DBD International

Insatiable urge to help brands defy gravity to achieve brand elevation to avoid the "6 feet under" program that goes with brand deflation

Chief Gravity Defyer

As the recipient of over 300 industry awards, I am the Creative Director of DBD International whose job it is to help brands defy gravity and rise above the noise. 

Areas of specialization include:
     • Brand analysis
     • Brand strategy
     • Name and slogan development
     • Logo design
     • Package design
     • Destination branding
     • Tourism branding
     • Lifestyle brand design and execution
     • Brand revitalization
     • Brand rollout campaigns

Under my direction, clients across the US and internationally have seen the power of design and its ability to help products, events and services rise above the noise. In addition to writing widely published articles, David has authored of a number of books on design and typography along with many articles covering branding, packaging, design and what it means to change the world, one brand at a time.

President/Creative Director

Brand Intervention : 33 Steps to Transform the Brand You Have into the Brand You Need

Brand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, is the first book written for CEOs, entrepreneurs, brands, and startups that don't have time to read a book on branding.  
You and your brand are a revolution waiting to happen. This book was written to provide the tools to get your brand seen, heard, and ready to change the world written and designed by award-winning brand expert and rebranding specialist David Brier, the recipient of over 325 international awards and ranked #3 worldwide for branding by Klout.

This is why David Brier wrote and designed Brand Intervention.  

It doesn't read like any other book. It's faster.  

Inside, it doesn't look like any other book on branding. It's shows instead of tells. 

It is full-color throughout, with 290 pages of straight talk on marketing and branding for real. You find out what triggers sales, turning buyers into loyal fans.  

Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled, fat-free compilation of master brander David Brier's gems. 

This may explain why Daymond John, New York Times bestselling author of The Power of Broke, FUBU founder and star of ABC's Shark Tank, wrote the Foreword to this new book and why New York Times bestselling author of The 10X Rule and sales expert Grant Cardone calls Brier "a branding genius" (both Daymond and Grant are Amazon bestsellers in their own right). 

David and his work have been featured in ADWEEK, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, Communication Arts, How magazine, the New York Times and numerous blogs and podcasts.  
David is also the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, a rare honor amongst business leaders, presented to those who provide insights to entrepreneurs and startups for leadership, marketing, entrepreneurial innovation, and branding excellence. 

Award-winning Author

David Brier Design Works

A design firm specializing in logo design and graphic design packages.

Owner/Founder

I TURN IDEAS INTO BRANDS, EXITS & LEGACIES. 🚀 Slayer of the Mundane 🚀 Author of the #1 Amazon bestseller “BRAND INTERVENTION” responsible for $7B in sales

After generating over $7 billion for clients, someone said I revolutionized brands. 

I disagree. (Here's what I actually do):

I help CEOs and businesses join the Elite 1% of companies that Rise Above the Noise.

With that foundation solidified, the inevitable revolution comes from within.

That’s how and why I’ve been able to generate WELL OVER $7 billion for clients of all sizes and industries.

My first billion-dollar brand started out with zero sales.

Just a really driven founder.

His vision was about shaping an idea into an empire. It was about watching a dream soar.

It's why I love branding. 

I've done the same for a nonprofit, helping generate over $250K in 30 minutes.
Done the same with a city, I rebranded: a 500% increase in tourism in 12 months.

I have done the same for a dog food company, a cybersecurity company, a motorcycle startup, and a beauty brand, and I turned an expedition camper company into a multi-million dollar company in 24 months (during the pandemic).

Branding is like being an explorer, a detective, and a magician all at once: each day is a new adventure.

When I’m brought in to help build a company, I don’t offer a silver bullet. 

I offer a branding arsenal. Forged in the fires of countless campaigns, refined by failures, and validated by successes.

And the most crucial shift? I used to tell stories. Now, I craft legacies. 

Branding is about the imprint we leave behind in the sands of time and the minds of consumers.

If you love uncovering the irresistible - that secret sauce that rockets CEOs and their businesses to new heights, subscribe to my newsletter: https://risingabovethenoise.com/landing/modern-brand-secrets/

If you're ready to:

~ be a rebel in a world of conformists, and 
~ feel that magic isn't in the budget but in the belief that we can rewrite the rules...

Let's jump on a discovery call https://DavidBrierCalendar.as.me/IntroductorySession

I love my work. ❤️ I love my wife. ❤️ 

I love elevating entrepreneurs. ❤️ 

𝙃𝙤𝙬 𝙙𝙤 𝙄 𝙗𝙖𝙡𝙖𝙣𝙘𝙚 𝙖𝙡𝙡 𝙤𝙛 𝙩𝙝𝙞𝙨 𝙤𝙣 𝙖 𝙎𝙪𝙣𝙙𝙖𝙮? 𝙃𝙚𝙧𝙚'𝙨 𝙝𝙤𝙬:

By respecting a crazy stat most CEOs miss:

"80% of CEOs believe they deliver superior customer experience. Only 8% of their customers agree."

That's from global consultancy Bain & Company after interviewing 362 businesses and their customers.

Here's an action checklist to help you overcome this statistic on this Sunday:

• Create a culture of feedback
• Truly listen to your customers
• Listen to what's NOT being said
• Maintain a customer-first mindset
• Celebrate customer success stories
• Embrace negative customer feedback
• Make sure every customer feels LOVED
• Demonstrate empathy in every interaction

Want to achieve superior customer experiences?

Following this checklist is your ticket.

→ You will serve others better.
→ You will make your business thrive.
→ You will make your customers happier.

It's how I build brands that accelerate growth.
Without adding a penny to your marketing spend.

𝗡𝗼𝘄, 𝗴𝗼 𝗮𝗻𝗱 𝗲𝗻𝗷𝗼𝘆 𝗯𝗿𝗲𝗮𝗸𝗳𝗮𝘀𝘁 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗼𝘁𝗵𝗲𝗿.

And become a better leader tomorrow.

REPOST ♻️ if you found this valuable.

P.S. Be honest: Can your customer experience be improved?

David Brier

I visited ADWOOD this weekend.

Some think it's imaginary, but I saw it first-hand.

But like any great brand, 
ADWOOD transported to someplace special.

I met incredible people.

Even got inducted into their Hall of Fame.

I'll release the video later this week.

Here's what made it unforgettable:

1) The Atmosphere

ADWOOD buzzes with creativity. 
Everywhere you look, there's inspiration. 
It's a place where ideas come to life.

2) The People

I connected with top industry leaders. 
Their minds are sharper than a razor blade.

3) The Recognition

Being inducted into the Hall of Fame was an honor. 
It’s a testament to my dedication to the craft.

4) The Experience

The entire visit was surreal. 
From the moment I arrived to the moment I left.
An experience like no other.

5) The Legacy

ADWOOD is not just a place. 
It's a symbol of excellence in advertising. 
Being a part of it means contributing to a legacy.

ADWOOD is not just a place.
YOUR BRAND is not just a promise.

Great brands transport us.

Remember: IMAGINE. BIG.

P.S. Love this? REPOST ♻️ so others know what's coming.

What if your brand was seen as the only choice?

And 𝗻𝗼𝘁 just an option? 

Imagine the power and confidence that would bring.

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝟱 𝗪𝗮𝗸𝗲-𝗨𝗽 𝗖𝗮𝗹𝗹𝘀 𝗔𝗹𝗹 𝗕𝗿𝗮𝗻𝗱𝘀 𝗡𝗲𝗲𝗱 𝘁𝗼 𝗦𝘂𝗰𝗰𝗲𝗲𝗱.

Study these to level up your leadership today:

WHICH OF THESE CHANGES YOUR GAME THE MOST? 

1. Become the only choice, not just an option.
Stand out so much that alternatives seem irrelevant.

2. Elevate from noise to noteworthy.
Make your brand memorable in "the sea of forgettable."

3. Render your competition irrelevant.
Focus on what makes you unique and unbeatable.

4. Turn confusion into clear conviction.
Make your brand's message simple and compelling.

5. Become the perfect choice, not just an option.
Refine your offerings to meet exact needs.

I spend my mornings pondering these ideas.

Truly embrace them,
and your brand will soar.

♻️ Repost this to help other leaders win.

A goal without a plan is just a wish:

320 awards later, one award stood miles above the rest.

You read that right:

→ Over 320 industry recognitions +
→ Keynotes delivered around the world +
→ The Presidential Ambassador for Global Entrepreneurship medallion).

𝙄'𝙫𝙚 𝙙𝙤𝙣𝙚 𝙖𝙡𝙡 𝙩𝙝𝙖𝙩. 𝘼𝙣𝙙 𝙣𝙤𝙣𝙚 𝙤𝙛 𝙞𝙩 𝙢𝙖𝙩𝙩𝙚𝙧𝙨 𝙬𝙞𝙩𝙝𝙤𝙪𝙩 𝙩𝙝𝙞𝙨:

You winning. More than you thought possible.

Many agencies and branding gurus:

→ chase awards
→ focus on “their ingenuity” 
→ rather than their clients' growth. 

It’s why, after receiving over 300 awards,  
I stopped seeking more awards.

That was over 20 years ago

So when I recently went to Deadwood, South Dakota, for a meetup with colleagues like:

→ YouTube legend Roger Wakefield, 
→ side-hustle millionaire Tony Whatley, 
→ Roman Empire guru Jeremy Ryan Slate and 
→ publisher for entrepreneurs Mike Fallat 📚 BOOKMAN 

 We talked about business, branding, and life.

Then, inspiration struck.

𝗙𝗔𝗖𝗧: 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝘀 𝗱𝗼𝘁𝘀 𝗼𝘁𝗵𝗲𝗿𝘀 𝗱𝗼𝗻'𝘁 𝘀𝗲𝗲.
𝗨𝗻𝘁𝗶𝗹 𝘆𝗼𝘂 𝘀𝗵𝗼𝘄 𝘁𝗵𝗲𝗺. 𝗔𝗻𝗱 𝗶𝗻𝘀𝗽𝗶𝗿𝗲 𝘁𝗵𝗲𝗺.

So, when I looked at a DEADWOOD sign in a saloon we were in, I mentally removed the "DE," and saw "ADWOOD, The Mecca of Advertising." 

And an award ceremony was born.

For me, Deadwood had become the Mecca of Advertising.

𝘈𝘯𝘥 𝘵𝘩𝘪𝘴 𝘷𝘪𝘥𝘦𝘰 𝘪𝘴 𝘮𝘺 𝘫𝘰𝘶𝘳𝘯𝘦𝘺 𝘰𝘧 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘵𝘩𝘪𝘴 𝘵𝘰𝘸𝘯.
𝘔𝘶𝘤𝘩 𝘪𝘯 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦 𝘸𝘢𝘺, 𝘐 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮 𝘣𝘳𝘢𝘯𝘥𝘴 𝘧𝘰𝘳 𝘤𝘭𝘪𝘦𝘯𝘵𝘴.
𝘚𝘦𝘦𝘪𝘯𝘨 𝘸𝘩𝘢𝘵 𝘸𝘢𝘴 𝘩𝘪𝘥𝘪𝘯𝘨 𝘪𝘯 𝘱𝘭𝘢𝘪𝘯 𝘴𝘪𝘵𝘦.

𝗙𝗔𝗖𝗧: 𝗜 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗰𝗵𝗮𝘀𝗲 𝗮𝘄𝗮𝗿𝗱𝘀.
𝗜𝗻𝘀𝘁𝗲𝗮𝗱, 𝗜 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗮𝘁𝘁𝗮𝗶𝗻 𝘆𝗼𝘂𝗿𝘀.

P.S. Want to win more? And outsmart the competition? I can help you.

Attention's your target. Differentiation Is your weapon. 

The 3 Skills to Dominate Your Industry:

1. You need to 𝙙𝙞𝙨𝙧𝙪𝙥𝙩
2. You need to learn how to 𝙧𝙚𝙛𝙧𝙖𝙢𝙚
3. The language of the old 𝙬𝙤𝙣'𝙩 introduce the new

I wrote 𝗮𝗻 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 on this entire topic.

→ I showcase 11 different companies.
→ How they defied the odds, disrupted, & won
→ And they refused to see their offer as a commodity 

𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/dj-rT4by

𝗛𝗲𝗹𝗽 𝗺𝗲 𝗵𝗲𝗹𝗽 𝗼𝘁𝗵𝗲𝗿𝘀 𝗯𝗹𝗼𝘄 𝘁𝗵𝗶𝘀 𝗺𝘆𝘁𝗵: 

𝗥𝗘𝗣𝗢𝗦𝗧 ♻️ 𝘁𝗵𝗶𝘀 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗮𝗻𝗱 𝘀𝗵𝗮𝗿𝗲 𝘄𝗶𝘁𝗵 𝗶𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗺.

Death Water

How I change countless lives (and sleep well at night):

I give away what others charge for.

This morning, I did it again by sending out 
my newsletter to over 7,000 like-minded rebels.

It's why I do a Morning Ritual "happy dance."

Too many people hold back their best ideas.

I share tips and insights others charge for.

→ It's free
→ It's proof
→ It's actionable

This is my way of standing out. Differentiating.

𝙄 𝙨𝙝𝙖𝙧𝙚 𝙬𝙝𝙖𝙩 𝙤𝙩𝙝𝙚𝙧𝙨 𝙠𝙚𝙚𝙥 𝙗𝙚𝙝𝙞𝙣𝙙 𝙥𝙖𝙮𝙬𝙖𝙡𝙡𝙨.

This is when someone is ready to explode, they come to me.

I give my information freely.

I charge when they need precise help in implementation.

Here’s why this works:

1) It builds trust.

• People see the value I provide without paying upfront.
• They know I have their best interests at heart.

2) It differentiates me.

• Most charge for this level of insight.
• I give it away, setting myself apart from the crowd.

3) It attracts serious clients.

• Those who need more than just tips come to me.
• They know I can help them with precision.

4) It creates loyalty.

• Free value builds a strong relationship.
• Clients stick around because they trust me.

5) It showcases expertise.

• Sharing high-level insights proves my knowledge.
• Clients see I’m the real deal.

This approach isn't just about giving away free stuff. 
It's about showing people I care about their success. 
It's about building a legacy, one newsletter at a time.

𝙏𝙤𝙤 𝙢𝙖𝙣𝙮 𝙥𝙚𝙤𝙥𝙡𝙚 𝙝𝙤𝙡𝙙 𝙗𝙖𝙘𝙠 𝙩𝙝𝙚𝙞𝙧 𝙗𝙚𝙨𝙩 𝙞𝙙𝙚𝙖𝙨.

𝙄 𝙧𝙚𝙛𝙪𝙨𝙚 𝙩𝙤. 𝙂𝙤 𝙩𝙤 𝙢𝙮 𝙗𝙞𝙤 𝙖𝙣𝙙 𝙨𝙪𝙗𝙨𝙘𝙧𝙞𝙗𝙚. 𝙄𝙩 𝙘𝙤𝙪𝙡𝙙𝙣'𝙩 𝙗𝙚 𝙚𝙖𝙨𝙞𝙚𝙧.

𝙋.𝙎. 𝘿𝙤 𝙮𝙤𝙪 𝙝𝙤𝙡𝙙 𝙗𝙖𝙘𝙠 𝙮𝙤𝙪𝙧 𝙗𝙚𝙨𝙩 𝙞𝙣𝙛𝙤? 𝘽𝙚 𝙝𝙤𝙣𝙚𝙨𝙩.

I’ve advised 100s of CEOs in my career.

The secret formula to make a brand impactful:

Over the last 45 years, I’ve guided brands to become industry leaders.

I’ve also built brands generating billions in revenue.

Yup, billions with a B.

During that time I’ve identified 3 critical actions every brand must take.

I call it, The Brand Expansion Formula.

This powerful framework outlines the 3 critical components to make a brand impactful:

→ Be BIGGER: expand your vision and ambitions
→ Solve MORE: address a wider range of customer problems
→ WIDEN: increase your market presence and ownership

... As well as what happens when each is missing.

• Without being BIGGER = "Stagnation"
• Not solving MORE = "Limited Impact"
• Failing to WIDEN = "Obscurity"

And remember, your brand’s potential is limitless.

You can grow and expand in each of these areas.

Here's how I do it:

𝟭/ 𝗕𝗲 𝗕𝗜𝗚𝗚𝗘𝗥: 

Think beyond your current scope. Envision a larger future.

𝟮/ 𝗦𝗼𝗹𝘃𝗲 𝗠𝗢𝗥𝗘: 

Understand the deeper needs of your customers and meet them.

𝟯/ 𝗪𝗜𝗗𝗘𝗡: 

Expand your reach through new channels and markets.

The best brands constantly innovate, solve, and expand.

Start using this formula today.

And make the impact you are capable of.

Your customers and industry will notice.

So will your morale and the financial reward customers and clients are willing to pay you.

P.S. REPOST ♻️ to start widening your sphere right now.

Warren Buffett knows his way around investing. Here are his recommendations for building an unstoppable brand:

David Brier on LinkedIn • 3 min read

Warren Buffett’s best advice for investing? "Build a moat."

How I landed big clients (& why I no longer chase them)

I hesitate to mention clients like Rolling Stone, Estee Lauder, and Revlon.

Why? Because helping smaller 
businesses is more rewarding.

Huge corporations with 
many layers are inefficient.

Now I get to:

→ 𝗦𝗲𝗲 the smiling face of my client
→ 𝗛𝗲𝗮𝗿 from them how life has gotten easier
→ 𝗦𝗽𝗲𝗮𝗸 with their kid and become their favorite uncle
→ 𝗣𝗶𝗰𝗸 𝘂𝗽 the phone and hear how their latest deal 
     changed their business (and quality of life)

The impact? Working directly with:

→ The business owner, 
→ The innovator or CEO, or 
→ The founder with a vision

means 𝗻𝗼 𝗺𝗶𝗱𝗱𝗹𝗲 𝗹𝗮𝘆𝗲𝗿𝘀 to misinterpret
insights and recommendations.

The end result? 

I've helped generate over $7 billion in business for my clients.

So many of them are smaller companies, like:

→ Startups, 
→ $1M-5M in sales  
→ $10M to $50M in revenue

And working directly with the CEO 
is SO MUCH more rewarding.

It's why I personally work with you
𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗮𝗻𝘆 𝗹𝗮𝘆𝗲𝗿𝘀 𝗶𝗻 𝗯𝗲𝘁𝘄𝗲𝗲𝗻.

Like less layers and more results? Me too.

P.S. Please REPOST if you agree: 
less layers = more results

Great ideas are like coffee.

How I use this to build 8 and 9-figure brands:

The more filters they go through, 
the weaker they get and 
the less they awaken the consumer.

If your message is not awakening the customer,
you're blending into the white noise of the market.

How to stand out?

Start with disruption. Why?

Because unless you disrupt, you get no attention.
And what can you achieve without attention?
Nothing.

𝙉𝙚𝙫𝙚𝙧 disrupt just to be different.

Disrupt with the intent to be noticed and become relevant.

P.S. Please ♻️ repost if you know anyone who needs a jolt.

How to brand like Apple :

(even when sending a simple credit card)

1. Turn the ordinary into the extraordinary.
2. Respect engineering and experience.
3. Keep the packaging clean & neat.
4. Never treat it like a to-do list.
5. Create a sense of mystery.
6. Make it look interesting.
7. Design it beautifully.
8. Focus on details.

𝗕𝘆 𝗮𝘀𝗸𝗶𝗻𝗴 𝘁𝗵𝗲𝘀𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀

→ What makes it a surprise?
→ How does it reward the user?
→ What experience does it create?
→ Why does it feel premium?
→ How does it stand out?

9. Keep raising the bar.
10. Make them feel valued.
11. Make sure it feels unique.
12. Reinforce the brand identity.
13. Make attention to detail matter.
14. Surprise & delight the customer.
15. Deliver a seamless user experience.

This is how you create a lasting impression.

You CAN do this.
You MUST do this.

→ To win.
→ To truly thrive.
→ To exceed expectations

Well done, Apple.

P.S. REPOST ♻️ so others know what's possible.

Need help getting there? DM me "UNHINGED"

I'll let you in on a secret: You're great & nobody knows it.

Your branding sounds like every other "expert." 

And it's costing you business, sales, and leads.

Here are 6 strategic steps to fix this:

Branding is so much more than a logo & catchy slogan.

It's deeper, more personal. And far more impactful.

→ It's about differentiation, not imitation.

Great brands stand out.
They highlight what makes them special.
Plus, they highlight making the customer the hero.

→ It's understanding, not just selling.

The best brands know their audience.
They tailor their messages to resonate deeply.
They listen to their customers' needs and pain points.

→ It's personality, not just products.

It aligns with core values: aka "real shit."
A distinctive brand personality is memorable.
It speaks in a tone that connects with your audience.

→ It's clarity, not confusion.

In a crowded market, clear messaging is key.
A brand must communicate its value concisely.
Use relatable language. Above all else, avoid jargon.

→ It's innovation, not stagnation.

Successful brands innovate continuously.
They pay attention to trends & NEVER blindly follow them.

→ It's experience, not just transactions.

Personalized interactions build loyalty.
Prompt responses to feedback show care.
Exceptional customer service sets your brand apart.

A unique brand position isn't built overnight.

It's about standing out.
It's an ongoing process.
It's about staying relevant.

Don't just exist.
Captivate.

Need clarity and objectivity 
to get there? DM and let's talk.

♻️ Repost to remind others how good it can get.
🔔 Follow David Brier for more.

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