Haianh Nguyen

Upseller

♦ Planned, executed, and optimized automated marketing campaigns, workflows, and processes.
♦ Analyzed data and segmented target group audiences, A/B test to establish best practices for lead generation and customer engagement.
♦ Managed the HubSpot professional sales system, CRM system, marketing automation tools, and content marketing.
♦ Owned the email marketing lifecycle from capturing leads to nurturing engagement.

CRM & Marketing Automation Specialist

Upsy Shopping Helper

Growth Marketer

👉My marketing experience includes the following:

- Managing email marketing automation.
- Managing CRM: Data audit correction using advanced Excel. 
- Building automation workflows and tracking.
- Creating content for blogs, case studies, emails, sales material and landing pages.
- Optimizing website content for better SEO and improved organic search rankings.
- Managing digital ads and Google search engine results.
- Edit coding with HTML and CSS 
- Analyzing data.
- Researching eCommerce trends.
- Reporting directly to C-level executives.


👉 These skills are applied for:

- Lead Generation: Sparking inbound interest.
- Brand Building: Crafting identity and raising awareness.
- Customer Engagement: Sustaining active engagement.

Junior Growth Marketer

My marketing experience includes the following :
- Content marketing and SEO
- Marketing automation with tools such as MailChimp and Pipedrive
- Researching Ideal Customer Profiles (ICP)
- Managing paid ads on LinkedIn, Facebook, and Google Ads

Marketing Trainee

giosg

♦ SEO Boost: Master backlink opportunities - Powered by Ahrefs
♦ Content creation : Editing Video Cut, Craft, Captivate - Shape promotional videos for maximum impact.

Content Marketing 

Talk The Talk

♦ Brand management: Visuals, videos, content - crafting the brand narrative.
♦ Email marketing: Managing and executing subscriber strategy and email automation.
♦ Content creation: Crafting blogs, posts, and content for events and PR
♦ Digital marketing ads: Optimizing and managing advertising channels - Facebook, LinkedIn.
♦ Social media management: Managing three distinct social media channels via Buffer.
♦ Content calendars: "ensuring consistent messaging - unified across all platforms

Marketing and Communications

SeaFocus Executive Maritime Business Platform

♦ Co-ordinator in managing Social Media 
♦ Student mentoring - the team I mentored achieved Recognition Award from The Shipowners´ Foundation in Finland
♦ Assistant in expanding project - Intelligence Hunt South East Asia 2019
I leveraged my teamwork skill and cooperation in virtual environment workplace as the projects were organized remotely

Marketing Assistant

M.IDEA

Marketing Coordinator

♦ Event arrangements ( Free hug, Kattalyti's event)
♦ Delivering a diverse range of administrative, marketing, and operational support.
♦ Supporting in structuring the interview.

Event Coordinator

LAMK Entrepreneurship Society

♦ Creating marketing plan and organizing events
♦ Inspiring students to develop their business ideas via workshops,
events and learning experience. That included budgeting, funding, marketing,
taking care of logistics and board, assisting team coaching.
♦ Communicating with strategic partnerships
♦ Creating contents for social media channels
Achieved: Organized 8 events targeted at international students.

Project Lead & Digital Marketing

☀️ 30/30 | Find 1011 ways to get things done | Growth Marketer @Upsy Shopping Helper🚀

Hi there! I'm Hai-anh. In Finnish, my name means shark 🦈 .  I don't look fierce like a shark, but I have fierce power to break boundaries.

Areas of expertise 
☘️Inbound marketing: content creation, social media SEM, SEO 
☘️Optimization landing page, Email marketing, Web analytics
☘️Performance Marketing: AB testing Google Ads, LinkedIn ads, Facebook ads,


My interest in marketing began when I tried selling spring rolls myself in Ravintolapäivä. We charged 1 euro/ spring roll. After an hour of no sales. 
We decided to sell them in packs of 4- 5 euros and packs of 2 - 2 euros. At the same time, offer free tasting. It didn't take long for all 300 spring rolls to be sold out. 

->Learning lesson
☘️Try new strategies when things don't work 
☘️Learning by doing
☘️Do. Fail. Learn. Repeat.

Ultimately always enjoy the journey.

- Content creation
- Website update 
- Email marketing campaigns
- Social media management 
- Video production

👉 In order to 
- Generate inbound leads
- Build brand identity and awareness

Taplio

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