Anthony J James

Trinity Consulting Services

If you’re ready to commercialise your idea to a global audience, to supercharge your digital transformation or to find growth in new markets then we can help!

Chairperson of the Board

Working closely with clients to help them drive their growth strategy, digital transformation and generate new innovative ideas for global markets.

Group CEO Innovation & Growth

Trinity Consulting Services [TCS] is a highly networked marketing strategy, innovation and business transformation agency, that works with brands who have a desire to increase their revenues and market share in some of the largest B2B and B2C markets in APAC (Asia Pacific) and EMEA (Europe, Middle East and Africa). 

I specifically help organisations generate additional revenues in these markets with creative, innovative and digital solutions - from up-front strategy to full tactical and practical implementation and roll-out planning.

Leveraging my substantial APAC network and with a deep understanding of cultural differences and in-market influences across the target regions and countries, Trinity Consulting gives its partners the jump-start in digital and innovation that they often lack in penetrating new markets and delivering real, profitable solutions.

TCS blends the creative and the strategic, within a highly flexible and dynamic framework. Assisting organisations to solve complex business problems and issues with the application of technology. Assisting in the packaging, presenting and pitching of solutions to potential markets, emerging markets and numerous industry verticals.

We have assisted organisations and provided measurable and profitable solutions to: Advertising, Business Travel & Leisure, Consumer Brands, Consumer Marketing, Digital / Online / Social Media, Entertainment, Fast Moving Consumer Goods (FMCG), Financial Services & FINTECH, Franchising, Health & Wellbeing, Information Technology, Media & Publishing, Promotions, Merchandising, Retail, Sports & Sponsorship, Quick Service Restaurants (QSR)

Recent clients include: The Australia Government, Digital Transformation Agency, Nokia, News Corp Australia

Executive Director - Marketing, Innovation and Growth

B2Bx

Chief Growth Officer & CEO

InfluencerActive is an influencer marketing platform that directly connects small and medium-sized brands and businesses with curated and vetted influencers to create a seamless marketplace for both buyer and influencer to engage. Influencers in the InfluencerActive network have built significant followings over traditional business channels. Their trusted voices are valued in both the B2C and B2B contexts.
 
In engaging with influencers through InfluencerActive, business owners can cut through the channel noise and marketing challenges of a fragmented media world. With Influencer Active, engagement is direct between business and influencer.

Executive Director & Investor

DDB Group Asia Pacific

As Chief Innovation Officer, Asia Pacific, I was tasked with taking head on, the challenge to: 

•  provide focus to DDB Group’s innovative business and marketing growth solutions
•  commercialise new and existing digital and tech solutions to generate growth for agency clients
•  engage creativity and innovation for drive long-term business growth for agency and clients
•  apply creative thinking across business processes to deliver a competitive advantage and new revenue streams
•  to connect the best minds within the agency in order to look at business problems from a different perspective

AJ spearheaded the commercial success of innovative digital solutions for DDB's clients – from mobile apps to web-ordering systems to e-stores and interactive retail assets – as well as enhancing client revenue streams and customer engagement to 'hack' into creative business growth opportunities.

Chief Innovation & Growth Officer

Sample Central

Sample Central is a unique retail / consumer product / insights / experience that places a focus on consumers, allowing them to try, touch, feel and experience products, and brand innovations before buying the products. As the pioneer of 'tryvertising' or try-before-you-buy, Sample Central ignites the conversation and interaction between brands and consumers, consumer who are willing to provide their insights about products or services they have chosen to explore or shown and interest in.

Having created the global go-to-market strategy, AJ was the driving-force behind launching the concept to the market, taking an active, hands-on approach selling the concept into brands and growing the business worldwide via a franchise framework.

KEY ACHIEVEMENTS:
•  Took the business global via a franchise model (custom built for the concept)
•  Negotiated franchise agreements in over 20 countries in less than 5 years
•  Established global and franchise level operational plans and budgets
•  Coach, motivate and support new franchisees and business owners
•  Play and active and key role selling the concept to brands globally
•  Establish clear success metrics, systems and reporting arrangements
•  Changed the FMCG landscape with a model that truly influences consumers purchasing decisions
•  Built a robust, centralized, big-data engine, SaaS information management and software platform operating in over 10 languages supporting franchise partners and consumers worldwide

Group CEO Marketing and Innovation

Creata

Creata is one of the largest marketing and sales promotions agencies in the world, serving some of the largest corporations including McDonald's, Kellogg's, Coca Cola, Nestle, & others since 1973.

AJ took a key leadership role during his time at Creata & was part for the global management team. Working across 15 offices in 11 countries on 5 continents. And was responsible for the design & production of over 1.3 billion happy meal toys.

MAIN RESPONSIBILITIES:
• Setting creative direction and strategy for the agency globally
• Focus the agency on innovation and idea generation built upon creative marketing & promotion strategies
• Transitioned from a premiums manufacturer to a full-service creative & digital agency
• Accelerate the pace of Creata’s ability to deliver a full spectrum of below-the-line marketing services
• Leadership role in all major account pitches globally & was the driving force of the Company’s sales / marketing efforts

KEY ACHIEVEMENTS: 
• Built and launched Creata Digital
• Positioned Creata to be invited to pitch for global technology pitches with several of the Company’s global brand clients
• Secured Creata's first large scale digital project with McDonald's against the incumbent digital agencies
• Extend the HappyMeal.com franchise into Asia Pacific - Digital contract extended despite intense lobbying by rival agencies
• Personally managed the relationship and negotiated the deals across North America, Europe & Asia
• Restructured Creata's Creative division from a "Support Function" to a "Business Unit", having full P&L accountability
• Established the relationship & negotiated the contract between Creata & China Central Television (CCTV) to secure the exclusive licensing rights to China's oldest & most recognised cartoon property. Drove the establishment of a separate business entity in the Chinese Free Trade Zone

Executive Vice-President Global Sales & Marketing

Fujitsu Consulting - Management Consulting / Digital Solutions

Fujitsu Consulting is one of the worlds top-tier global IT services organizations. With a focus on boosting efficiencies, cutting IT operational costs and create a sustainable competitive advantage with the client-focused IT consulting and integration services.

As Vice President of Marketing I was responsible for ensuring that clients business objectives were integrally linked to delivering true business value and the offerings of Fujitsu Consulting.

• Directed the strategy, planning and implementation of all Fujitsu Consulting Asia Pacific internal and external corporate marketing activities supporting the business goals toward growth and profitability
• Focus on solutions marketing
• Ensured a consistent brand and message to the marketplace, making sure corporate style and standards were followed across all initiatives
• Key executive on the Global Brand Program Team

• As Director of eBusiness Solutions, Asia Pacific, provided focus, direction and leadership to position Fujitsu as the partner of choice for eBusiness solutions
• Developed eBusiness solution offerings and the alignment to delivery capabilities

Vice-President Marketing & Digital, Asia Pacific

ZIVO Pty Limited - Digital / Web Solutions

• All sales and marketing of Internet Solutions
• Cross-industry focus, managing a team of Business Development Managers across Australia and New Zealand
• Developed a ZIVO-wide business development and acquisition strategy
• Negotiation of all intellectual property and professional services contracts
• Lead engagement management for ZIVO clients including personal management of key accounts
• Major influencer of the ZIVO marketing and branding strategies

Director, Sales, Marketing & Communications, Asia Pacific

IBM Global Services

• One of the key executives responsible for building and launching the IBM e-business Solutions team globally
• Focused on a wide range of industry sectors, specialising in the banking & finance, entertainment, media, sports, travel, transport and tourism sectors across Asia Pacific
• Lead the Asia Pacific sales team to ensure new business sign-off with clients
• Played a leadership role in the relationship build, management and engagement of IBM e-business clients
• Defined strategies for the marketing and sales of e-business and Interactive Media Design Studio services, including: internet/Intranet Solutions, CD-ROM, Kiosk, Electronic-commerce solutions, content creation cybercasting, digital design and print

Managing Consultant - eBusiness, Global

Computer Sciences Corporation (CSC)

• Established the MultiMedia Laboratory at CSC in Sydney and grew this to a global capability (and team of 350 people)
• Project managed a variety of multimedia and Internet application design and development and implementation projects
• Built processes for sales and client engagement
• Full responsibility for major projects being delivered on time and within budget
• Ensured all projects met quality assurance standards of CSC
• Held the position of Worldwide Chair of the CSC Special Interest Group for MultiMedia and Interactive Technologies for 4 years, and through this time spent the majority of time in the United States speaking on the International Speakers Circuit

Internet Sales & Marketing Manager

Interactive Designer and Programmer

I am a seasoned leader in marketing, innovation, and digital solutions, with a 30-year journey transforming businesses across the Asia Pacific. My specialty lies in blending creativity with technology to drive growth and innovation. As the Chief Innovation & Growth Officer at DDB Group Asia Pacific, I spearhead the development of groundbreaking digital and tech solutions, unlocking long-term growth for our clients.

Previously, as Group CEO of Marketing and Innovation at Sample Central, I revolutionized the retail industry by introducing the 'try-before-you-buy' model globally, leveraging big data to support franchises worldwide. At Creata, my leadership as Executive Vice-President of Global Sales & Marketing led to the creation of Creata Digital and a landmark digital partnership with McDonald's.

My tenure at Fujitsu Consulting was marked by the establishment of a unified brand message and innovative solutions, while at ZIVO Pty Limited, I directed sales, marketing, and communications strategies that strengthened our market presence. As an IBM Global Services Managing Consultant, I played a crucial role in launching the e-business Solutions team, and at CSC, I developed a global multimedia capability as the Internet Sales & Marketing Manager.

My career began in creative roles, including Interactive Designer and Programmer for IBM and Graphic Designer / Computer Animator for Optical & Graphic Services. This diverse experience has honed my ability to lead organizations through innovation and growth in the digital age, making me a visionary leader poised to drive business excellence in this rapidly evolving landscape.

CEO | Innovation | Technology | Global Commercialization | Growth @ Trinity Consulting

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