Close With Copy

We are the hybrid human X AI copywriting consultancy. 

The goal is simple — to help your team find smarter ways to scale. 

How? By combining the best of human strategy with AI execution. 

Bespoke AI frameworks that save you 70% more time with a 3X increase in ROI.

Visit: www.closewithcopy.co

Founder

Ordinary Folk

Go-To-Market lead for new market launch in Hong Kong
Led customer acquisition efforts via paid, organic, SEO, email, affiliate and partnership channels 
Increased revenue by 6.2X while decreasing CAC by 8X in the span of 8 months 
Achieved an average month-on-month growth of subscribers by 35%

About the company:
Noah is Singapore's leading discreet digital men's telehealth platform. 
And yes, I help men stand tall & proud.

Growth (Noah HK) 

BBH Asia Pacific (Singapore)

Work: 
Nike, IKEA, Income, Sentosa, Samsung, Singtel, UOB, Fringe World, FairPrice, Codashop 
Visit: www.audreychia.work

Passion: 
Young Glory 2019/2020 Global Runner-Up 
Launched ArtDirecther.com / Copywrither.com for International Women's Day
Apiary #ForTheBees Social Good Campaign

Copywriter

Scale smarter with AI & Marketing Tips 🔥 Brand Strategist | AI Consultant | Conversion Copywriter

You've 2 options in today's AI marketing landscape.

Wing it and hope your content somehow keeps up.
Embrace the power of AI, blended with human strategy.

99% of businesses are stuck in lane one. 
But that 1%? They're sprinting — fast.

What this means:

250% more content 
70% less time 
3X ROI 

But it's not just about volume. 
It's about conversion-optimized, strategically crafted content.

You don't need a NASA-sized team to compete. 
What you need is a framework that melds copywriting, strategy, and AI.

👋 I'm Audrey, and I craft high-conversion copy for marketing teams and agencies.

I founded Close With Copy to deliver a unique blend of AI and strategic copywriting that's tailored to your brand. 

First consultation's on the house.

P.S. This copy is ChatGPT generated ;)

5 Tips To Go From Zero To Pro 

(With ChatGPT)

There are still many folks who are not maximising ChatGPT. 

So this is a super simple guide to get you from:

"Urgh🤬" to "Oooo😏" 

Here's my personal prompting framework: 

↳ 1/ Analyse my copywriting flow 
↳ 2/ Breakdown my train of thought
↳ 3/ Create & test prompts for each step 
↳ 4/ String the final prompts together 
↳ 5/ Review & refine the final results 

+ Remember to save your prompts in a notion file

💛 Save this post for later (top 3 buttons on the right) 
🎁 Join my FREE AI copywriting newsletter here: https://lnkd.in/gFszmwSu

#ai #chatgpt #copywriting

Audrey Chia 🚀

5 Tips To Go From Zero To Pro (With ChatGPT) 

How to HOOK your audience on LinkedIn 

(With copy + design)

The average attention span today is 8s. 

You need to quickly hook your audience or lose them. 

Awais Hameed & I are here to share a few hot tips to steal an audience on Linkedin. 

Copy 
↳ Spark curiosity
↳ Add massive value 
↳ Tell a Story 

Design 
↳ White Space
↳ Visual Hierarchy 
↳ Clear Contrast 

A good combination of both is like Batman & Robin. 

💛 Loved this? Save this for later (top 3 buttons on the right). 
🔔 Follow Awais Hameed & Audrey Chia 🚀 for LinkedIn growth secrets.

How To Hook Your Audience On Linkedin 

Scale Smarter with AI-Supercharged Copy | 💛Copywriting + AI + Personal Branding

ChatGPT, Claude, Gemini, Perplexity, CoPilot, Pi...
Which AI chatbot should you be using? 

The answer is: 

It completely depends on what you'll use it for. 

Here's my personal rating of each of the "Big 6" - the paid versions.

What are your experiences with these chatbots? 
(And does anyone actually rate CoPilot?)

PS If I had to pick one, and I was a beginner, it's hands-down ChatGPT.  It's a great all-rounder with loads of great functions. 

_______

Is it time you started to learn about this AI thing? 
Learn in a jargon-free, friendly way here: https://nontechies.ai/
(+ there's a 7 day free trial to check it out)

The Big AI Chatbots

How do you get AI to write in your tone of voice? 🤔

Making AI sound human can be tricky. 

You often read copy like: 
•⁠ "⁠Attention founders"
•⁠ ⁠"Revolutionize your team"
•⁠ ⁠"Surge into the future"

Urgh! I know… 

That’s why Lawrence Ng and I created this simple cheat sheet to help you get started. 

Top tools for copywriting 
🥇Claude (great for long-form) 
🥈Google Gemini (great for ads) 
🥉ChatGPT4 (great for ideation) 

How to prompt 
➡️ Tone of Voice 
➡️ Style Of Writing 
➡️ Reading Level 

Hot Tip
🔥Analyse your own / competitors’ writing style before turning it into a prompt 

Remember to review and refine the work. That last 20% of the human touch is where the magic really happens. 

Want the high res pdf? 
1.⁠ ⁠Follow both our pages 
2.⁠ ⁠Like this post 
3.⁠ ⁠Comment “AI”

Steal this LinkedIn cheat sheet 🤭

There are 1000+ cheatsheets about: 
↳ What to post
↳ Who to engage with 
↳ How to write a good hook

But few talk about different LinkedIn content formats.

As someone who's all about the growth mindset,

I have tested almost every single content format. 
↳ Text-only 
↳ Text + Visuals 
↳ Short-form videos 
↳ Long-form videos
↳ Notion files  
↳ Ebooks 

(the list goes on) 

Some key learnings: 
1. The carousel still reigns 
2. Videos are the new top-performers 
3. Cheat sheets & notion libraries are great for virality 
4. Always add a photo or video to your text-based post for reach
5. Ebooks and reports are great for lead gen as they're perceived as high value

If you're stuck with content creation: 
✅  Think about your core content pillars (e.g. AI) 
✅  Decide what you want to talk about (e.g. Prompting for ads) 
✅ Pick from one of these content types (e.g. Carousel) 

Remember to test, experiment and optimise! 

💛 Want the high-resolution version of this sheet? Like + comment 'LinkedIn'
💛 P.S. I'll be launching a super exciting personal branding playbook in 1 week, join the waitlist here: https://lnkd.in/ghY3HdjD

#linkedin #personalbranding #growth 

5 books you need to master copywriting 🤓 

(Save this post for later.)

When I first started writing, my mentor told me

"Audrey, you've got to read before you write." 

She wanted me to understand:
↳ What makes good copy, great 
↳ How to understand your audience 
↳The psychology behind persuasion 

As much as I love AI, I cannot overstate the importance of understanding the foundations of your craft. 

ChatGPT can generate 100 headlines. 
But do you which line works best? 

This comes with experience and putting in the work. 

I have learnt so much from each of these books.

And I'm still learning every single day.

💛 Save this post for later (top 3 buttons on the right) 
💬 What are your favourite books for business? 

#copywriting #growth #books

5 Books To Master Copywriting

Is your landing page converting? 

(If not - save this post for later 😉 ) 

Adriaan Myburgh is a good friend and super designer who worked on MY  company's landing page.

This guide shows you how to use COPY + VISUALS to create a high-conversion website: 

#1 Hook 
#2 USPs
#3 Subheads 
#4 Social Proof
#5 Reassurance 

👉 Let us know if you have any questions in the comments 
💛 If you're interested in a complete landing page makeover, slide into my DMs|


How to build landing pages that convert (copy + visuals)

 3 Prompts. 3 Tools. 3 Actionable Tips.

Here's your cheatsheet to mastering AI for:

↳ Sales
↳ Funnels
↳ Copywriting

Together with Isabella Bedoya + Heather Murray, we've put together a sleek guide to get started with AI.

We're all using AI every single day and we've each built a business around it.

This is one carousel you don't want to miss. 😉 

💛 Comment "AI" if you want a copy of the Google Doc with the prompts.

💛 Check out what these incredible ladies are doing here:
→ Heather Murray (AI for Non-Techies)
→ Isabella Bedoya ( MarketingPros.ai)

#ai #aitools #prompts #business

Supercharge your Business with AI

Do you feel lost at work?

We see so many successful folks on Linkedin

who look like they've got it all figured out.

It's easy to wonder, "What am I doing?!"

I launched my own consultancy Close With Copy last year.

It has been quite a journey with questions like:
↳ Would I find product-market fit?
↳ Can I hit my next milestone?
↳ Do I have to pivot, again?

I know I'm not the only one going through this.

Some of us are starting a new business.
Some of us are thinking of quitting our jobs.
Some of us are fighting for a raise or new role.

It can be hard at times.

Especially when you don't have all the answers.

If this is you, I want you to know this one thing:
You Are Okay 💛

It's okay to not have it all figured out.

All that matters is that we keep going.
And not let doubt, fear or uncertainty stand in our way.

Let's keep shining.

Thank you again Rodrigo Canelas for having me & asking tough questions on the SomethingBigger Podcast.

Watch the full interview here: https://lnkd.in/gs7T5GiG

#growth #entrepreneurship #mindset

Write perfect email sequences in just 1 minute with AI

Writing and sending cold emails can be tough,

And hiring expert email marketers can be costly.

But emails are still the best way to get clients.

In this collab with Audrey Chia 🚀 of Close With Copy,

We’ll show you how to create email sequences that convert

With these prompts, you will:

1. Define your target audience,
2. Determine a tone of voice,
3. Write a professional email sequence

All with just 5 chained prompts

---

♻️ Please repost to help someone who needs this.

📝 And let us know in the comments,

---

What AI tools do you use for writing emails?

#ChatGPT #AI #ArtificialIntelligence #Email

Write Perfect Email Sequences with AI in Just 1 Minute

Am I good enough? 

I struggled with this concept for a long time.

Since I was a young girl, I have always wanted more. 

I had a fire in my belly. 
Burning bright and hot.

I knew that I didn’t want to take the conventional path. 

And I was *laughs* made for greatness. 

It’s embarrassing to say it but truly, I believed in it. 

This led me to chase my goals - feverently. 

Whenever I set my eyes on something, I had to get it.

This meant putting in hours to train, learn and master the skill sets I needed to win. 

Because of this, I: 
- Unlocked incredible opportunities  
- Went from $5 gigs to $5K projects 
- Grew from 0 to 20K followers on LinkedIn 

Of course, this sounds rosy and great. 

But there was also a flip side. 

I always felt like:
- I wasn’t good enough
- I needed to do more and be more 
- I was a failure if I didn’t achieve my goals 

It left me feeling anxious and nervous. 

There was a sense of emptiness. 

So I asked myself, 
“Audrey, what are you actually chasing?” 

I took today to reset and figure out what drives me. What keeps me happy. What gets me going. 

Many of us are always chasing the next bright shiny object and sometimes, we get lost in the chase. 

And I think it’s important to take that pause and reflect on our ‘Why’. 

Because this is the one thing that will help us to find true fulfillment, satisfaction and growth in life. 

Happy Sunday 💛 let’s keep growing! 

#growth #work #entepreneurship

ChatGPT vs Claude vs Gemini 
(The AI Copywriting battle - part 2 🔥 )

Today, we’re putting the top 3 AI chatbots to the cold email writing test.

It’s not just a single prompt, it’s a series of chained prompts designed to get it to think like me.

Here’s my four-step prompt flow:
#1 Identify audience insights
#2 Propose an email sequence
#3 Analyse my tone of voice
#4 Combine all of the above

This video is a super short teaser of how the tools performed.

Watch the full video here: https://lnkd.in/g8PKUY4x 

But if you want to skip straight to the results, here’s the final ranking:
🥇 Gemini Advanced
🥈 ChatGPT4
🥉 Claude Opus 3

What?!

Gemini has come in No.1 in two copywriting battles. 

I’m super impressed with how it gave me:
- sharp subject lines
- concise and precise copy
- a brilliant sequence

Wow.

I hope you’ve had as much fun as I did!

🔔  Hit the bell for more AI copywriting battles
 💌 Join my FREE 5-Day AI Masterclass here: https://lnkd.in/gFszmwSu 

"You are going to be replaced by AI." 

This one sentence by a client changed my life forever. 

I had one of the most amazing (& raw) conversations with Rodrigo Canelas.

He's the man behind the SomethingBigger Podcast who has hosted other incredible personalities like: 

💛  Jingjin Liu
💛  Uma Thana Balasingam
💛  Manoj Vasudevan

In this full-length podcast, we talked about my personal struggles & triumphs:

↳ Turning my fear of AI into a business
↳ Navigating a new world of solopreneurship
↳ Leveraging AI to create content at scale
↳ Building a personal brand from zero 

I have been on quite a couple of interviews but have never actually shared so much of my personal journey. 

It was real. It was raw. It was beautiful. 

Thank you again for this opportunity Rodrigo Canelas and for bringing out the best in me. 

🤭 Check it out here: https://lnkd.in/gs7T5GiG

#ai #growth #entrepreneurship 

How do you get AI to sound like you? 

(Here's a quick 1-min tip 🔥 )

There are many ways to prompt for Tone of Voice.

It's hard to figure out what exactly you should include in a prompt. 

Longer prompts do NOT always equate to better prompts.

ChatGPT tends to fair better when you use words like:
↳ Professional 
↳ Corporate 
↳ Formal 

But this doesn't apply to every brand. 

Most businesses have a unique tone of voice.

If you're struggling to figure this out, you can do this:

👉 Get ChatGPT to embody a persona 👈

1 Min Prompt: 
As a [persona] who is [description], can you rewrite this line: [copy]

This is a simple way to get started, especially if you're new to prompting.

P.S. Always remember to review & refine the results. 

💬 I'd love to know your secret prompting techniques in the comments. 
💛 Join my 5-Day Copywriting AI Masterclass here: https://lnkd.in/gFszmwSu

#ai #copywriting #toneofvoice

The joy of the journey☀️

I used to think that life was work. 
Work was life. 

My whole identity was formed around it. 

I felt like I had to: 
↳ Set myself rigorous KPIs 
↳ Chase hard timelines 
↳ Pursue certain milestones 
 
And be, MORE. 

The chase was exhilarating.
But it also meant long hours. 
Sleepless nights. Burnt weekends. 

One day, I looked myself in the mirror. 
And I was lost.

It was a scary (but important) moment. 

What was I chasing? 
What does success mean? 
Why was I in a relentless pursuit? 

This weekend, Mum told me something 
that unlocked a different perspective.

She said, "Audrey, success is 
celebrating everything you’ve achieved."

I realised that my glass was always half empty. 
Even though I poured so much in. 

But maybe: 
↳ Success is overcoming challenges 
↳ Success is learning & growing 
↳ Success is finding joy in my journey

Over the past 28 years, 
I haven’t acknowledged many things.
(Including myself, my work and my worth.)

This easter weekend, I took a break to 
pause and celebrate the little things. 

Because it's these things that make life
the most beautiful ride in the world. 

#journey #entrepreneurship #growthmindset 


Has anyone else seen this LinkedIn feature?

(It's currently in beta.)

What the new update includes:
↳ AI-powered takeaways and advice
↳ Personalised questions & suggestions
↳Detailed company / job posting breakdowns

+ It taps on Bing to pull additional responses.

What I like about it:
✔ Super relevant questions
✔ Pretty accurate responses
✔ Speed of replies

I tried getting it to generate suggestions based on my post.

E.g. What's a good headline for my Linkedin profile?

But the response was pretty AI & generic.

Still, it's pretty exciting to see this roll-out. I'm impressed.

P.S. Let me know what you think about this new feature?

P.P.S. Since LinkedIn seems to be turning into TikTok, I'm testing a new format.

If you want to master video content, check out Lindsay Rosenthal’s posts.

#ai #linkedin #update

"Audrey, why aren't my prompts working?" 

( 1 Min Prompt Framework 🔥 )

My good friend and founder of a social media agency reached out a while back. 

ChatGPT was giving her very generic responses. 

I asked her to show me how she was prompting. 

She told ChatGPT to "Come up with 5 TikTok scripts."

And I said — that's the problem. 

I realised that most people want AI to give them the answers.

When the better way is to GUIDE it to give you the answers. 

Wrong way to prompt 
❌ Use a one-sentence prompt with no context 
❌Ask AI to come up the perfect solution for you 
❌Keep regenerating results with no end goal 

 Right way to prompt 
✅ Analyse your own work processes
✅  Breakdown your workflow into tiny steps 
✅ Teach AI how to do things step-by-step  

Here's an example.

🙅🏻‍♀️ Bad Prompt 
"ChatGPT, please come up with 5 TikTok scripts"

🙋🏻‍♀️ Good Prompt
Step 1: "As an expert brand strategist, I want you to help me develop 3 content pillars for my brand...." 
Step 2: "I want you to develop 3 key messaging using..."
Step 3: "Now let's analyse these top-performing frameworks.." 

You can quickly see how we went from:

Asking AI for the answers ➡ 
Guiding AI to develop the answers 

The next time you're prompting for copy, ask yourself, 
"What is my workflow?" 

Trust me, it makes a whole world of difference. 

💛 Save this post for later (top 3 buttons on the right) 
🤭 Join my free AI newsletter: https://lnkd.in/gFszmwSu

#ai #copywriting #masterclass 

You know the potential of AI.

But are you leveraging it at work? 

I'm really excited to be part of the Global AI Summit organized by MIA.

Tarja Stephens is the co-founder of the Mission Impact Academy and I absolutely love what the team is doing 💛

MIA is on a mission to empower 1 million women with AI skilling opportunities by 2030.

With AI evolving our workplace so quickly, it's important that more people get access to the skills & tools they need to succeed. 

I'm a strong advocate of the growth mindset & not being afraid to embrace change. 

It's easy to ignore or dismiss AI and go about our everyday.  

I have spoken to many companies who see the potential of AI.

And yet are still not taking action.

AI is here to stay. 

I believe 2024 is going to be an exciting year of change. 

A change in mindsets, values and the way we operate at work. 

If you're keen to explore new #SkillsOfTheFuture, we would love to have you at this summit. 

Register here: https://lnkd.in/d7fAtThB

All sessions are recorded.

💬 How are you currently leveraging AI at work? 

#TheFutureIsHere #LearnLiveAIWithMia #Ai

AI is a threat to many.

But understanding it gives us the confidence to turn this around. 

I'm super excited to be part of The AI Writing Summit.

One that brings together 90+ world-class authors, writers, marketing experts, and writing software developers including:

✏️Chris Banks, founder and CEO of ProWritingAid
✏️Cameron Sutter, founder and inventor of Plottr
✏️Danny Iny,  founder and CEO at Mirasee
✏️Alexa Bartimus, founder of Write|Publish|Sell & Women in Publishing Summit

Over 5 days, you’ll get access to actionable tutorials.

And tips to leverage AI to get more done in less time 

The best part?

It’s completely FREE. Yes, you read that right.

Your ticket to The AI Writing Summit is free. I'll see you there 😉

💛 Sign up here: https://lnkd.in/g3Wh2q3S
🎁 Claim Your BONUS Cheatsheet: https://lnkd.in/gTGaGada

#ai #writing #summit

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