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Lester Chng's Linkedin Analytics

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Lester Chng

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If you're a busy full-time cyber CEO or founder, you probably: 1. Hate writing LinkedIn posts 2. Have no system to write consistently 3. Worried about what to post on LinkedIn 4. Don't have a LinkedIn and personal branding plan 5. Think LinkedIn is a marketing problem 6. Don’t realize your personal account can drive more traffic than your company’s acc 7. Hounded by your Head of Marketing Why should I care about LinkedIn + Personal Branding? Where do you go when you want to find out more about a person? Where do you go when you want to find out more about a company? This happens more often than you can even imagine. Before a key stakeholder proposal session. Before a huge client prospect meeting. Before an executive interview session. Before the largest pitch of your life. People will go to LinkedIn and check your profile. That is where the first impression forms. And sticks. So all I have to do is beautify my profile page? Add some accolades and certifications. Use that $2000 studio photo. Yes, yes, and maybe. But that barely scratches the surface. Your profile is 10% of your personal brand. A very important 10% but it is a passive asset. And I'm assuming you are not a passive person. You are after results and will stop at nothing to get there. That's when you need the entire personal branding machine to work for you. 24/7 How? I'll ghostwrite LinkedIn posts for you. Posts that will establish your authority, gain trust, and drive leads. Not into this personal branding stuff? Reliant only on outbound marketing? Aren't you sick of the cold calls and cold shoulders? Let's start attracting instead of chasing. DM me "posts" to get started. ____________________________________ Also, I am a Senior Cybersecurity Advisor helping organizations run Cybersecurity Exercises and Risk services. You can find my latest book - The Essential Cybersecurity Exercise Playbook in my featured section.

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