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𝐘𝐨𝐮 𝐝𝐨𝐧’𝐭 𝐨𝐰𝐧 𝐲𝐨𝐮𝐫 𝐬𝐨𝐜𝐢𝐚𝐥 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞. And that's a big problem. You rely on LinkedIn showing your content to relevant people. But every time the algorithm changes (or if LinkedIn disappears tomorrow), so does your control over that audience. It's a risky long-term tactic. AND most large social platforms only show your content to 5-25% of your followers. Even with 1000’s of followers, you're only reaching a fraction of them. 😩 "𝐖𝐇𝐀𝐓 𝐂𝐀𝐍 𝐈 𝐃𝐎?" ❓ You can run yourself ragged writing more and more content on every platform. Sure, you’ll reach more people, but you’ll be exhausted. It’s impractical. ❓ You can try paid ads - fork out $1000. But once you stop paying, POOF! all your content and visibility disappears. ❓You can hope that you get more referrals - maybe today’s the day the phone rings. "𝐈 𝐃𝐎𝐍'𝐓 𝐋𝐈𝐊𝐄 𝐓𝐇𝐄 𝐒𝐎𝐔𝐍𝐃 𝐎𝐅 𝐀𝐍𝐘 𝐎𝐅 𝐓𝐇𝐎𝐒𝐄. 𝐈𝐒𝐍'𝐓 𝐓𝐇𝐄𝐑𝐄 𝐀𝐍 𝐄𝐀𝐒𝐈𝐄𝐑 𝐖𝐀𝐘?" Yes! Building an email list mitigates the "rented" audience risk. Move your borrowed audience over to an “owned” platform. Why? You have control over how many people see your content. Most email list open rates are 50% or higher. Your newsletters nurture them over time. And ConvertKit, MailChimp or MailerLite are never going to say: ”You know what? I think I’ll only send your newsletter to 13% of your subscribers today.” 💪 You are in control. 💪 "𝐁𝐔𝐓 𝐇𝐎𝐖 𝐃𝐎 𝐈 𝐆𝐄𝐓 𝐏𝐄𝐎𝐏𝐋𝐄 𝐓𝐎 𝐒𝐈𝐆𝐍 𝐔𝐏?" If the only way to get on your list is by opting-in on the sidebar of your website, you’ve got a problem. If you only offer Tips and Tricks or a ‘Free Checklist’, that isn't going to cut it any more. Instead, create a 𝟓-𝐃𝐚𝐲 𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐄𝐦𝐚𝐢𝐥 𝐂𝐨𝐮𝐫𝐬𝐞 𝐨𝐩𝐭-𝐢𝐧. An EEC drips 5 lessons over 5 days and solves one real problem your client has. They immediately get so much value they won’t believe you’re giving it away for free. (“Imagine what his/her PAID stuff can do!”) As a result, your opt-in rate is massively higher, typically >50% An EEC elevates you and your leadership position in your niche, separates you from your competitors, and leads your subscribers to your paid service/product. "𝐒𝐎𝐔𝐍𝐃𝐒 𝐆𝐑𝐄𝐀𝐓! 𝐇𝐎𝐖 𝐃𝐎 𝐈 𝐆𝐄𝐓 𝐌𝐄 𝐎𝐍𝐄 𝐎𝐅 𝐓𝐇𝐎𝐒𝐄?" I’m glad you asked because this is my specialty. I specialize in working with Management Consultants to get them more leads by creating 5-Day Educational Email Courses. And I’d love to work with you on creating yours. Interested? DM me and we can set up a time to chat.
Check out Emma Valahu's verified LinkedIn stats (last 30 days)
Content Inspiration, AI, scheduling, automation, analytics, CRM.
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