Node Media

🚀 As Director of Growth, I drive Node Media's expansion by developing and executing effective strategies to increase revenue, expand our client base, and help them achieve their goals. 

🧠 Leveraging my expertise in performance marketing via research, analytics, and account management, I work closely with the leadership team to identify new opportunities for growth.

🤝 I build strong relationships with key partners and stakeholders to ensure Node Media is positioned for success.

📊 With a focus on data-driven decision-making, I use my performance expertise to continually improve Node Media's clients' strategies and stay at the forefront of the ever-changing media landscape.

Director of Growth

GrowthMentor

Mentor

Confidential

Angel Investor

RocketShip HQ - Mobile User Acquisition Agency

- Key Account Manager for 7 clients
- Managing monthly marketing budget of more than $250,000+ USD 
- Verticals around - FinTech, Dating, Gaming, e-Commerce, Fitness, Hyperlocal markets
- Across Various Platforms such as Facebook ads, Google UAC, TikTok ads, ASA, Snap
- In markets across US, UK, AU, Africa, and other tier-1/2 GEOs
- Competitor analysis, worked on sales proposals

Gaming clients:
Hyperhippo Studios - Adventure Capitalist, Adventure Communist, Idle clicking games.
Gods of Olympus - strategy game

Sr Mobile Marketing Manager

Coreah.AI

Clientele:
- QuackQuack.in - India's fastest-growing Dating apps (FB/Google UA) - 11 Million++ Users
- RummyPassion.com - Performance Marketing, (FB, Google Ads)

Founder

MoneyTap

MoneyTap is one of the leading Fintech startups in India providing credit to salaried and self employed professionals 

- Handling ASO, organic visibility of the app
- Ranking in the top 5 positions for the top 10 important keywords on Google Play Store
- Trending #1 in Finance in the month of July 2018 on Google Play Store
- Optimizing the organic visibility of our moneytap.com website. Handling the on-page and off-page SEO 
- Content marketing across relevant channels
- Analyzing the website with Heatmaps, scroll maps to suggestion optimizations on the website
- Hands-on with analytics tools like Google analytics, Appsflyer, Appsalar etc
- Handling Google UAC, Quora, Twitter as a part of new sources for growth 
- Successfully scaled Google UAC acquisition contribution by 100% at an optimal CPA

Growth Marketing Manager

Sportskeeda

- Handling digital marketing activities across all the platforms
- Android app marketing via Facebook ads, Adwords, other third-party ad networks
- Scaled Sportskeeda's organic traffic by 20% 
- Google Play Editor's Choice Award for Sportskeeda Hindi App
- Global Content Syndication Partnerships
- Experience working with popular social media monitoring tools (Google, Radian 6, Twitter Search, Social Mention, Traackr, etc) and popular social media management tools (TweetDeck, HootSuite, etc) 
- Leadership skills: Managed a 16-member team
- Have handled upto $100k monthly marketing budgets
- Heading Pro-Wrestling (WWE/TNA/ROH/NJPW etc) for Sportskeeda
- Proficient in Microsoft Excel (advanced), SQL, Adobe Photoshop, InDesign, Wordpress, SEMRush, AHref
- Email marketing tools like MailChimp
- Implementing and scaling spends with Marketing Automation Tools
- Hands-on experience in AdOps worked on AdX, DFP and a few RTBs
- Handled growth for developed geographies like the United States, UK, Australia,

Digital Marketing Manager (Organic and Paid Acquisition)

Bollywood Masti (Subsidary of AirStream)

My job responsibility was to:
1. Manage content for the website coordinating with writers
2. Get traffic via various organic/non-organic sources
3. Optimize Google adsense revenue (RPM)
4. Find out alternative networks with higher RPM

Content & Growth Manager

AirStream - Stream PC and Cloud on Mobile

Digital Marketing Manager

- Freelancer

- Developed more than 60 websites (Wordpress & custom HTML) in my 3-years of college
- Decent experience with HTML, CSS, SQL and PHP
- Basic knowledge of Adobe Photoshop, Illustrator and basic design tools

Web developer

Director of Growth @ Node Media | Performance Marketing Expert | Scaling US-Based Brands from 1x to 10x

📌I manage and scale ads for US-based DTC and Mobile Apps. 

With $120M+ ad spend across 60+ brands, I ensure my campaign results are predictable & deliver scalable revenue growth.

Notable Achievements: 
🛒E-Commerce:
✔️Soundboks (70% CPA ↓, 200% revenue ↑); 
✔️Spinn (40% MoM revenue ↑); 
✔️Spout (0 to 10x growth with a 3:10 CAC:LTV).

📲Apps:
✔️TouchTunes (40% CAC ↓, 30% revenue ↑); 
✔️Shred Gym App (30% ROAS ↑ post-iOS 14); ✔️Adventure Communist (70% ROAS ↑).

Offerings:
- FB/Google ad account audits.
- Marketing automation & reporting.
- Ad creative strategies & testing.

📩 ani@nodemedia.co 
📞 Book a call: https://cal.mixmax.com/aniruddhamishra-570

Get my Meta Ads Toolkit 2024 for all the valuable resources: https://ani7ruddha.gumroad.com/l/ultimate-meta-ads-toolkit

🧠I spent 6+ hrs drafting this Paid Ads Calendar for the year. **LINK: https://lnkd.in/dKXwqYNM

Why?
Because external factors can have significant impacts on paid ads' performance. 

This sheet includes the USA, India, AUS, EMEA and EU markets.
- Seasonal Factors
- Major Holidays/Events
- Micro Factors
- Macro Factors
- Possible Impacts
- Impact on CPM, CPAs, CVR%

--
Follow Aniruddha Mishra 👇 for daily value bombs like these around paid ads.

Aniruddha Mishra

Performance Ads + Creative Strategy Expert | 🇺🇸 Scaling US-Based Brands @ NodeMedia.co

No alternative text description for this image

🚨 (Don't comment before reading) ** 💪 After auditing 500+ Meta ad accounts in 10+ years, I've distilled my top tips into a powerful checklist. **Link here: https://lnkd.in/d-ihDJ3G 🚨

Even with all the automation, there are TONS of optimization for a media buyer.

The biggest trick is to "NOT" panic and over-optimize. 

🎂 It's my birthday on Apr 25th, and as part of the "Birthday giveaway" - I am giving 20% OFF on my Ultimate Meta Ads Toolkit (usually priced at $129). https://lnkd.in/dYCgB9u4
(OFFER lasts only for 24 hrs)

---
Follow Aniruddha Mishra for daily value actionable insights like these.

👉  READ THIS: GIVEAWAY is now over. To access this +29 proven resource - please get my Ultimate Toolkit priced at $129: https://lnkd.in/dgHnmJ2W

🧠 How many new creatives do you need to test monthly to scale?

This is one of the most common questions I get from Founders & CMOs. 

So, I'm decoding this with a methodological approach. 

*GIVEAWAY Over*

Get my all-time best resources with instant updates to future ones here for a one-time fees of $129: https://lnkd.in/dgHnmJ2W

--
🔔 Are you a Digital Marketer? Then, you must follow Aniruddha Mishra 👇 (go to my profile) and hit the bell icon on my profile to get INSTANT updates to all of my posts!

👀 I analyzed our best-performing video ads in 2024 (and created an inspiration board)👇 
 
Here's the breakdown of these frameworks: 
𝟭. 𝗧𝗵𝗲 𝗙𝗢𝗠𝗢 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 
Make them worry about missing out and then show them why your product is crucial to staying in the loop. 
 
Structure: 
→ Trend/Popularity Statement 
→ Showcase Demand 
→ Present the Product 
→ Urgency 
→ CTA 
 
𝟮. 𝗧𝗵𝗲 𝗣𝗔𝗦 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 
Highlight a problem, escalate the issue, then present your product as the solution. 
 
Structure: 
→ State Problem 
→ Amplify Issue 
→ Present Solution 
→ Show the Proof 
→ Action CTA 
 
𝟯. 𝗧𝗵𝗲 𝗔𝗜𝗗𝗔 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 
Capture attention, engage interest, spark desire for your product, and then close the deal. 
 
Structure: 
→ Capture Attention 
→ Engage Minds 
→ Stir Desire 
→ Action 
 
𝟰. 𝗧𝗵𝗲 𝗕𝘂𝘆𝗲𝗿 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲 
Identify their doubts, respond with clarity, and position your product as the obvious choice. 
 
Structure: 
→ Common Objections 
→ Address Concerns 
→ Product Introduction 
→ Reassurance with Proof 
→ CTA 
 
𝟱. 𝗧𝗵𝗲 𝗟𝗶𝘀𝘁𝗶𝗰𝗹𝗲 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲 
Capture attention with impactful points that will prompt immediate action. 
 
Structure: 
→ Hook 
→ Introduce the List 
→ List Points 
→ Conclusion & CTA 
 
𝟲. 𝗧𝗵𝗲 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 
Create a narrative where your product is the hero and solves the customer's problem. 
 
Structure: 
→ Character Introduction 
→ Conflict 
→ Journey 
→ Resolution 
→ CTA 
 
𝟳. 𝗧𝗵𝗲 𝗘𝗻𝗲𝗺𝘆/𝗙𝗮𝗶𝗹𝗲𝗱 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲 
Highlight the flaws in other solutions and position your product as the superior choice. 
 
Structure: 
→ Set the Scene 
→ Introduce Enemy/Failure 
→ Reveal Your Product as Hero 
→ Benefit Highlight 
→ CTA 
 
𝟴. 𝗧𝗵𝗲 𝗗𝗲𝘀𝗶𝗿𝗲𝗱 𝗢𝘂𝘁𝗰𝗼𝗺𝗲 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲 
Illustrate a before-and-after scenario where your product is the catalyst for transformation. 
 
Structure: 
→ Dream Scenario 
→ Connect to Viewer 
→ Showcase Product 
→ Visual Proof 
→ CTA 
 
𝟵. 𝗧𝗵𝗲 𝗤𝗨𝗘𝗦𝗧 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 
Guide them from problem to solution with your product as their advisor. 
 
Structure: 
→ Qualify 
→ Understand 
→ Educate 
→ Stimulate 
→ Transition & CTA 
 
𝟭𝟬. 𝗧𝗵𝗲 𝗛𝗼𝘄 𝗜𝘁 𝗪𝗼𝗿𝗸𝘀 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 
Break down how your product works and why it's a game-changer. 
 
Structure: 
→ Intriguing Question/Fact 
→ Introduce the Product 
→ Step-by-Step Explanation 
→ Demonstration 
→ CTA 
 
There you have it, the crux of ad frameworks that get clicks, compressed into bite-sized action plans. 
 
This is usually part of my toolkit for $129, but for 24 hrs I am opening it up.  
 
To get the full inspo boards with 559+ ads: 
1. Like this post 
2. Comment "Frameworks" 
3. Repost for instant access 
4. Very, very, very important: MUST be connected so I can DM. Or pls DM me. 

What are the key strategies for successful marketing campaigns?

What are the key components of successful ad frameworks?

What impact does customer engagement have on ad performance?

👉  READ THIS: GIVEAWAY is now over. To access this +29 proven resource - please get my Ultimate Toolkit priced at $129: https://lnkd.in/dgHnmJ2W 

❌ Stop using the same old generic CTAs in your ads. "Shop now" or "Buy now" CTAs are boring as heck  
  
All killer ads have three components:  
> Hook: Grab attention  
> Body: Educate and Convince  
> CTA: Entice them to take action.  
  
I have compiled a list of 250 proven CTAs with examples.  
1. Urgency/Scarcity  
2. Curiosity/Intrigue  
3. Value Proposition  
4. Emotional Appeal  
5. Question/Challenge  
6. Humorous  
7. Provocative/Controversial  
8. Personal Story/Testimonial  
  
The full list of 250 ideas is exclusive to premium members of my toolkit (which includes this +32 other resources for a one-time fee of $129).  
  
**Giveaway is over now**

🔥  I am sharing the #1 winning ad angle across our accounts' in 2024. (check the first comment with Youtube video)

It's “text heavy” ads. 
Why? 
“Make ads that don’t look like ads” - this has been my motto in 2024. 
 
Text-heavy ads work very well as they look like organic posts across 
1. Reddit 
2. Reviews 
3. Gmail 
4. Chat screenshots 
4. Big chunk of texts. 
 
I am sharing my detailed presentation with 
> 22+ winning ad examples 
> Canva templates to replication 
> My video walkthrough (in 24 hours) 
 
To get this, check the first comment with my YouTube video link. (Canva deck attached in video description)
- 
Are you a paid ads marketer? Follow Aniruddha Mishra 👇👇 and get daily value bombs like these. 💪

*Update: You can get the e-commerce Profit Analysis Calculator here: https://lnkd.in/dZeWwyZr 

📌 More than 70% of brands struggle to calculate acquisition costs, risking their ROI.  
  
This can get complex with so many variables involved if you do it for the first time!  
  
After spending almost a decade working with 70+ DTC brands, we are trying to democratize and help these companies.  
  
Get this free e-commerce profit analysis calculator:  
1. Must "LIKE" this post.  
2. Must Comment "Ecom calculator"  
3. Must be connected (else I can't DM)  
  
Running a DTC brand and spending more than $20K per month? Reach out via DM, and we'll offer a complimentary audit. 📩

💪 I analyzed our best-performing hooks and segmented them according to the 'Stages of Awareness.' (giveaway below) 
 
Why? 
- Writing winning hooks is a priceless art. 
- The first 3-5 seconds of your ad hook determine whether it's a WINNER or LOSER 
 
Important Learnings: 
𝟭. 𝗞𝗻𝗼𝘄 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲'𝘀 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗹𝗲𝘃𝗲𝗹: 𝗠𝗼𝘀𝘁, 𝗣𝗿𝗼𝗱𝘂𝗰𝘁, 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻, 𝗣𝗮𝗶𝗻, 𝗨𝗻𝗮𝘄𝗮𝗿𝗲. 
 
𝟮. 𝗔𝗱𝗱𝗿𝗲𝘀𝘀 𝗽𝗮𝗶𝗻 𝗽𝗼𝗶𝗻𝘁𝘀 𝗼𝗿 𝗱𝗲𝘀𝗶𝗿𝗲𝘀 𝗮𝗰𝗰𝗼𝗿𝗱𝗶𝗻𝗴𝗹𝘆: 
> Pain-aware: Highlight the problem, and offer a solution. 
> Solution-aware: Emphasize solution benefits. 
> Product-aware: Showcase product meeting specific needs. 
 
𝟯. 𝗛𝗼𝗼𝗸𝘀 𝗺𝘂𝘀𝘁 𝗴𝗿𝗮𝗯 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗲 𝘂𝗿𝗴𝗲𝗻𝗰𝘆, 𝗿𝗲𝗴𝗮𝗿𝗱𝗹𝗲𝘀𝘀 𝗼𝗳 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝘀𝘁𝗮𝗴𝗲. 
 
Grab it now: 
1. React to this post with your favorite emoji  
2. Comment "𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀" 
3. Repost for instant karma! 
 
🎁 BONUS: For premium toolkit members, I have added 200 hooks based on stages of awareness. 

How does knowing the audience's awareness level impact ad success?

Why is it important to address pain points in ad hooks?

👇I shortlisted 402+ UGC Creators from Twitter, Canva, and TikTok.  

All of the creators here are vetted with prior experience. 

As always, I'm giving it to you guys so you can use them! (but only open for 24 hrs)

*Giveaway over: To get this + 29 other proven resources and templates get my toolkit one-time fees of $129: https://lnkd.in/dgHnmJ2W

Follow Aniruddha Mishra 👇 by hitting the bell icon on my profile.

Aniruddha Mishra 👇

💪 I analyzed our best-performing hooks and segmented them according to the 'Stages of Awareness.' (giveaway below) 
 
Why? 
- Writing winning hooks is a priceless art. 
- The first 3-5 seconds of your ad hook determine whether it's a WINNER or LOSER 
 
Important Learnings: 
𝟭. 𝗞𝗻𝗼𝘄 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲'𝘀 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗹𝗲𝘃𝗲𝗹: 𝗠𝗼𝘀𝘁, 𝗣𝗿𝗼𝗱𝘂𝗰𝘁, 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻, 𝗣𝗮𝗶𝗻, 𝗨𝗻𝗮𝘄𝗮𝗿𝗲. 
 
𝟮. 𝗔𝗱𝗱𝗿𝗲𝘀𝘀 𝗽𝗮𝗶𝗻 𝗽𝗼𝗶𝗻𝘁𝘀 𝗼𝗿 𝗱𝗲𝘀𝗶𝗿𝗲𝘀 𝗮𝗰𝗰𝗼𝗿𝗱𝗶𝗻𝗴𝗹𝘆: 
> Pain-aware: Highlight the problem, and offer a solution. 
> Solution-aware: Emphasize solution benefits. 
> Product-aware: Showcase product meeting specific needs. 
 
𝟯. 𝗛𝗼𝗼𝗸𝘀 𝗺𝘂𝘀𝘁 𝗴𝗿𝗮𝗯 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗲 𝘂𝗿𝗴𝗲𝗻𝗰𝘆, 𝗿𝗲𝗴𝗮𝗿𝗱𝗹𝗲𝘀𝘀 𝗼𝗳 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝘀𝘁𝗮𝗴𝗲. 
 
Grab it now: 
1. React to this post with your favorite emoji  
2. Comment "𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀" 
3. Repost for instant karma! 
 
🎁 BONUS: For premium toolkit members, I have added 200 hooks based on stages of awareness.

🔥3 months back, I designed an ad on Canva that drove $242K+ in revenue. (grab my 50+ proven Canva templates now) 
 
Don't sit on these proven static ads.  
 
In partnership with Atria, I am releasing my 50 proven Canva Static ad templates, which you can copy and paste for your brands. (for a $99 one-time fee). 
 
1. Click an ad you like 
2. Click "Edit in template" to open the Canva template 
3. Click "Make ad copy" to make ad copy using AI 
 
Remember: You don't need a 'designer' to find winning creatives out. 
 
👉👉Grab these templates now: https://bit.ly/3vCqi4h
 (Early-bird pricing is $99, and it's expected to go up to $149 soon.) 

 That's $1.98 per static ad template, not bad right? 
-- 
Was it helpful? Repost so it reaches more folks.

"Custom ChatGPTs" are the OG goldmine, but less than 1% of marketers know how to leverage it.  
 
I have segmented it into 3 phases wrt paid ads journey:  
Phase #1 Research 
Phase #2 Ideation & Brainstorm 
Phase #3 Analysis  
 
#1 Research 
a. Competitor Analysis GPT (https://bit.ly/3UfpPhY) 
b. Trends Tracker (https://bit.ly/43WBAx5) 
c. Subreddit Analyzer (https://lnkd.in/d3SCqUee) 
 
#2 Ideation & Scripting 
a. AI-Generated UGC Scripts (https://bit.ly/3UiC6lS) 
b. Static Ads Ideas generator (https://bit.ly/49KIdny) 
c. Viral Copywriting (https://bit.ly/3vIWPG1) 
d. Viral TikTok ad script (https://bit.ly/49H9xCS) 
 
#3 Analysis 
a. Creative Script & Performance Analyzer ((https://bit.ly/3UiC6lS)) 
b. Ad Creative Feedback (https://bit.ly/4cWY9Wo) 
c. Supermetrics Data Analysis (https://bit.ly/3JlAVLW) 
 
Was it helpful? Repost so it reaches other folks. ♻️

11 MUST-KNOW "Creative Strategy" terms for every founder and marketer. 👇 

(Number 11 is the most controversial one - let me know in comments below why)

1. Story Arc: Essential for crafting compelling narratives that engage audiences from start to finish.
2. Psychographics: Critical for understanding the target audience deeply, ensuring content resonates on a personal level.
3. Visual Hierarchy: Guides the audience's attention to the most important elements, improving message delivery and engagement.
4. Message Framing: Influences how the audience perceives the ad's call to action, significantly affecting conversion rates.
5. Narrative Pacing: Keeps the audience engaged, ensuring the message is absorbed effectively.

6. Sentiment Analysis: Helps refine ad messaging to align with the emotional tone that resonates with the target audience.
7. Visual Metaphors: Enhances the memorability and comprehension of complex ideas through visual representation.
8. B-rolls: Adds depth and context to the main narrative, enriching the overall viewing experience.
9. Content Curation: Supports brand authority and adds value, engaging the audience with relevant and insightful content.
10. Depositioning: While effective for competitive advantage, its importance may vary based on campaign goals and brand positioning.
11. Ad Fatigue: Vital for maintaining campaign effectiveness over time but is more about campaign management and iteration.

To get the full list of 70 glossary terms wrt Creative Strategy
1. Like this post
2. Comment "CS Glossary"
3. Repost so it reaches more folks

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Follow Aniruddha Mishra 👇 for daily value bombs like these.

🤯 Believe it or not, 8 out of 10 ads WILL fail. Here's how you unlock the winning ones. 👇 
 
1. Research: 
🔍 Understand your audience. 
🔍 Check your reputation. 
🔍 Keep an eye on your competitors. 
 
2. Ideation: 
💡 Brainstorm killer ideas. 
💡 Test different themes. 
 
3. Scripting: 
✍️ Write powerful scripts. 
✍️ Clearly defining the shots. 
 
4. Creator Collaboration: 
🤝 Team up with the right creators. 
🤝 Clearly share your campaign objectives. 
 
5. Editing: 
🎬 Ensure your visuals match the story. 
🎬 Cut out the dull parts. 
 
🚀 Grab my "UGC Toolkit" with:  
• Royalty Free Trending Music 
• 5 UGC Script Template 
• 237+ UGC Hooks 
• UGC Shot Lists 
 
Get it now for FREE (only open for first 24 hrs)
1. Reacting to the post ❤️ 
2. Commenting "𝗨𝗚𝗖 𝗧𝗼𝗼𝗹𝗸𝗶𝘁" 
3. Repost for instant access ♻️

😂 "If you can make someone laugh, you can sell to them." Steal this guide with examples. 👇 

Remember: Humor is one of the most effective emotions you can use in ads, so you should definitely try out this format.

TLDR; 
👉 Identify pain points; use funny scenarios.
👉 Convert features to benefits.
👉 Showcase transformations; quantify humorously.
👉 Simplify scripts for instinctive appeal.
👉 Use humor to connect emotionally.

*GIVEAWAY Over* Please get my Ultimate Meta Ads Toolkit to access it: https://lnkd.in/dgHnmJ2W (priced at $129 with access to all DYNAMITE resources)

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I'm @aniruddha-mishra. Hit the bell icon on my profile to get instant updates on my future posts.

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