ROAS Digital

ROAS Digital Inc – Your Trusted White-Label Digital Marketing Partner

Think of us as an agile extension of your in-house team. With minimal ramp-up time, we seamlessly integrate into your workflow, empowering you to deliver exceptional results without overstretching your resources.

From paid media, SEO, analytics/data, and design to development, content marketing, and project management, our expertise spans all the critical areas needed to drive growth.

Who Can Benefit Most from Partnering with ROAS Digital?

✅ Mid-Sized Agencies (21-200 Employees)
Expand with our expertise and take on challenging projects confidently. Stay on top of trends with our market insights.

✅ Large Agencies (201+ Employees)
Extend your team for high-volume projects. Ensure brand consistency and excellence in client engagements with our expertise.

Managing Director

Strategic Advisor

ROAS.in

Performance Marketing Agency that Grows with You 🚀

ROAS.in is your dedicated partner in digital growth. As your one-stop digital powerhouse, we offer a comprehensive suite of services, including Pay-per-click, SEO, Social Media Marketing, Content Writing, Web/Graphic Design, and Website Development.

Our mission is simple: We're here to drive your digital success. With a proven track record of helping startups & and businesses achieve remarkable results, we're committed to delivering outstanding ROI through our tailored strategies.

Connect with us today to explore how we can elevate your digital presence and achieve exceptional growth together.

Founder

CIM | The Chartered Institute of Marketing

CIM ACIM Member

Demoboost

At Demoboost, a leading demo automation and interactive product demo platform, my role is focused on bringing in high-quality leads through a blend of demand creation and demand capture strategies. I leverage Paid Media, SEO, Content, Website, and Social Media to achieve measurable growth.

During my tenure, I successfully drove 3X business growth by implementing effective performance marketing and channel optimization strategies.

Passionate about building from scratch, I specialize in crafting solutions that align with growth goals and deliver impactful results.

Growth Marketing Consultant

Writesonic

At Writesonic, an AI Content Creation & Customer Experience Platform

- Spearheaded the seamless transition of ad accounts (Google, FB, LinkedIn, TikTok) from external agency to in-house, ensuring tighter control and cost-effectiveness.

- Successfully restructured the entire ad account framework, resulting in enhanced performance and cost-efficiency.

- Played a pivotal role in the recruitment process, assisting in the selection of a Performance Marketing Manager to lead in-house operations.

- Implemented rigorous ROI analysis, providing invaluable insights to optimize digital ad spending.

Performance Marketing Consultant

TripleDart

Collaborated with Triple Dart, a leading SaaS marketing agency, to drive results for a dynamic sales-tech client.

- Successfully executed Google Ads and LinkedIn ABM (Account-Based Marketing) strategies, optimizing ad campaigns for maximum ROI.

- Crafted compelling ad copy that resonated with the target audience, leading to increased click-through rates and conversions.

- Provided valuable insights and recommendations to enhance landing page experiences, resulting in improved user engagement and lead generation.

- Collaborated closely with the team to establish a strong foundation for the client's paid marketing initiatives.

Paid Media Consultant

Outplay

- Achieved a 310% increase in sales qualified opportunities & 188% increase in deals won through inbound efforts during my tenure

- Responsible for inbound OKRs, including traffic, leads (MQLs and SQLs), CAC, customers, and ROAS

- Developed and executed digital marketing strategy for Paid Media channels, SEO, Content, and Conversion Rate Optimization

Head of Performance Marketing

NPAccel

I had the opportunity to set up a team of 20 talented professionals, including paid media specialists, copywriters, and creative designers in India.

Responsibilities:
• Led the recruitment and hiring process of high-performing individuals, ensuring that the team was comprised of the best talent available.
• Trained and mentored team members to achieve optimal performance, ensuring that they were equipped with the skills and knowledge required to excel in their roles.

Neil Patel Digital India

Head of Paid Media

Senior Manager - Paid Media & Strategy

Left Right Mind

Digital Marketing Consultant

I am a Digital Marketing Strategist with nearly a decade of experience, dedicated to helping businesses achieve sustainable growth through clear, results-driven strategies.

Focus Areas:
1. White-Label Solutions: Supporting agencies with turnkey marketing services that drive growth, allowing them to focus on client engagement and business development.

2. SMBs and Startups: Crafting tailored marketing strategies to generate leads, boost sales, and drive revenue from the ground up.

Through ROAS Digital, a Google Partner agency, we have delivered exceptional results for clients worldwide.

Milestones & Expertise:
🌍 Worked with 150+ global businesses
🏅 Certified Digital Guru by Google
💼 Managed over $30M in ad spend
📈 Developed proven ROI-focused strategies
🤝 Trusted white-label partner for agencies in the US and APAC regions

Services at ROAS Digital:
- Pay-Per-Click (PPC) Advertising: Managing campaigns across Google Ads, Meta, Microsoft Ads, LinkedIn, Amazon, TikTok, and more for precise targeting and impactful results.

- Search Engine Optimization (SEO): Implementing on-page, off-page, and technical SEO strategies to boost search rankings and organic traffic.

- Web and Graphic Design: Delivering visually appealing, responsive designs that reflect your brand identity and engage your audience.

- Website Development: Building fast, user-friendly, and responsive websites for a strong digital presence.

- Conversion Rate Optimization (CRO) & enhancing UX: Improving key website elements to turn visitors into paying customers.

- CRM Integration: Streamlining sales and marketing processes through systems like HubSpot and Zoho.

- Lead Generation: Attracting and converting the right audience to fuel B2B or B2C business growth.

- E-commerce Sales Strategies: Implementing tactics to increase online conversions and drive revenue growth.


If you're ready to grow your business with a strategic marketing approach, let’s connect and explore how ROAS Digital can support your success!

10 years back, fresh out of college, I started my first ad agency. 
Wait, I'm lying. 


My real journey started much before that. In college, my friend and I would sit for hours trying to make logos and poster designs look "professional" with no clue of what we were doing. It was just two guys figuring out how to make things look good (and sell).

Between those design gigs, I was hustling everywhere like catering, newspaper delivery, and even bouncer duty on weekends. Whatever paid, I took it.

After graduation, I thought I was ready to start an agency and launched Studio Visualize. I somehow managed to get outdoor ad projects, made some money, and thought I had it figured out… until it was shut down.

And that was my first taste of failure in business. But it was also the beginning of a journey.

👉 I joined my first digital marketing job and worked on top Indian brands.

👉 Then I moved to a global agency. This was when I bought the domain ROAS(dot)in and worked with US clients.

👉 Later, I joined a funded startup where I learned how business and unit economics really work.

👉 After that, I consulted for a European startup and gained exposure to the EU market. During this period, I registered my own business and learned the nuts and bolts of formation in India and the US.

All of this gave me the knowledge, courage, and confidence to finally start out on my own.

Each stop wasn't planned. It was survival. But each taught me something I couldn't learn in a classroom.

Today ROAS Digital – White Label Marketing Partner manages 200+ ad accounts across 3 continents.

Not because I had it figured out.
Because I kept moving even when progress felt invisible.

Your journey feels slow? Good.
You're not behind. You're just building the foundation.

Just keep going.

Gautham Nagaraj

Founder at ROAS Digital | Helping Agencies Scale with Performance-First, AI-Powered, White-Label Marketing

𝟯 𝘄𝗼𝗿𝗱𝘀 𝗜 𝗼𝘃𝗲𝗿𝘂𝘀𝗲 𝗱𝗲𝗹𝗶𝗯𝗲𝗿𝗮𝘁𝗲𝗹𝘆.

Over the years of running operations with multiple-member teams, I’ve realized that leadership isn’t about how loud you speak, it’s about the words you choose and how often you use them.

Somewhere along the way, a few words became my constants, the ones that quietly define how I lead every day.

1️⃣ 𝗧𝗵𝗮𝗻𝗸 𝗬𝗼𝘂

Because this is something I loved hearing when I was early in my career.

A simple “thank you” after doing something well boosted my confidence and made me want to do more of it. Today, I try to pass that same energy to my team and clients. Gratitude fuels growth.

2️⃣ 𝗚𝗼𝗼𝗱 / 𝗚𝗿𝗲𝗮𝘁 𝗝𝗼𝗯

These two words clearly differentiate between work getting done and great work getting done.

When we recognize the difference, teams learn what “great” actually looks like — and start chasing more of that.

3️⃣ 𝗦𝗼𝗿𝗿𝘆

Agency life is intense. Deadlines. High expectations. Long days.

Sometimes the pressure brings out our worst sides.

But saying sorry and meaning it builds safety, comfort, and mutual respect. It’s what makes a team stronger, not weaker.

These three words may sound ordinary, but they’ve shaped how I communicate every day.

𝗜 𝘀𝘁𝗿𝗼𝗻𝗴𝗹𝘆 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝘁𝗵𝗮𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗶𝘀 𝗼𝗳𝘁𝗲𝗻 𝗮𝗯𝗼𝘂𝘁 𝗿𝗲𝗽𝗲𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘄𝗼𝗿𝗱𝘀, 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗹𝗼𝘂𝗱𝗲𝘀𝘁 𝗼𝗻𝗲𝘀.

What are the 3 words you find yourself using most often as a leader? 👇

I wasn’t always like this.


Someone who is constantly plugged in with mobile, work, deadlines, and meetings. And always hustling. There was a time I could actually sit and do nothing. Even get bored. (Fun Fact: I used to get bored a lot.)

I still remember those long months before college when life was slow and damn boring. That boredom pushed me toward books. Siddhartha and The Alchemist, the two books that completely changed me and even sparked my love for reading. I never thought boredom could build a habit or shape a personality.

And then ‘Engineering’ happened. Honestly, I never wanted to be an engineer in the first place. I was just checking boxes, doing what everyone else was doing, hoping it would somehow make sense later.

It didn’t.

After engineering, again, same boredom, same emptiness, same “what am I even doing with life?” phase. 
This time boredom slowly turned into something depressing and sad that you can’t explain to anyone.

Then it pushed me inward and led me to marketing… and eventually to digital marketing. I started analyzing what I actually enjoyed, and that’s when marketing made sense.

Looking back, boredom was never the villain. It was the catalyst.

It slowed me down.
It made me look inward.
It nudged me toward purpose.

But today, boredom is almost extinct. 
Between doomscrolling and notifications, we barely give ourselves a moment to sit with our thoughts and explore the sides of ourselves we’ve ignored.

Boredom isn’t the problem.
It is the gateway.
And I’m grateful for every slow, dull, frustrating minute of it.

𝗘𝘃𝗲𝗻 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗽𝗮𝗶𝗱 𝗺𝗲𝗱𝗶𝗮 𝗲𝘅𝗽𝗲𝗿𝘁𝘀 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲 𝘄𝗶𝘁𝗵 𝗼𝗻𝗲 𝘁𝗵𝗶𝗻𝗴.


𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴.

And this is where things usually go sideways.

At ROAS Digital – White Label Marketing Partner, we work with many ad accounts, and we repeatedly see campaigns being run without a solid conversion tracking and analytics setup.

📉 𝗣𝗿𝗼𝗯𝗹𝗲𝗺

Without proper tracking, you’re literally flying blind. And in performance marketing, bad data is worse than no data.

📈 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻

But with the 𝗿𝗶𝗴𝗵𝘁 𝘀𝗲𝘁𝘂𝗽 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗚𝗼𝗼𝗴𝗹𝗲 𝗧𝗮𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 (𝗚𝗧𝗠), everything changes:

→Clean event tracking

→Reliable attribution across Google Ads, Meta, Analytics

→Data-driven decisions that actually scale campaigns

Conversion tracking isn’t just technical, it’s the foundation of every campaign’s success.

How often do you audit your tracking before scaling a campaign? Do you face challenges? Drop a comment.

♻️Save it or share it with someone who’s fixing their tracking setup.
🔔And if you want more practical performance marketing breakdowns, follow along.

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Gautham Nagaraj's Linkedin Analytics

Gautham Nagaraj

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.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Gautham Nagaraj's Linkedin Analytics

Gautham Nagaraj

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gautham Nagaraj's LinkedIn Performance

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Gautham Nagaraj's Linkedin Analytics

Performance ScoreGautham Nagaraj's LinkedIn Performance

Gautham Nagaraj's Best Posts (last 30 days)