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๐๐จ๐ฎ ๐๐จ๐งโ๐ญ ๐จ๐ฐ๐ง ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐จ๐๐ข๐๐ฅ ๐๐ฎ๐๐ข๐๐ง๐๐. And that's a big problem. You rely on LinkedIn showing your content to relevant people. But every time the algorithm changes (or if LinkedIn disappears tomorrow), so does your control over that audience. It's a risky long-term tactic. AND most large social platforms only show your content to 5-25% of your followers. Even with 1000โs of followers, you're only reaching a fraction of them. ๐ฉ "๐๐๐๐ ๐๐๐ ๐ ๐๐?" โ You can run yourself ragged writing more and more content on every platform. Sure, youโll reach more people, but youโll be exhausted. Itโs impractical. โ You can try paid ads - fork out $1000. But once you stop paying, POOF! all your content and visibility disappears. โYou can hope that you get more referrals - maybe todayโs the day the phone rings. "๐ ๐๐๐'๐ ๐๐๐๐ ๐๐๐ ๐๐๐๐๐ ๐๐ ๐๐๐ ๐๐ ๐๐๐๐๐. ๐๐๐'๐ ๐๐๐๐๐ ๐๐ ๐๐๐๐๐๐ ๐๐๐?" Yes! Building an email list mitigates the "rented" audience risk. Move your borrowed audience over to an โownedโ platform. Why? You have control over how many people see your content. Most email list open rates are 50% or higher. Your newsletters nurture them over time. And ConvertKit, MailChimp or MailerLite are never going to say: โYou know what? I think Iโll only send your newsletter to 13% of your subscribers today.โ ๐ช You are in control. ๐ช "๐๐๐ ๐๐๐ ๐๐ ๐ ๐๐๐ ๐๐๐๐๐๐ ๐๐ ๐๐๐๐ ๐๐?" If the only way to get on your list is by opting-in on the sidebar of your website, youโve got a problem. If you only offer Tips and Tricks or a โFree Checklistโ, that isn't going to cut it any more. Instead, create a ๐-๐๐๐ฒ ๐๐๐ฎ๐๐๐ญ๐ข๐จ๐ง๐๐ฅ ๐๐ฆ๐๐ข๐ฅ ๐๐จ๐ฎ๐ซ๐ฌ๐ ๐จ๐ฉ๐ญ-๐ข๐ง. An EEC drips 5 lessons over 5 days and solves one real problem your client has. They immediately get so much value they wonโt believe youโre giving it away for free. (โImagine what his/her PAID stuff can do!โ) As a result, your opt-in rate is massively higher, typically >50% An EEC elevates you and your leadership position in your niche, separates you from your competitors, and leads your subscribers to your paid service/product. "๐๐๐๐๐๐ ๐๐๐๐๐! ๐๐๐ ๐๐ ๐ ๐๐๐ ๐๐ ๐๐๐ ๐๐ ๐๐๐๐๐?" Iโm glad you asked because this is my specialty. I specialize in working with Management Consultants to get them more leads by creating 5-Day Educational Email Courses. And Iโd love to work with you on creating yours. Interested? DM me and we can set up a time to chat.
Check out Emma Valahu's verified LinkedIn stats (last 30 days)
Content Inspiration, AI, scheduling, automation, analytics, CRM.
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