DBD International

Insatiable urge to help brands defy gravity to achieve brand elevation to avoid the "6 feet under" program that goes with brand deflation

Chief Gravity Defyer

As the recipient of over 300 industry awards, I am the Creative Director of DBD International whose job it is to help brands defy gravity and rise above the noise. 

Areas of specialization include:
     • Brand analysis
     • Brand strategy
     • Name and slogan development
     • Logo design
     • Package design
     • Destination branding
     • Tourism branding
     • Lifestyle brand design and execution
     • Brand revitalization
     • Brand rollout campaigns

Under my direction, clients across the US and internationally have seen the power of design and its ability to help products, events and services rise above the noise. In addition to writing widely published articles, David has authored of a number of books on design and typography along with many articles covering branding, packaging, design and what it means to change the world, one brand at a time.

President/Creative Director

Brand Intervention : 33 Steps to Transform the Brand You Have into the Brand You Need

Brand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, is the first book written for CEOs, entrepreneurs, brands, and startups that don't have time to read a book on branding.  
You and your brand are a revolution waiting to happen. This book was written to provide the tools to get your brand seen, heard, and ready to change the world written and designed by award-winning brand expert and rebranding specialist David Brier, the recipient of over 325 international awards and ranked #3 worldwide for branding by Klout.

This is why David Brier wrote and designed Brand Intervention.  

It doesn't read like any other book. It's faster.  

Inside, it doesn't look like any other book on branding. It's shows instead of tells. 

It is full-color throughout, with 290 pages of straight talk on marketing and branding for real. You find out what triggers sales, turning buyers into loyal fans.  

Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled, fat-free compilation of master brander David Brier's gems. 

This may explain why Daymond John, New York Times bestselling author of The Power of Broke, FUBU founder and star of ABC's Shark Tank, wrote the Foreword to this new book and why New York Times bestselling author of The 10X Rule and sales expert Grant Cardone calls Brier "a branding genius" (both Daymond and Grant are Amazon bestsellers in their own right). 

David and his work have been featured in ADWEEK, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, Communication Arts, How magazine, the New York Times and numerous blogs and podcasts.  
David is also the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, a rare honor amongst business leaders, presented to those who provide insights to entrepreneurs and startups for leadership, marketing, entrepreneurial innovation, and branding excellence. 

Award-winning Author

David Brier Design Works

A design firm specializing in logo design and graphic design packages.

Owner/Founder

Ready to grow your brand? I build brands & unicorns. 🚀 Slayer of the Mundane 🚀 Author of the #1 Amazon bestseller “BRAND INTERVENTION” responsible for $7B in sales

Someone said I revolutionize brands. I disagree.

I just help CEOs and businesses find their true voice in the chaos. With that foundation solidified, the inevitable revolution comes from within.

That’s how and why I’ve been able to generate well over $7 billion for clients of all sizes and industries.

My first billion-dollar brand was not just about the numbers. 

It was about shaping an idea into an empire. It was about watching a dream soar.

It's why I love branding. 

It's like being an explorer, a detective, and a magician all at once: each day, a new adventure.

When I’m brought in to help build a company, I don’t offer a silver bullet. 

I offer a branding arsenal. Forged in the fires of countless campaigns, refined by failures, and validated by successes.

And the most crucial shift? I used to tell stories. Now, I craft legacies. 

Branding is about the imprint we leave behind in the sands of time and the minds of consumers.

If you love uncovering the irresistible - that secret sauce that rockets CEOs and their businesses to new heights, subscribe to my newsletter: https://risingabovethenoise.com/landing/modern-brand-secrets/

If you're ready to:

~ be a rebel in a world of conformists, and 
~ feel that magic isn't in the budget but in the belief that we can rewrite the rules...

Let's jump on a discovery call https://DavidBrierCalendar.as.me/IntroductorySession

I admit it. I have an addiction.

And I entirely blame fellow rebel Chris Do.

A few weeks ago, he dropped an interview with Jasmin Alić that was informative and eye-opening.

And I became addicted to the good content Yasmin shares.

And Yasmin is a blowing up. 

I was curious what was he doing differently? ❤️

After all, he is also very kind soul.
~ Generous.
~ Open.
~ Transparent.
~ Smart.
~ And tireless.

But there something DIFFERENT about what Jasmin was doing.

Here's what I discovered.

Repost ♻️ if you found this useful

P.S. Does this strategy change your outlook on how to approach your posts?

David Brier

Here's how to get people to devour your LinkedIn posts

What I learned about repetition, budgets & screaming.

NONE of them replace:

→ What's real,
→ Long-lasting
→ Or truly valuable

𝗡𝗼 𝗮𝗺𝗼𝘂𝗻𝘁 𝗼𝗳 𝗿𝗲𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻, 𝗯𝘂𝗱𝗴𝗲𝘁, 𝗼𝗿 
𝘆𝗲𝗹𝗹𝗶𝗻𝗴 𝘄𝗶𝗹𝗹 𝗺𝗮𝗸𝗲 𝗮 𝗱𝘂𝗹𝗹 𝗶𝗱𝗲𝗮 𝘀𝗵𝗮𝗿𝗽. 𝙊𝙧 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁. 

They only result in:

→ a waste of connection, 
→ a huge waste of money and 
→ a waste of meaningful interaction.

Stupid ideas alienate.
Solid ideas help us bond.
Brilliant ideas inspire us to go big.

The lesson:
𝗜𝗱𝗲𝗮𝘀 𝘁𝗵𝗮𝘁 𝗯𝗼𝗻𝗱 𝗮𝗻𝗱 𝗲𝗺𝗽𝗼𝘄𝗲𝗿 𝘂𝘀 𝘄𝗶𝗹𝗹 𝘀𝗽𝗿𝗲𝗮𝗱. 

P.S. Do you spread sharp ideas? Tell me how in the comments.

TODAY IS NATIONAL OREO DAY 

6 branding facts you need to know:

Surprising and Entertaining Facts About Oreo Cookies FAQs

1. 𝗛𝗼𝘄 𝗺𝗮𝗻𝘆 𝗢𝗿𝗲𝗼 𝗰𝗼𝗼𝗸𝗶𝗲𝘀 𝗮𝗿𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝗲𝗱 𝗲𝗮𝗰𝗵 𝘆𝗲𝗮𝗿?
Over 40 billion Oreos grace the world with their creamy, chocolaty presence annually.

2. 𝗪𝗵𝗮𝘁 𝘄𝗮𝘀 𝘁𝗵𝗲 𝗼𝗿𝗶𝗴𝗶𝗻𝗮𝗹 𝗽𝗿𝗶𝗰𝗲 𝗼𝗳 𝗢𝗿𝗲𝗼𝘀 𝗶𝗻 𝟭𝟵𝟭𝟮?
Oreos were originally sold by weight at $0.30 per pound, a testament to their premium quality.

3. 𝗪𝗵𝗲𝗻 𝗱𝗶𝗱 𝘁𝗵𝗲 𝗗𝗼𝘂𝗯𝗹𝗲 𝗦𝘁𝘂𝗳 𝗢𝗿𝗲𝗼 𝗺𝗮𝗸𝗲 𝗶𝘁𝘀 𝗱𝗲𝗯𝘂𝘁?
The game-changing Double Stuf Oreo entered the scene in 1974, doubling the joy in every bite.

4. 𝗛𝗮𝘃𝗲 𝗢𝗿𝗲𝗼𝘀 𝗮𝗹𝘄𝗮𝘆𝘀 𝗯𝗲𝗲𝗻 𝗰𝗮𝗹𝗹𝗲𝗱 𝗯𝘆 𝘁𝗵𝗲𝗶𝗿 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗻𝗮𝗺𝗲?
In a twist of fate, Oreos were briefly known as "Oreo Sandwich" in 1921.

5. 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗿𝗲𝗰𝗼𝗿𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝗢𝗿𝗲𝗼 𝗲𝘃𝗲𝗿 𝗺𝗮𝗱𝗲?
A colossal Oreo weighing 73.4 kg set the record in 2011, making cookie history.

6. 𝗪𝗵𝘆 𝗮𝗿𝗲 𝗠𝗶𝗻𝗶 𝗢𝗿𝗲𝗼𝘀 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁?
Mini Oreos, introduced in 1995, brought the iconic Oreo flavor to a convenient, bite-sized form, proving that great flavor doesn't always come in big packages.

P.S. What's your favorite way to enjoy an Oreo Cookie?

I build brands & unicorns. Ready to unleash yours? 🚀 Slayer of the Mundane 🚀 Author of the #1 Amazon bestseller “BRAND INTERVENTION” responsible for $7B in sales

"People aren't spending money" is BS.

If you know how to spread ideas, you can grow.

People who say "People aren't spending money" 
don't know the tools of growth.

It's simply an admission: 
They don't know how to build a brand.

Below is what branding ACTUALLY does:👇

Revenue generated each minute:

→ Amazon: $1.3 million per minute
→ Apple: $922,685 per minute
→ Alphabet: $665,972 per minute
→ Microsoft: $478,549 per minute
→ Meta: $309,490 per minute
→ Tesla: $194,213 per minute
→ Nvidia: $170,525  per minute

Thanks to Jon Erlichman for this factoid.

Each of the above started as an idea.
Then they learned how to spread it.

P.S. How do you spread ideas?

Branding can make crap seem like a diamond. 

Every business and brand must master these 5 facts:

1. People are damn insecure
2. We buy on emotion, not logic
3. People are driven by self-interest
4. People will do anything to avoid pain
5. The fear of loss eclipses the pleasure of gain

Use these 5 facts & grow.

P.S. which of these is most useful to you?

Let me know in the comments!

No alternative text description for this image

How to keep branding REALLY simple.

(Only Brand Intervention Masterclass alumni know this)

Diﬀerentiation will be your anchor

Use diﬀerentiation, so you don't:

→ Sound like your competition
→ Use the same language and descriptions 
→ Have the same tone of voice as your competitors.

Above all, have fun. Because nothing gets accomplished when
things get serious.

P.S. Please repost ♻️ 
Everyone needs to know this info.

Attention's your target. Differentiation Is your weapon. 

The 3 Skills to Dominate Your Industry:

1. You need to 𝙙𝙞𝙨𝙧𝙪𝙥𝙩
2. You need to learn how to 𝙧𝙚𝙛𝙧𝙖𝙢𝙚
3. The language of the old 𝙬𝙤𝙣'𝙩 introduce the new

I wrote 𝗮𝗻 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 on this entire topic.

→ I showcase 11 different companies.
→ How they defied the odds, disrupted, & won
→ And they refused to see their offer as a commodity 

𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗮𝗿𝘁𝗶𝗰𝗹𝗲:

https://lnkd.in/eZXsBRXG

𝗙𝗼𝗿 𝘁𝗵𝗼𝘀𝗲 𝘄𝗵𝗼 𝘁𝗵𝗶𝗻𝗸 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗱𝗼𝗲𝘀𝗻'𝘁 𝘁𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗲 𝗶𝗻𝘁𝗼 𝘀𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄𝘁𝗵, 𝗵𝗲𝗹𝗽 𝘁𝗵𝗲𝗺 𝘄𝗶𝘁𝗵 𝗼𝗻𝗲 𝘀𝗶𝗺𝗽𝗹𝗲 𝗮𝗰𝘁𝗶𝗼𝗻:

𝗥𝗘𝗣𝗢𝗦𝗧 ♻️ 𝘁𝗵𝗶𝘀 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗮𝗻𝗱 𝘀𝗵𝗮𝗿𝗲 𝘄𝗶𝘁𝗵 𝗶𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗺.


Why is Liquid Death burying the competition?

Attention's your target. Differentiation Is your weapon. 

The 3 Skills to Dominate Your Industry:

1. You need to 𝙙𝙞𝙨𝙧𝙪𝙥𝙩
2. You need to learn how to 𝙧𝙚𝙛𝙧𝙖𝙢𝙚
3. The language of the old 𝙬𝙤𝙣'𝙩 introduce the new

I wrote 𝗮𝗻 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 on this entire topic.

→ I showcase 11 different companies.
→ How they defied the odds, disrupted, & won
→ And they refused to see their offer as a commodity 

𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗮𝗿𝘁𝗶𝗰𝗹𝗲:

https://lnkd.in/eZXsBRXG

𝗙𝗼𝗿 𝘁𝗵𝗼𝘀𝗲 𝘄𝗵𝗼 𝘁𝗵𝗶𝗻𝗸 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗱𝗼𝗲𝘀𝗻'𝘁 𝘁𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗲 𝗶𝗻𝘁𝗼 𝘀𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄𝘁𝗵, 𝗵𝗲𝗹𝗽 𝘁𝗵𝗲𝗺 𝘄𝗶𝘁𝗵 𝗼𝗻𝗲 𝘀𝗶𝗺𝗽𝗹𝗲 𝗮𝗰𝘁𝗶𝗼𝗻:

𝗥𝗘𝗣𝗢𝗦𝗧 ♻️ 𝘁𝗵𝗶𝘀 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗮𝗻𝗱 𝘀𝗵𝗮𝗿𝗲 𝘄𝗶𝘁𝗵 𝗶𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗺.

How to not waste $90,000 on your brand.

(𝙏𝙝𝙞𝙨 𝙬𝙞𝙡𝙡 𝙨𝙖𝙫𝙚 𝙮𝙤𝙪𝙧 𝙗𝙧𝙖𝙣𝙙 𝙖𝙣𝙙 𝙮𝙤𝙪𝙧 𝙗𝙪𝙙𝙜𝙚𝙩.)

I just spoke to a friend.

His company almost hired me.

They made one fatal (and costly) mistake.

→ They looked only for specialization.
→ They relied on fluffy credentials.
→ They sought out familiarity.

They chose another company to brand them.

It cost them $90K

→ They didn't discuss differentiation.
→ They "knew" their industry.
→ They spoke "the lingo."

It did nothing.

Because it ignoreD one thing: 
The noise they were competing against.

→ NEVER ignore the noise.
→ Differentiate against it.
→ And win the day.

P.S. Got value from this? 

Then SUBSCRIBE to my newsletter 
that drops tomorrow morning.

You asked, "Does the Moon have a sense of humor?"

OK, the Solar Eclipse of 2024 w͟a͟s͟ a Big deal...

In the cosmic dance, it seems:

→ Photobombs on Earth are common
→ Celestial Photobombs are something new
→ Were the sun & moon willing to share the spotlight?

To be honest, it was weird to have this happen.

→ Am I now just cosmic debris?
→ Or does this mean I am now a star?
→ Will people forever squint when I show up?

I don't know. But I will share this branding wisdom:

Life is too short not to have fun.

𝗣𝗟𝗘𝗔𝗦𝗘 𝗥𝗘𝗣𝗢𝗦𝗧 𝗜𝗙 𝗬𝗢𝗨 𝗞𝗡𝗢𝗪 𝗢𝗧𝗛𝗘𝗥𝗦 𝗪𝗛𝗢 𝗖𝗢𝗨𝗟𝗗 𝗕𝗘𝗡𝗘𝗙𝗜𝗧 𝗙𝗥𝗢𝗠 𝗧𝗛𝗜𝗦.

P.S. How often do you use fun with your brand? 25%? 50% More?

Why selling is killing your business.

FACT: Products alone don’t cut it.

𝗪𝗶𝗻𝗻𝗲𝗿𝘀 𝗸𝗻𝗼𝘄 𝘁𝗵𝗶𝘀:

→ Your story is your biggest market slayer.
→ Features are NOT your brand story.
→ Stories have a villain and a hero.

𝗙𝗼𝗿 𝗶𝗻𝘀𝘁𝗮𝗻𝗰𝗲:

→ 𝗡𝗜𝗞𝗘 is the story of those who "just do it." 
→ 𝗔𝗽𝗽𝗹𝗲 is about innovation, design, and user ease. 
→ 𝗥𝗘𝗘𝗦𝗘𝗦 is about the joy of peanut butter and chocolate. 

𝗪𝗵𝗮𝘁 𝘁𝗼 𝗱𝗼:

→ Craft a killer story
→ Relate, then dominate
→ Connect. Don’t just pitch & sell
→ Live your values unapologetically

REMEMBER: 𝗦𝗲𝗹𝗹 𝘆𝗼𝘂𝗿 𝘀𝘁𝗼𝗿𝘆, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘆𝗼𝘂𝗿 𝘀𝘁𝘂𝗳𝗳.

𝗣.𝗦. 𝗪𝗵𝗮𝘁'𝘀 𝗬𝗢𝗨𝗥 𝘀𝘁𝗼𝗿𝘆? 
𝗣𝗹𝗲𝗮𝘀𝗲 𝘀𝗵𝗮𝗿𝗲 𝘄𝗶𝘁𝗵 𝗺𝘆 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝗯𝗲𝗹𝗼𝘄.


In 2000, Netflix’s founders approached Blockbuster.

They were ready to sell Netflix for $50 million.

→ Blockbuster executives laughed at them.
→ Today, only one Blockbuster remains.
→ Today, Netflix is worth $269 billion.

𝗧𝗵𝗮𝘁'𝘀 𝗮𝗻 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗼𝗳 𝟱𝟯𝟳,𝟵𝟬𝟬%

→ I isolated the exact factor that made Netflix billions
→ And cost Blockbuster their empire.
→ In one killer article:

"𝗛𝗼𝘄 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗖𝗮𝗻 𝗘𝘅𝗽𝗹𝗼𝗱𝗲 𝗨𝘀𝗶𝗻𝗴 𝗡𝗲𝘁𝗳𝗹𝗶𝘅’𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆"

https://lnkd.in/eMpyrzCV

P.S. Please REPOST ♻️ this and 
share it with others who can use this.

WHY you need to GO BIG:

If the "lever" you use to brand is too minor, it fails.

Here's why:

→ We have no idea what triggered their response
→ We added to the sea of sameness
→ We didn't learn about them

𝗕𝘂𝘁 𝘁𝗵𝗲𝗿𝗲'𝘀 𝗼𝗻𝗲 𝗠𝗢𝗥𝗘 𝗖𝗥𝗨𝗖𝗜𝗔𝗟 𝗽𝗼𝗶𝗻𝘁 𝘁𝗼 𝗮𝗹𝗹 𝘁𝗵𝗶𝘀:

→ Failing to differentiate on the marketing battlefield
→ Leaves us with a "moat" to protect us
→ Leaving us vulnerable to attack

Time to put on a "headset" and experience true glory.

𝗧𝗛𝗘 𝗧𝗥𝗨𝗘 𝗚𝗟𝗢𝗥𝗬 𝗢𝗙 𝗪𝗜𝗡𝗡𝗜𝗡𝗚...

Did you like this? Then I invite you (yes, you!):

→ Every Saturday, I have a feast
→ With perfectly prepared nuggets of wisdom
→ Mind-blowing morsels of simply divine strategies...

𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗧𝗨𝗥𝗡 𝗦𝗧𝗔𝗥𝗨𝗗𝗔𝗬𝗦 𝗜𝗡𝗧𝗢 𝗔 𝗦𝗘𝗖𝗥𝗘𝗧 𝗪𝗘𝗔𝗣𝗢𝗡?

Then join here (it's free)
https://lnkd.in/g2zqk58P

Until I learned this skill, my talent meant nothing.

Noise-canceling. And there are TWO types:

1. Internal noise.
2. External noise

𝗝𝗮𝘆-𝗭 𝘀𝗮𝗶𝗱: “You have to have 
such a strong belief in yourself that
you can quiet out all of the outside noise.”

𝗛𝗲𝗿𝗲 𝗶𝘀 𝘁𝗵𝗲 𝘀𝗲𝗰𝗼𝗻𝗱 𝗽𝗮𝗿𝘁 𝘁𝗼 𝗺𝗮𝘀𝘁𝗲𝗿:
→ Using cliches ADDS to the 𝗲𝘅𝘁𝗲𝗿𝗻𝗮𝗹 𝗻𝗼𝗶𝘀𝗲. 
→ Differentiation is what 𝗿𝗶𝘀𝗲𝘀 𝗮𝗯𝗼𝘃𝗲 𝘁𝗵𝗮𝘁 𝗻𝗼𝗶𝘀𝗲.

Differentiation unites 𝙖𝙣𝙙 separates.

→ Different will get you on the radar >
→ 1. Be so different; you're impossible to ignore.
→ 2. But not 𝘀𝗼 different that you confuse your audience.

NOISE-CANCELING will silence the distractions.

𝗔𝗻𝗱 𝗯𝗲 𝘁𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝘁𝗵𝗮𝘁 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗮 𝗺𝗼𝘃𝗲𝗺𝗲𝗻𝘁.

P.S. How do YOU "noise-cancel"?

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