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🧨 Ignore this and your business and its brand are dead in the water: The most important factor in building your brand is the experience people have with your product or service — the actual differentiator of using it, interacting with it, and the transformation it helps bring about. Customers buy transformations. Products or services that make things simpler, better, easier, tastier, smaller, bigger. You get the idea. So why will they choose your brand over one of your competitors? THAT is the problem every brand faces. And must solve if it’s going to stay in business. And grow. Over the course of my career, I've built brands that have helped clients generate well in excess of $3 billion in sales. I am the founder and CEO of DBD International, Ltd., which is a branding consultancy that helps build brands for clients around the world, no matter your size, location, or industry. 👇 My goal is simple: shift how we think and approach brand-building for businesses around world. Why? Because the most important factor that builds brands is grossly misunderstood and mostly overlooked. 👇 This experience and track record has resulted in me writing my bestseller, Brand Intervention, and developing what has been called "the most important course on marketing in the world." It's even captured the interest of ADWEEK, Fast Company, Forbes, Entrepreneur, and many other publications, blogs, and podcasts globally. Brilliant entrepreneurs like Daymond John and Grant Cardone have recognized the talent I bring to clients and their growth with Daymond calling me "brilliant with branding" and Grant saying I am "a branding genius.” Most companies think that branding is about marketing, advertising, and messaging. It's not. DBD International helps you build brands by understanding what makes them great experiences for customers and then making sure those elements are present in every interaction they have with your business. We isolate your core differentiator first and foremost before we worry about messaging, design, or any other traditional aspects of branding. Ready to defy gravity, tap into Google's #1-ranked rebranding expert, and rise above the noise? Let’s talk.
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