Top LinkedIn Marketing Voice | Top Global Marketing & Communication Leader 2023 | Passionate Digital Marketer | Pharma | Transforming Brands with Data-driven Insights 📈

I turn messy marketing problems into clean, predictable growth engines. Over the last decade-plus, I’ve led marketing, digital transformation, and commercial strategy across healthcare, pharma, retail, and ecommerce — delivering measurable impact for global brands and ambitious startups.

My work sits where data, AI, and customer journeys collide. I’m one of the few marketing leaders who can architect and execute full-funnel systems across Adobe Experience Platform (AEP), CDP, CJA, Adobe Journey Optimizer (AJO), and advanced AI automation. If a company wants its data to actually WORK instead of sitting in dashboards collecting dust, I’m usually the one they call.

I’ve been recognized as:

- Top 1% Worldwide Expert-Vetted on Upwork
- Top 200 Global Power Leaders in Marketing & Communications by WPI UK
-  Marketing Personality of the Year 2024

On the global stage, I had the pleasure speaking at ESLSCA, Seamless, AI Summits, and I hosting "from Data to Dollars Series ” on Starzplay/Starzon — the region’s first Netflix TV show by a consultant teaching companies how to convert their data into real revenue.

Across my career, I’ve partnered with and consulted for companies across three continents — from Polyfins Technologies (USA) and LeaderJam (USA)  to Lemon Pharmacies (KSA) and Roadmap Federal Consultancy (USA) — in addition to leadership roles with Pfizer, J&J, AbbVie, Alborg, IDH, and fast-scaling startups.

As Marketing Director at BioNixus, I lead 5 business units across AI, market research, customer experience, digital, and growth — including the region’s only healthcare research engine powered by AI fraud + anomaly detection for unmatched data accuracy.

My specialties include:

* ABM for serious B2B pipelines
* AI-driven marketing & automation
* Adobe AEP / CDP / CJA / AJO
* Ecommerce & retail growth
* AI-powered market research
* Launching and scaling AI products

If your company wants to stop burning money on “nice-looking marketing” and start building systems that compound, we’ll get along just fine.

So, if you’re an enterprise that’s tired of campaigns that cost more than they return, pipelines that never mature, or marketing teams drowning in tools but starving for results — I fix that for a living. 

Let’s turn your revenue into something predictable, scalable, and finally worth the investment.

2026 Digital Health and AI guide for pharma companies. 


Imagine a Clinical Trial Manager that never sleeps, never misses a compliance check, and scales infinitely. 

It’s no longer sci-fi. It’s a Digital Health + Agentic AI model.

But in Pharma, "move fast and break things" isn't an option. When patient health is on the line, accuracy is everything.

That’s why I spent days building the below model : a Practical Guide to the AI Operating System. 

What about Compliance and Patient privacy? 

Great question: I am moving beyond the "Black Box" problem by adopting the gold standard of safety: The Stanford Framework. ( DM for the model )

Ready to build a compliant AI-enabled digital health workforce? Drop a 👋 in the DM for a free audit.

#DigitalHealth #AgenticAI #ClinicalTrials #AIResponsibility #StanfordResearch #PharmaTrends

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Hello 👋 

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Together, we keep learning 📚! 

Digital Health for Pharma - 

Marketing Director | AI & Digital Transformation Leader | Business Intelligence & Excellence

My post was the most-viewed LinkedIn post in 2024 ( At Least in MEA region ):

- 4.4 M impressions
- 20,000+ Likes
- 2700+ Shares


When I started posting, I had one goal: 
Make complicated topics in AI and Leadership more interesting and easier to be understood 

Seeing these stats tells me one thing → it's working.

"Niche" content doesn't have to stay niche.
Even A post about leadership lessons can go viral.

LinkedIn is a wild place right now.
Got something to say? Say it.

Your voice deserves an audience.


P.S. Do you have a specific topic you would like me to cover?

Promoting the Wrong People at Work: Why it Hurts and How to Fix it

I'll never forget the time my manager promoted his friend (Let's call him Steve) to a senior position, even though Steve had only been with the company for 6 months and had little relevant experience. 

At first, I tried to give Steve the benefit of the doubt. But it soon became clear he was in over his head. 

Steve struggled with basic tasks and made sloppy mistakes that cost us time and money. 

Morale plummeted as our team cleaned up after him again and again. 

I brought my concerns to my manager, but he brushed me off saying Steve just needed more time to adjust. 

After a year of this, three of our top performers had quit due to frustration with Steve. 

It was a painful lesson on the high cost of promoting the wrong people for the wrong reasons.

Unfortunately, many organizations make Steve's mistake: promoting underqualified candidates to management roles. 

This happens for various reasons - favoritism, rushed hiring, lack of succession planning, or plain old bias. 

But whatever the cause, it almost always backfires. 

Unqualified managers demoralize teams, drag down performance, and drive away talent. 

Employees lose faith in leadership judgment and become disengaged. 

Customers and clients suffer from subpar work. In fact, research shows that putting the wrong leaders in place is one of the top reasons companies fail to meet their goals. 

Promoting unprepared people also stunts their career growth. 

Like Steve, they end up stressed and overwhelmed, forced to learn management skills on the job. 

And without proper coaching, they develop bad habits that get harder to fix over time. 

This cycle hurts everyone involved.

The costs of promoting the wrong people into management roles are clear. But what's the solution? Here are three steps organizations can take to do it right:

1. Institute fair, unbiased promotion practices based on merit, not favoritism. Make sure qualified candidates from all backgrounds have an equal shot.

2. Invest in management training and leadership development programs. Identify high potentials early and give them the skills to succeed. 

3. Have open conversations about advancement. Tell employees what it takes to get promoted and give honest feedback on development areas.

Following these steps will lead to qualified managers, engaged teams, and an environment where the best talents rise to the top. Leading a team is tough; don't set anyone up to fail. 

Promote the right leaders at the right time, and everyone wins.

#leadership #culture #workenvironment

Who can still question the power of AI in pharma ?

The future of medicine is changing. Through a first-of-its-kind AI co-innovation lab with NVIDIA, we’re reimagining what’s possible in medicine discovery. #WeAreLilly

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