Kevin Sussat's Linkedin Analytics

Today is a post full of gratitude. A year ago, Leandro Faria took a bet, not only to visually elevate our brands across ads and emails, but to help build the foundation of our creative team. It was a risk he took and a challenge he accepted. And I have a tremendous amount of respect for people who take risks. The least I can say is - mission accomplished. In the past 12 months, Leandro has shown humbling diversity with his skill set. ↳ Motion design ↳ UGC video editing ↳ Static ads ↳ Email campaigns and flows ↳ Great attention to detail ↳ Speed and flexibility in completing the briefs The future is bright for this man. Keep it up Leo. #envumedia

Same audience segment. Same offer. Different layouts. Sent one month apart. In February, we took over Sauce Shop’s email marketing. Two weeks in, we re-sent one of their “Last Chance To Buy” emails from January, with a few tweaks to boost performance. The results: Attributed revenue: +122% Click rate: 1.15% → 3.8% It didn’t just beat their original campaign, it outperformed their BFCM24 launch campaign. Here’s why it worked: ↳ A fast-loading, mobile-first, on-brand template ↳ Scarcity-led headline ↳ Punchy, casual copy ↳ Mouthwatering pots of sauce you can almost taste ↳ A looping GIF to showcase the range in seconds ↳ CTA: Stock up on sauce > Shop now ↳ Cleaner, clearer offer breakdown 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆 Send better emails. That's what your audience is expecting these days. -- Have Envu Media boost your growth with high-impact paid ads and emails. Get in touch today or follow for more content like this. #dtc #emailmarketing #envumedia

2019, I was employed as a PPC specialist. September of that very same year, I was on a plane back from a well-deserved holiday and decided to write my resignation. No overthinking. No plan B. Just instinct. After landing, I went straight to work and handed over my resignation letter. 30 days later, I was free. No boss. No rules. No one telling me what to do. I had no network, and barely any savings. But I felt free. A free mind, bursting with ideas. It felt amazing. This was the start of my entrepreneurial journey. Since launching Envu Media, I made a promise to myself to give my team this sense of freedom I experienced back then. Each day, I set the tone and provide support, but beyond that, I trust my team to own their day, their work, and their results. That’s my way of helping them grow an entrepreneurial mindset. And when I’m being asked “Is that okay if I finish [job] tomorrow morning first thing because of [personal life event]” or “I’ll have to WFH today because of [personal life event], is that ok?” I don’t think twice and let them be. Freedom is 📈 Happiness is 📈 Retention is 📈 Stress is 📉 Here’s to building businesses where freedom fuels performance. #envumedia

How we turned one piece of content into multiple ad variations. Late last week, we received a video from a creator and our team created 8 variations in just a couple of hours. Here's how we did it: 1. Source the right creator. 2. Brief well and allow for freedom. Because authenticity is everything. 3. We received the content and sliced what could be hook variations, new CTAs and so on. 4. We stitched them all together and came up with variations testing hooks, length, with/without music. This is how you do paid social in 2025. ✅ VOLUME ✅ ALWAYS BE TESTING ✅ SPEED Takeaway: Don't sleep on one ad. Make variations of it. You never know what will work. - Have Envu Media boost your growth with high-impact paid ads and emails. Get in touch today or follow for more content like this. #paidsocial #dtc #envumedia

10 non-negotiable rules you should live by when running an ad account. 𝗥𝘂𝗹𝗲 𝟭, 𝘆𝗼𝘂’𝗿𝗲 𝗻𝗼𝘁 𝘀𝗺𝗮𝗿𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝗠𝗲𝘁𝗮. Make the best product and create the best ads. Launch your campaign and let Meta do its thing. It is in their best interest for you to spend more. 𝗥𝘂𝗹𝗲 𝟮, 𝗱𝗼 𝘆𝗼𝘂𝗿 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵. Before going live with your campaign, ask yourself if you’ve done enough research. 𝗥𝘂𝗹𝗲 𝟯, 𝘆𝗼𝘂’𝗿𝗲 𝗽𝗹𝗮𝘆𝗶𝗻𝗴 𝘁𝗵𝗲 𝗹𝗼𝗻𝗴 𝗴𝗮𝗺𝗲. Patience is everything when running ads. 𝗥𝘂𝗹𝗲 𝟰, 𝘁𝗵𝗲𝗿𝗲’𝘀 𝗻𝗼 𝗼𝗻𝗲-𝘀𝗶𝘇𝗲-𝗳𝗶𝘁𝘀-𝗮𝗹𝗹 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲. Your brand is unique, find the structure that works and generates long-term sustainable performance. 𝗥𝘂𝗹𝗲 𝟱, 𝗻𝗲𝘃𝗲𝗿 𝘀𝘁𝗼𝗽 𝘁𝗲𝘀𝘁𝗶𝗻𝗴. You can be one ad away from sudden growth. The kind that makes your fulfilment centre call you in a panic. 𝗥𝘂𝗹𝗲 𝟲, you’re operating in the toughest market and when the market is not there, it’s not there. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘁𝗵𝗲 𝗱𝗮𝘁𝗮, 𝗽𝘂𝗹𝗹 𝗼𝗿 𝗽𝘂𝘀𝗵 𝘀𝗽𝗲𝗻𝗱 𝘄𝗵𝗲𝗻 𝗶𝘁’𝘀 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗱𝗼 𝘀𝗼. 𝗥𝘂𝗹𝗲 𝟳, 𝗱𝗼𝗻’𝘁 𝗴𝗲𝘁 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆 𝗮𝘁𝘁𝗮𝗰𝗵𝗲𝗱 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀. Launch them without any expectations. If a few of them hit, fantastic. If not, learn and move on. 𝗥𝘂𝗹𝗲 𝟴, 𝗻𝗼 𝗺𝗮𝘁𝘁𝗲𝗿 𝘆𝗼𝘂𝗿 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲, 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀. THIS is what will change your business. 𝗥𝘂𝗹𝗲 𝟵, 𝗿𝗲𝗮𝗱 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗮𝗱𝘀. Learn how consumers talk about your product. Use questions as new marketing angles. Use negative feedback to improve your product. Celebrate ambassadors swearing by your product. This is free marketing. Enjoy. 𝗥𝘂𝗹𝗲 𝟭𝟬, 𝘄𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝗽𝗼𝘀𝘁-𝗰𝗹𝗶𝗰𝗸 𝗶𝘀 𝗮𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗮𝘀 𝘄𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝗽𝗿𝗲-𝗮𝗱 𝗰𝗹𝗶𝗰𝗸. Make your landing page consistent, educational and simple to use. 𝗕𝗼𝗻𝘂𝘀 𝗥𝘂𝗹𝗲 𝟭𝟭, 𝘀𝘁𝗮𝘆 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗲𝗱.  Be thorough with your naming convention and UTM parameters. A well-organised account can save you time, money, and headaches. 𝗧𝗟;𝗗𝗥 • Research before launching. • Play the long game. • No universal ad structure, find what works for your brand. • Keep testing, you’re one ad away from the moon. • Adjust spend based on market demand. • Don’t get attached to creatives, iterate relentlessly. • Prioritise ad creative, it’s your biggest growth lever. • Read comments to fuel your growth. • Optimise post-click, your site matters just as much as your ad. • A/B test one thing at a time for clear insights. • Stay organised. Good structure = better performance. - Have Envu Media boost your growth with high-impact paid ads and emails. Get in touch today or follow for more content like this. #dtc #facebookads #paidsocial #envumedia

Reminder: Media buyers and anyone else involved in running your ads are not magicians. We’re currently working with a brand that has a 140% more expensive CPM than last year. Challenging? It is. While everyone talks about profit, LTV, CPA, brands don’t seem to really understand how CPM impacts their ad performance. Even last week when I asked a prospect what their CPM was, they didn’t know the metric itself. To put it simply, CPM is the cost to promote your brand on an ad platform. The more expensive it is, the fewer people you reach if your ad spend stays consistent. The easy answer to this challenge would be to make better ads. It’s not that simple. The real reason why this is happening is mostly due to how much more competitive their market has become since last year. Yes, it only took a year for competitors to catch up and change the market. We tested their ads from last year and yet, their CPM is more than double YoY. Here’s what we’re doing to deal with this. - Continuous creative testing to find high-converting ads at a lower CPM. - Subscribers > OTPs. - Deploying Landing Pages matching our winning marketing angles to boost CVR. - Focus on retention. We’re revamping their flows to deliver the best pre & post-purchase experience to maximise repeat purchases. The brands winning today are the ones thinking beyond just ad performance. They are optimising every part of the customer journey to make rising costs almost irrelevant. If you're in the same boat, reach out to me - I'll show you what can be done to maximise your growth. - Have Envu Media boost your growth with high-impact paid ads and emails. Get in touch today or follow for more content like this. #dtc #facebookads #ecommerce #envumedia

Got 30 seconds? We asked ChatGPT what Envu Media’s best creatives were last month. Here’s what it came up with. No AI fluff (yet), only on-brand, authentic and genuine content that builds trust and converts. Big shoutout to the team for crafting such a diverse, scroll-stopping set of creatives for our brands. — Have Envu Media boost your growth with high-impact paid ads and emails. Get in touch today or follow for more content like this. #dtc #facebookads #contentcreation #envumedia

Some rambling DTC thoughts at 6:30 am on a dog walk with a puffy face. Happy Friday all. #dtc #paidsocial #envumedia

That’s a wrap! Yesterday, I had the pleasure of hosting one of our brands to record a podcast and repurpose the content for our ads. Five hours of filming = a goldmine of content. We'll now turn this into scroll-stopping creatives for ads, socials, and emails. When done right, podcast-style content can be a real conversion machine. Authentic. Relatable. Built for trust and performance. I love it. If you're a brand looking to tell your story, build authority, and hook your audience with deeper content, we’re now offering this podcast-to-performance creative service to a select few brands ready to scale smarter. ↳ We script with performance in mind. ↳ We shoot for social virality. ↳ We edit to drive revenue. Studio location: Walthamstow, London, UK DM me for details. -- Have Envu Media boost your growth with high-impact paid ads and emails. Get in touch today or follow for more content like this. #dtc #podcast #facebookads #envumedia

Go meet your clients in person and stop hiding behind your laptop. While this may be a daunting thing to do for some, I love it. With the rise of video calls since 2020, I always thought this was a bad idea for building true business partnerships. So whenever the opportunity comes, I take it. Yesterday, Pam Digva and James Digva were at IFE - International Food & Drink Event to showcase Sauce Shop and after working with them for almost 2 years, I simply had to go. I have met quite a few founders over the years and I must say that Pam & James lead by example. We talked about all things Sauce Shop (of course) and they happen to share some valuable leadership lessons with me as Envu Media is growing. Next up - Nottingham. To see how the best sauces in the UK are made. If you have one thing to do, go buy Sauce Shop. #partnership #clientsuccess #envumedia

Brick by brick, Envu Media is growing. Yesterday, we welcomed our newest talent, Marina Starova. You probably heard it thousands of times, creatives are your main growth lever if you’re looking to seriously boost your brand online. In 2025, creative volume is everything. And to generate volume, you need an army. An army that’s versatile, agile, creative and fast. So we’re building one. The moment I met Maryna during her first interview, I knew she’d be perfect for the role. Smart, professional, creative, driven. As we’re receiving more demand for email marketing, Maryna’s expertise in email design and strategy is coming in handy. Please join me in welcoming Maryna! We and our brands are lucky to have you. Onwards. PS: More work for Ivy now, our HOC (Head Of Cuddles)! 🐶 #dtc #agencylife #newhire #envumedia

20 things I wish I was told before running my own business. 1. Learn how to sell before you start. 2. Underpromise, overdeliver. Always. 3. Don’t trade time for money. Trade outcomes for money. 4. You’ll quit your 9-5 for a 5-9. 5. You will become a problem solver, 24/7. 6. Build SOPs from day one. 7. Delegate as soon as you can. 8. Network and join a mastermind group as soon as possible.  9. During the first 5 years, you’re likely to wear all of the hats.  10. You will always think about work. 11. You will always talk about work, sounding boring to most people. 12. Failures will be painful. 13. Wins will be so sweet they’ll make up for the failures. 14. You will never be bored. 15. You will feel very much alone and misunderstood. 16. You will say the word cashflow far too much. 17. No one will care about your logo. Crafting the best offer possible and delivering results is what matters the most.  18. Follow the data, but also your gut when taking decisions. 19. Take risks daily.  20. It’ll be the hardest, best, most rewarding thing you ever do. Go for it. Yet, here’s what I was told instead: “Don’t do it, it’s risky and not worth it.” Looking back, I’m glad I went for it. In reality, it never felt risky and witnessing the business growing every year is an amazing feeling. As we welcomed a new team member this week, I took some time to reflect and look back at how it all started. In a corner of my spare bedroom in East London. Barely any savings. Barely any network. Just a bit of madness. Let's be honest, entrepreneurs are a special breed. Despite all this, I took my chance. And now, we’re scaling incredible brands to multiple 7 figures, with a sharp team and brand partners we genuinely love working with. -- What’s the one thing you wish you were told before jumping into entrepreneurship? -- Have Envu Media boost your growth with high-impact paid ads and emails. Get in touch today or follow for more content like this. #dtc #agencylife #envumedia