Top trending Linkedin posts about brand

👗Digital-only fashion is in decline. Is the Metaverse hype over in fashion? A few days ago, I came across an insightful article shared by Debbie McKeegan. Dani Loftus discussed why, after a surge of excitement, digital-only fashion is seeing a decline. Most points resonated with me, but I'd like to add some thoughts: ✨Fashion brands should view Metaverses and digital-only fashion as investments to connect with younger, tech-savvy generations. These are long-term commitments to building a brand presence in a language and through mediums that resonate with them. 💸Sadly, many companies have stepped back from Metaverse initiatives after hefty investments failed to yield immediate returns. 💡To communicate in the gaming world, you need individuals who speak gamer fluently. Traditional marketing doesn't cut it in a digital space where the language and consumer challenges are entirely different. 🖥️This is where collaboration with specialized consulting firms becomes essential. No single strategy fits all, and just as we have social media managers, we now need Metaverse marketing specialists to tailor our messages effectively. 🧥Connecting physical products to digital assets is a compelling strategy, particularly for iconic items. However, digital fashion is a business in its own right, unlocking doors to entirely new customer bases and sales strategies, independent of physical items. 🚀Fashion's initial approach to Metaverses might have been a misstep. Selling digital-only fashion as we sell physical garments doesn't resonate. Most consumers of physical fashion don't see the value or appeal in digital-only fashion aesthetics. 🔍Digital-only fashion and Metaverses are unique markets with their clientele and needs. Success requires long-term investment in brand awareness and strategies crafted by those who deeply understand these communities. 🤔 I know many of you are in the digital-only fashion industry - what's your take? 🤔Should traditional fashion brands treat the digital-only realm as an extension of their physical collections, or do they need an entirely different approach to succeed? #DigitalFashion #MetaverseFashion #fashiontech #digitalinnovation #innovation

✨ Hey, Global Superstar ✨ I have big news I want to share with you 😍 Yesterday, I had the privilege of delivering a guest lecture at Edinburgh Napier University to strategic brand management postgrad students on brand equity 🙌 This was such a beautiful full-circle moment for me because only three short years ago I was a student in the same class 🧡 And today, I have a brand strategy firm that specialises in building brand equity for businesses 🤯 It's crazy how far I've come in three years just by taking one baby step at a time. I'm very grateful to my amazing strategic brand management lecturers Nathalia C Tjandra and Alessandro Feri who taught me so much about the subject and assigned such interesting projects for us to work on. As we now enter a new phase in our business growth, it was very nice to take a moment a remember how it all started 🙏 When was your last full-circle moment? Leave a comment or send me a message, I'd love to hear all about it 💖 #guestlecture #brandequity #brandstrategy #brandstrategyforESLbusiness #servicebranding #internationalbranding #englishasasecondlanguage 

Most brands are sh*t at Marketing. Let's be real for a sec: - Jumping on trends 1 year late - Doing the same sh*t as everyone  - Not at all creative in the slightest And in some instances, marketing is even non-existent. I've noticed this, particularly in the luxury hospitality industry. I was trying to book a hotel for a trip last year. And I had to rely on polished pics from Booking.com and reviews from strangers. Which was not helpful in the slightest. EVERY BRAND needs to work harder to get in front of customers. Even the boujee ones… That's why you see the likes of Gucci, Dior & Moncler on TikTok. I have an idea for luxury hotels to get the attention of customers. Who remembers MTV Cribs? But for hotels… *stay with me* In a world that craves experiences, why not bring your story to life? The digital world has evolved to a SHOW me, not tell me space. But with context. Polished videos of your fancy hotel space Boring 🙄 "Hey, I'm Big Latto and welcome to my hotel for the weekend 😝" Now you've got my attention! Make content where you are selling an experience! And make every guest feel like they are at home. Plus, you tap into a universal theme recognised by everyone. Talk to me - Hit or miss? 👀 P.S: If you don't know who Big Latto is… sorry lol

Your brand as an author is what sets you apart in a crowded literary market. Here's how to craft an author brand that truly resonates:

I am a designer -I don't mind buying a book for 60 euros that I have as decoration in my flat. If anyone asks, it's all for inspiration. I am a designer - I buy expensive plastic objects just because they have a name on them. I'm a Designer - yes, I have four pairs of @New Balance 520 and will buy the exact pair again I'm a Designer - I love Aesop, but I restock the bottle with cheaper soap from time to time. I'm a Designer - a 6.50 euro flat white always has a certain vibe and goes with my outfit. I am a Designer - I buy identical vintage clothes from Acne for 900 % more and don't ever feel guilty. I am a Designer - Figma and Notion  are my Go-To Tools! I am a Designer - If you use Canva, we have to talk. Did I forget something?

Bosses, please stop schooling women on how to dress👇🏻 #boss #personalstyle #personalbrand #corporate -------------------------------------------- If you don't know how to get started and want your style to empower you at work and in your business take the personal style quiz. Link in the comments!

How Can I Build My Personal Brand? You always ask this question that you want to have a personal brand but you don't know how to start. Personal branding is the art of establishing and promoting an individual's unique identity, skills, and values. Here are three key steps to guide you in this process: 1. Be Yourself 2. Be Unique: 3. Be an Expert    ______________    I am Sheza Yazdani        I write about:    - How to Crush Personal branding on Linkedin 💥    - How to Succeed on linkedin💰        DM me '' Invincible '' to scale your LinkedIn Journey.

Main difference between customers and an audience? Paid attention > Fans To get customers to pay attention, you have to pay FOR their attention. Your audience gives you their time and attention because they know you and like you. But now you're wondering how do you get an audience? Don't "market" to them. → Serve them. Make them feel heard. You can: 1. Resolve their problem 2. Make their lives easier 3. Teach them something Be genuine and have 0 expectations. And then 💥 the transformation Audience becomes customers. Remember.. If you want loyal customers, be loyal TO your customers. ... and see them coming back for more. P.S. Paid attention vs. fans, what do you prefer?

You need both – brand-building and sales campaigns to grow your e-commerce sales. It's a true match ❤️ Yet, many questions arise: ❓ How much budget should you allocate to brand building, and how much to strict sales campaigns? ❓Are there campaigns that build the brand and sell simultaneously? ❓ What creatives are really what – how do you distinguish brand-building creatives from sales creatives? ❓If you only focus on sales campaigns, will your e-commerce growth slow down? ❓How to measure the impact of brand building? ❓..... These are just a few questions I'll be sharing my thoughts on as a panelist at the upcoming E-Commerce Growth Meetup, with Ewa Wysocka, alongside Aleksandra Jarośkiewicz, Jakub Sobczak, and Tomek Nowiński. Join us to dive deep into a world of strategic e-commerce marketing you'll begin to love! 📅 7th of February, 1:45 PM GMT+1 🖥 happening online - RSVP: https://egmeetup.com/ #ecommercemarketing #brandgrowth

It was such a pleasure to speak at London Business School today in front of such an engaged group! I got to talk about one of my favourite topics: The Power of Brand Positioning⚡ Here are some of the key points we touched upon: ⚡ Our family's entrepreneurial journey and how we went from thinking about 'what we do' to living by 'the difference we make' ⚡ Why our clients often struggle with formulating their organisational and personal brand positioning statements despite their staggering achievements. ⚡ The lessons we can learn from family businesses about brand positioning. ⚡ Why you must invest in your personal brand to retain agency over your career. Thank you very much, Simona Botti and the whole class, as well as Smruti Sriram for initiating it all ❤️ thanks so much for the gift! And Farida F. El Agamy for having my back 🫶🏽 #personalbranding #brandpositioning #entrepreneurship #brand #growth #lbs

First impression MATTERS. And 94% of first impressions are design related! People tend to believe that things that look better will work better. Looking good ≈ being good It's just human nature. Here's 6 quick reminders on how I make premium stuff... ...and how you can steal it too. ♻️ Repost if you found this helpful! -- I am Jackson Yew I write about: → How to help you make → more money with design, marketing & AI If you want 50+ landing pages from MILLION dollar brands & businesses... Comment "MILLION" below! ♻️ Repost if you found this helpful!

Brands often strive to fit into the boring 'good guy' image. There are so many captivating and iconic personalities to draw from. There's more than just their talent or fame; it's about the powerful stories they embody. These aren't just random success tales; they're a testament to the enduring wisdom of Carl Jung's archetypes. From Tupac Shakur's defiant spirit as the Outlaw to Beyoncé's allure as the Lover, each icon brings to life a timeless archetype. They craft narratives that resonate deeply and universally. Why do these figures captivate us so? It's not just charisma; it's their embodiment of archetypes that have shaped human storytelling for centuries. Can your brand do the same? This post begins to uncover how these legends harness the power of ancient archetypes to become more than just stars – but symbols of a narrative much greater than themselves. This is part of my 'Branding While Black' series. For more insights: Visit my profile Follow for the latest Tap the bell 🔔 Let's explore the psychological roots of brand stardom together!

Startup founders are being manipulated by most marketing ‘consultants’. - Tactical inputs - No brand building - Pure performance marketing  - Focus on topical & meme ‘marketing’ Tactical marketing → Temporary brands This is, by definition, shortsighted brand growth. There’s another option… Strategic brand narratives: - Identify your TG - Identify their pain points - Identify how your brand can solve these - Create a compelling brand story about this approach No more uncertainty No wondering “what to post next?” No confusion about why your brand exists Goodbye, tactical marketing. Hello, long-lasting brands. #marketing #business #brands

I see too many people trying to “build a personal brand”. A personal brand isn’t built, it’s attracted. Be yourself. Share interesting ideas. Be honest and transparent. People do business with REAL PEOPLE.