Florian Decludt

Clutch

Demand Generation

Reddot Growth

Freelance Growth

Key Responsibilities: 

- Created, monitored and optimized marketing campaigns for clients.
- Conducted A/B testing to create data-driven strategies to hit key target metrics across all funnels.
- Leveraged data to optimize marketing strategies for maximum conversions.
- Identified opportunities to scale client businesses, acquire new customers and drive customer retention.
- Analyzed data to identify threats and opportunity gaps to be addressed.
- Oversaw paid, organic and social lead generation campaigns for clients. 
- Coordinated efforts across SEO, digital marketing, social media, design and email marketing.


Achievements:

- Created and implemented 45 iterative data-driven growth strategies involving early stage B2B and B2C, leveraging Facebook ads, LinkedIn Ads, TikTok ads, Google ads, Twitter ads, partnerships, newsletters and cold emailing. 
- Crafted the company’s demand generation strategy, generating 1 million monthly content views and 4-figure monthly follower growth through LinkedIn content and newsletters. 
- Managed 9 client growth projects in 3 different countries, handling onboarding, strategy, execution, reporting and outboarding.
- Created 60+ landing pages (positioning, copy and design) for campaigns, running A/B tests and optimizations to maximize campaign performance. 
- Grew personal brand from 0 to 49,000 followers, driving 5 figures in monthly pipeline for the company

Growth 

Modulo Language School

- Optimized the new client sales assessment process, to improve the customer experience, leading to a 8 percent increase in signup rate.
- Rolled out company social media strategy focusing on audience engagement and nurturing and lead generation (LinkedIn, Facebook and Email Marketing).
- Performed quality control on the project throughout development to maintain the standards expected.

Project Leader - Marketing & Lead Generation

- Led & managed a multinational team of 76 trainers remotely achieving a 96.8% satisfaction rate overall,
- Spearheaded virtual teaching development  facilitating training workshops, resulting in the tripling of online teaching volume and 10 percent increase in student feedback scores,
- Kept the team engaged during Covid-induced lockdowns via weekly team building activities and check-ins with individual team members.
- Analyzed client feedback weekly to target training needs, resulting in a 40% contract renewal rate,
- Designed tailored course outlines that translated learner’s needs into a tangible skill development roadmap, resulting in a 50 percent increase in student signups,

Academic Director 

- Led a team of 10 English and French language trainers achieving a 96.2% satisfaction rate overall,
- Developed Modulo Live - the school’s online teaching service from 0 to 1500+ monthly hours,
- Created online training journey following COVID lockdown

Assistant Academic Director

- Taught 250+ students of all levels (A1-C2) and types (adults, teenagers, children) individually and in groups over 3000+ hours, achieving a 95.8% satisfaction rate overall,
- Mentored 4 new recruits by providing coaching, increasing their feedback from 92.1%overall to 94.9%.

English & French Language Trainer & Mentor

Comte de Sibour

- Managed a portfolio of 40 clients.
- Grew monthly recurring revenue by 80%

Business Development Manager

French embassy in Botswana

- Managed the Embassy’s website and Facebook page (article and post creation, engagement).
- Created the France-Botswana Business Club; organized roundtables with Botswana business leaders and managed social media communications.

Postgraduate Fellow

Demand Generation Manager @ Clutch

Growth Marketer

I created this beer brand as a thought experiment.

What do you think of this idea?

This Might Be Good Brewing

PSG is football’s Disneyland: expensive, artificial, and built for tourists. 

Now that Paris FC is owned by LVMH and Red Bull, they should do the exact opposite: 

- No stars
- No tourists
- Just gritty local talent raised on concrete pitches and RER commutes.

Reverse benchmarking means turning PSG’s greatest strengths into everything we despise: 

"PSG is for Instagram; PFC is for real people." 

"PSG is a global brand. PFC is Paris."

How would you position Paris FC?

How to Make Paris FC the #1 Team in Paris

How to sell more without rewriting your homepage, begging strangers on LinkedIn, or lighting your dignity on fire:

Marketing to Procrastinators

Which law should you hang on your wall starting today?

The 7 Laws of Underdog Marketing

Every year, regular people fork over a chunk of their paycheck while billionaires high-five their accountants for finding another loophole.

We hate paying taxes not because we’re greedy, but because we get nothing back: 

- No control
- No status
- Not even a thank-you.

Meanwhile, the rich treat dodging taxes like the Olympics, and somehow win admiration for it.

But what if we could flip the script and make paying taxes feel like a flex, not a punishment?

I this carousel, I show how behavioral science, a little ego-stroking, and some clever marketing could turn tax day into something people actually look forward to.

What do you think? Worth a shot?

How to Fix Taxes

Most companies don’t have a marketing problem.

They have an allocation problem.

They spend 90% of their energy marketing their solution.

Not the problem.

Not the category.

Just their shiny little widget.

And then they wonder why nobody cares.

Here’s the harsh truth:

If you only talk to people who already believe in your solution…

You're playing in the scraps of demand.

The top 3% who are already problem-aware, category-aware, and shopping.

But the other 97%?

- They’re busy.
- They’re skeptical.
- They’re used to doing nothing.

If you want to grow, you need to create demand.

- That starts with selling the problem.
- Then selling the category.
- Then selling your offer as the best in class.

So if you're a marketing agency, don’t lead with “We help you grow.”

Instead, lead with “You’re wasting money on marketing that doesn’t convert.”

Then show why hiring in-house or freelancers won’t fix it.

Then show how your agency solves it better, faster, leaner.

That’s how you go from chasing leads…

To turning them away.

(and make your marketing pay for itself).

Why Most Companies Say Marketing Is Expensive

Last week I came across the most exciting product I've see this year.

The $20,000 Slate Truck. So of course I had to take a crack at marketing it.

Because why not?

What do you think of my angle?

How I'd Market the Slate Truck

I happily go to the office 2 times a week.

But:

Not everyone is like me.

So if I were a remote-first company, here's how I'd market myself to top talent following Google cracking down on remote work.

PS: as always, it's a thought experiment.

Attracting Top Talent Through Positioning

Trying something new today: 

I'm answering all your marketing questions!

So if you're struggling with:

- Positioning
- Messaging
- Strategy
- Copywriting
- AI
- All of the above
- None of the above

Drop your question in the comments.

I'll answer it as soon as I can.

(I can even answer Clutch-related questions!)

Taplio

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