Kevin Sussat's Linkedin Analytics

The hardest skill in business that no one talks about? Staying emotionless. Or at least, as much as humanly possible. Every time something goes wrong, or right, I try to detach. I zone out emotionally and keep moving. I think it's the only reason why I haven’t burned out in the past 12 months. (There have been plenty of occasions) And it ties directly to how we operate at Envu Media. I encourage the team to never get emotionally attached to our ads or emails. We launch dozens of ads per week, build flows, and send emails nonstop. Our rules are: Strong performance? – Quick celebration – Extract the lesson – Move on Did it flop? – Extract the lesson – Move on No ego. No overthinking. No attachment. Just testing, learning, and keep pushing. Being emotionless won’t make you cold. It’ll make you clear-minded. And clarity wins in business. Have a nice weekend all 💪 #businesslife #agencyowner #dtc

Once DTC brands treat email marketing more like a genuine pre/post-purchase experience tool rather than a discount machine, everything changes. Here’s how winners in the space treat their email marketing strategy: 𝗦𝗺𝗮𝗿𝘁 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 They send emails to the right segments. 𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗯𝗿𝗮𝗻𝗱 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 From ad to website to email to unboxing, they keep it consistent. 𝗩𝗮𝗹𝘂𝗲-𝗳𝗶𝗿𝘀𝘁 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 Not every email needs a % off. 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝗼𝗻𝘀 They don’t flood someone with campaigns while they’re mid-flow. Brand experience > more emails, always. Your subscribers’ inbox isn't a dumping ground. Treat it how you'd want yours to be treated. Send smarter this week. — Have Envu Media boost your paid ads and email performance. Get in touch today or follow for more content like this. #dtc #emailmarketing

Be extra cautious when pausing high-spending ads that “don’t perform”. Red arrows = when we paused high-spending ads. Green arrows = when we re-enabled them. We all know it. Attribution is a mess. Even with the fanciest tools, you’re still left unsure of what to do. So we experimented. Twice. Just to make sure it wasn’t a coincidence and a “random” low market demand. First time round: - New Customer Order Rate collapsed. - CPA went to the moon. Coincidence? Low market demand at this time? Possibly. Let’s try a second time… - Same thing happens. - Down goes acquisition. Up goes CPA. Here’s what most media buyers miss: Low ROAS doesn't always mean a bad ad. While that high-spender might not look like a hero in-platform, it acts as a flywheel driver, warming the audience, fueling bottom-of-the-funnel opportunities, and lifting blended MER. If an ad spends but has a lower ROAS than others, here’s what you need to do: - Don’t pause it just yet. - Make it work harder. Tweak your LP or PDP to boost CVR. - Tweak it to improve key metrics i.e. CTR, Hook Rate, CPM. Lesson: Don’t get stuck at a granular level in your ad account. This is a trap. Look at how the business is pacing as a whole instead. — Have Envu Media boost your paid ads and email performance.  Get in touch today or follow for more content like this. #dtc #facebookads #growthstrategy

I will be attending Klaviyo’s K:LDN 2025 event tomorrow. If you’re around, let’s meet, exhange and potentially start new partnerships! See you tomorrow 🙏🏼 #klaviyo #KLDN #retention #emailmarketing

The creative team has been on fire lately. No AI off-putting ads. Just authentic, bespoke and high-performing creatives for our brands. Statics ✅ Done for you UGCs ✅ Motion design ✅ Podcast ads ✅ From scroll to sale, this is paid social done right. Props to the team for their daily hard work. 🤝 — Have Envu Media boost your paid ads and email performance.  Get in touch today or follow for more content like this. #paidsocial #dtc #facebookads

Even my partner, who’s not into DTC, watched this video and said: ”Well, that all makes sense, great video.” It was 9:30 pm last night, I was going to wind down and clear my brain from any e-comm thoughts. Lied down on the couch, scrolled YouTube on my TV, and Dara Denney’s latest gem and first episode of Ad Spend made me stop and watch. If you run ads, no matter your budget, and have 14 minutes to spare today, watch it. Spoilers: - Don’t test in huge volumes for the sake of it. Test more thoughtfully. - Consolidate your account structure. - Let the algo do its thing. Why would you force spend on ads with low potential in the first place? - If one ad is taking all of your budget, that’s ok. Learn, double down on it, and keep testing. - Publish 50 ads, 2 or 3 will probably hit. That’s the game we’re all in. - Make bigger swings when testing creatives. If 2 ads look very much the same, stop what you’re doing. And this is what Meta’s latest update Andromeda is all about. Provide volume (without overdoing it) and diversity to your accounts and let Meta do the heavy lifting for you. At Envu Media, this is how we approach our account structures for our brands. - CBO or ASC for testing AND scaling. - Volume but with more thoughtful testing. - Diversity. Visually, concepts, angles, you name it. Winning in paid media is about doing what matters consistently and with intention. Consolidated structure. Strong creative. Sharp execution. That’s how you build and manage accounts that scale. #dtc #meta #paidsocial -- Link to the video in the comments.

19 days until I set up my first OOO email of the year. As always, new leads start pouring in. Not complaining here. I am very grateful, but there is a pattern here. It happens every single time. Anyone else in the same boat, or am I sailing solo here? Last-minute trip planning? Out the window. Any paid media account managers looking for a new gig, reach out to me. There might be a job opening soon on our site. Have a great weekend all ✌️ #dtc #agencylife #newbusiness — Have Envu Media boost your paid ads and email performance.  Get in touch today or follow for more content like this.