Alex Merutka's Linkedin Analytics

Alex Merutka is a serial entrepreneur and company operator with more than a decade of experience in digital marketing. Alex is the founder and CEO of Craftsman+, a creative technology company partnered with Meta, Google and TikTok. As the founder of Craftsman+, Alex earned a spot on Forbes’ “30 Under 30” for rewriting the rules of brand engagement. Prior to Craftsman+, Alex was Head of User Acquisition and Programmatic at AppLovin where he oversaw $2 billion in ad-spend. As one of the first 20 employees of AppLovin, Alex played a critical role in scaling the company from a Seed stage company to its final private round which was led by KKR. AppLovin went public in April 2021 at a market capitalization of ~$29B. Alex is originally from San Diego, CA and graduated from University of California, Santa Cruz with a BA in Business Management and Information Systems. Alex is an active contributor to Bloomberg, Business Insider and CNBC and is a member of Young Presidents Organization (YPO).