DBD International

Insatiable urge to help brands defy gravity to achieve brand elevation to avoid the "6 feet under" program that goes with brand deflation

Chief Gravity Defyer

As the recipient of over 300 industry awards, I am the Creative Director of DBD International whose job it is to help brands defy gravity and rise above the noise. 

Areas of specialization include:
     • Brand analysis
     • Brand strategy
     • Name and slogan development
     • Logo design
     • Package design
     • Destination branding
     • Tourism branding
     • Lifestyle brand design and execution
     • Brand revitalization
     • Brand rollout campaigns

Under my direction, clients across the US and internationally have seen the power of design and its ability to help products, events and services rise above the noise. In addition to writing widely published articles, David has authored of a number of books on design and typography along with many articles covering branding, packaging, design and what it means to change the world, one brand at a time.

President/Creative Director

Brand Intervention : 33 Steps to Transform the Brand You Have into the Brand You Need

Brand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, is the first book written for CEOs, entrepreneurs, brands, and startups that don't have time to read a book on branding.  
You and your brand are a revolution waiting to happen. This book was written to provide the tools to get your brand seen, heard, and ready to change the world written and designed by award-winning brand expert and rebranding specialist David Brier, the recipient of over 325 international awards and ranked #3 worldwide for branding by Klout.

This is why David Brier wrote and designed Brand Intervention.  

It doesn't read like any other book. It's faster.  

Inside, it doesn't look like any other book on branding. It's shows instead of tells. 

It is full-color throughout, with 290 pages of straight talk on marketing and branding for real. You find out what triggers sales, turning buyers into loyal fans.  

Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled, fat-free compilation of master brander David Brier's gems. 

This may explain why Daymond John, New York Times bestselling author of The Power of Broke, FUBU founder and star of ABC's Shark Tank, wrote the Foreword to this new book and why New York Times bestselling author of The 10X Rule and sales expert Grant Cardone calls Brier "a branding genius" (both Daymond and Grant are Amazon bestsellers in their own right). 

David and his work have been featured in ADWEEK, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, Communication Arts, How magazine, the New York Times and numerous blogs and podcasts.  
David is also the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, a rare honor amongst business leaders, presented to those who provide insights to entrepreneurs and startups for leadership, marketing, entrepreneurial innovation, and branding excellence. 

Award-winning Author

David Brier Design Works

A design firm specializing in logo design and graphic design packages.

Owner/Founder

Slayer of the Mundane || I help businesses and founders build multi-million-dollar brands without million-dollar consultants || Author of the #1 Amazon bestseller “BRAND INTERVENTION” responsible for $7B in sales

Someone said I revolutionize brands. I disagree.

I just help CEOs and businesses find their true voice in the chaos. With that foundation solidified, the inevitable revolution comes from within.

That’s how and why I’ve been able to generate well over $7 billion for clients of all sizes and industries.

My first billion-dollar brand was not just about the numbers. 

It was about shaping an idea into an empire. It was about watching a dream soar.

It's why I love branding. 

It's like being an explorer, a detective, and a magician all at once: each day, a new adventure.

When I’m brought in to help build a company, I don’t offer a silver bullet. 

I offer a branding arsenal. Forged in the fires of countless campaigns, refined by failures, and validated by successes.

And the most crucial shift? I used to tell stories. Now, I craft legacies. 

Branding is about the imprint we leave behind in the sands of time and the minds of consumers.

If you love uncovering the irresistible - that secret sauce that rockets CEOs and their businesses to new heights, subscribe to my newsletter: https://risingabovethenoise.com/landing/modern-brand-secrets/

If you're ready to:

~ be a rebel in a world of conformists, and 
~ feel that magic isn't in the budget but in the belief that we can rewrite the rules...

Let's jump on a discovery call https://DavidBrierCalendar.as.me/IntroductorySession

This past weekend, I worked on the follow-up to my bestseller, Brand Intervention.

It is incredibly exciting, and as you can see, the foreword is by none other than Claude Silver of VaynerMedia...

The book picks up where Brand Intervention left off, expanding on the HUMAN side of Branding.

Stay tuned as there is LOTS of powerful stuff coming soon.

Make sure to FOLLOW and turn on Notifications so you catch the latest.

Full title being unveiled soon.

#branding #entrepreneurship #people 

David Brier

This time of year is beautiful. These are from our garden:

Take time to unplug and appreciate some of the gorgeous things (and people) around you.

Have a fantastic 3-day weekend.

And when you're done with the above, enjoy the amazing article I dropped this morning (unless you're not subscribed, in which case, subscribe already!):

https://lnkd.in/g2zqk58P

By sheer determination, bullheadedness, blind ambition, and never knowing when to quit, I’ve managed to generate well over $7 billion in revenue for clients around the world.

Along the way, I've become friends with some amazing people.

After reviewing some of the discussions I've had with some amazing people, a video came to life. Its name? "Branding is Life"

Enjoy this and thanks for tuning in.

#branding #entrepreneurship #storytelling 

By sheer determination, bullheadedness, blind ambition, and never knowing when to quit, I’ve managed to generate well over $7 billion in revenue for c

Open article: How Grant Cardone, Daymond John, Claude Silver, and Oren Klaff Called Me Out in New Video by David Brier

How Grant Cardone, Daymond John, Claude Silver, and Oren Klaff Called Me Out in New Video

SPECIAL SUNDAY EDITION: It was inevitable. I've witnessed too many branding blackouts, so I invested my own money to develop the revolutionary "X-8000 Brand Resuscitator." Made of solid gold but lightweight enough to stay nimble and agile.

With more features than a Tesla and a cooler grill than the 2023 Aston Martin DBX 707 AWD, this beast will crush obstacles like The Terminator after a triple-shot espresso.

#branding #disruption #storytelling 

Finally, A Reliable Weapon Against Brand Blackouts right when you need a Blazing Brand Boost Picture this: A branding crisis strikes… An algorithm goe

Open article: Breakthrough Self-Powered X-8000 Brand Resuscitator Is The Ultimate Shield Against Mundane Branding and Stale Marketing Tactics! by David Brier

Breakthrough Self-Powered X-8000 Brand Resuscitator Is The Ultimate Shield Against Mundane Branding and Stale Marketing Tactics!

Two rare photographs of the inventor and originator of the “X – 8000 Brand Resuscitator” were recently found, and assume to be auctioned off for what many expect to be large sums of money.

The first one captures the inventor when he was a budding photographer, and the second was when he first stepped into his role as an entrepreneur.

If you missed the recent announcement, check it out here: https://lnkd.in/gRpKPSQC

#Branding #disruption  #EntrepreneurShip

No alternative text description for this image

The person I said this last night to probably wanted to walk away or tell me to F-off. But I knew this would happen if I let that occur:

I would have let her down.

I would have failed her as a friend, and worse than that, I would have let her dreams down.

This dead-simple formula will help you thrive and stand out in any crowded market (so you never get overshadowed again):

Please share this with someone who needs to hear this.


Tomorrow morning, I share the journey of how I helped a Napa Valley company grow its business 900% in 24 months with some of the most mouthwatering and intoxicating shortbread cookies I have ever encountered.

Subscribe to the newsletter now, and I'll personally deliver to you tomorrow morning, just in time for your morning coffee:

Join here free:
https://lnkd.in/g2zqk58P

𝗬𝗲𝘀𝘁𝗲𝗿𝗱𝗮𝘆 𝘄𝗮𝘀 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗵𝗲𝗲𝘀𝗲𝗯𝘂𝗿𝗴𝗲𝗿 𝗗𝗮𝘆.
The origins of cheeseburgers have more variations than teenagers have emotions.

Many believe the cheeseburger dates back to the 1920s. 

𝗧𝗵𝗲 𝗔𝗰𝗰𝗶𝗱𝗲𝗻𝘁
One story suggests that Lionel Sternberger invented the cheeseburger in 1926 while at his father’s Pasadena, California sandwich shop, The Rite Spot. 

He dropped a slice of American cheese on a sizzling hamburger during an experiment.

𝗧𝗵𝗲 𝟮𝟱-𝗰𝗲𝗻𝘁 𝗦𝗽𝗲𝗰𝗶𝗮𝗹
Another myth has a restaurant in Los Angeles called O’Dell’s placing the cheeseburger on their menu in 1928. It came smothered with chili – all for the price of a quarter. 

𝗟𝗼𝘂𝗶𝘀𝘃𝗶𝗹𝗹𝗲, 𝗞𝗲𝗻𝘁𝘂𝗰𝗸𝘆
In Kentucky, Kaelin’s Restaurant in Louisville claims they invented the cheeseburger in 1934. 

𝗔𝗻𝗱 𝗧𝗵𝗲𝗻 𝗖𝗮𝗺𝗲 𝗛𝘂𝗺𝗽𝘁𝘆 𝗗𝘂𝗺𝗽𝘁𝘆
And, to top it all off, the Humpty Dumpty Drive-In in Denver, CO has bragging rights with the trademark they received in 1935 for the name “cheeseburger.” 

𝗛𝗼𝘄 𝘁𝗼 𝗕𝘂𝗶𝗹𝗱 𝗬𝗼𝘂𝗿 𝗢𝘄𝗻 𝗘𝗺𝗽𝗶𝗿𝗲
Well, a few years back, I rebranded a boutique burger joint, and I explain how I created a burger brand that had people lined up into the street: https://lnkd.in/ggW7ZBZN

#branding #startups #food 

After 4 days in San Francisco with 50K other business leaders and entrepreneurs, I have something important to share:

It comes down to 4 types of entrepreneurs I witnessed first-hand.

Three of those work harder than they need to.

One of them crushes it, changing the landscape, choreographing the future.

I go over this in detail tomorrow morning with over 7,000+ CEOs, entrepreneurs, solopreneurs, and business owners who stay ahead of the curve. Want to join them?

Join here free:
https://lnkd.in/g2zqk58P

#entrepreneurship #culture #branding 

There are 4 types of entrepreneurs. Which one ar you?

Over the weekend, I outlined a 9-day Brand Revolution that any company could implement, no matter its size and resources. Each day, I will cover:

1/ Staging Your Rebellion

2/ Branding: It's Cutthroat (Do This & Thrive)

3/ Sell Rebellion, Not Features

4/ Consistency: The Ultimate Secret Weapon

5/ Branding: The Renewable Energy Source

6/ Your Voice is Your Battle Cry

7/ Customer Experience: (Light The Fuse) and Make It Explosive

8/ Competitor Analysis: Be the Wolf (Becoming a Master of Leverage)

9/ Earning Loyalty Through Guts and Glory

Enjoy Day 1.

Got value from this? Please share.

#branding #storytelling #entrepreneurship

DAY 2 of my 9-day Brand Revolution.

Below is the complete 9-day agenda. Today's topic is in BOLD:

1/ Staging Your Rebellion

𝟮/ 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴: 𝗜𝘁'𝘀 𝗖𝘂𝘁𝘁𝗵𝗿𝗼𝗮𝘁 (𝗗𝗼 𝗧𝗵𝗶𝘀 & 𝗧𝗵𝗿𝗶𝘃𝗲)
𝗧𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗥𝗘𝗗 𝗙𝗟𝗔𝗚 𝗶𝘀 𝗮𝗻𝘆𝗼𝗻𝗲 𝘄𝗵𝗼 𝘁𝗮𝗹𝗸𝘀 𝗮𝗯𝗼𝘂𝘁 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝘄𝗮𝘆 𝘁𝗵𝗲𝘆 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝗹𝗶𝗽𝘀𝘁𝗶𝗰𝗸 𝗼𝗿 𝗮 𝗻𝗲𝘄 𝘀𝘂𝗶𝘁. 𝗜𝗻 𝘁𝗼𝗱𝗮𝘆'𝘀 𝘃𝗶𝗱𝗲𝗼, 𝗗𝗮𝘆 𝟮, 𝗵𝗲𝗿𝗲 𝗶𝘀 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗸𝗻𝗼𝘄.

3/ Sell Rebellion, Not Features

4/ Consistency: The Ultimate Secret Weapon

5/ Branding: The Renewable Energy Source

6/ Your Voice is Your Battle Cry

7/ Customer Experience: (Light The Fuse) and Make It Explosive

8/ Competitor Analysis: Be the Wolf (Becoming a Master of Leverage)

9/ Earning Loyalty Through Guts and Glory

Enjoy Day 2.

Got value from this? Please share.

#branding #storytelling #entrepreneurship

Yesterday was Day 1 of #dreamforce put on by Salesforce with Marc Benioff and team. Here's the insane lesson from our rollout:

We premiered the brand-new category for #ecommerce — Customer Commerce — that solves an entire host of problems for growth-driven businesses and organizations.

We even unveiled "Steve" — our Tasmanian Devil swag that's already been called "The coolest swag at Dreamforce."

PLUS we rolled out our new position: The Customer Commerce Company.

The perfect complement to Salesforce's position as The Customer Company since we are the first fully integrated e-commerce solution for SMBs, Non-profits, and Educational institutions entirely built on Salesforce.

Don't believe us? Just drop by booth #1916 and say hello to me, Mikel Lindsaar, and the StoreConnect team, and get your very own Customer Commerce Health Check.

AND get your very own STEVE!

#branding #sales 

Entrepreneurship 101:

If we are not adding to the growth of others, their success, and their wealth, then we are letting everyone down.

Stop looking at what you can get out of the interaction and focus on what they get out of it.

This is covered fully in Chapter 26.

#branding #entrepreneurship #sales 

LABOR DAY SPECIAL ARTICLE: Jimmy Buffett died at 76, a billionaire leaving a worldwide base of fans and his legacy for the rest of us.

I honestly wish I had known HALF of this when I graduated from the School of Visual Arts in NYC.

But for those of you who think they're in one industry (when in fact, you're very likely in another category), you are leaving bucket loads of revenue and brand loyalty on the table.

Here's some financial insight into how Jimmy built his brand (Want insight into his brand strategy?

#branding #entrepreneurship #culture 

When I think of a "diversified portfolio," I do not think of a beach-loving, guitar-strumming Parrothead. So how did Jimmy Buffett become a billionair

Open article: How Do You Build Paradise? The Diverse Investments of the Jimmy Buffett Brand by David Brier

How Do You Build Paradise? The Diverse Investments of the Jimmy Buffett Brand

Making a sale is easy.

Building a brand is hard.

Changing lives is nearly impossible.

But building a brand that people want that changes lives is the only game worth playing.

Until I started doing this, my brand remained flat, forgettable, and self-centered. This was my way out of that rut.

I spoke to a room full of people last night, and the concept of differentiation is still alien to people.

The importance of it.

Not only for surviving in business, but thriving business.

Last night something crazy happened: I was on TV.

Author, non-profit legend, and Harvard Executive Leadership coach Matt George had me on his show, Business Forward.

We talked about branding, business, growth, and leadership.

Matt quoted something Daymond John said about me, 

"You don't have to have money to brand, as David will show you. It's a mentality. It's actually acting like you don't have any money and forcing creativity, exercising what I call the Power of Broke."

This is a powerful 25-minute discussion.

You can check it out here: 
https://lnkd.in/gGc47Mrc


FOR CEOS and CMOs: Understand the high cost of using marketing to solve a branding problem. I explain it here: 

Please share this so those who need this see it.

#branding #marketing #CEO 

Taplio

David Brier's Linkedin Analytics

David Brier

What is David talking about?

Who is engaging with David

David Brier's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}David Brier's Linkedin Analytics

David Brier

What is David talking about?

Who is engaging with David

David Brier's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

David Brier's Linkedin Analytics

David Brier's Best Posts (last 30 days)