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I helped a B2B SaaS startup acquire 200+ paying customers from SEO in six months. Here's exactly how I do it for software companies and startups. Before I proceed, the results speak for themselves: ➡️ Copysmith (AI copywriting tool): Drove 3,000+ user signups in just 7 months, and improved their search presence. ➡️ SweetProcess (SOP software): Currently redefining their SEO strategy, driving thousands of monthly signups from Google and ranking high for MoFu and BoFu keywords that actually convert. ➡️ OneCal (calendar sync software): Took them from zero to 40,000+ monthly visitors in six months. Dominated the first-page rankings for calendar-sync keywords. Today, I run Your Content Mart, where my team and I help SaaS startups compete with goliaths in their niche. I've also shared my insights in publications like Moz, CoSchedule, G2, and Entrepreneur. My Approach After 7+ years in SaaS SEO, here's what I've learned: traffic without conversions is just expensive vanity metrics. So, I focus on building SEO strategies that align with your business goals. That way, we not only drive traffic but also generate user signups, leads, and demo requests. Here's how I make organic search drive signups, not just traffic, for SaaS startups: ✅ Deep user research - I become obsessed with understanding your ideal users, their pain points, and how they search for solutions like yours. ✅ Funnel-focused keyword strategy - Target keywords that map to every stage of your customer journey, from awareness to decision. ✅ Product-led content creation - Build content that naturally showcases your product while solving real user problems. ✅ Technical SEO foundation - Ensure your site architecture supports both user experience and search engine crawling. ✅ Conversion optimization - Every piece of content is designed to move visitors closer to becoming customers. When I'm not obsessing over search rankings, I spend my time: - Testing new AI tools that could change the game for myself and clients. - Studying successful SaaS companies to understand their growth strategies. - Exploring Africa's growing tech ecosystem and connecting with other entrepreneurs. I'm currently taking on select SaaS startups that are serious about turning SEO into a sustainable growth channel. Ready to transform your organic search strategy? DM me or email [email protected]
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