Kennedy Creative

LinkedIn + Twitter Ghostwriter helping executives and founders become thought leaders and generate new business.

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I help you find your voice and build your brand | Ghostwriter for LinkedIn & X | Personal Brand Coach

I help founders and executives find their voice and build their brand on Twitter and LinkedIn. 

My goal is to find the convergence point of:
- your story
- your target audience
- your brand

to craft a creative personal brand strategy that achieves business goals. 

I turn experts into thought leaders.
I create content that drives business. 
I help you craft a compelling message for the world to hear.

You want to grow on LinkedIn. 

But all you can find are the same old tips everyone shares. 

- engage
- write good content
- blah, blah, blah

It's time to turn the page. 

Here are 10 LinkedIn growth tips backed by psychology and neuroscience to help you grow our audience to the next level:

Doug Kennedy

10 LinkedIn Growth Tips Backed by Neuroscience

Are you ever just super thankful for the life God has given you? 

Man…

Sometimes I get 

- selfish
- discouraged 
- negative 

I only dwell on what goes wrong. 

But then I think about what’s right and my jaw hits the floor! 

Wow. 

Gratitude for everything…

- hot water in the shower.
- meals you eat. 
- an oil tank that heats my home! 
- home or apartment you have.
- beautiful kids (or pets).
- friends and family in your life. 
- coffee shop you go to. 
- your awesome beard. 
- your faith. 

These things alone make you richer than 99.9% of the population in world history. 

So much question for you today is:

What makes you rich today? 

What are you thankful for?

In 2021, I probably went to 50+ networking events. 

The worst moment: when you walk into a room and you don’t know anyone. 

But it’s also the best moment. 

Here’s why:

- it’s an opportunity to build your confidence
- it’s an opportunity to build your business

But how do you start talking to strangers? 

Well, you need a quick W. 

The hardest part is also the easiest part. 

Use the fact that you don’t know anyone to just make a clean introduction. 

- here’s who I am
- here’s what I do
- what about you?

Then, repeat. 

Honestly, it’s the same on LinkedIn. 

The best thing you can do is start introducing yourself to new people. 

Here’s the key:

- don’t be a creep
- don’t flatter people
- don’t be selfish

Just provide value and be interested in others. 

You’ll be better off for it.

My son copies me. 

The other night I was making a funny face. 

He started doing the same thing!

(I’m more careful about what I do around him)

I’d love if he only copied all the good things I did. 

Eventually he’ll discover his own funny faces to make. 

The moral of the story: when you’re just starting out, it’s ok to copy people. 

You can apply the same thing on LinkedIn. 

- study the greats
- pay attention to their style
- take note of their tone and voice
- admire their formatting
- steal their attention-grabbing hooks

It’s a great way to start out. 

The best part though?

You’ll find your own groove. 

Who are some of your favorite writers on LinkedIn?

You’re LinkedIn posts aren’t a college dissertation.

If you get to the two confused, you’ll bore people to death.

Here are 6 tips to format your LinkedIn posts to help your reader (and to boost engagement):

6 Tips To Format Your LinkedIn Posts

99% of the time I do a profile audit, the headline needs work.

I want to make it easy for you.

Here are 5 headline templates for your LinkedIn profile (anyone can use them):

5 Headlines For Your LinkedIn Profile Anyone Can Use

The hardest part about LinkedIn growth (that no one talks about):

It takes time. 

If you’re just starting, it’s going to be at least 1-2 years to see substantial growth.

Sure, there are rare exceptions. 

But most of them didn’t start from 0. 

They come with:

- a reputation from other platforms
- several hours a day to commit to it
- the skill of building and growing an audience

Those 3 things will beat you every time if you’re starting:

- with no reputation
- 1 hr a day to commit to it
- by learning a completely new skill

If you can live with that…

Then, take a deep breath.

And get to work (or message me).

LinkedIn is MYTH CITY when it comes to personal branding.

10 things personal branding is NOT:

1. Static
2. A facade
3. A quick fix
4. Immutable
5. All positive
6. Niche-locked
7. Self-centered
8. Just a logo or design
9. Merely an online presence
10. Only for celebrities or influencers

So what is it? 

A personal brand is the distinctive representation of your skills, experiences, and personality that communicates your unique value to others.

How would you define a personal brand? 

What are the WORST myths about personal brands out there on LinkedIn?

The right hook can 10X your engagement on LinkedIn.

But 98% are just starting their posts with “In the world of digital marketing…”

(Yeah that’s ChatGPT)

Here are 5 mistakes creators make in their LinkedIn hooks and how to fix them:

5 Mistakes Creators Make With Hooks On LinkedIn

Every writer's journey starts with a single word.

A beginner starts with: 

- curiosity
- imitation 
- resilience

You become a master when you’re: 

- insightful 
- rule-breaker
- influential

Here are 5 tips to get you from a beginner to a master: 
 
1. Read Broadly 

Absorb a variety of writing styles and subjects. 

Dive into different genres, from technical articles to fantasy epics.

Exposure to diverse literature expands your creative horizon. 

Stephen King, known for his prolific storytelling, attributes his success to constant reading.

2. Write Consistently

Commit to writing regularly, no matter the circumstances. 

Carve out daily writing sessions, even if brief. 

Regular practice sharpens your skills. 

Ernest Hemingway maintained a strict routine, writing every morning to capture a fresh perspective.

3. Edit Intelligently

Refine your writing by editing with precision. 

Review your drafts for clarity, conciseness, and coherence. 

Effective editing turns rough drafts into polished gems. 

Leo Tolstoy edited ‘War and Peace’ seven times, ensuring every word contributed to his epic narrative.

4. Seek Feedback

Embrace constructive criticism from peers and mentors. 

Share your work with trusted readers for honest evaluation. 

Feedback provides new insights to improve your writing. 

F. Scott Fitzgerald often turned to his editor, Max Perkins, to refine his novels.

5. Persist Boldly

Keep writing, even when it's challenging. 

Push through the doubts and continue to produce work.

Steadfastness is crucial for long-term success. 

Maya Angelou overcame years of silence and hardship to write the groundbreaking piece 'I Know Why the Caged Bird Sings'.

Whether you’re drafting your first piece or crafting a literary masterpiece, each word you write is a step on the path to mastery. 

What are your best tips?

Taplio

Doug Kennedy's Linkedin Analytics

Doug Kennedy

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Doug Kennedy's Best Posts (last 30 days)

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Doug Kennedy

What is Doug talking about?

Who is engaging with Doug

Doug Kennedy's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Doug Kennedy's Linkedin Analytics

Doug Kennedy's Best Posts (last 30 days)