Angela Snyder

Founder & Digital Content Manager

Nonprofit Tech Shop

Nonprofit Tech Shop is an extension of Digital Reach, created to help mission-driven organizations maximize their impact through smarter technology, automation, and data-driven strategies.

Creative Director

SkillPop

Register for my first class here: https://www.skillpop.com/classes/13372

Instructor - LinkedIn for Beginners

Digital Reach Online Solutions

• Oversees the development, production, and final approval of all content and creative assets—including ads, blogs, ebooks, landing pages, and print materials—to ensure consistency and excellence.
• Leads the creative team in executing marketing and branding campaigns that drive innovative and impactful results for clients.
• Plans, coordinates, and manages all company events, conferences, webinars, and HubSpot User Group (HUG) virtual events, handling logistics, promotion, and execution.
• Owns the event budget, overseeing purchases for swag, booth materials, catering, and venue costs while ensuring cost-effective planning.
• Manages relationships with vendors, freelancers, and agencies for creative and event-related work, ensuring alignment with company goals and quality standards.

Initially reported to the co-founder, currently reporting to Head of Client Delivery and Strategy.

Influence by Verbatim

• Partners with brands to increase their visibility and credibility through compelling sponsored content.
• Fosters an engaged community by responding to all comments and messages; analyzes engagement metrics.

Content Creator

Illume

• Wrote LinkedIn content for entrepreneurs and CEOs, effectively communicating their expertise and insights. 
• Crafted brand messaging and copywriting strategies tailored to clients' personal brand and thought leadership goals.

Copywriter

Canopy

Role was eliminated due to company restructuring.

• Developed personalized outreach for email and LinkedIn, achieving a 33% response rate.
• Collaborated with stakeholders to understand customer needs and create slide decks, blog posts, and 1-pagers.
• Analyzed intent signals, website visitors, and email engagement to identify high-potential accounts within our ICP.
• Conducted market research to identify growth opportunities and industry gaps, leading to targeted campaigns.
• Utilized ZoomInfo and Salesforce CRM to analyze data, campaign performance, and prospect behavior.

Reported to the Head of Marketing.

Account Marketing Strategist

• Increased company's LinkedIn following by 47% in first 30 days and 186% in 6 months, resulting in increased brand awareness.
• Secured 21 guest appearances for 6 colleagues on 17 different podcasts in 6 months, positioning them as thought leaders.
• Nominated company for an industry award and secured the win; wrote and published press release.
• Increased company's visibility through storytelling; ensured alignment with brand voice and business goals.
• Developed a strong employer brand that reflected the company’s values, mission, and culture.
• Created the social media strategy, managed company profiles, and maintained a social calendar.

Initially reported to the co-founder/CTO, then to the Head of People.

Social Influencer

Anne Arundel County Public Schools

Returned to AACPS after living abroad for 2 years. Left teaching and broke into tech in the fall of 2022.

Educator & Curriculum Developer

Diversity, Equity, and Inclusion Lead

Amsterdam Social Kickball League

• Increased paid membership by 615% in less than 12 weeks through organic social media and word-of-mouth.
• Coordinated more than 40 large-scale events, effectively leading to the recruitment of 300+ active participants.
• Developed and executed social media and email marketing campaigns, managed email lists and subscribers.

Founder & Head of Digital Content

Florencius B.V.

• Achieved an 88% rise in enrollment through strategic marketing and engagement initiatives.
• Designed and implemented lead-generation initiatives, events, and partnerships to attract prospective families.
• Acted as a brand ambassador; fostered community relations through active participation and hosting of events.

Social Media & Events

• Established school and instructed first and only international class in 2018.
• Launched new international wing at a second location in 2019.
• Improved client retention, evidenced by an 83% renewal rate, leading to increased revenue growth and profitability.
• Facilitated onboarding for all new families, collaborating with HR to streamline lead-to-enrollment transitions.

Lead International Educator 

In August 2018, I took a leave of absence and moved abroad.

Instructional Team Lead

Educator

I drive engagement and growth through content, relationships, and branding | GTM | Digital marketer | Content creator | Community builder | Storyteller | Personal brand strategist | World traveler and obsessed dog mom 🐶

Hi, I'm Angela!👋🏻 I’ve been a writer for as long as I could hold a pencil. I’m happiest when I'm building relationships, empowering others, and cuddling with my dog. I’ve explored 33 countries so far and am always looking forward to my next adventure!✈️

Before pivoting into tech, I was an elementary educator for 8 years. I even established an international school in Europe! Living and working abroad really strengthened my confidence, empathy, and self-awareness.🌎

I’m a self-starter with a growth mindset and can-do attitude. I believe everything is “figureoutable”. I enjoy being creative and taking risks. My love of writing, personal branding, and community building led me to marketing. 

I’ve worked at 2 startups: one in education and one in B2B SaaS. Though I’ve worn many hats, at my core I’m a storyteller and brand strategist who believes in relationship-led growth.🤝

As a lifelong learner, I’m always eager to tackle new challenges and add new tools to my tool belt! My greatest strengths are communication, collaboration, adaptability, and perseverance. I strive to have a positive impact on the lives of others and to leave the world a better place than I found it.✨

💻Tech stack: Salesforce, HubSpot, ZoomInfo, Notion, Slack, Teamwork, ClickUp, Figma, WordPress, Contentful, Canva, Loom, Google Suite, Microsoft 365, Zoom, LinkedIn Navigator, Lucidchart

Areas: Account-Based Marketing (ABM), Content Marketing, Product Marketing, Email Marketing, Lead Generation, Sales Enablement

• Develops and executes strategic account marketing plans to drive client acquisition and revenue.
• Creates personalized and relevant messaging for outbound LinkedIn and email sequences.
• Collaborates with the revenue team to align marketing initiatives with account-based sales strategies.
• Builds and maintains strong relationships with key stakeholders and prospective clients.

I saw a post this week basically saying people should accept every LinkedIn connection request they get.😳

Their argument was it “takes 0.3 seconds and costs nothing”.

And I totally get where that sentiment comes from.

But here’s something a lot of people don’t know: LinkedIn has a 30,000 connection limit.
 Once you hit it, that’s it.
No more connections. No exceptions.

If I accepted every single invite I received, I would have reached the limit a good year or two ago.

Here’s why I’m selective (and why it’s okay if you are too):

→ I want a network that’s meaningful. A network where people engage, support, collaborate, comment, share, and learn from each other.

→ If I connect with hundreds of random, irrelevant profiles that never interact or aren’t aligned with anything I do, those spots are now gone. And they could’ve gone to people who would’ve genuinely benefited from being here (and vice versa).

It’s not about being “exclusive.” It’s not about thinking you’re better than anyone else.
 It’s about treating your LinkedIn network like the limited resource it actually is.

You only get 30k of these little slots. Make them count.🎯

So no, you don’t have to accept every invite.
In fact, I urge you NOT to.
 Curate your space. Protect the quality of your network.
 Say “no” when something or someone doesn’t align.

Because LinkedIn works best when connections are intentional, not random.

So, how do you decide who to accept on LinkedIn?👀

Helping you build authority + influence on LinkedIn✨ Content creator, ghostwriter, personal brand strategist | Solopreneur sharing insights on personal branding & LinkedIn growth | World traveler & obsessed dog mom🐾

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Three and a half years ago, I was burnt out and ready for a change. I had NO IDEA LinkedIn would change my life.🤯
 I was an elementary school teacher. 8 years and 2 degrees under my belt.

I had zero tech experience and no network outside of education. I didn't know what my options were.

So I did the only thing I could think of: I started showing up on LinkedIn.

I was still teaching full-time. Working with kids all day, then coming home and posting on LinkedIn at night.✍️

I shared my thoughts on education and the job market. I wrote about my life, my dog, and how I lived abroad and established an international school. I talked about resigning but not knowing what was next. 

I was honest, consistent, and genuinely myself. I didn't hold back or worry about what others would think of me.🤷🏻‍♀️

And slowly, things started to happen:
→ I built a network of 15K+ people in 6 months → Founders and hiring managers started reaching out → People I'd never met were messaging me about opportunities → I landed 3 inbound job offers within 100 days of leaving teaching

10 months after I started showing up on LinkedIn, I started a new career in tech and marketing. I nearly doubled my salary and went from in-person to remote.

But leveraging LinkedIn led to SO👏MUCH👏MORE👏 than a new career. 
Freelance clients. Podcast features. Speaking gigs. Paid brand partnerships.  And now? I run my own business helping founders, entrepreneurs, and execs build the same kind of personal brand that changed everything for me.

I'm not where I am because I'm special (though my mom might tell you that). I'm here because I showed up consistently, shared my story, and built real relationships.

I was myself.💁🏻‍♀️

So if you're thinking about building your personal brand but don't know where to start — trust me, I've been there.

And I can help you figure it out.

You don’t need to post every single day to build authority. Consistency > frequency.

Instead, focus on:
 ✔️ Sharing practical insights your audience can actually use
 ✔️ Engaging with other people’s posts and adding value where you can
 ✔️ Showing your personality and telling your story

The right content, shared consistently, will get you noticed WAY more than daily posts that feel forced. Don’t be afraid to be vulnerable.

Don’t post for the sake of posting.🙅🏻‍♀️
It shouldn’t be a box to check each day.

On LinkedIn, you can’t (and shouldn’t) write for “everyone”.
You’re writing for your target audience. Your “people”.

So keep your unique value at the forefront.
Your skills, your experiences, your perspectives.

Your story.📖

YOU are the differentiator. 
Lean into that. Own it.💪🏻

You’ve got this!!!

———
👋🏻 Hey, I’m Angela! I help leaders use LinkedIn strategically to expand reach, build authority, and grow their business.📈

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Angela Snyder's Linkedin Analytics

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