CTW Inc

- project manager for branding, PR, recruitment optimization, outsourcing & process standardization
- sourced & secured an external design agency to reconstruct the CTW brand and website
- responsible for PR strategy across all channels and languages
- in charge of content creation for all global company communications
- HRBP and Admin duties same as previous and including optimizing recruitment performance, communications, processes, training, and data-driven reforms
- 552.8% rise in page views, 466.5% rise in unique visitors, 551.1% rise in CTR, 1990.3% rise in engagements, grew 450 followers to 2000 followers (EOY compared to end of 1H — currently 3922)

Global PR Manager

- promoted to take over global PR, including website management, and developing CTW's employer branding, talent branding, executive communications, VIP relationship management, and IR
- in charge of content strategy and global PR direction across all languages
- writer of Path to CTW blog and manager of CTW. inc LinkedIn page
- responsible for HRBP and Admin duties including firing, team-building, executive search, job descriptions, data-driven hiring schema, training, leadership coaching, and conflict management

Global PR Leader

Lead Writer

ten-nine communications

Account Leader Shiseido 2017-2022
- content creation, communications and consulting manager for the entire Shiseido Group
- led 400+ projects to successful completion in executive communications, research presentation, product and talent branding, marketing stories, and investor relations
- in charge of a team of four consultants working in support of 50+ global brands

Senior Consultant Salesforce + Coca-Cola East Japan 2015-7
- digital and communications support of 3 communications programs for Sales, Marketing, and Executive departments
- created 500+ training, communications and presentation templates to standardize Salesforce/ CCEJ internal and external communications
- led 1-on-1 and group training sessions for all 3 projects

Shiseido Account Leader, Communications Consulting

HOB Publishing

- ghostwriter for Fr. Fidelis Mukonori’s memoir, who was President Mugabe’s personal confessor priest, a central player in ending the Zimbabwean War of Liberation (1963–80), responsible for investigating and reporting on the Ndebele genocide (1983-87), lead negotiator keeping the peace during the land redistribution farm seizures (2000-01), and much more
- wrote biography of President Robert Mugabe (commissioned by his office) for his 90th birthday
- lead writer and editor for the entire publishing portfolio, including art, travel, children’s, and fiction books, and one dictionary

  https://houseofbookszim.com/

Writer and Editor

Phaidon International

- executive search in FX high-frequency trading
- responsible for hiring senior traders for GETCO Trading (Now KCG Holdings)

Consultant

I'm a multidisciplinary communications expert with
- 5 books published (20k+ copies sold)
- 7+ yrs consulting at 3 world-leading corporations
- 500+ projects managed across 50+ global brands

As an individual contributor, I 
- optimise and automate communications channels
- create business process strategies and schedules
- write high engagement content (20.1%) 

As a people manager, I 
- nurture and enable the skills of my team
- identify and remove process pain points
- build purpose-driven work environments

Clients and colleagues have praised my consistency, creativity, people skills, and leadership abilities.

Every paid ghostwriter does 1 thing


Starts right here.

From the bottom.

Some of us have done it more than once.


Don’t compare yourself to others and their online presence.

Success isn’t measured in products or followers or websites

It’s measured by past you.


- you 5 years ago

- you 5 months ago

- you 5 weeks ago… whatever


Stop chasing the top. It’s a meaningless void that’s not real.

If you don’t know what success means to you, find out by failing at a lot of things.

Get comfortable at the bottom. Start right here, right now and remember… 

If you’re not working on your writing, you’re procrastinating.

You’re wishing for success.


Well, if wishes were horses, beggars would ride.

Build that mountain under your butt.

Follow me. I’ll show you how.


(Took a 2-week vacation in Kyoto with the fam… Wow, LinkedIn didn’t burn down)

#writing #ghostwriting #success

Branko Unkovski-Korica

I tell the stories of leaders and businesses to drive change

He, white with brown hair, sitting cross legged on the floor. I’m wearing a grey hoodie and sweatpants. All I have are my laptop and brown bag. 

My daily ghostwriting routine:



9:00 - Start interview with my client in their timezone
12:00 - End interview & confirm next session
12:00 – 13:00 - Have lunch while transcription software does its thing
13:00 - Check my mind map for the session & edit mistakes from the transcript
15:00 - Sign off

Total time - 5 hours



On some days, I add to the mind map or create rough chapter outlines.

Remember, this is for books telling a person’s life story.

But in general, ghostwriting books takes time.

If it was easy, everyone would do it.

Follow me and get after it.



PS Usually I take on 1 book client and 2–3 clients for online writing at a time. How many you got?

#writing #ghostwriting #writingtips

Me a white guy with brown hair and a beard, average looks, slight dad bod, holding my 1yo daughter. Behind us is a parking lot. Riveting photo. 

4 steps to grow a fanbase before publishing your 1st book



Step 0: Don’t compare yourself to others
- Everyone is at a different stage in their journey, watch them only to learn 
- Set daily & weekly writing goals (1000 words a day for the book)
- Make self-care non-negotiable


Step 1: Clean up your profile
- Change your LinkedIn URL to your name, not random code
- Unugly your headshot & turn your banner into an elevator pitch
- Your headline & bio should not be cr** but talk about your writing


Step 2: Build your community
- Find people you want reading your stuff
- Stand out by being funny or writing mini-post replies
- Become the name they look forward to in their comments


Step 3: Gain traction with your writing
- Don’t be boring
- Post consistently, hack the algo, engage for 30 mins before posting & 15 mins after
- Don’t be boring


Step 4: Use analytics to cheat
- Find a tool, like Taplio or Buffer, to analyze & repurpose good posts
- See who your readers are & tailor your writing to them


BONUS Step: Start wars
- Find someone who does what you do & go to war with them
- Steal each other’s followers, create a fuss, make it fun
- Abandon the fight mid-way for no reason



Your community will make you better (in more ways than you know) while your book comes along.

Once again for the ADD kids like me: Hone your craft, find friends & readers.

Show a publisher or agent that you can build an engaged community and you'll stand out from the crowd with a glowing neon sign that says,

"Future best-seller"

Get after it.

PS Someone said I look like Luke Matthews but write like Matt Barker. True or false?

#writing #books #publishing

Me, a white brown haired bearded mildly handsome and sort of in shape guy, sitting cross legged on the floor with my then 3yo son. I’m clothed. Probably. 

What no one tells you about being a ghostwriter:



Templates are a cheat code.

And like any cheat, they come with risks.

You’re learning to write in someone else’s style.

They can teach you typographic color and point you towards success.

But they can’t really make you a better writer.

You might get proficient much faster.

But it can also make you lazy.



The path to mastery is never easy. There are no templates for success. You have to learn to fail.



Here’s what I learned on my first ghostwriting job:

1. Everything can be learned but not everything can be taught
- With writing you need input (lots of reading / experience) and output (writing)
- You don’t need to pound the writing pavement, you need to grind it
- If you’re not coming into it humble, it will humble you

2. My interview skills were really bad
- I was lucky enough (when starting out in Zimbabwe) to have a recorder
- I recorded all my interviews and transcribed them by hand
- My own voice showed me quickly that I was a terrible interviewer
- So I went back to input (books) and output (asking better questions)

3. Birds of a feather flock together
- The best clients I’ve had felt like soul mates
- I told their story with all my heart because by heart was in it
- When you click with someone who can afford you, you should work with them

 

So ghostwriters, what 1 piece of advice would you give someone just starting out?

#writing #ghostwriting #writingtips

Me, a bearded brownhaired averageass-lookin white man, with my headphones on taking a selfie and squinting at the camera because the sun in Japan is extra blinding. 

Pro ghostwriters don't start a new book for each client. 
They use 1 framework to tell each client's story. 



Business, non-fiction, fiction.

Whatever you’re writing, this will work.

Your client gets the best book with few to no rewrites needed.

It works for books about your client's business or life.

It works for any length: 10–100k words.

It works for beginners and pros.



Do this is after finishing your interviews, transcripts and planning:

STEP 1 
15% – Madman (writing)
Just write. Every day, 1000–2000 words, get it all down.

STEP 2
30% – Architect (editorial plan)
All you do is read and plan the edit. NO EDITING. This is crucial.

STEP 3 
90% – Carpenter (editing/copy editing)
Rewrite bad chapters. Edit good ones. Bring in flow. Is the story clear?

STEP 4
100% – Judge (proofreading)
Reading, shortening and murdering typos. You're just polishing and cutting.



Great books aren’t written. They’re rewritten.

Follow the framework and master your art.

Maximum speed, minimum effort.

Skip steps and you’ll have a bad time.



Follow me for  writing tips and ring that bell.

Big things incoming.

PS What should I do next? How to pitch your service as a first timer or pricing?

#writing #ghostwriting #writingtips

Me, hairy furry beard white guy (decent looks brown eyes and imperfect teeth) grinning at the camera with a peace V flipped up. Close up, headphones and grey T-shirt only. You’re beautiful btw. 

Worried you’re overediting your book?
Do this instead:



- Read the whole thing first
Most writers finish a book and start editing it immediately. This is a mistake.

You want to see what you’re working with before you start hacking away at it.

While reading, make notes in a separate document / app.

Do. Not. Edit. 

See if the chapter order / structure makes sense.

Write the chapter topics out of order and see what order you’d put them back in the next day.



- Mark the chapters as follows
Rewrite: These are the ones that need a full rewrite. It’s okay. It happens.

Copyedit: These are good but need extra detail or heavy cutting.

Proofread: By some miracle, you did a great job. Just polish.

Once you’ve done that, start by eating the frog. Rewrite the bad ones and follow your new plan for them. Don’t waste time beating yourself up.



- Rewriting is the 2nd draft
You’ll probably need about 5 drafts before your book is ready for publication.

That can be daunting if you don’t have a framework for writing & rewriting.

I’ll post a comment with the writing framework I use.



A book is a leviathan undertaking.

Be patient and persistent.

And you’ll get it done.

Questions?

#writing #ghostwriting #writingtips

Me, a white brownhaired man, wearing a black T-shirt and Jordan’s and grey sweatpants, walking next to my son up a park road. Bamboo trees on our left, Japanese cedars on our right. He’s 4, brown hair, with a purple long sleeved T-shirt, black sneakers and blue jeans. He’s riding a red tricycle.

Taplio

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