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AbdulGaniy Shehu

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Most content marketing agencies aren’t built to help SaaS startups. I founded Your Content Mart to fix that. Here's how most agencies typically approach content marketing: 1) Prioritize ToFu content with high search volume. 2) Make traffic acquisition the ultimate goal. 3) Focus less on driving leads and user signups for clients. 4) Leverage one marketing channel only. While this approach might work fine for growth-stage and matured SaaS companies, it will fall flat for SaaS startups. At Your Content Mart, here is what we do instead: 1) Identify the pain points and Jobs To Be Done of our target readers 2) Create content pieces that attract the right traffic and drive user signups 3) Show readers our client’s product in action without being salesy. 4) Never rely on SEO alone as the distribution channel. To achieve this, we follow a five-phase approach known as the (ROI-driven Content Marketing Framework): 1️⃣ Customer (ICP) Research 2️⃣ Content Strategy 3️⃣ Content Production 4️⃣ Content Distribution 5️⃣ Content ROI Measurement As you can see, organic traffic increase isn’t the only metric that we measure. Instead, we care more about the quality of the traffic and how to convert them into leads and user signups for your business. If you feel this resonates with what you're looking for and are willing to explore the possibility of working together, kindly get in touch today via DM or simply send an email to [email protected] to schedule a Free Content Analysis.

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