Natalie Furness - Revenue Operations

Hi, I’m Natalie — Founder & CEO of RevOps Automated

RevOps Automated is your go-to-market partner — helping growth-stage and enterprise businesses drive sustainable revenue and maximize EBITDA by aligning people, process, and platforms.

We take a holistic, interconnected approach to commercial growth — combining smart GTM systems, business development, and inbound content marketing to drive value from every angle.

We help businesses: 
▪️ Build lean, intelligent go-to-market engines
▪️ Increase top-line revenue and improve margin
▪️ Reduce operational drag through automation & innovation
▪️ Enable teams to do more — without increasing headcount
▪️ Generate pipeline and hit revenue targets, faster.


Our services span: 

✅ Go-to-Market Operations Strategy - Marketing, Sales, Partnerships, PLG, ABM, All-bound. 
✅ CRM & GTM architecture (Salesforce, HubSpot, CPQ)
✅ Technical Integration and Migration of CRM and Data systems
✅ Commercial process optimisation
✅ Revenue operations managed services
✅ Business development execution (BDR teams, campaign systems)
✅ Inbound content marketing strategy & services
✅ Analytics, attribution & forecasting infrastructure
✅ Staff augmentation & global RevOps delivery

Who we work with: 

C-suite & transformation leaders in financial services, SaaS, technology, insurance, education, healthtech, high ticket consumer and other complex industries seeking efficient scale and enterprise value creation.

Follow me if you're: 
→ Rethinking your go-to-market strategy
→ Tired of tools without impact
→ Preparing for scale, exit, or investment
→ Ready to operationalize smarter, more connected growth

Let’s design a go-to-market system that drives results you can measure in margin, pipeline, and productivity.

Member | HubSpot RevOps Automation Specialist

HubSpot CRM, Marketing and Sales Automation Specialist Digital Agency. We build sophisticated and highly personalised multi-channel campaigns to accelerate business growth. 

Revenue leaders, thinking about moving from Marketo to HubSpot?

Most teams underestimate the migration.

It is not just exporting and importing data.

Fields misalign.
Automation breaks.
Reporting gets messy.

When done properly the upside is significant

• One unified RevOps platform
• Stronger marketing and sales alignment
• Lower long term cost
• Easier adoption across the business

In this video we walk through the exact step by step process we use to migrate clients successfully.

If HubSpot is on your roadmap watch this first.

🔗 Link to the full video - https://hubs.la/Q046bzyR0

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CEO/Founder - RevOps Automated. Building smarter CRM-centric systems that scale in Insurance, Technology, Education, Life Sciences, Professional Services, Recruitment & Hospitality

📣Revenue Leaders, when leadership can’t trust what’s in Salesforce…

They can’t confidently answer questions like:

-What should we prioritize this quarter?
-Is our ICP still right?
-Are we running one sales process… or five?
-Does our opportunity process match how we actually sell?

And when the data isn’t trusted…

Forecasting becomes basically:
“Let’s bet on our best reps and hope for the best.” 😬

That’s when companies start flying blind.

But here’s the part most teams miss:

The damage doesn’t stop at Sales.

It spirals outward:

➡️ Marketing can’t tie pipeline back to campaigns
➡️ Events become a black hole (“Did that trade show work?”)
➡️ Product loses real customer feedback loops
➡️ Finance can’t forecast revenue with confidence
➡️ Leadership loses alignment fast

And once that “bad taste” spreads across the organisation…

It’s really hard to recover.

🎥 In the full webinar, we break down:
✅ Why adoption drops in the first place
✅ The real business cost of “dirty CRM data”
✅ How to rebuild trust in your pipeline + forecast

👇 Want the full session?
🔗 Link in the comments!

📣RevOps Leaders, Everyone wants better forecasting.

But forecasting isn’t usually the problem.

Trust is.

When reps are forced to “update the CRM”
…but nothing gets reviewed
…no decisions are made from it
…no action is driven off it…

CRM becomes theater.

New hires hear “CRM sucks” on Day 1.
Forecast calls turn into guesswork.
Headcount planning becomes a gamble.

And what looked like a sales ops issue becomes a company-wide revenue problem.

In our latest webinar, we break down:
• Why CRM breakdowns spiral fast
• The early warning signs
• How to rebuild trust (without policing reps)

🔗 Link in the comments!

Why after a one project did CRF Education extend our relationship to a monthly consultancy service?

Fast integration. No flaws. Effective communication.

Head of Revenue Operations Caete da Silva explains the importance of having a RevOps Automated team at their disposal on a day-to-day basis.

🔗 Link to the full video in the comments

📣Revenue Leaders, CRM adoption doesn’t fail because reps “don’t care.”

It fails because the system stops matching reality.

Most teams inherit a CRM that was built for a different business:

-Different customers
-Different sales motion
-Different org structure
-Different reporting needs

So sellers improvise.
Leadership stops believing the numbers.
And RevOps gets stuck trying to rebuild trust from scratch.

Jeff Davis, a Head of Revenue Operations, walks through what real CRM adoption looks like and how to fix the root cause (not just chase compliance).

🎥 Want the full session? Link is in the comments!

📣 GTM Leaders, do you wonder why don’t reps adopt your CRM?

It’s not laziness.
It’s misalignment.

Most teams train reps on one sales methodology…
But their CRM speaks a different language.

Add in top performers who are already hitting quota, and you’ve got instant resistance.

In our latest webinar, we break down how to:
• Align CRM with how reps actually sell
• Turn it into a performance enhancer (not admin work)
• Drive real behavioral buy-in

If you care about adoption, this is for you.

🔗 Link in the comments!
#CRM #RevOps #GTM

CTOs, are you using #Salesforce and STILL not implementing #RevenueCloud ?

Revenue Cloud removes friction from the quote-to-order process, accelerating revenue.

Our Salesforce expert, Ali, walks through Revenue Cloud in greater depth during our webinar.

🔗 Click the link in the comments to receive the recording.

🚨 Hospitality Leaders, most multi-site operators aren’t losing margin on food or labor.

They’re losing it in the disconnect between head office and what’s actually happening in venue.

Josh shared a perfect example in our webinar:
He watched a head office presentation on the “sequence of service”… then ate in the venue right after and the reality was completely different.

That gap is where margin quietly disappears.

It shows up as:
• Over-reliance on training instead of systems
• 5–10 disconnected tech tools
• Siloed data + slow decision-making
• Finance/IT teams manually patching workflows

The biggest hidden cost? Opportunity.
If your ordering, payments, reporting, and guest data don’t connect, you can’t see the full guest journey and you can’t optimize it.

Want the full webinar?
🔗 Link in the comments!

Most hospitality groups aren’t losing margin because of pricing…
They’re losing it because their systems don’t talk to each other.

In our latest webinar, we break down what a connected operating environment actually looks like in practice:

✅ Reservations automatically open tables in POS
✅ No manual entry at payment
✅ Loyalty triggered automatically via card
✅ Real-time, two-way integrations (not “we integrate” fluff)

The tech exists but most operators haven’t mapped the guest journey deeply enough to remove friction (and protect margin).

If you want to see what best-in-class operators are doing next, including in-venue personalisation.

🔗 Link to full webinar in the comments!

CTOs, is your CPQ system creating more friction than value?

Salesforce Revenue Cloud CPQ offers advanced configuration to support even the most complex product setups.

Our Salesforce expert, Ali, walks through Revenue Cloud in greater depth during our webinar.

🔗 Click the link in the comments to receive the recording.

Revenue leaders, are you unsure which CRM system best fits your company?

Karen Gallentry gives a deep dive into how RevOps Automated helped her and her company discover, implement and sustain a suitable CRM system.

🔗Link to the full video in the comments

Migrating from Marketo to HubSpot?

Even with a solid plan, most teams hit the same roadblocks 👇

• Data mapping issues that break properties
• Rebuilding complex Marketo logic the wrong way
• Carrying over a messy database (and higher costs)
• Integration sync problems with Salesforce & ad platforms
• Low adoption after go-live

The biggest mistake?
Trying to copy-paste your old system into a completely different platform.

HubSpot works differently.
And if you treat it like Marketo, you’ll create bloated workflows, messy reporting, and frustrated teams.

In this video, we break down the most common migration pitfalls and how to avoid them.

If you’re planning a move (or mid-migration already), this will save you time, money, and a lot of cleanup later.

🎥 Watch here: https://hubs.la/Q046TrGX0

#HubSpot #Marketo #RevOps

#Salesforce users, are you overlooking Salesforce #RevenueCloud as a key part of your revenue strategy?

Revenue Cloud includes a built-in contract generator to enable fast and seamless contract creation.

Salesforce expert Ali provides an in-depth overview of Revenue Cloud in our webinar.

🔗 Click the link in the comments to receive the full recording.

📣 UK hospitality leaders heading into 2026, the most underestimated pressure isn’t labour or rates.

It’s data fragmentation.

Guest data, ordering, payments, loyalty, delivery, all sitting in different systems.

The real cost?
⏳ Time wasted stitching it together
🧠 Decision fatigue
📉 Missed opportunity hiding in plain sight

With costs rising, operators can’t afford to spend valuable hours just trying to “figure it out.”

In our latest webinar, we unpack:
• Why this is happening
• What it’s really costing businesses
• How to regain clarity without overhauling everything

🔗 Link to full webinar in the comments!

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