envu media | acquisition & retention agency

Founder

Freelance

Facebook/Google Ads - Email Marketing - CRO

Digital Marketing Specialist

ality

PPC Account Manager

Apple

EXPERT

iOS MENTOR

SPECIALIST

Accueil client / Découverte des besoins / Offres commerciales adaptées / Ventes additionnelles / Prise en charge des SAV.

Sales Representative

Since 2017, I have run successful campaigns as a freelancer across multiple channels for medium and established brands:

➜ Bobbin
➜ Amazon Fresh
➜ Fiid
➜ Vive
➜ Fix8
➜ Yumello
➜ Amazon 4-star
➜ Zoono
➜ Plant Pops and many more.

And in January 2023, I founded envu media - a London-based acquisition & retention marketing agency.

envu media is the answer to most challenges that DTC brands are currently facing.

By unifying their acquisition & retention channels, we're able to deliver a seamless and exceptional customer experience that not only lowers new customer acquisition costs but also increases lifetime value.

Our services:
➜ Acquisition (Meta, Google)
➜ Retention (Klaviyo Email/Sms Marketing)
➜ UX (Shopify store build, landing page designs)

No more
➜ Miscommunication between the agencies or freelancers you work with. 
➜ Inconsistent messaging between your channels. 
➜ Multiple points of contact.
➜ Unreliable reports coming from multiple agencies.

Only
➜ One team, dedicated to your paid and retention channels to deliver a user experience like no other and consistent results. 
➜ Simplified communication and reporting on performance.
➜ Lightning-fast execution.

At envu media, we're passionate about delivering exceptional results for our partners.

Our team is flexible, driven, and creative, and we view ourselves as an extension of our partners' in-house team.

Whether your brand is just starting out or has hit a plateau in its growth, we'll design a bespoke strategy tailored to your specific needs and goals.

Sounds exciting right?

Let's chat.
➜ www.envu.agency
➜ kevin@envu.agency
➜ Book a call: https://calendly.com/envu/discovery-call

DTC founders, if your CPA is rising, just do what I’m doing right now.

GET IN FRONT OF THE CAMERA!

We encourage all of our brands to tell their story to their customers and we always get the same results:

SALES 📈
CPA 📉
ENGAGEMENT 📈

Watch this video where I share insights and best practices to get it right. 

Tried it already? Let me know in the comments. 

#dtc #performancemarketing #ecommerce #facebookads

Kevin Sussat

Founder at Envu Media | Your ads and emails, powered for growth.

How can video content benefit DTC founders?

What impact does video content have on CPA for DTC founders?

99% of DTC brands overlook a key section of their email designs.

In this video, I explain why you should pay more attention to it and how it can positively impact your Email Marketing performance. 

#dtc #emailmarketing #emaildesigns #ecommerce #growthmarketing

What is the significance of Email Marketing performance?

How can DTC brands improve their email designs?

How do email designs affect marketing strategies?

A reminder to all DTC founders promoting their brand on Meta. ⬇️



Make ads that last.


At Envu Media, we have ads running for months in our accounts. 
And this is the result of true market research, unique concepts and doing things differently overall. 


Our approach when we make ads is always the same:

QUALITY > QUANTITY
You might have read some posts where others make hundreds of ads a week. 
Truth is, you don't need to.
Make great content, that's what truly matters.

CREATE EMOTIONS
Whether visually or in the words we use, we always aim to target consumers' subconscious minds. Because that's the one that helps pull the trigger in most cases.

MAKE GENUINE AND AUTHENTIC CONTENT
Consumers are far too educated these days and they can easily spot "Sponsored" content. 
We always go for authenticity and it works every time.

ALWAYS TEST
We never produce one piece of content. We always test different variations of it. Whether it's the hook or the overall storyline, we never stop testing.


That's why all our brands are up YoY (up to 186%!) and confidently scale their ad spend MoM with us. 


-
If you want ads that last and truly grow your brand, get in touch.

#dtc #ecommerce #facebookads #growthmarketing #contentcreation

How can content creation impact brand growth?

What is the significance of growth marketing in brand development?

Great win for one of our brands lately:
+46% revenue attributed to their Klaviyo flows. 📈

THEIR GOAL:
Acquiring new customers at a greater scale in 2024. 

CHALLENGE:
Their email flows were not robust enough to support their growing paid and organic traffic. 

OUR SOLUTION:
1. Complete restructuration of their flow sequences.
2. Redesign all their emails to bring more visual consistency and enhance touch points throughout the buying journey. 

Big shout out to our creative team & Relo for the support. 

#dtc #emailmarketing #clientsuccess #ecommerce

What impact do robust email flows have on traffic growth?

Envu Media x La Creme Libre - Email Flow Case Study

This is what industry-leading DTC brands do to boost their Facebook Ads performance. 

Have you implemented this technique yet?

If so, keen to hear how it helped scale your brand. 

-
If your ad account needs a fresh pair of eyes and better management, get in touch. 

#dtc #ecommerce #facebookads #paidsocial

How crucial is optimizing Facebook Ads performance for DTC brands?

What sets industry-leading DTC brands apart in digital advertising?

Why is effective ad account management essential for brand scaling?

Another great month for our brands with amazing ad creatives produced by our relentless creative team 🙌

Our goal is always the same: 
Generating high-quality and conversion-oriented content that scales brands online.

Here are some of our favourites.

Have Envu Media run your ads. 
Get in touch with me. 

#dtc #contentcreation #facebookads #ecommerce

How important are ad creatives for brand success?

What impact does conversion-oriented content have on brand growth?

Most of our brand partners have worked with us for over a year. 
Some 2 years and the newest are planning 2024 and 2025 with us. 

And old brands come back to work with us.


If I were to run a DTC business and were looking for an agency, one of my first questions would be:
How long do you keep your clients?

If the churn rate is high, red flag. 


I personally tell all of our brands to up their retention strategies and I’d feel like a fraud if I wasn’t leading by example.


Here’s how we keep our brands for over a year and more:

PERFORMANCE 📈
They usually reach out because their growth has plateaued, whether they previously worked with agencies, freelancers, or managed everything in-house.

We step in and deliver industry-leading performance within weeks. 


CARE 🤝
We go above and beyond for our brands.
We never hesitate to consult or educate them in other areas to improve their performance. 


COMMUNICATION 💬
We simply glue ourselves to their in-house team and implement systems for more efficient communication and workflow.


SPEED ⚡️
We answer instantly or within an hour and turn things around within days. 
How? Experience, systems.


SYSTEMS ⚙️
We build and always optimise our systems for a smooth experience when working with us. 
This ensures transparency, collaboration and faster turnarounds. 


If you want to experience the above, get in touch with me and we'll take care of the rest for you.

#dtc #ecommerce #envumedia #facebookads #emailmarketing

How crucial is client retention in a DTC business?

Why is building long-term partnerships with brand partners important?

How does efficient communication contribute to client retention?

Yesterday, I paused everything at the office and invited the team to watch this event. Here’s why.


1. SYSTEMS
Space X’s goal is to build one fully operational rocket per day. PER DAY.

Think about the number of people involved, skills required and systems to get this done. The thought of it makes me a little dizzy.

The lesson here is that systems are crucial to building anything at scale.

If you work with us, you’ll quickly notice that we’re big on systems. (disclaimer: we don’t build rockets just yet, we only make great ads and emails.)

--

2. TRY, FAIL, LEARN, REPEAT, GROW.
This was Starship’s 4th test flight and each time, you can see the progress the team makes.

They launch, learn, improve the next batch of rockets, and learn again.

And any business should live by this approach.

--

3. PERFECTIONISM SLOWS YOU DOWN. 
If you look closely, Starship looks like a long, pointy aluminium tin with a barely finished heat shield.

It’s ok not to be perfect. Just do it. Perfect later.

--

4. COMPANY VISION.
Space X has this vision to “save the human species” and get to Mars ASAP. And based on the engineers’ reaction to each unfolding event, I can confirm, they’re truly onboard (with the vision, not the ship).

--

The main goal while watching yesterday’s launch was to learn a few lessons…
And we did.

Props to SpaceX for a successful launch yesterday!


Whether you like Elon Musk or not, what he’s building is impressive.

And space exploration is a pretty exciting thing. 


I won’t ask if we’re alone or not in today’s post but if you’ve got the answer, leave a comment below. 

Have a nice weekend all 🚀

#growthmindset #dtc #ecommerce #digitalmarketing #rocketsarecool

How can continuous improvement benefit professionals?

What recent developments have occurred at Space X?

What impact will reaching Mars have on space exploration?

It can be wild out there.
When you think your brand is doing really well, the next thing you know is your CPA is up, ROAS down, nothing seems to work and you start questioning everything. 

Monthly, weekly and daily fluctuations can be overwhelming and lead to decision paralysis or worse, making the wrong decisions.

If this is what you’re going through right now, here’s my advice.

Zoom out. 


Just go to your Shopify dashboard and look at “Last 365 days”, pause for a second and give yourself a tap on the shoulder (hopefully the trend goes up!).

You’re in this for the long term and build something great. 


If you’re hitting a plateau, then work on the following:

- Refresh your ads
- Test new angles
- Target other demographics
- Bundle up your best-selling SKUs to increase AOV
- Test new offers
- Optimise your Landing Pages or PDPs
- Audit your email flows
- Send more emails
- Increase your LTV:CAC ratio

It’s these incremental changes that will keep that trend going up and in 12 months from now, your business will be very different once more. 


Takeaway:

Zoom out, celebrate and keep working towards that goal that gets you up in the morning (and keeps you up at night!).



#dtc #ecommerce #growthmarketing #facebookads #emailmarketing

What impact can decision paralysis have on business growth?

How does increasing the LTV:CAC ratio benefit a business?

How can Shopify help in analyzing business performance?

Great to see one of our brands on the Brand Growth Heroes podcast!

Some huge businesses in this world started in a garage. 
Sauce Shop started in a kitchen at home. 

Pretty similar right?

The future is truly bright for Sauce Shop and I'm proud to be helping them reach new heights with the DTC side of their business. 

A very inspiring story by Pam Digva & James Digva worth listening.

Thanks Fiona Fitzpatrick for a great interview!

#successstories #businessgrowth #saucegotreal

What are the benefits of a DTC business model?

Why are consumer insights important in product development?

Brand Growth Heroes host Fiona Fitzpatrick has been tasting packaged food and beverage products as part of her job for over 25 years. 

When Fiona first tasted Sauce Shop's lime and aioli sauce at the Alantra Fast 50 dinner, she knew she had to find out how it tasted so good.

In this latest #BGHpodcast episode, Fiona Fitz chats with Sauce Shop's founders, Pam Digva and James Digva, who explain exactly how they make products that taste just like they weren’t made in a factory at ALL.

Our latest #BGH #podcast episode is available now at
brandgrowthheroes.com/or you can search for ‘Brand Growth Heroes’ on your favourite podcast app.

These are our 1st six takeaways from this conversation: 

-Sometimes you can make it better yourself…but only if you have lots of relevant experience!
James and Pam could transition from their kitchen to a factory because of their solid manufacturing experience. Key strategic hires also transformed their operations.

-Sharp consumer insight is key 
Understanding what job your consumer is hiring your product to do. The Sauce Shop has found a way of tapping into its super-consumers through its Facebook community. So they know exactly what they are hiring the product to do...and it's mainly 'chicken'!!

-It’s hard to balance differentiation vs mass appeal!
Balancing niche flavours with mass-market products is critical for success, as demonstrated by the Sauce Shop's experience with Sainsbury’s. Typically, in categories that are split by flavours or fragrances, the top 3 variants represent 80% of the market.

-Rapid growth brings challenges - many of them the same challenges we all face, yet we don’t learn from each other enough
Pam and James discuss how they learn from mistakes and challenges during rapid growth, such as production issues and hiring the wrong people. We believe you really need to have personally performed the role to understand what it takes to excel at it fully. This includes not only having the right skills and experience but also the right mindset and passion.

-Financing growth - serious growth often means going through several funding rounds and exploring different ways to finance your expansion at different stages of growth. As Sauce Shop has shown, keeping a close eye on your equity holdings is very important.

-Strong supplier relationships are key -it's all about building strong, dependable relationships, not just with co-manufacturers but also with packaging suppliers. 
As our friends at Sauce Shop have found out, choosing your partners wisely can make all the difference. It’s a two-way street where they rely on you just as much as you rely on them. This creates a win-win situation that fosters mutual growth and opens up great opportunities for everyone involved.

More top takeaways to follow; in the meantime, we would love to know what you found most interesting from the conversation. So drop us a comment!

There is something you’ll rarely hear me say on calls when performance dips. 


I have to admit.
It is not fun when CPA shoots up and ROAS is down.

You start questioning everything and wonder if another agency will magically take your CPA down with the latest hack. 

When performance is low, I read everywhere Meta this, Meta that. 

Only once this year I heard myself tell our brands that Meta’s gone through a major bug, impacting performance. 

Think about it.

It is in Meta’s best interest to find customers at low cost for your brand.
So you can spend more on the platform.

When I hear Meta’s performance has been “so bad lately” and “Meta must do something about it, NOW”, we’re missing a crucial point here. 

You
promote
your
brand
to
human
beings.

Simple right?

Not quite. 

When you advertise your brand online, there are a lot of moving parts. 

And what happens within your market holds countless of those parts. 

Quick reminder:
You’re currently advertising your brand during a cost of living crisis with aggressive and unprecedented competition.
If you’re profitable, or scaling month-on-month, wait until things get better. (hopefully they do!)

Behind every impression, click, product page view, add to carts, and purchase, is a real person who is navigating through life, just like you, and decides if now or later is the right time to buy your product. 

↳ The mood they’re into
↳ The content they’re currently watching before your ad pops up
↳ Mum calling
↳ The unexpected letter for a utility bill increase
↳ A bad news they received before getting your abandoned cart email

The list goes on and on….

These are the real moving parts. 

The operational ones (your ads, product, offer, website), you can control them. 


When your market is not there for your brand, act accordingly. 

Either, scale down your budget or wait longer so these impressions and clicks will serve as a conversion 7, 14, 28 days later.


Takeaway:
Your growth is directly linked to how your market behaves. 
Improve what you can control, and make data-driven decisions, not emotion-based.

#dtc #ecommerce #growthmarketing #meta #facebookads

Why is it crucial to adapt strategies to market conditions for growth?

What are the recent developments related to Meta?

How does understanding customer behavior impact brand advertising?

We work with the nicest brands and the nicest people.

Very grateful.

Right, time to take some well-deserved time off. 

#dtc #ecommerce #facebookads #emailmarketing #envumedia

graphical user interface, text, application

Follow these 6 steps to win the DTC game, put more of your product in people's hands and build something great:


1. UNIT ECONOMICS

Not every DTC brand is the same.
Some scale at 1x ROAS or less, others struggle at 2.5x or more. 

Winning DTC brands know their numbers by heart.

COGS, Contribution Margin, Net Profit, CVR, First Order AOV, Repeat purchase AOV, 3-6-12 months LTV, nCPA and so on…

Allowing them to keep their long-term vision in sight and scale much faster. 



2. HIGHER AOV

With today’s rising cost per acquisition, brands with higher AOV have an advantage. 

So if your AOV is around £20:

↳ Make sure your gross margin is as high as possible.

↳ Find ways to increase your AOV i.e. Free Shipping threshold, bundles, bulk offers, cross-sells…

↳ Accept that you might lose cash on the first order and fine-tune your retention strategy to increase LTV.
Remember, a 3:1 LTV/CPA ratio is considered as healthy. 



3. OMNI-CHANNEL PRESENCE

They’re actively present on most channels:

- Facebook/Instagram/Tiktok paid or organic
- Emails (campaigns, flows)
- Youtube
- Podcasts
- OOH
- Retail shops

And they understand the impact each channel has on another.

Maximum touch points = Maximum awareness and sales. 



4. COMMUNITY

Winning DTC brands have a strong and loyal community that brags about them, and keeps coming back for more.

They promote their community across their Marketing campaigns, influencing others to join. 



5. TESTING

They never stop testing.

Whether it’s an angle or tapping into another market, they always try new marketing messages, concepts, offers and landing pages. 

They find winning combinations, scale them and test new concepts and markets again. 



6. EMAIL MARKETING

They send more emails. 

Allowing them to stay on top of consumers’ minds. 

Educational, sales-oriented, and entertaining, they send more emails. 
But don’t send emails for the sake of sending emails. 

Quality > Quantity. Always.


_


TL;DR
1. Know your Unit Economics
2. Increase your AOV
3. Be present on most channels
4. Promote your community
5. Never stop testing
6. Send more emails

#dtc #ecommerce #growthmarketing #paidsocial #emailmarketing #omnichannelmarketing

How crucial are unit economics for DTC success?

Why is a higher AOV advantageous in the DTC space?

How does omni-channel presence impact DTC brands?

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