Stop sending cold emails. Most are headed straight to the bin. 
 
Here's a better way to approach profs for PhD & postdoc positions👇 
 
Here's a little-known truth:  
 
💡98% of cold emails to professors about research positions are a wasted effort.  
 
Not because they aren't well-intentioned, but because they're poorly executed.  
 
Cold emailing can damage relationships before they even start, burning bridges instead of building them.  
 
Sounds familiar? Don't fret.  
 
Here's a 5-step strategy I wish someone had shared with me when I was in your shoes: 
 
1️⃣ Engage with their work:  
👉 Find professors in your field whose research you admire.  
Read their papers, learn about their work, and engage with them on social media.  
 
2️⃣ Acknowledge their work:  
👉 Send a short email expressing admiration for their research.  
👉 Highlight specific aspects that impressed you and how it connects to your own work.  
 
3️⃣ Add Value:  
👉 Offer something of value. Share relevant articles or resources.  
👉 The aim is to build familiarity and trust, not to ask for a position.  
 
4️⃣ Seek Collaboration:  
👉 Once you have an ongoing correspondence, look for an opportunity to collaborate.  
💡Asking them to provide feedback on your work can be a good starting point. 
 
5️⃣ Ask:  
👉 Only after you've established a solid working relationship, inquire about potential positions.  
 
Remember, no one likes to be cold-emailed.  
 
Instead, build real relationships.  
 
💡Give, give, give more. Then, and only then, ask. 
 
Don't just reach out. Stand out.  
 
What is your approach to connecting with professors for research positions? 
 
🔄 repost to help a friend :) 
 
-------------------- 
 
If you liked this, join my newsletter that teaches you how to secure a tenure-tack job and navigate academia as an early career researcher:  https://lnkd.in/eNAjgrY9

I help PhDs, Postdocs & Lecturers secure tenure-track jobs in academia and climb the academic ladder | Insider knowledge tips on how to succeed | Academic Career Mentor | Professor & Research Director

+65 8618 9870 / arnaud@thescalelab.com
5 reasons I want you to cold call/email me (if you want).  👇

You might think: 

”Why is he sharing his contact details on LinkedIn?”

As a sales leader, I constantly want to:

1. Learn new cold email/cold calling approaches. I’m a student for life, I elevate my game daily. 

2. Identify new tools that could be a good fit with my current stack

3. Have a better understanding of the market evolution.

4. Share feedback

5. Discuss Sales/BD with other sales passionate 

---

It’s a fun way to raise the standards and start a dialog together.

In my past 10 years in sales, I’ve grown my sales skills by: 

1. Watching step-by-step YT videos

2. Reading LinkedIn posts/tweets

3. Doing masterclasses

4. Having 1-1 conversations + Practice with 
other Sales / Marketers

5. Applying the learning, failing, trying again etc... 

My 4th point is the only one you can’t do on your own. 

Practicing what we preach and learning from others are essential

---

PS. I’m in Singapore, check our respective time difference before calling me ;) (I usually pick up the phone in the afternoon only) 

PS2: I’m always on “do not disturb”, If you want to get me you’ve to call me twice

PS3: I’ll document my learnings in another post (recap of the convos + cold emails received)  😊

Welcome 😇 - I’m Arnaud

In the last 3.5 years, I have co-founded The Scalelab

We work exclusively with B2B businesses making >$1M/year, fine-tuning their outbound sales and connecting them with the right prospects at the right time using the right approach. 

I see AI as a game-changer for how we do business, and we make sure that our clients are ahead of the curve.

I publish daily sales, outbound, marketing, entrepreneurship, and business tips, so follow me if you want to grow and get more things done! 

Email me: arnaud@thescalelab.com
Cold call me: +65 86189870 

😘

Arnaud Renoux

When you're optimizing outbound campaigns, there's two levers you can usually pull on to create a better campaign. The list and the message.

Here's a couple ways we think about when to work on one versus the other and what to do about it. 

This is also assuming your emails are being seen by your audience with a 40+% open rate. 

When is the list the problem? 

Usually when we are getting very few responses (even negative responses) or you have tried various selling propositions and nothing has worked. 

Then we go back to the drawing board. 

How can we build a list of people who have this issue more? 
Are there any types of people that see this issue more? Do they say anything different on their LinkedIn profiles? 
Is there another trigger we can find. 

For instance, one time we were targeting founders and the campaign was working ok. We did a little change and started targeting founders that have never been founders before and we saw a huge uptick in responses. 

If we are getting a lot of negative responses and the when we manually review the contacts, they look good, we work on the message. 

If someone were to tell me that they had a tool that could find emails for less money than anyone else, I wouldn't care. We already have one of the best priced high quality tools in our tech stack. 

If someone were to tell me that they could find emails no one else could find, I'd take that meeting every time. 

Same product, just with a different angle. Your prospects might be seeing it that way as well. Try changing the angle at which you present your offering. 


I am a direct response outbound lead generation expert. And by that jumble of words, I mean that I leverage cold email to build predictable revenue pipelines for my clients. 

I leverage over 20 databases to merge Firmographic, Technographic, and Persona data to build highly targeted playbooks with my clients. 

I believe we need to arm sales teams with the knowledge of their total Target Addressable Market and teach them how to score that Market for which companies have the most pain and need their solution. 

The best way to do this is to look at public indicators such as open jobs data, employee growth/attrition, social media growth, web traffic, new product launches, employee sentiment, individual employee tech investment, company tech stacks, etc.

With this data, not only are you only messaging with people that you know have a problem that you can solve, you also are armed  with powerful messaging that cuts through the noise. 

I teach sales teams to embrace technology and multiply what is possible per employee.

🦾Eric Nowoslawski

Look dude, cold email doesn’t work okay, just do ads, SEO, and newsletters...

Yep cold email doesn’t work that’s why we got these guys in 2023:

✅ 6195 leads
✅ 166 Closed Deals
✅ 568k in MRR generated
✅ Over $4.2 million in expected revenue

Sharing stats below (btw image is in CAD so converted to USD above)

Cold email is still a viable channel for 2024.

Want similar results? Visit https://www.hypergen.io/

Helping companies scale through outbound.

Alexander Ivanov

My lukewarm take of the day: your email preferences are not necessarily the preferences of your target buyer. 

Personally - I like writing and reading short, clever emails. Direct, to the point, show me some creativity. (I better see this from all of you cold emailing me now!) 

I wrote a sequence for one our clients in that tone, and guess what? 

Totally bombed. 0.21% reply rate. 0 meetings. Oof. 

One of our better copywriters wrote the next sequence with the same message. Only it was longer, more detailed, and kind of boring. 2.66% reply rate. 2 meetings out the gate. 

The key is figuring out what works for your audience. Run A/B tests, try different tonality, vary the length, etc. Then once you unlock the formula - hit go.  

I am continually humbled by what I learn in the world of outbound. 

Christi Loucks

There are really three rules that I am very strict about when it comes to emails: 

👉 People don’t have time to read long emails. I get to the point quickly and make the important parts painfully obvious. 

👉 If I feel getting upset about an email, I never respond immediately. The answer an hour later is always better than the one a minute later. 

👉 When I decline a meeting last minute, you’ll definitely get an explanation from me. It’s not about the freed up time, it’s about the respect to spend time with me. 

Beyond that, just pick the song from the medley below for your situation 🎶 

YouTube link in comments! 

#emailetiquette #music #tiankaistuff

“They don’t respond to emails”

I hear this from leaders of Gen Z ALL the time. And I heard it at the NY State Camp Directors Association last week.

The secret?

It’s all about setting clear expectations from the outset.

Watch for my full answer 👇

What other Gen Z / young professional challenges you got? I’ll be breaking down your questions each month to provide you with a HOT tip on managing young professionals! 

Fill out this form to submit your burning questions 🔥🤩 https://lnkd.in/ez2Yvc8D

#futureofwork #genz #daniellespeaks #daniellefarage #askaz #intergenerational #leadership

HBR & BBC Featured Expert on Gen Z Corporate Talent // 100+ Speaking Gigs // Keynotes & Consulting on attracting Gen Z talent // Neurodivergent thinker 🧠

Your followup emails might be working against you.

A massive wall of text. Too many downloadable attachments. No clear CTAs. No alignment on action.

Not sure about you, but too many of my early emails looked a lot like that.

So I've spent a bunch of time figuring out how to improve my conversion, response, and deal progression rates from my emails.

All of this will obviously be industry/segment/sales cycle specific - but I believe that if you use

- social proof
- easy visuals
- your prospect's words
- a mutually agreed upon action plan
- a format that's easy to share/advocate for internally

(and a tool like Paage.io 😈 )...you'll be on the right track :).

(i secured a nice discount for you if you're ready to up your game - https://lnkd.in/eekCKZDG - genuinely the best tool in my tech stack.)

Feeling lost, stressed, burned out, or unable to get off the achievement treadmill?

Want to take design a life you actually love, but don't know where to start?

One of my biggest passions is demystifying success & happiness.

I've spent a lot of my life working incredibly hard (past the point of burnout) and still not feeling satisfied by my achievements, feeling like achieving one goal only meant that the goal post had to be moved further away from the next one.

While I'm far from having figured this out, I co-host a podcast (Happily Ambitious) and a companion newsletter (The Ambitious Breakthrough) to learn from some of the best in this area and share my journey as I go.

My goal is to build in public - through my role in SaaS sales, as a podcast host, as one of the founders of a growing community, and as someone who very frequently deals with all of the stressors described above.

Sydney Senior

Marketing is the ultimate f*ck around and find out job.

I mean, think about it…

→ Research 
→ A/B testing 
→ Customer data

Our job day in and out is to literally f*ck around and find out.

I had this epiphany last week and decided to rebrand my vanilla-ass newsletter.

I'm going to spill the good, the bad, and the ugly about email marketing…

All strategy. All fun. No BS.

To ultimately help you generate more leads and make more moola.

… But in the most unhinged way possible.

Tonight @ 8 pm PST, the first issue goes live.

The only teaser?

The subject line: "Ever been that moron that locks their keys in their car?"

To get the rest, you'll have to subscribe.

Are you in?

Get all the juicy marketing goss here → https://lnkd.in/gpzPecaj

Cybersecurity Copy & Technical Content Writer | Founder & Copywriter @ Digital Equity Copy

These are my favorite kind of posts! 😀 
 
A new Inflection customer (a company you all know!) just switched from Iterable to Inflection - and was up and running in less than 14 days from contract signature to first send.  
 
This includes personalizing emails with product data. 💥 
 
Love to see it!

Vic Davis

Building marketing automation for product-led growth (PLG) at Inflection.io. Ex: Adobe | Marketo | Bizible | Simply Measured | Salesforce | ExactTarget

Your digital presence is only as strong as your ability to convert visitors into subscribers.

Follow this game-changing strategy to achieve a 10X increase in your email opt-in rate. 📈

We Help DTC Brands Increase Profit, Retention and LTV With Email Marketing | 💸 Over $100M in Revenue for Clients

10x your email optin rate

Dylan Jones, MBA 🚀

Extremely disappointed to see my email to our CFO, Marita Cavalcanti, was leaked to the press. 

Instead of focusing on building Bound's low-touch hedging products, I now need to focus on fixing this PR nightmare. 

Founder at Bound | Currency hedging on cruise control

🗞️ The latest edition of the GetSocial newsletter is out now. (I'd set myself a target of committing to a year of publishing a monthly newsletter and given the growth of it, I'm glad I did)...

For anyone not aware this is your monthly newsletter designed to simplify the world of social media marketing, giving you;

1️⃣ The most important social media trends, data and updates you need to know.

2️⃣ Content ideas and inspiration to help fuel your creativity

3️⃣ Tips to help you create content faster

Subscribe to the newsletter for free by searching ‘get social’ on Substack, or using the link to the latest issue in the comments below. 

Hope you find it useful! 

Seasoned SaaS professional with a knack for creating markets and scaling businesses.

With over 15 years of experience, I've led dynamic sales and marketing teams in the B2B SaaS space, building two businesses from scratch and achieving significant exits.

In 2016, I embarked on an exciting journey as a founding member of ContentCal, a social media marketing SaaS product. Over five years, we raised over $10m, expanded our user base across continents, and won numerous awards. Our crowning achievement was being acquired by Adobe Inc. in 2021.

In March 2022, I distilled my learnings from scaling a start-up into a best-selling book, SOCIAL 3.0.

I now advise other early stage businesses and am a senior member of Adobe's product team, leading the beta program of one of the most significant product launches for the business.

Andy Lambert

Spray-and-pray cold emailing is dead.

(*especially* for tech vendors)

It makes you look like an amateur.

Because here’s the thing—

No one cares how “amazing” your product is.

And focusing on yourself makes it look like you don’t care about your customers.

That’s why your:
- Open rates are &lt; 20%
- Reply rates *barely* hit 5%
- And booked call rates are close to 0%

Here’s what your prospects actually need:
- To see how you solve their problem
- Believe in your integrity
- Feel a connection

And you can’t do that kind of outreach at high volume.

So here’s how you get:
- Open rates > 50%
- Reply rates ~30%
- And booked calls

Particularly if you’re targeting multi-million or -billion $$ retailers

(which is why I founded Alium)

Subject line: *Reference a problem the prospect is struggling with*
Body (keep it short):
1. Start with what you and the reader have in common
2. Then show how you can solve their problem
3. End with how to get in touch with you

Follow-up in a few days…and again the following week.

Keep it natural—build a relationship with your prospects by helping them.

Bottom line:

High-volume spray-and-pray isn’t going anywhere.

But it’s giving rapidly diminishing returns.

If you want to nail the cold email game…

The only thing that works is specificity:

Find out what your prospect needs.

And show them you're the answer.

Actionable buyer intelligence for MarTech sales & marketing teams | Founder & CEO Alium | Co-founder CB Insights

How can I improve my cold email outreach?

Why is spray-and-pray cold emailing ineffective?

What are the key components of a successful cold email?

Cold outreach is the unsung hero of B2B sales. 

It has a hidden power. 

Think cold outreach is just spamming inboxes and cold calling?

Think again!
In B2B, it's a goldmine waiting to be tapped.

It's more than just cold calls and emails; it's an art form that, when done right, opens doors to incredible opportunities.

✨ The Art of First Contact:
Cold outreach is your secret weapon to directly reach decision-makers.
It's personal, direct, and cuts through the noise.

🔍 Beyond the Basics:
Ditch the generic scripts.
Personalize, research, and segment for impactful connections.
It's not just about getting replies, it's about starting meaningful conversations.

📞 Cold Calling Redefined:
This isn’t your old school cold calling. 
It's about immediate engagement, dynamic communication, and real-time feedback.

📈 Measure, Optimize, Repeat:
Success in cold outreach isn't accidental. 
Track your strategies, adapt, and watch your response rates soar.

🔧 Leverage Technology:
Embrace CRM and automation tools. 
They're not just for emails - they're for building relationships at scale.

🌟 Transform Your Approach:
Cold outreach isn't just a lead gen tactic.
It's a window into market trends and customer insights.

#b2bsales  #b2bleadgeneration  #b2buccess #coldoutreach  


Taplio

Top trending Linkedin posts about email

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Top trending Linkedin posts about "email"

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