Kévin Moënne-Loccoz

lemlist

Book meetings with 30% of your cold prospects
➡️ lemlist.com

Head of Growth

Lead growth Manager

Growth Manager

CEO's Right Arm

lemwarm

Keep your emails out of spam
➡️ lemwarm.com

Lead Growth Manager

lempire

Build relationships to grow your business
➡️ lempire.com

Reforge

Member

Pavilion

Executive Member

lemlist family

Speaker | Expert Member

Demand Curve

RevGenius

Growth.Talent

HYPCCCYCL

The Cheat Sheet Guy | Follow to unlock your B2B SaaS growth | Head of Growth @lempire (lemlist & lemwarm) | Hiring ⚡️

College dropout.
From intern to Head of Growth in less than 2 years. 
Joined at $5M. Currently at $19M. Heading to $100M in ARR bootstrapped.

We love building awesome products:
- lemlist
- lempod (Sold)
- lemwarm
- Taplio (Acquired)
- Tweet Hunter (Acquired)
+ more to come in the next months

--

I post every day to help you grow your B2B Software company.
Click that follow button to see me in your feed.

On your way out, ring the bell to never miss my next posts.

--

Want to get in touch?
→ drop me a DM
→ send at kevin@lemlist.com

Scale your outreach without landing in spam:

Scale outreach without landing in spam

If you want a positive ROI from cold outreach, you need to stand out.

If your campaigns look like this one. You gotta change ASAP:

Avoid this in your outreach

Are you using them? Don't lie.

+ here's how to fix them:

What sentences would you add to the list?

Ban this from your emails

5 common cold calling mistakes to avoid:

+ how to avoid them + live examples


5 cold calling mistakes to avoid

Most fast-growing SaaS accumulate big technical depth. 

It's been 18 months of R&D and hard work for us to get this new lemlist 4.0.

This marks a big shift where we can go back 
to an iterative mode and ship more, faster.

As of today, here's what you get:

Pay close attention for the next couple of months 🔥

lemlist 4.0 is here!

Contact your leads at the right time, and you’ll book WAY MORE meetings.

Simply use intents/triggers for that.

Here are 25+ you can use:

What would you add to the list?

25+ cold outreach intents

Too little personalization won't bring you meetings. 
 
But too much personalization won't necessarily bring more results. 
 
Find the right balance with your personalization.

Competitors can copy your features.
But nobody can steal a community from you.

The best cold outreach campaigns have killer personalization.

Copy this for your business: 

"If you speak to everybody, you speak to nobody"

Slove this 👇

Step 1: Build proper target profiles
Step 2: Determine if they are ICPs or Non-ICPs
Step 3: Order them into tiers.

Focus on your ICPs and invest more in the ones that bring you more revenue.

How to nail your targets

Very few people know how to create liquid syntax. 

Yet it's a game changer to scale your outreach personalization.

I made it simple for you.

Here are 10 templates you only have to copy/paste to use.

Leave a comment to get access (free).

Cold email personalization at scale

Want to level up your skills? 
 
→ Network with people ahead of you.  
 
It costs $0. 
 
And you'll make great connections. 
 
Target the right people with a personalized message  
that shows you're not trying to sell them anything. 
 
People love talking about themselves and help others.

What’s the process behind booking meetings with 30% of your leads with cold outreach?

And without affecting your reputation.

Here’s how (4 steps):



4 steps to book meetings

You are in a people business.

100% of employees are people.
100% of customers are people.
100% of investors are people.

→ If you don't understand people, you don't understand business.

This book will help you with that.
Use it in everything you do.

Ways to be persuasive

Bad website: 
 
- chatbot opens after 1 second on the website 
- ebook popup opens after 2 seconds on the website 
- self-centered content ("our values and mission") 
- no clear messaging 
- no call to action (CTA) 
- exit popup opens when you close the tab 
 
Good website: 
 
- loads in less than 3 seconds 
- seemless cookie popups 
- has a visual hierarchy between elements 
- makes the visitor understand what is in it for him before scrolling 
- shows the product 
- has relevant testimonials 
- has relevant social proof 
- is mobile-friendly 
- good use of negative space 
 
 
What would you add?

Each time I receive a LinkedIn message, my brain goes: 
 
“What pitch will it be this time?!” 
 
Does this happen to you too?

A common trait of successful cold outreach campaigns is the # of leads.

3 reasons why you don’t need to reach out to over 200 leads per week:

3 reasons to focus on quality over quantity

Preview your ads without creating a campaign.

Step 1: Pick the platforms you want
Step 2: Research the aspect ratios for each
Step 2: Create all the mockups
Step 4: Turn the aspect ratios into components
Step 5: Copy the components in the mockups
Step 6: Drag and drop your designs into the core component

And voila!

Tools normally charge you $250 for this.

Preview your ads without creating a campaign

I met a guy who booked meetings with 74% of his cold prospects.

1 thing surprised me:

He used the same approach as 99% of people.

Here’s why it worked:

What's behind 74% booking rate

Simple things, but they are very easy to forget.

Save this for later:

Taplio

Kévin Moënne-Loccoz's Linkedin Analytics