Fred Vermeij's Linkedin Analytics

This one video puts you ahead of 90% of your competitors. You don’t have it yet: We're all fighting for clicks, impressions, and attention. Meanwhile, trust is the only thing that converts. That’s what we captured at Also with the Channext team. Solving real problems and sharing real experiences. Just people sharing how the service helped. And how it changed their business. This video makes potential clients relate and say, “Yes, I need that." Get ahead of the 90% and start recording. Need help with that? Send me a DM. More video-related content? Follow me Fred Vermeij A special thanks to Efe Senel, the Channext, and the ALSO Group team for their trust and a fun shoot.

Three levels of lighting setups💡 Lighting in video changes everything: Not sometimes, always. Even Apple fakes it. Those "Shot on iPhone" ads? It was filmed on a set with $50K of lighting gear. But it's not about the gear. It's about the placement of light: → 𝐁𝐞𝐠𝐢𝐧𝐧𝐞𝐫: One light looks plain. → 𝐈𝐧𝐭𝐞𝐫𝐦𝐞𝐝𝐢𝐚𝐭𝐞: adding practical lights in the back, creating depth → 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥: adding more shadows by controlling the light and a spotlight with a window pattern in the back + light on me that separates me from the background. Is your content not looking good? Change your lighting. Would you like some help with professionally lighted videos? Send me a DM.

Your business has a story. But does it feel like one? ELEVEN had just rebranded. A fresh look, identity, and brand book. It looked amazing. We translated that vibe → and told it through movement → music → color → sound design → storytelling Not just a message. A feeling. Your brand isn’t just what you say. It’s how you make people feel when they see it. Have you seen a brand video lately that stuck? Let me know in the comments! More video-related content? Follow me Fred Vermeij

You know what makes a video good? The stuff nobody sees on screen: A lot of businesses start with the video idea. From a marketing perspective, it should always start with the goal in mind. Why are we making this video? Who is the target audience Where will the video be used? Then, we can discuss the video ideas and the message we want to deliver. Coming up with creative ways to do so. From the concept, we create a script and storyboard aligned with the company goals. Great videos are not created on the spot. They happen through months of preparation and creativity. Have you ever made a video for your business? How did it go? More video-related content? Follow me Fred Vermeij

This is the true power of posting video content. Here's why impressions aren’t a vanity metric: Whenever I am on social events. People start talking about my content. Sometimes, it’s work-related. It’s more often about my personal life. Most of them never liked or commented, and I love that. Two takeaways: 1. People relate to personal stuff. 2. People are way more involved than the stats show. Impressions are not a vanity metric. They are real people seeing your content. What's your experience with this? More video-related content? Follow me Fred Vermeij

This video got me 150+ followers. Let me show you exactly why: It got over a 12k views across platforms. The first job of your video? Interrupt the scroll. People decide in 3 seconds if they stay. That's why you need to "hook" them. So why it started of with "There's a lot going on lately" Combined edit tricks to visually hook them. After the first part there's a small breather. And it speeds up again. After that it's just a simple story delivering on the hook. Take-away: Invest in the first part of a video. That's where you win the audience. Curious: Do you watch videos past 3 seconds if they don’t grab you? More video-related content? Follow me Fred Vermeij

Most people think video is about visuals. It’s actually about emotions: Words + visuals don’t just add up—they compound. They make the viewer feel. And guess what? Emotions and memory are linked. Using lighting, adding sound and color will even enhance it. Next time you're creating video: Think of the feeling you want the viewer to have. What emotion did you get from this post? Follow me Fred Vermeij for more video-related content

The Dark Knight, Inception, and Interstellar. What do they have in common? As I saw this trend on Instagram. I didn't feel like making something. But when I was working on a video with some crazy transitions. I found this audio suited the video well. With Oppenheimer, Dark Knight, Inception, and Interstellar in my top 10 all-time movies. Christopher Nolan is my favorite director. There was enough reason to use this audio trend. I shot some fresh content with a special lens and made the edit. What do you think of this video? Let me know in the comments. Follow me Fred Vermeij for more video-related content.

Hong Kong felt like a fever dream: You know that feeling after a long flight with little sleep? It feels dreamy. Stepping into an unknown and different world. Hong Kong is so different from what I've seen. The city is hypermodern, but the roots are still very visible. Skyscrapers overshade ancient temples. It’s chaos and precision at the same time. For three days, I wandered around with my camera. Capturing the city's vibe. What's your favorite city? Hong Kong is close to my favorite: Tokyo.

We started shooting this commercial for Free. Here's why: After months of preparation, we started shooting. Making a free commercial. Why would you do that? In the creative sector, this is often done to develop skills, learn, and build a portfolio. And also, you can create something how you envisioned it without any restrictions from a client. For this project we worked together with 14 talented people. My role? The Director of photography. Making me responsible for the final image. And I also did the lighting work on this job. It was a lot of fun, and I learned much from working with this group. Doing this for free is an investment in a skillset, experience, and network. What do you think of free work? More video-related content? Follow me: Fred Vermeij Shout out to the crew: Cast: Matteo Pasquini & Faten Bushehri Director: Semme de Loor Producer: Timothy Rijsdijk Audio: Bram Verheijden DoP: Ruben de Kemp DoP/light: Fred Vermeij