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I help leaders of multi-unit concepts improve the effectiveness of their revenue line. Many organizations and their suppliers narrowly focus on just one area within the revenue line. Or they don't connect the different pieces, resulting in missed sales and internal team frustration. As a partner for you and your team, we work together to find and activate the most significant leverage points across your whole concept to improve revenues. With experience in the C-suite for F1000 restaurant companies, I can leverage extensive experience running various revenue-related functions and deep industry knowledge for your benefit. Working with me typically results in the following: - Clarity about what are and will be the growth engines across your whole concept - Higher sales from new program launches - Higher ROI from your marketing line - A better way to align marketing, product, ops, and training - Confidence your innovation efforts will all stack up over time efficiently and exponentially Nine areas influence the revenue line. My approach identifies your equities, builds magnetic moments, and creates structures to ensure disciplined delivery. This approach has produced over: - $500M in new sales - 6x stock price increase - 35% market share gains Work typically takes one of four paths: consultative, fractional leadership, diagnostic, or workshops/speaking. Ideal partners are concepts that: - Are committed to improvement - Have a senior member of the team directly engaged - Provide the necessary information in a timely and thorough manner - Have leadership teams willing and able to support the change I started Scotch Game in 2017 after serving as chief marketer and NEO for Cracker Barrel OId Country Store, Inc. for nearly a decade. I understood from first-hand experience the demands of running a restaurant business. The struggle to get sufficient focus on driving growth across the company could negatively impact the revenue and margin line. I've worked at the board and leadership level, leading marketing, brand, menu strategy, culinary, pricing, equipment development, corporate communications, new concept development, and new business development functions, and I have served on the real estate committee. I recognize the commitment involved in engagements. I aim to be respectful of your culture and your business. While I operate with a partner mindset, I also strive to bring you an outside, unbiased view to help you make the best decisions and take the best actions possible. Please feel free to connect via DM.
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