AbdulGaniy Shehu's Linkedin Analytics

Does content marketing work for African startups? Should you invest in SEO as a startup in Africa? What are some good examples of content marketing and SEO in Africa? These and many more are the insights I'll be uncovering during my presentation at Search Africon. Look forward to seeing you all tomorrow.

If you search for any keyword on Google now. Here's what you'll most likely see: - AI overviews - Reddit threads - YouTube videos - Community answers - Social media posts And guess what? Sometimes, these features show up even before the top-ranking page on the SERPs. What does this mean? Ranking #1 no longer guarantees you'd drive more visitors from organic search. So, what should your startup's SEO strategy should look like in 2025? Here’s what I recommend: - Show up in AI overviews - Create content for community forums & aggregators – Build a YouTube strategy - Don't sleep on social media – Think beyond blog posts The bitter truth is: The rules have changed. And so should your SEO strategy.

How do you start posting on LinkedIn after a long hiatus? This has been my dilemma for the past few months. What I thought would be a few days off the platform eventually extended into, guess what? Six months. Yes, you read that right! My last post here was about six months ago, if I recall correctly. And I've tried to become active multiple times, with no success whatsoever. I even promised Victor Eduoh that I'd be back in a few days, when he checked on me in January (thanks for reaching out, chief). Anyways, I've been on the sidelines, reading posts and commenting here and there, so I don't think I've missed much. Hopefully, I'm back with more energy. Let's go. P.S: I'm curious, do hashtags still work on LinkedIn?

Your company’s most valuable asset is leaking, and no one sees it. It’s not in your financial statements. But it’s costing you every single day. Every time someone leaves, knowledge walks out the door. Every Slack thread, email explanation, and Zoom call becomes a fragile patchwork of “how we do things.” Here’s how that shows up: → Key person takes vacation = Projects stall → Info buried in email = Customers wait → No processes = 90-day onboarding becomes 180 → Problems resurface = It’s Groundhog Day → Founder bottleneck = “Let me ask the boss...” This is the invisible crisis sabotaging your growth. The painful truth? 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗻𝗲𝗲𝗱𝘀 𝗮𝗻 𝗼𝘄𝗻𝗲𝗿. Not a side project. Not a “when we have time.” Someone who wakes up thinking about it. I’ve seen too many growing businesses hit a ceiling because they’re still running on tribal knowledge and founder heroics. But here’s what the smart ones do instead: ✅ Assign a Documentation Champion ✅ Document your 5 most-repeated processes first ✅ Create a searchable knowledge hub ✅ Build “process reviews” into team meetings ✅ Reward people who contribute If you’re a founder whose team can’t function without you… or an ops leader watching knowledge disappear with every resignation… This will transform your ability to scale. Imagine your company running smoothly— not because you explained everything— But because your systems did. Quick reality check: What’s the one process in your business that would cause chaos If the person who owns it left tomorrow? Start there. 👇 Bonus: Check the comments for 3 warning signs your business is in a documentation crisis.