Adam Fard's Linkedin Analytics

I've designed B2B products for over 10 years And there are 5 issues I kept seeing: 1 - Unnecessarily complex experiences 2 - Little (or no) user understanding 3 - Bad information architectures 4 - Major usability problems 5 - Lack of consistency Over and over again. As a result, companies see: - Low activation & adoption - Low retention rates - High churn rates Fixing these problems needs a special team and B2B focused methodology Different from designing for B2C user experiences. B2B products have: - Complex workflows - Multiple user roles - Intricate decision-making Here's a simple comparison: B2C e-commerce: One-click purchase for a single item B2B inventory system: Multi-step process for bulk orders with approvals Solution? I tackled that by building a technical team of product designers and researchers with PhDs. Our expertise helps you: - Understand users through research - Create data-driven concepts - Design user-friendly interfaces - Build scalable design systems - Ensure smooth handoff to developers Using this approach, we've helped B2B SaaS companies: - Create MVPs from scratch and raise $5 to $20m in funding - Scale and improve their complex platforms iteratively - Increased conversion rate by 400% To take things further, I'm building an AI product (UX Pilot AI) to streamline the UX process for (our) product- and design teams. If you want to learn more, go to adamfard.com