ads agency, Bell Curve (www.bellcurve.com), helps startups grow through ads—the most scalable channel there is.

Demand Curve (www.demandcurve.com) teaches founders and marketers to grow their companies and passion projects. We were accepted into Y Combinator's summer of 2019 batch.

My goal is to make entrepreneurship easier and more approachable. Because we all benefit when we each build the future we want.

Neal O'Grady 🍉

Sometimes all you need is...
A simple and visual idea. Lovely stuff. 


#advertising 

Award winning strategist & founder | ex Nike, Meta, Amazon & Adidas

In PR we work with "earned media". Yes, we earn it, we don't pay for it. Now this tiny detail changes the whole rule of the game

Why? Because you're not deserving of attention UNLESS your story is good enough. You need to earn your spot in the story, interview, or feature about your organization. On the other hand, advertising is known as "paid media" or "guaranteed media." When you buy an ad, you're sure to get a spot, and you control its details. Simple 

Do you want to know if your story can make it to the headlines? Think as a journalist. Here are the 10 elements of newsworthiness. Often considered by journalists and PR professionals to determine if a story is likely to make headlines:

1 - Timeliness: Is the story current and relevant to current events?

2- Proximity: How close is the story to the audience geographically or emotionally?

3- Conflict/Controversy: Does the story involve conflict, controversy, or a contrasting viewpoint?

4- Prominence: Are there notable individuals, celebrities, or influential figures involved in the story?

5- Human Interest: Does the story evoke emotions, touch on human experiences, or tell a compelling personal narrative?

6- Impact/Consequence: What is the potential impact or consequence of the story on the audience or community?

7- Unusualness/Rarity: Is the story unique, unusual, or rare in some way?

8 -Currency/Relevance: How well does the story align with current trends, issues, or societal concerns?

9 - Usefulness/Educational Value: Does the story provide information that is helpful, educational, or adds value to the audience?

10: Trend/Innovation: Does the story reflect a current trend or highlight innovative ideas, products, or approaches?

If you want to build trust and value, go for PR. If you want a guaranteed placement where you have full control over the narrative, buy an ad. The choice between earned and paid media shows different approaches to communication and reputation-building. If earned media is your preferred choice, follow those elements above, you can thank me later ;) 

#PublicRelations #PRTips #Journalism 

I post about growth-driven PR for leading B2B tech players

Created an Asana ad on my coffee break.

What company should I do next?

So far, we've done Tesla and KFC. Will pick the best one from the comment section. 

PS. Need help with your advertising? My team built the best performing ad for a billion dollar company. Apply here -> audit.adprofessor.com

Ad Professor - The most creative ads on the internet.

A Google Ads strategy for DTC brands that's been very successful for us recently;

(That you can easily use right now for your own Google Ads account)

👉 Single-Product-Ad-Campaigns

This strategy is based on what we are currently seeing in the industry.
With fewer levers to pull inside of a campaign (P-Max, for example), Google Ads is moving heavily toward segmentation in Shopping. Think, for example, the very popular Labelizer strategy.

So, how do you approach this for a DTC brand that has only 10-30 SKUs?

That's where the Single Product Ad Campaign kicks in.

Here's exactly how we went about this:

👉 Set up one Std. Shopping of Feed-Only P-Max campaign on a low tROAS (or MCV).

👉 Make sure to exclude the brand, of course. Otherwise, this strategy doesn't make sense.

👉 Find the Pareto Efficiencies: in our experience, some products will carry the entire campaign, spending a small part of the budget and generating almost all of the revenue.

👉 Give these products their dedicated campaign with their own dedicated budget.

We still like Standard Shopping for this strategy to work but you could also go with Feed-Only Performance Max.

We have not tested this strategy yet with a normal P-Max campaign as it becomes harder to focus the campaign on that single product.

This helped us grow a DTC brand's Google Ads results from an average of $600 in revenue today to $1450 per day while improving the return by 73%.

💡 All from cold traffic!

-----------------------------------------------

P.S. Shoutout to John Moran for the idea with his video on hypersegmentation in Shopping.

You can find his original post on hypersegmentation here: https://lnkd.in/giVa-PkC

#googleads #ppc #adwords #facebookads #tiktokads #dtc #shopify #ecommerce

Michael De Boeck

1 ad can cover the entire marketing funnel.

You don't need to make ads for specific segments of your funnel.

You can make ads that simultaneously raise brand awareness, engage the audience with benefits or features, and prompt a specific action, guiding the customer through the entire buying journey.

Make full-funnel ads.

I've been buying and overseeing ads on Facebook since 2008. I have personally implemented, optimized, and managed monthly spends in the range of $1-5 million and cumulatively I have managed and overseen more than $600 million on Facebook, Instagram, Twitter and LinkedIn for brands like AT&T, Toyota, Microsoft, Kraft, LG, Spotify, Hyatt, and many more. I'm comfortable with all objectives and buying types on these platforms, with expertise in branding as well as direct response.

In the last few years, I've been focused on helping grow DTC/startup brands like Hubble, Keeps, Nuts.com, Urbanstems, MoneyLion, Lumin, Cerebral, Wandering Bear Coffee, Flock Chicken Chips, Mirror, Athletic Greens, Spartan, and more.

In early 2020 I launched the social ads for Lone River Ranch Water and we were acquired by Diageo in 2021.

All three companies I worked for in 2021 were acquired: Lone River, Thesis, and Jump450.

Personal: burgers, lifehacks, craft beer, comedy, traveling, stunt driving.

Barry Hott

Looking at each post in isolation is a bad move.

But looking at them as a whole is better.

I took the knowledge of running ads for products from the $30 to $500 price range to content creation on LI.

There were 2 scenarios:

If you had a higher ticket offer, there were multiple touchpoints before a conversion (purchase) happened.

The higher the price, the longer the journey.

For $30-$100 products it was different.

People buy based on impulsive decisions. The time between the first touch point & purchase was short.

You could convert cold traffic with ease.

People buy before they think.

For higher tickets, you needed a more detailed funnel where you guided people through it with multiple different angles & types of ads.

- It could take 1 week.
- It could take 2+ months.
- It could take 1 year or more.

Your content is the same.

I would buy a $50 product without thinking.

But I wouldn’t buy a $5k offer straight from the get-go.

Before I buy I look at:

- Results.
- Person's vibe.
- What people say.
- I need to trust them.

Then I will pull the trigger.

But this takes time.

That's why is good to build trust with emails too (if you have one) where you can go 10x more in-depth.

When the person is part of an offer (e.g. coaching), then the more you move them from the unaware to product-aware stage, the more the YOU factor comes into play.

- Your values.
- Your beliefs.
- Your philosophy.

Even stuff that isn't directly related to your offer.

Imagine 2 people with the same offer, the exact same price & the exact same everything, ask yourself: Based on what would I decide?

- Vibe?
- Trust?
- Personality?

These things can't be built with 1 piece of content.

But with multiple pieces over time.

Each post complements each other.

So looking at posts in isolation is not smart because you need to cover multiple things over a long period.

Meaning:

''I got X leads from promo post & from now on I will push just promo posts, scr*w the rest''.

It doesn't work like this.

If you got conversions for a high ticket from 1 piece, it's often because of all the previous work you did before.

It is never because of one thing.

Don't look too narrow.

Look wide.

Because everything matters.

Pain points matter.

But so do you. 🫡

***

P.S. This is what found when I asked on the discovery calls: Why me? And from observing myself how I buy some higher priced products.

Also, it is way easier to get someone results with ghostwriting if they were active before.

♻️ Repost if you find it helpful.

My life & vision was all about flying planes until 2019. 

I quit the Slovenian Armed Forces after 3 years.

The military wasn’t for me.

I lost my life vision, purpose & my identity. 

They were gone like dust in the wind.

Back at point 0.

- What should I do?
- What do I want?
- What’s next?

These thoughts were running through my head.

I needed to pay bills.

After working a 'bridge job' for 2 months, I opened my company with $2k to my name & bull tattoo on my arm for a reminder when things get hard.

I went all in digital marketing.

Cold-calling strangers & ''we don't need it'' was my morning routine.

Since then, I’ve worked with 20+ e-commerce businesses & generated more than $10M for them through advertising.

I learned how to:

- Create funnels
- Write sales copy
- Do email marketing
- Spend big money on ads

In February 2023 I decided to stop hiding behind my company VAT number & start building my personal brand.

That's when my LinkedIn journey began.

I wanted to try & create something new. To diversify. To have more control over my life.

All I carried were lessons, experiences from the past & stories to tell.

In 9 months I grew my LinkedIn from 200 connections to 8.000 engaged followers & gained 700+ email subscribers.

This led me to start helping entrepreneurs do the same. 

All with simple & impactful words.

I took all my previous marketing lessons & package everything into 2 offers.

1. Ghostwriting (content writing done for you)
2. The Impactful Writer 1-1 Coaching Program

If you want to get all the systems & frameworks, grow faster, get leads & grow your business with content creation, we can do it together or I can do it for you.

Everyone is in their own stage of content creation & personal brand-building journey. With different needs & goals.

Whether it's the stage of:

- Overcoming fear
- Growing faster
- Getting leads

We go step by step.

Are you ready for the next step?

Book a free discovery call (in my featured section) to see if we are a good fit.

Nejc Jamscek

🧘🏻 The success mantra for ads in 2024 - create ads that don't look like ads. Grab the guide. 👇

I spent 8+ hrs and broke it down in 7 frameworks:
↓ Educational Product Feature
↓ Personal Journey Narrative
↓ Personal Journey with Tips
↓ Personal Transformation
↓ Smart Shopping Tips
↓ Relatable Lifestyle
↓ Myth Busters

Grab it now 
1. React on this post ❤️
2. Comment "BOOM" 💣
3. Repost so it reaches more folks 
(We must be connected as 1st degree connection so I can DM)

Of course, it's easier said then guide. So do share what has worked well with respect to creating authentic content (which doesn't look like ads). 

Follow Aniruddha Mishra for daily paid ads insights! 

📌I manage and scale ads for US-based DTC and Mobile Apps. 

With $120M+ ad spend across 60+ brands, I ensure my campaign results are predictable & deliver scalable revenue growth.

Notable Achievements: 
🛒E-Commerce:
✔️Soundboks (70% CPA ↓, 200% revenue ↑); 
✔️Spinn (40% MoM revenue ↑); 
✔️Spout (0 to 10x growth with a 3:10 CAC:LTV).

📲Apps:
✔️TouchTunes (40% CAC ↓, 30% revenue ↑); 
✔️Shred Gym App (30% ROAS ↑ post-iOS 14); ✔️Adventure Communist (70% ROAS ↑).

Offerings:
- FB/Google ad account audits.
- Marketing automation & reporting.
- Ad creative strategies & testing.

📩 ani@nodemedia.co 
📞 Book a call: https://cal.mixmax.com/aniruddhamishra-570

Aniruddha Mishra

This 3.5% CTR ad creative is failing us.  
 
Why? 
 
This is a UGC ad creative that we recently produced for a client of ours.  
 
It uses the Problem - Solution framework where you start the video mentioning the pain point “Love designer candles but hate the price tag?” and then proceed to showcase how to overcome that - by buying our product of course. 
 
If you look at the soft metrics, this ad is a clear winner. 
 
✅ 30% Thumbstop Rate 
✅ 27% Hold Rate 
✅ 6s average playtime 
✅ 3.5% unique CTR 
✅ CPC that is 150% cheaper than the account average 
 
Phenomenal metrics. 
 
The problem is that the ROAS is 0.88x... and our target is 1.8x. 
 
So the question is, what the hell is going on?! Why is this ad not crushing?? 
 
1. When analyzing performance, the first thing we look at is the ad creative. Obviously, with those soft metrics, it’s impossible for the ad to be the bottleneck. 
 
 
2. The second thing we look at is the offer. We’re doing a 30% OFF here, which is quite good to attract new buyers. So it can’t be the offer. 
 
 
3. The next thing to look at is the website. 
 
The only landing page we’ve tested so far is the Collections Page (requested by the client). The plan is to test Homepage & Product Page to see how that’s going to impact the performance. 
 
The Product Page has 0 reviews on it. We’ve asked the client to add any reviews they might have more than a month ago.  
 
Nothing has been changed. 
 
Another thing we’d do is to automatically apply the discount code to the checkout. 
 
What else would you do? And how would you get your client to cooperate and implement the things you ask them to?

My name is Lachezar, founder of LJV Media.

We help 7- & 8-figure eCommerce brands grow by profitably acquiring new customers at scale. 

We install into their funnel the same ad creative system that is being used by 9-figure eComm giants to generate $100M+ in annual sales.

Clients include brands such as Hush Blankets, Mauvais, Biktrix, Thought Catalog, AvalonKing, Magic Windows, NutriCanine, and over 50 more fast-growing DTC brands. In the past 12 months, we've generated over $50M in revenue through direct-response ad creatives.

If you want to work with us, book a call with me here: https://www.ljv-media.com/schedule

Lachezar Voynov

A debate so old my grandfather told me about it.

Age-old and unresolved for many...

👉 Which one works better, content or paid advertising?

Here's a short guide to help you make the right decision. Which one do you think takes the win?

♻️ Repost and share with others.

Hey 👋 My name is Louise, I’m a digital marketer with a love for marketing system-building, intuitive product design, and storytelling. I help companies grow through data-driven marketing experimentation. Ensuring a smooth ride for their users — from acquisition to retention 🚲 

Curious about all things behavioural psychology, growth & (moral) philosophy. Currently, @double, helping startups & scale-ups on their path to more growth. Previously @deedmob — the largest volunteering platform in the Europe.

Louise de Sadeleer

paid versus content

He started out in advertising much before most of you were born. He has won three Cannes Lions. He has written film scripts and published a book. And now he is ready to generously share his knowledge with the younger generation.

The Broke Ad School is most honored to organize a session by veteran adman PK Anil Kumar on The Craft of Copywriting. 

In an illustrious career spanning 30 years, he has worked with the biggest names in advertising, including McCann, BBDO, Bates, among others, while handling some of the top brands. A man of many hats, he is also a screenwriter, a lyricist, a poet, and a painter.

Copywriting is not just about writing. It’s about crafting. Learn to craft compelling copy from the award-winning creative mastermind.

Register for free here: https://lnkd.in/ghM7afJp

𝗧𝗵𝗶𝗻𝗸 𝗯𝗶𝗴. 𝗪𝗿𝗶𝘁𝗲 𝘀𝗵𝗼𝗿𝘁.

Nobody can guarantee results in ECOM or marketing. 
 
There are no such things as: 
 
- We guarantee X revenue. 
- We guarantee X ROAS. 
- We guarantee X CPA. 
 
Working in ECOM and marketing for 10+ years people often ask if I can guarantee results. 
 
As good as it would be to say YES, I can't say that. 
 
If it were that simple, then every ECOM agency would be successful & all of us would be billionaires. 
 
There is only: 
 
- Testing. 
- Reading data. 
- Learning. 
- Iterating. 
 
Sure, the more experiences you have, the more you know what to do because you have many tests under your belt. 
 
Each case is different. 
 
But nothing is guaranteed. 
 
Those who 100% guarantee, don't know enough. 🤝 
 
What do you think about this?

Proven traction in scaling multiple DTC brands to 8-figures in Europe.

Hey, nice to meet you. I am Jure Knehtl (also called JK), driven by results, creativity, and being a distributor on the market.

In my career, I helped generate 200M+ € eCommerce revenue for my partners by developing a customized marketing mix to maximize the brandformance.

For the last 9+ years, I've been leveraging Meta ads, TikTok, Influencer marketing, scientific performance-oriented creatives, localization, and retention channels to help DTC brands grow.

Here are 3 of my biggest successes so far:
- Built the whole marketing department from scratch and reached an explosive growth of a bootstrapped eCommerce business from 0 to 40M € revenue in 4 years.
- Founded a Boutique DTC Performance agency WeScale, in 2020, that grew to 20+ team members and 5 Mio € revenue in 3 years.
- Hyper-Scaled a beauty brand from 0 to 100M € revenue in 3 years, profitability.
 
❤️ Growth, leadership & basketball.
🛠 Chasing the NEXT WIN.

Knowing that I have more to offer, I apply that same drive to work with established brands as well as brands looking to make that pro jump.

If you have a question or just want to exchange ideas - send me a message - I look forward to our conversation!

Want to get in touch about the potential collaboration, mentorship or a speaking gig?
Email me: jure.knehtl.digital@gmail.com

My Uncommon Secret to becoming a top 1% Google Ads Master:

You should know EVERYTHING about what you are selling.

→every single pain point
→every single angle competitors use
→every single way your product is better

That's exactly how I have generated hundreds of millions for brands.

Technically, PPC is becoming a level playing field in 2024.

→everyone is using Performance Max
→everyone is using the right keywords
→everyone is leveraging smart bidding

You NEED to have a competitive advantage.

It's about writing ad copy only YOU can write.

That's how winning is done, one of zero.

---

Find this helpful?

I'm Tomasz Abbott-Wieczorek

♻️ Repost + Follow + 🔔

#googleads #ppc #marketing

Tomasz Abbott-Wieczorek


Unpopular opinion: You can run very successful B2B campaigns on META.

I understand that META does not allow for clear targeting of B2B profiles. If you want this, LinkedIn is the platform to use.

But, the META algorithm is VERY smart. So if your ad creative is crystal clear, the algorithm will find the right people to show the ad to.

In the last 2 months, I ran a campaign on META to gather new readers for my B2B marketing newsletter.

In my ad creative, I start by saying: “If you are a B2B Marketer or Founder..”.

And the copy I start with is: “Elevate your B2B game..”

[see image below]

So in the first 3 seconds, it becomes very clear who the ad is relevant to.

I targeted the ad very broadly to everybody in the Netherlands with an interest in Marketing. And the rest of the magic is done by the algorithm.

The results of the campaign are amazing.

We have a cost per sign-up lower than €3,-. These people from now on will receive my newsletters on B2B marketing. And 70% of them are actually B2B Marketers! This is a great score considering you can’t target B2B Marketers on META..

I even landed a new client who saw the META ads and decided to reach out to learn more about our services. 

This shows the power of the algorithm of META if you ask me.

I’ll be running and optimizing the campaign for the weeks to come. And for you, maybe add META to your B2B marketing stack ;). 


I have a passion for growing businesses and have been involved in the growth of 300+ businesses.

Coming from a Growth Hacking background, I find myself currently going against the short-term thinking that I see often in Growth and all online marketing nowadays. 

Over the past 10 - 15 years, Marketers got the false idea that with witty growth hacks Marketers can outsmart the game. With 99% of businesses that is not the case. 

Instead, I go back to the core foundations of marketing, build a solid strategy, and use the newest technologies and channels to build and capture demand.

Drop me a message if you want to talk Growth!

Tycho Luijten

What can a former Meta Ads representative learn from a Meta Ads Community?

I had this same question.

They already know:
1. The algorithm
2. What worked for their clients
3. How to level up their ads for their clients

But I was surprised. 

Here's why Lucia Banjo loves The Performers's community (in the video).

If you're looking to learn what's working and what's not with Meta Ads, consider joining: https://theperformers.io/

After 5 years in sales, I moved to marketing.

Frankly, I love it. I learned marketing by starting 2 startups and side hustles. 

Then, I found my Ikagai: Growth Marketing. I became Head of Growth at Userpilot (Grew it to 7-figures and beyond). And then, I moved to become an advisor.

Now, I have grown several tech/SaaS companies from 0 to 8 figures. Currently, I lead paid social and growth initiatives at 3 different D2C tech companies. 


❇️ Paid Growth Marketing Newsletter:
Get smarter about paid growth marketing in 5 minutes. I analyze the best brands on paid social to give you insights to level up your marketing: https://theperformers.beehiiv.com/subscribe

___
❇️ Podcast: Growth Marketing Stories
I deconstruct how companies grow with marketing and share learnings along the way. Folks from Wistia, Postscript, Buffer, Truebill, Airtable, Oribi, Attentive, PandaDoc, Baremetrics, CXL, and many others have joined. Give it a listen here: https://pod.co/growth-marketing-stories/

Thank you for visiting my profile. Feel free to reach out at aazar@aazarshad.com.

Taplio

Top trending Linkedin posts about ads

Explore this list of the top LinkedIn posts related to ads. Check them out to know what's hot right now.

Top trending Linkedin posts about "ads"

Want to drive more opportunities from Linkedin?

Check out other trends: