I see too many people trying to “build a personal brand”.

A personal brand isn’t built, it’s attracted.

Be yourself. Share interesting ideas. Be honest and transparent.

People do business with REAL PEOPLE.

Chief Sumo at AppSumo.com | Helping entrepreneurs get started at MillionDollarWeekend.com

First impression MATTERS.

And 94% of first impressions are design related!

People tend to believe that things that look better will work better.

Looking good ≈ being good

It's just human nature.

Here's 6 quick reminders on how I make premium stuff...

...and how you can steal it too.

♻️ Repost if you found this helpful!

--

I am Jackson Yew 

I write about:
→ How to help you make 
→ more money with design, marketing & AI

If you want 50+ landing pages from MILLION dollar brands & businesses...

Comment "MILLION" below!

♻️ Repost if you found this helpful!

🚀 What I do:

I help 7 & 8-figure B2B & coaching companies save time, reduce headache, and make more money through Funnel Design + Automation.

---

🖊️ What I write about:

→ Marketing (direct response, sales funnel, conversion)
→ Design & Branding (personal & SaaS)
→ AI Automation

Click my name + follow + 🔔

Jackson Yew

Premium First Impression Masterclass

Brands often strive to fit into the boring 'good guy' image. 

There are so many captivating and iconic personalities to draw from.

There's more than just their talent or fame; it's about the powerful stories they embody. These aren't just random success tales; they're a testament to the enduring wisdom of Carl Jung's archetypes.

From Tupac Shakur's defiant spirit as the Outlaw to Beyoncé's allure as the Lover, each icon brings to life a timeless archetype. They craft narratives that resonate deeply and universally.

Why do these figures captivate us so? It's not just charisma; it's their embodiment of archetypes that have shaped human storytelling for centuries. Can your brand do the same?

This post begins to uncover how these legends harness the power of ancient archetypes to become more than just stars – but symbols of a narrative much greater than themselves.

This is part of my 'Branding While Black' series. For more insights:
Visit my profile

Follow for the latest
Tap the bell 🔔 Let's explore the psychological roots of brand stardom together!

Creative Direction, Creative Strategy & Design | Building Personal Brands | Creative Strategy for Brand distinctiveness | Created over 40 of your favorite brands

How to Apply Brand Archetypes - Craig Brimm

Startup founders are being manipulated by most marketing ‘consultants’.

- Tactical inputs
- No brand building
- Pure performance marketing 
- Focus on topical & meme ‘marketing’

Tactical marketing → Temporary brands

This is, by definition, shortsighted brand growth.

There’s another option…

Strategic brand narratives:

- Identify your TG
- Identify their pain points
- Identify how your brand can solve these
- Create a compelling brand story about this approach

No more uncertainty
No wondering “what to post next?”
No confusion about why your brand exists 

Goodbye, tactical marketing. 

Hello, long-lasting brands. 

#marketing #business #brands 


Co-founder - David & Who | Past - P&G, Reckitt, Swiggy

Main difference between customers and an audience? 

Paid attention > Fans

To get customers to pay attention, you have to pay FOR their attention.

Your audience gives you their time and attention because they know you and like you.

But now you're wondering how do you get an audience?

Don't "market" to them. → Serve them. 

Make them feel heard.

You can:
1. Resolve their problem
2. Make their lives easier
3. Teach them something

Be genuine and have 0 expectations.

And then 💥 the transformation

Audience becomes customers.

Remember..

If you want loyal customers, be loyal TO your customers.

... and see them coming back for more.

P.S. Paid attention vs. fans, what do you prefer?


I am an art director & brand strategist.

If you're a scale-up or startup business owner, I can help you build an authoritative brand that resonates with your target audience (you’re gonna love it too, I promise).

In my career of 14 years, I've worked with the 2 most successful Austrian startups (turned scaleups) and scaled their brands to become recognisable, relatable and trustworthy.

If you're interested in boosting your brand or building awareness, book an intro call in my links.

Tamara Kramer

You need both – brand-building and sales campaigns to grow your e-commerce sales. It's a true match ❤️ 

Yet, many questions arise:

❓ How much budget should you allocate to brand building, and how much to strict sales campaigns?

❓Are there campaigns that build the brand and sell simultaneously?

❓ What creatives are really what – how do you distinguish brand-building creatives from sales creatives?

❓If you only focus on sales campaigns, will your e-commerce growth slow down?

❓How to measure the impact of brand building?

❓.....

These are just a few questions I'll be sharing my thoughts on as a panelist at the upcoming E-Commerce Growth Meetup, with Ewa Wysocka, alongside Aleksandra Jarośkiewicz, Jakub Sobczak, and Tomek Nowiński. 

Join us to dive deep into a world of strategic e-commerce marketing you'll begin to love! 

📅 7th of February, 1:45 PM GMT+1
🖥 happening online - RSVP: https://egmeetup.com/  

#ecommercemarketing #brandgrowth 

Driving exponential growth through innovative marketing strategies and cutting-edge technologies.

Professional Highlights:

1. Spearheaded Mindvalley's growth from $30M to $170M in revenue, a 467% increase
2. Pioneered subscription model transition, enhancing customer retention and growing lifetime value by up to 700%
3. Developed data-driven acquisition models, reducing Customer Acquisition Cost (CAC) by up to 30%
4. Doubled market share from 5% to 10% within 18 months, solidifying our position in online education
5. Improved Return on Ad Spend (ROAS) by 40% through data-driven campaign optimization

Key Achievements:

1. Managed multi-million dollar product launches, consistently exceeding revenue targets
2. Optimized sales funnels, increasing conversion rates by 30% across all products
3. Oversaw the launch of 10 new product lines, contributing $30 million to annual revenue
4. Designed and executed freemium model, leading to substantial increase in user base and paid conversions
5. Led brand awareness initiatives, increasing recognition by 9% (verified by independent market research)

Areas of Expertise:

Growth Strategy & Execution
Performance Marketing
Content Strategy
AI Integration 
Marketing Automation
Product Launches & GTM
Mobile Marketing
Customer Retention Strategies

As CGO, I specialize in scaling businesses through innovative marketing strategies, AI-driven solutions, and data-centric decision-making. My approach combines the art and science of marketing to deliver cutting-edge solutions that drive growth and scalability.

Available for speaking engagements and advisory roles to share insights on driving exponential growth in the digital education space. Let's connect to explore how we can elevate your organization's growth trajectory in today's dynamic market.


It was such a pleasure to speak at London Business School  today in front of such an engaged group! 

I got to talk about one of my favourite topics: The Power of Brand Positioning⚡  Here are some of the key points we touched upon:

⚡ Our family's entrepreneurial journey and how we went from thinking about 'what we do' to living by 'the difference we make'

⚡ Why our clients often struggle with formulating their organisational and personal brand positioning statements despite their staggering achievements.

⚡ The lessons we can learn from family businesses about brand positioning.

⚡ Why you must invest in your personal brand to retain agency over your career.

Thank you very much, Simona Botti  and the whole class, as well as Smruti Sriram for initiating it all ❤️ thanks so much for the gift! And Farida F. El Agamy for having my back 🫶🏽

#personalbranding #brandpositioning #entrepreneurship #brand #growth #lbs

My purpose is to empower individual and organisational brands through the power of content and technology.

With over 15 years of experience in content marketing and production, I lead Orbis Terra Media (OTM), a global agency and publisher that helps brands achieve a consistent narrative across multiple platforms and reach their audience. As the CEO of OTM, I oversee the delivery of high-quality content production and marketing solutions, leveraging data and technology to optimize performance and impact.

In addition to my role at OTM, I am also the editor-in-chief of Tharawat Magazine, a business magazine that provides inspiration and insights for family business owners and entrepreneurs around the world. I am passionate about sharing the stories and challenges of family businesses. I host two podcasts, The Family Business Voice and Women in Family Business, where I interview leading experts and practitioners in the field. 

I serve as a member of the board of trustees at Shakespeare's Globe, a world-renowned theatre and cultural institution in London. I am committed to supporting the arts and culture sector, and to fostering collaboration and innovation among creative professionals.

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✨ Hey, Global Superstar ✨

I have big news I want to share with you 😍 

Yesterday, I had the privilege of delivering a guest lecture at Edinburgh Napier University to strategic brand management postgrad students on brand equity 🙌 

This was such a beautiful full-circle moment for me because only three short years ago I was a student in the same class 🧡 

And today, I have a brand strategy firm that specialises in building brand equity for businesses 🤯

It's crazy how far I've come in three years just by taking one baby step at a time. 

I'm very grateful to my amazing strategic brand management lecturers  Nathalia C Tjandra and Alessandro Feri who taught me so much about the subject and assigned such interesting projects for us to work on. 

As we now enter a new phase in our business growth, it was very nice to take a moment a remember how it all started 🙏 

When was your last full-circle moment? 

Leave a comment or send me a message, I'd love to hear all about it 💖 

#guestlecture #brandequity #brandstrategy #brandstrategyforESLbusiness
#servicebranding #internationalbranding #englishasasecondlanguage 

Award-Winning Brand Strategist | I help service-based businesses run by non-native English speakers build brands for the international market to attract, engage, and retain English-speaking audiences

How Can I Build My Personal Brand?

You always ask this question that you want to have a personal brand but you don't know how to start.

Personal branding is the art of establishing and promoting an individual's unique identity, skills, and values.

Here are three key steps to guide you in this process:

1. Be Yourself

2. Be Unique:

3. Be an Expert
   ______________
   I am Sheza Yazdani 
   
   I write about:
   - How to Crush Personal branding on Linkedin 💥
   - How to Succeed on linkedin💰
   
   DM me '' Invincible '' to scale your LinkedIn Journey.


Hi there, Thanks for stopping by my profile,

Here's what I've done for businesses like yours:
 
1. Social Media Success: Creating content.
2. Brand Building Brilliance: Making your business a name.
3. Meta & Google Ads Mastery: Because clicks should lead to clients.
4. Elevated Digital Marketing: Transforming online noise into engagement.
 
But you don't have time for all that...
 
You're too busy being awesome in other areas of your business. So what's next?
I'll take over your marketing.
 
With over 8 years of experience and a proven track record of boosting:
 
1. Followers by 5000+
2. Engagement by 200%
3. Website traffic by 300%
4. Conversions through Meta and Google Ads I know the secrets to make your brand shine. And no, I don't mean:
1. Empty promises
2. Boring, recycled content
3. Strategies from the Stone Age
 
I mean ACTUALLY effective tactics. Crafted by a marketing maven who understands your pain points and turns them into profit.
 
So here's the question:
 
A - Do you want to keep struggling with your digital presence? or

B - Do you want to sit back, relax, and let me turn your online channels into a success story?
 
Your call.
 
A or B.
 
If it's B, DM me ‘I’m ready to soar’ and let's make digital magic. 

Talk soon! 🚀

Sheza Yazdani

Personal branding simplified

Your brand as an author is what sets you apart in a crowded literary market.

Here's how to craft an author brand that truly resonates:

Hey 👋

Did you write and launch a non-fiction book and all you heard were crickets?

Or maybe you had a little success but the launch was one big splash that died down soon after.

If so, don't worry, you aren't alone.

The good news is you came to the right place.

I've been working with non-fiction authors, founders, and CEOs, like...

- Rick Ross, Grammy-nominated Rapper
- Jim McKelvey. Co-Founder of Square
- Kara Goldin, Founder of HINT Water
- Terry Virts, NASA Astronaut

And many others to do ONE main thing...

Get more eyeballs on them, their books, and offerings to make more money and impact!

So, if you are struggling to get eyes on your social profiles, sell books, and grow + monetize your audience...

Let's fix that!

The good news is, you have knowledge and experience that needs to be shared.

The bad news is you probably don't have much time or the know-how to get it done efficiently.

Fortunately you have me!

And more good news is...

I won't just help you get more eyes on your work.

I will show you how you can leverage those eyeballs to turn them into credit card in-hand buyers.

Would you want that?

If so, shoot me a direct message or email at (owen@unleashtheknowledge.com) and we can have a chat.

I can't wait to hear from you!

Owen Sammarone 🚀

A Step-by-Step Guide to Building your Author Brand:

👗Digital-only fashion is in decline.

 Is the Metaverse hype over in fashion?

A few days ago, I came across an insightful article shared by Debbie McKeegan. Dani Loftus discussed why, after a surge of excitement, digital-only fashion is seeing a decline.

Most points resonated with me, but I'd like to add some thoughts:

✨Fashion brands should view Metaverses and digital-only fashion as investments to connect with younger, tech-savvy generations. 

These are long-term commitments to building a brand presence in a language and through mediums that resonate with them.

💸Sadly, many companies have stepped back from Metaverse initiatives after hefty investments failed to yield immediate returns.

💡To communicate in the gaming world, you need individuals who speak gamer fluently. 
Traditional marketing doesn't cut it in a digital space where the language and consumer challenges are entirely different.

🖥️This is where collaboration with specialized consulting firms becomes essential. 

No single strategy fits all, and just as we have social media managers, we now need Metaverse marketing specialists to tailor our messages effectively.

🧥Connecting physical products to digital assets is a compelling strategy, particularly for iconic items. 

However, digital fashion is a business in its own right, unlocking doors to entirely new customer bases and sales strategies, independent of physical items.

🚀Fashion's initial approach to Metaverses might have been a misstep. 

Selling digital-only fashion as we sell physical garments doesn't resonate. Most consumers of physical fashion don't see the value or appeal in digital-only fashion aesthetics.

🔍Digital-only fashion and Metaverses are unique markets with their clientele and needs. 

Success requires long-term investment in brand awareness and strategies crafted by those who deeply understand these communities.

🤔 I know many of you are in the digital-only fashion industry - what's your take?
🤔Should traditional fashion brands treat the digital-only realm as an extension of their physical collections, or do they need an entirely different approach to succeed?

#DigitalFashion #MetaverseFashion #fashiontech #digitalinnovation #innovation

Optimizing Fashion Industry processes with 3D & AI | Whispering the Secrets of Fashion Tech | Keynote Speaker & Fashion Geek

Most brands are sh*t at Marketing.

Let's be real for a sec:

- Jumping on trends 1 year late
- Doing the same sh*t as everyone 
- Not at all creative in the slightest

And in some instances, marketing is even non-existent.

I've noticed this, particularly in the luxury hospitality industry.

I was trying to book a hotel for a trip last year.

And I had to rely on polished pics from Booking.com and reviews from strangers.

Which was not helpful in the slightest.

EVERY BRAND needs to work harder to get in front of customers.

Even the boujee ones…

That's why you see the likes of Gucci, Dior & Moncler on TikTok.

I have an idea for luxury hotels to get the attention of customers.

Who remembers MTV Cribs?

But for hotels…

*stay with me*

In a world that craves experiences, why not bring your story to life?

The digital world has evolved to a SHOW me, not tell me space.

But with context.

Polished videos of your fancy hotel space

Boring 🙄

"Hey, I'm Big Latto and welcome to my hotel for the weekend 😝"

Now you've got my attention!

Make content where you are selling an experience!

And make every guest feel like they are at home.

Plus, you tap into a universal theme recognised by everyone.

Talk to me - Hit or miss? 👀

P.S: If you don't know who Big Latto is… sorry lol

Creative Strategist, Beyond Education | Learning about Marketing so you don’t have to | Your Edgy Marketing GWORL👸 | Beauty Content Creator

Bosses, please stop schooling women on how to dress👇🏻

#boss #personalstyle #personalbrand #corporate 

--------------------------------------------
If you don't know how to get started and want your style to empower you at work and in your business take the personal style quiz. Link in the comments!

I have helped 105 women professionals and entrepreneurs advance in their careers by dressing for success at work.

Here is what makes working with me different: 

 #1  Organized Closet with a polished wardrobe ready to go, so you don't have to worry about your physical presentation and stress if you look good

 # 2 Create a powerful image that says you are a professional, trustworthy, respectable leader who commands authority in a workspace

 #3 Dress well for all kinds of work situations without having to spend hours of your time shopping

Recent client transformations: 

Client #1 Mallory is a corporate professional at a medium-sized tech company. She had no idea what her style was. But was worried I might suggest a trendy style that won't work for her. Within three weeks of working together, she attended a very important conference where she was presenting. She made a massive impression on her boss. The CEO asked her to represent the company, who bypassed 3 people in higher positions.


Client #2, Jaqueline, had a small wedding planning company. Before we started working together, Jacqueline worried that she would be forced to spend lots of money on her new wardrobe. Instead, we started with identifying Jaqueline's style profile while keeping her budget in mind. Her business grew so much that she got a book deal in September of 2022, and her calendar is booked for a year in advance.

Client 2 Lina is a Director at one of the Big State universities. Before we started to work together, She was worried that she would be forced to throw away most of her wardrobe. We incorporated some of her wardrobes and added new pieces that elevated her style. After 8 weeks, her confidence and image skyrocketed, and as a result, she was promoted to a Director position shortly after. 

To book your Personal Style Consultation click the link below.
https://calendly.com/basia1/stylingsession?month=2022-10&date=2022-10-07

A little bit more about me: 

Hi, my name is Basia Richard. For over 15 years, I've styled top celebrities in the business, like Selena Gomez, Sarah Hyland, and Irina Shayk.

I have created a powerful image that helped them position themselves on top of the industry, as a result bringing lots of work and business opportunities.

Because of my work, many powerful women in leadership asked me to help them create a signature style they desired.

I am originally from Poland, but I have lived in Los Angeles for the past 18 years. I am a mom of a 7-year-old daughter and 2 senior rescued cats. I have an amazing and very supportive husband of 20 years.

Basia Richard


I am a designer -I don't mind buying a book for 60 euros that I have as decoration in my flat. If anyone asks, it's all for inspiration. 


I am a designer - I buy expensive plastic objects just because they have a name on them.


I'm a Designer - yes, I have four pairs of @New Balance 520 and will buy the exact pair again 


I'm a Designer - I love Aesop, but I restock the bottle with cheaper soap from time to time.


I'm a Designer - a 6.50 euro flat white always has a certain vibe and goes with my outfit.


I am a Designer - I buy identical vintage clothes from Acne for 900 % more and don't ever feel guilty.


I am a Designer - Figma and Notion  are my Go-To Tools!


I am a Designer - If you use Canva, we have to talk. 


Did I forget something?

Multidimensional Creative + Building virtual identities for a new way of content creation | Studio Lead Obby & Jappari

Even a simple piece of clothing carries emotional value. It's not about the cost or the brand, it's about the stories they hold.

Share your most loved piece of clothing. Why is it your favorite? 

That one item you would never throw away, the one you adore. We all have something like that. 

And gentlemen, I know you own such items too. 

As for me, I have quite a few sentimental pieces, perhaps because of my profession. However, my most precious item is a black dress my great-grandmother crafted back in 1934. Its uniqueness, beauty, and historical significance set it apart from everything else, and it fits me perfectly. My grandmother gifted this dress to me a few years ago (sorry Merlyn Peters).

Corporate fashion designer / Empowering brands to communicate their values through custom-designed clothing.

Taplio

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