Elliot Scott's Linkedin Analytics

It’s a marathon🏅 not a sprint. When it comes to email marketing, too many brands focus on the short-term…. Quick sales. One-off promos. Constant discounts. But real growth? Long-term retention - That’s the marathon. And April’s emails for our brand partners are a prime example. Strategic. Community-focussed. On-brand. Built for long term performance. Not just sent out to make a quick buck. Which is your favourite?👇 —— —— Follow me Elliot Scott for your email inspo. Want to work with us? Dm me. #emailmarketing #emaildesign #emailsofthemonth

If for some reason you're afraid of image-based emails... (you shouldn't be) Klaviyo just made it even easier to build them properly! They’ve rolled out image compression - right in the editor. That means your emails will load faster and convert more as a result. But people worry about deliverability when it comes to all image emails? The truth? Deliverability issues only come up when they’re built badly & when more important factors aren't considered. So if, like me, you love letting your design do the talking - this update removes one more excuse. No more exporting in three different sizes. No more tinypng if the file is too big. Just better, cleaner, faster emails. __ __ #emaildesign #klaviyo #imageemails #emailmarketing