Audrey Chia 🚀

Close With Copy

The hybrid human X AI copywriting consultancy 
that specialises in scaling company & personal brands.

Specialisation: Copywriting | AI | Brand Strategy 
Apply to work with us: www.closewithcopy.co

Founder

Ordinary Folk

Go-To-Market lead for new market launch in Hong Kong
Led customer acquisition efforts via paid, organic, SEO, email, affiliate and partnership channels 
Increased revenue by 6.2X while decreasing CAC by 8X in the span of 8 months 
Achieved an average month-on-month growth of subscribers by 35%

About the company:
Noah is Singapore's leading discreet digital men's telehealth platform. 
And yes, I help men stand tall & proud.

Growth (Noah HK) 

BBH Asia Pacific (Singapore)

Work: 
Nike, IKEA, Income, Sentosa, Samsung, Singtel, UOB, Fringe World, FairPrice, Codashop 
Visit: www.audreychia.work

Passion: 
Young Glory 2019/2020 Global Runner-Up 
Launched ArtDirecther.com / Copywrither.com for International Women's Day
Apiary #ForTheBees Social Good Campaign

Copywriter

Scale Smarter with AI-Supercharged Copy | 💛 Copywriting + AI + Personal Branding

You've 2 options in today's AI landscape.

Wing it and hope your content keeps up.
Leverage AI with human strategy.

99% of businesses are stuck in lane one. 
But that 1%? They're sprinting — fast.

You don't need a NASA team to compete. 

What you need is someone who can blend copywriting, strategy, and AI.

There are two ways I can help.

☝️ AI: 
Bespoke AI content systems 
Save 70% more time with a 3X increase in ROI.

✌️ Human: 
Copywriting & brand strategy 
10x conversion rates of your landing pages, ads and funnels.

Why work with me?
 
↳ I have a unicorn background in copywriting, AI & growth. 
↳ I use AI in my workflows to get you faster results.
↳ I only work with a select 3 - 5 clients. 

Apply now: 
www.closewithcopy.co

I run a hybrid human X AI copywriting consultancy. 

The goal is simple — to help you find smarter ways to scale. 

How? By combining the best of human strategy with AI execution. 

There are 2 ways I can help.

AI: 
Bespoke AI content systems that save you 70% more time with a 3X increase in ROI.

Human: 
Done-for-you copywriting to 10x conversion rates of your landing pages, ads and funnels. 

Drop me a DM with "copywriting services". 

Or visit: www.closewithcopy.co

Today is a special day 💛 

And I'd love to celebrate all the women I look up to. 

These are incredibly smart, driven and talented folks who are making huge waves in AI.

→ Anna York, SEO 
→ Cassie Kozyrkov, Data Science 
→ Celeste Yamile ⏳, Content Marketing 
→ Hamna Aslam Kahn, AI for Work 
→ Heather Murray, AI for Non-techies 
→ Isabella Bedoya, Marketing & Sales
→Jo Lambadjieva, Ecommerce 
→ Joanna Stoffregen, Product Development
→ Lindsay Rosenthal, Linkedin Videos
→ Marina Ritchie ✨, AI for SMEs
→ Nancy Bain, custom AI solutions
→ Nathalie Bassanesi, Content Marketing
→ Rachel Woods, Business
→ Svetlana Makarova, MBA, AI for executives
→ Tarja Stephens, AI for Women
→ Wei Ya Lai, SaaS copywriting 

+ so many other lovely folks beyond this list. 

✨ Thank you for being such an inspiration ✨ 

💛 P.S. I'd love to make this post a mega repository, tag other women in AI whom you love! 

#ai #womeninai #iwd2024 #internationalwomensday

Audrey Chia

Build Your Brand with AI-Supercharged Copy | Copywriting + AI + Strategy | Favikon Top 20 Creators SG | Let’s Grow Together 💛

Women in AI: The Linkedin Repository 

Most agencies will charge you $$$ for this 👇

(Build a complete brand guide with AI.) 

If you're a small business owner or founder,
I have got you covered. 

How it works:
✅ Copy my mega prompt 
✅ Head to Claude + activate Artifacts 
✅ Ask it to visualise your brand guide

Is it perfect? No.
Is it a great way to get started? Absolutely. 

Remember to review & refine the results.
It's the human touch that makes your brand magic.  

🦄  Get your mega prompt here:
https://lnkd.in/guC2JmFz
💛 Tell me, is Chatgpt still your favourite tool?

How to align content with your buyer's journey:

(Master these 5 stages to drive sales 💰)

1. 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 𝗨𝗻𝗮𝘄𝗮𝗿𝗲
Create content that sparks curiosity and highlights potential issues.  
  - Use engaging headlines to draw them in.  
  - Share relatable stories or scenarios.  
  - Avoid jargon to keep it accessible.

2. 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 𝗔𝘄𝗮𝗿𝗲
Educate your audience about the problem they might be facing.  
  - Provide clear, concise information.  
  - Use statistics or case studies to back up your points.  
  - Make them think, "This is exactly what I'm dealing with."

3. 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗔𝘄𝗮𝗿𝗲: 
Introduce possible solutions to the problem.  
  - Compare different approaches.  
  - Highlight the benefits of each solution.  
  - Use testimonials or success stories to build credibility.

4. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗔𝘄𝗮𝗿𝗲: 
Showcase how your product is the best solution.  
  - Detail the unique features and benefits.  
  - Use visuals like infographics or videos to demonstrate value.  
  - Offer free trials or demos to let them experience it firsthand.

5. 𝗠𝗼𝘀𝘁 𝗔𝘄𝗮𝗿𝗲: 
Reinforce their decision and encourage action.  
  - Provide clear calls to action.  
  - Share limited-time offers or discounts.  
  - Use social proof like reviews to build trust.

Write for your audience. Not yourself. 😉

P.S. Save this post for later. 
P.P.S. Want to learn how to build a Linkedin content strategy? DM me "Launchpad" or check the link in bio.

How to align content with your buyer's journey 

The most powerful lever for building your business 👇

Personal branding. 

When I first launched Close With Copy, I was struggling to find new leads.

I tried everything: 
- Freelance job sites 
- Reaching out to friends  
- Business networking groups    

Nothing worked. 

Deep down, I knew what I had to do. 
Yet, I was so afraid of putting myself online. 

I didn’t want to be judged. 
I didn’t want to be an “influencer”. 
I didn’t want to risk failing in public. 

After 6 whole months, I finally found the courage to write my first post. 

And it’s the best decision I have ever made. 

If you’re just started out, here are five key principles: 

1. Lean into your expertise 

Think about what you already know.  
What value can you bring to the table? 

2. Build With Consistency  

Create a content routine. 
Develop a strategy & plan your posts in advance.

3. Build Your Network

Set yourself up for success. 
Design your network to work for you 

4. Be Authentic

People buy from people. 
Don’t be afraid to make it personal and human. 

5. Grow a community 

Surround yourself with business owners and creators who inspire you. 

Their energy will fuel yours. 💛

What are your favourite LinkedIn growth tips?

——

P.S. If you’re a founder, entrepreneur or business owner. I want to set you up for success. 

Apply for the LinkedIn launchpad - link in bio & comments.

Not inbound. Not outbound. 
Welcome to ALLbound. 😎 

If you're not leveraging this sales strategy,
you're definitely missing out.

LinkedIn is one of the most powerful 
organic channels for growth.

Your decision-makers are here.
Your C-suites & founders are here.
Your target audience is here.

Jérémy Grandillon and I have put together 
this insane 20+ page masterclass on how you can:

↳ Build a content strategy that brings inbound
↳ Engage warm & cold outbound leads
↳ Leverage AI to build a system 

This is one of my FAVOURITE collabs of 2024. 
Jérémy Grandillon & I went all in on this one. 

💛 Save this post for later (top 3 buttons)
🎁 Follow us + comment “ALLBOUND” for our bonus AI prompts

The LinkedIn Allbound Sales Strategy 

You've 2 options in today's AI marketing landscape.

Wing it and hope your content somehow keeps up.
Embrace the power of AI, blended with human strategy.

99% of businesses are stuck in lane one. 
But that 1%? They're sprinting — fast.

What this means:

250% more content 
70% less time 
3X ROI 

But it's not just about volume. 
It's about conversion-optimized, strategically crafted content.

You don't need a NASA-sized team to compete. 
What you need is a framework that melds copywriting, strategy, and AI.

👋 I'm Audrey, and I craft high-conversion copy for marketing teams and agencies.

I founded Close With Copy to deliver a unique blend of AI and strategic copywriting that's tailored to your brand. 

If you're ready for AI-supercharged success, book a discovery call here: https://zcal.co/audreychia/20min

First consultation's on the house.

P.S. This copy is ChatGPT generated ;)

Jérémy Grandillon

In 2022, I was a nobody on Linkedin. 

No following. 
No leads.
No clients. 

I would look up to copywriters like Eden Bidani.

When I saw how Eden had built her business.
I thought wow, if only I could be like her.

 I tried everything. 

Pitching for projects. 
Pitching to collaborate.
Pitching to work for free. 

At that point in time, I had no idea 
how to build a personal brand on LinkedIn. 

I didn't even think that I could do so.
But I'm so glad I didn't give up.

Fast forward to 2024:
↳ I found the courage to launch Close With Copy
↳ Grew my brand from 0 to 30K in 1 year
↳ Hit new financial milestones

Of course, this took massive work. 
I stacked new skill sets over the years. 

This gave me a full arsenal with: 
1/ Conversion Copywriting
2/ Growth Marketing 
3/ Content Strategy
4/ Personal Branding
5/ AI for Content

If you're on day ZERO & thinking, 
"How am I ever going to do this?"

I know exactly how you're feeling.
And I want you to know that it is possible. 

Don't give in. Don't give up. 
Let's keep shining. 

___

P.S. I found this old DM of 2022 Audrey hustling.
Immensely grateful to Eden Bidani for taking the time to chat with me. I'll pass it on  💛

Turn LinkedIn content into diagrams with AI.

(Claude's Artifacts is super cool.) 

Learning how to leverage AI can be fun. 

It usually starts with, "What if I could...?" 
I wanted to visualise content in other ways. 

So I decided to put Claude's Artifacts to the test.
And I was really impressed. 

Artifacts allow Claude to create: 
↳ Diagrams 
↳ Vector Graphics
↳ Documents 
↳ Simple Games

With interactive components. 

When I first learnt about it, I wasn't 
sure what a copywriter could do with it. 

Here are some of my actual use cases:
↳ Plotting a competitive analysis on a graph  
↳ Ideating new ways to communicate a concept 
↳ Turning LinkedIn carousels into visuals 

It's exceptionally handy for people like me,
who are much better at copy than visuals. 

How you can get started: 
1/ Fire up Claude 
2/ Click Feature Preview
3/ Turn on Artifacts

You'll see a new dedicated window in your chat.

I turned a LinkedIn carousel that Jérémy Grandillon 
& I worked into this mermaid flowchart. 

Check it out (link in comments).

💛Tell me, what are your favourite AI use cases?

5-Min Beginner's Guide to Content Strategy

(It doesn't have to be hard.)

Attention is the most valuable resource online.
Because it’s scarce.

So, you need to learn how to catch, hold and monetise attention.

And it takes one core skill to do it 👇
Content strategy.

Here’s how you can get started:
↳ define your goals 
↳ understand your target audience
↳ choose your content pillars
↳ plan your content matrix 
↳ build a consistent content calendar 

And the right content strategy can help you
- bring in more traffic 
- attract the right leads 
- turn prospects into clients

Your goal is to build a forever brand.

"I recently completed Audrey's Linkedin Launchpad and I can't express enough how incredible it was! Audrey is an amazing mentor who has put together a fantastic course that truly delivers on its promises. If you are serious about Linkedin game; this is for you." - Hossein TooToonchy, Ph.D.

💛 Want to join our club? 
Comment "Launchpad" or check out the link in bio.

5-Min Beginner's Guide To Content Strategy

How to build a LinkedIn content strategy👇

(Save this framework for later.) 

Over the years, I have worked with many 
clients on copywriting & growth strategy. 

I realised that most founders have one thing in 
common — the lack of a content framework.

"Just post something."
"Or talk about the upcoming event."
"Upload photos of our company retreat." 

This also means that they're leaving 
a huge opportunity on the table.

Because LinkedIn is a powerful media channel.
For inbound. Outbound. Allbound.

Think Guillaume Moubeche & the team at lempire.

They've created a beautiful cycle of 👇
Personal branding <>  Multichannel outreach 

If you're not leveraging LinkedIn for your business. 
It's probably about time. 

💛 Get the framework here: https://lnkd.in/gKK2EuQd
🚀 Ready to build your brand? Join the launchpad here: https://lnkd.in/gU2WndP9

Many people on LinkedIn create content. 
But few create content that converts. 

Why? It's often because of a lack of strategy.
And more importantly — positioning.

If people can’t tell you apart from other experts,
you’re not going to win in a crowded marketplace.

Here are 3 pillars to help you get started: 

1. Define your product 
2. Analyze your competitors
3. Understand your target audience

Only then, can you define your core value proposition. 

Now go crush it 😉 

💛 Save this post for later (top 3 buttons)
🚀 Serious about building your brand? DM me “Launchpad”

How to position your brand for conversion

The ONE podcast to leverage AI for your business 👇

Real experts. Real insights. Real gems.

I believe in learning from the best of the best. 

That's why I'm launching this podcast.

Where I bring AI legends together: 

💛 Celeste Yamile 🤖 (AI Content) 
💚 Charlie Hills (AI Marketing) 
💜 Isabella Bedoya (AI Lead Gen) 
❤️ Jake George (AI Automation) 
💙 Jérémy Grandillon (AI Sales) 
🩵 Justin Hardy (AI Funnels) 
🧡 Lindsay Rosenthal (AI Videos)
🤎 Rory Flynn (AI Design) 
🖤 Tim Hanson (AI Writing)
🤍 Tom Winter (AI SEO) 

I have learnt so much from all these brilliant minds. 

And I want to bring all of you along this journey. 

You don't want to miss this. 

🔥 Follow on 🔥 
Spotify: https://lnkd.in/gas94B4E
Apple: https://lnkd.in/g-jQPks5 

P.S. If you've been a part of my community, I'd love for you to share the love & repost ♻️ this.

How to 10X your content workflows 👇

(Save this post for later.) 

I am leveraging AI every single day to: 
↳ Do deep competitor research 
↳ Identify key audience insights 
↳ Build a content strategy 
↳ Write V1 of my copy 

Someone asked me today, 
"How do you build your prompts?" 

The one key piece of advice that I have is: 
Ask yourself how you would solve a problem without AI.
Then use AI to solve it. 😉

Hit the bell for more copywriting & AI tips.
Tell me, what are your favourite AI copywriting tools?

How to 10X your content workflows 

I used to be terrified of failing.

I always set high standards for myself. 
And it really weighed me down.

Then one day, I decided to shift my 
mindset & learn to reframe everything.  

This is how I learnt to laugh at failure:

1/ 𝗘𝗺𝗯𝗿𝗮𝗰𝗲 𝗬𝗼𝘂𝗿 𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀

Failing is part of the journey. 
Instead of fearing it, learn to expect it. 
Look forward to these moments. 

2/ 𝗟𝗲𝗮𝗿𝗻 𝗳𝗿𝗼𝗺 𝗲𝘃𝗲𝗿𝘆 𝗦𝗲𝘁𝗯𝗮𝗰𝗸 

Every failure is a lesson in disguise. 
You understand what works and what doesn't. 
This helps you to grow - fast. 

3/ 𝗦𝗵𝗮𝗿𝗲 𝗬𝗼𝘂𝗿 𝗙𝗮𝗶𝗹𝘂𝗿𝗲𝘀

Talk to your friends or family.
Acknowledge your emotions.
Remember, you're not alone in this. 

4/ 𝗞𝗲𝗲𝗽 𝗦𝗺𝗶𝗹𝗶𝗻𝗴

Positivity makes all the difference. 
When you learn to laugh at failure, 
you'll keep shining. 

To my past self, who feared failure:

Thank you for pushing through. 
I love you, and I'm proud of you 💛

Let's grow together!

How to Pop Your LinkedIn Cherry 🍒

It can be nerve-wracking to post on LinkedIn. 

Make your first post 10X sweeter with this guide.

𝗦𝘁𝗲𝗽 1: 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗲 𝗬𝗼𝘂𝗿 𝗣𝗿𝗼𝗳𝗶𝗹𝗲

Turn your profile into your landing page:
↳ Distinct look & feel 
↳ ⁠Strong, compelling headline  
↳ Featured section with 1 - 2 CTAs

𝗦𝘁𝗲𝗽 2: 𝗗𝗲𝗳𝗶𝗻𝗲 𝗬𝗼𝘂𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗣𝗶𝗹𝗹𝗮𝗿𝘀

What's the one thing you want to be known for?
Define 3-5 content pillars that align 
with your expertise and interests.

𝗦𝘁𝗲𝗽 3: 𝗗𝗼 𝗗𝗲𝗲𝗽 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵

Understand your audience's pain points:
↳ Speak to your target audience
↳ ⁠Deep dive into forums & threads
↳ ⁠Analyse top-performers on LinkedIn

𝗦𝘁𝗲𝗽 4: 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗔𝗜 𝘁𝗼 𝗪𝗿𝗶𝘁𝗲 𝗬𝗼𝘂𝗿 𝗗𝗿𝗮𝗳𝘁

If you’re stuck, you can always use AI to
generate ideas & structure your post.
Always remember to add that human touch,

𝗦𝘁𝗲𝗽 5: 𝗚𝗼 𝗟𝗶𝘃𝗲 

Engagement is key from 0 - 5K. 
Engage with creators in your niche
before your first post. 

It's a process of growth and experimentation. 
But I promise you — this journey is worth it! 

🍒 Follow Audrey Chia + Aleesha Shakeel for juicy tips. 

🍒 🍒 DM “ POP THE CHERRY” to explore our done-for-you LinkedIn dessert menu.

How to POP your Linkedin Cherry 

This landing page generated 500+ leads in 3 weeks.

(How to use design + copy to convert 🔥) 

Jackson Yew & I worked together to build this 
sales page by combining our conversion expertise. 

✏️ 𝗖𝗢𝗣𝗬

1/ 𝗖𝗹𝗲𝗮𝗿 𝘃𝗮𝗹𝘂𝗲 𝗽𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 
↳ Identify what's in it for your audience 
↳ Have one clear & distinct offer 
↳E.g. Launch your personal brand with confidence

2/ 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗽𝗮𝗶𝗻 𝗽𝗼𝗶𝗻𝘁𝘀 
↳ Show that you understand their challenges
↳ Capture & address pain points 
↳ E.g. It's hard to keep up with posting content

3/ 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳 
↳ Demonstrate how you've achieved success 
↳ Include logos, testimonials & reviews 
↳ E.g. This framework has helped me...

🎨 𝗗𝗘𝗦𝗜𝗚𝗡 

4/⁠ ⁠𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗨𝘀𝗲 𝗼𝗳 𝗪𝗵𝗶𝘁𝗲 𝗦𝗽𝗮𝗰𝗲
↳ ⁠Adequate white space ensures focus
↳ The goal is not to overwhelm the reader 
↳ Make the page easy to navigate

5/⁠ ⁠𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴
↳ Keep colour scheme & fonts consistent 
↳ Reinforce distinctive branding 
↳ Make it instantly recognisable 

6/ ⁠𝗩𝗶𝘀𝘂𝗮𝗹 𝗛𝗶𝗲𝗿𝗮𝗿𝗰𝗵𝘆
↳⁠ ⁠Prioritise important information 
↳ Guide readers's attention 
↳ Play with font size, colour, and placement

This is only V1.0 that I launched for my MVP.
Wait till you see V2.0 😉 

P.S. Check out the landing page (link in comments) 
P.P.S If you need to design landing page funnels, Jackson Yew is your guy.

Taplio

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