Doug Kennedy's Linkedin Analytics

I’ve been posting here consistently since 2022. And a lot has changed. • My writing has sharpened. • My confidence has grown. • My voice has matured. Even my character has been shaped by the process. This platform has given me a place to build, connect, and grow, not just in business, but in who I’m becoming. I’ve had the honor of writing for incredible people. Some of you have trusted me with your voice, and I don’t take that lightly. But here’s the thing: You can’t lead if you’re always following. And recently, I noticed I had started blending in. • Chasing trends. • Copying formulas. • Doing what works instead of doing what’s true. So I hit reset. Not because I was lost, but because I know exactly where I’m going. Innovation demands originality. And that only happens when you create from who you are, not what the feed expects. So here’s to bold ideas. To real creativity. And to building something that lasts (AI or not.) And if you’ve ever trusted me to write for you: thank you. You helped shape this journey. More to come.

Are the golden days of LinkedIn over? The algorithm isn’t what it used to be. Impressions and engagement are wayyy down. (Even scrolling the feed yesterday, I could tell some people were feeling it.) Now, some accounts are still growing rapidly but they’re mostly → In massive engagement pods → Selling “organic growth” that’s anything but organic So here’s the truth: LinkedIn is still the place to be in 2025. AND You don’t need to chase the algorithm. You don’t need to go viral. You don’t need 100+ likes per post. You need 2 things: 1. Quality content that speaks to buyers → Clear positioning → Strategic repetition → A voice that sounds like you, not a content creator We’re not writing for your peers. We’re writing for the person who might buy from you 3 posts from now. 2. Outreach tied to your content → Profile views, likes, and comments get tracked → We follow up with warm messages, not cold spam → The content sets the stage. The DM opens the door. That’s it. No tricks. No pods. No games. This is how I help founders turn LinkedIn into a demand gen engine: → High-trust content → Targeted outreach → A system that actually scales The golden days of the LinkedIn algorithm might be over. But real strategy still works. DM me “system” if you want to build one that doesn’t rely on luck.