Taikun Digital

Director of Paid Social

Hello Earth | B Corp™ Performance Marketing Agency

Managing Partner

As the Managing Director at Hello Earth Agency, I specialise in scaling direct-to-consumer brands through a combination of advertising on platforms like Meta, Google, and TikTok, as well as utilising content and email marketing strategies. My goal is to help these brands achieve maximum growth and reach their full potential. 🚀

Managing Director

Head of Paid Media

We’re Hello Earth Agency. We’re committed to helping mission driven brands leverage their purpose to grow.  We Deliver circular strategies which close the loop on profit & recurring revenue.

Paid Media Manager

Velstar

Velstar are one of the UK’s top-rated Shopify Plus experts and we have produced over 50 Shopify projects to date. We’ve worked with some of the biggest brands on Shopify to help them grow bigger, faster and beyond their forecasts.

Digital Marketing Manager

This text might be fake, but the value is REAL. 

We're giving away the exact tools our team uses to engineer 7-figure BFCM wins.

Comment 'BFCM' and get access to...

🚀 A month-by-month plan from July to November so you never fall behind again

🚀 The precise BFCM checklist our strategists use to prep inventory, offers, creative, and audiences

🚀 How to scale fast without destroying ROAS using our Surfscaling methodology

🚀 The creative brief template top brands use to launch clean, consistent, high-conversion ads

Don't miss out, comment 'BFCM' below (must be connected).

Phil Kiel

Creative and Paid Social at Taikun Digital - Ecom success powered by Paid Social and Creative Strategy - transparent and profitable performance marketing for brands.

The three creative formats I’d use to launch a new product 👇

Caffeine before bed? Yep that's what Zest is for. 

We've been talking to the team at Zest for the best part of a year so it's great to finally get this partnership off the ground. 

Looking forward to working with these great brand assets, take a look > https://takezest.com/

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$235k monthly spend. 27 campaigns. 201 ad sets. 900 ads.

Most of them losing money.

This is what happens when you confuse "more" with "better" in Meta advertising.

I walked through this account yesterday. The setup was actively fighting itself:

❌ CPMr through the roof from campaign overlap
❌ Budget haemorrhaging across 201 ad sets
❌ Winners getting starved while losers burned through cash
❌ No clear read on what's actually working because data is fragmented

The "fix"? Consolidation down to 5-6 core campaigns:

✅ CBO ASC (Single ad set) - Evergreen winners to maintain frequency and CPMr
✅ CBO Whitelisting (Ad set per creator) - Minimum spend at ad set level so data compounds
✅ ABO Creative Testing - Low budget sandbox for new concepts
✅ TOF Campaign Types - Social profile visits, capped at 5% of spend
✅ Other - Non-evergreen activity (offers, launches, BFCM)

This structure should drop CPMr by 20% minimum just from reducing overlap.

If you're spending six figures monthly and running 20+ campaigns, you're probably making this harder than it needs to be. Fewer campaigns, fewer ad sets, fewer places to lose money.

taplio

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