The Employee Journey Blueprint™

Work doesn't have to suck, let's change the narrative.

I partner with organizations to design employee experiences that retain, engage, and grow talent — because vibes and pizza parties aren’t a retention strategy. As the creator of The Employee Journey Blueprint™, I help companies move beyond reactive HR and start building intentional, scalable cultures where people actually want to stay.

Over the past decade, I’ve helped 50+ organizations transform their cultures, modernize their people strategies, and elevate their People and Culture teams from reactive problem-solvers to strategic drivers of change.

What I Do:
• Lead fractional People strategy for fast-growing companies (startups, DTC, CPG, cannabis, and distribution)
• Architect full employee journeys — from recruitment to offboarding
• Develop scalable policies and systems that support growth and reduce turnover
• Coach leaders on authentic, human-first management
• Facilitate HR transformations and culture change initiatives
• Identify gaps and opportunities that improve retention, engagement, and belonging
• Bring tough empathy, storytelling, and data to every engagement

Results:
✔ Transformed People strategy for over 50 organizations
✔ Improved retention and engagement across industries
✔ Built people-first workplaces that drive business outcomes
✔ Cultures led through vulnerability instead of fear
✔ Environments where everyone feels safe to be exactly who they are
✔ Work that doesn't suck.

Chief People Officer

Hacking HR

Experts Council

The Cashmere Club

As Co-Founder of Cashmere Club, I shape the vision, strategy, and community experience, ensuring that softness and ambition can coexist. My work focuses on creating spaces—both digital and in-person—where people feel supported in their pursuit of financial success, personal fulfillment, and well-being.

I lead initiatives that foster meaningful conversations, curate resources that empower, and build partnerships that align with our mission. From content creation to community engagement, I’m dedicated to making Cashmere Club a home for those who crave success without the burnout, joy without the guilt, and a life designed with intention.

Co-Founder

GRAV®

Led the design and delivery of holistic employee and customer experiences across the organization. Oversaw multiple strategic functions including HR, L&D, Talent, IT, Customer Experience, Partnerships, and Distribution. Championed the integration of employee and customer journeys, creating a seamless, aligned experience that connected internal culture with external brand promise.

- Directed HR strategy, culture transformation, and employee engagement initiatives
- Built scalable L&D programs and leadership development pipelines
- Led talent acquisition efforts, enhancing recruitment processes and employer branding
- Designed competitive total rewards and performance-driven compensation structures
- Oversaw IT infrastructure and digital transformation to support business growth
- Managed distribution channels and strategic partnerships to expand market reach
- Owned end-to-end customer experience strategy, improving satisfaction and loyalty

Chief People Experience Officer

Vice President, People + Impact

LBee Health

Making the world a better place one brain at a time.

Comprehensive mental health and support services for recovery from burnout, toxic work environments, and trauma. Sign up at lbeehealth.com for launch updates or to join our beta groups.

Fractional Chief Experience Officer

LinkedIn

In my linkedin nano-course discover practical, easy-to-use strategies to check your bias as someone who is passionate about people and culture and become a people advocate in your current and future role.

LinkedIn Learning Instructor

Gravity Speakers

Speaker

Black Speakers Collection

Founder

ForbesBLK

Member

Rage2Rainbows

Established institutions are unlikely to change radically enough or fast enough to make everyone feel safe. 

The best way to create safer, more inclusive workplaces? Build them from the ground up.

Madison Butler is a New Englander at heart but moved to Austin in 2017. Her work is focused around creating equitable spaces and creating scalable strategies to achieve psychological safety. She is an outspoken advocate for mental health, removing the stigma around trauma, DEI and the ability to be "human at work". She is passionate about facilitating hard conversations through storytelling, data and tough empathy.

She has a background in talent development and attraction paired with a deep knowledge of DEI and culture. 

Literary Agency: Serendipity Lit
Press Inquiries: press@hgprinc.com
Speaking Representation: Gravity Speakers

Blue Haired Recruiter • Fairy Job Mother  • Equitable Org Design •  Travel Fanatic • Culture Queen • Retention Wiz • Startup Whisperer •  Belonging Strategist •  Keeping Austin Weird • Speaker • Hockey Fan • Anti-Racist AF • Queer AF • Black AF

"If you build it, they will come." 
Passionate about building cultures that attract and retain talent.



Instagram/ Tiktok/ Twitter: CorprteUnicorn
#ThatsTheTea ☕️

Let's work.
Email: madison@bluehairedunicorn.com
https://linktr.ee/BlueHairedUnicorn

Interested in coaching, 1x1s or exclusive content?
https://www.patreon.com/BlueHairedUnicorn


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