Brittani Johnson's Linkedin Analytics

Listening to the captivating stories shared by my grandparents when I was a child sparked my love for storytelling. This eventually inspired me to write my own stories and poetry, so it’s no surprise that I feel a tremendous sense of joy when helping brands tell their stories. ✍🏾 In my career, I focus on brand messaging and campaigns, category-focused marketing, brand awareness, and strategic partnerships. As a brand marketer, I create awareness to differentiate the organization in the marketplace through memorable marketing and compelling communication. I understand the importance of marketing strategies and tactics to contribute to sales revenue; therefore, I ensure that messages align with the customer lifecycle needs. My role requires a lot of collaboration; I collaborate with marketing leaders, subject matter experts, the internal creative team, and copywriters to deliver category-focused campaigns and tactics aligned with the organization's strategic goals. I also implement tactics that help the sales team sell more effectively and efficiently. I thrive when I amplify the brand through strategic storytelling. Why do my colleagues call me a Marketing and Communications rockstar? 🤘🏾 Let me tell you: ✅ I am an award-winning marketer with four Telly Awards and two Charter Achievement Awards. 🏆 ✅ I was featured on Spectrum Reach's internal magazine cover for the career journey issue. ✅ I have volunteered my marketing expertise by serving as the Vice President of Communications for the American Marketing Association - Orlando Chapter and The WICT Network Florida's Marketing and Communications Chair. ✅ I champion diversity and inclusion. I love bringing awareness to minority-owned businesses, especially black-owned businesses. I am privileged to serve as an Ambassador to the African American Chamber of Central Florida. I'm very comfortable behind the scenes, but a dear friend told me I needed to be as comfortable in the foreground as I am in the background. I ran with it and made it my mantra, and I understand the importance of building an authentic personal brand. I increased my visibility with in-person and virtual networking. I'm also a human connector, and I feel energized when I help others form mutually beneficial connections; it's like putting in that last piece of the puzzle. That being said, let's connect! Send me a connection request; I’d love to hear about your work and what you do! 💕