BioNixus

Leading 5 business units of marketing teams in BioNixus group:
1- BioNixus Market Research: Focusing on healthcare and consumer qualitative and quantitative market research and a 3rd party partner with Ipsos Healthcare.
2- BioNixus Customer Experience: Official partners with Adobe and Insider marketing automation platforms
3-BioNixus AI: Launching the first-of-its-kind AI Sales Chatbot in the Middle East region
4- BioNixus Digital: Growing our partners' digital presence with a focus on B2C and E-commerce
5- BioNixus Sales Growth: Growing our customers with average 30% growth with our unique B2B systems and our dedicated teams

Marketing Director

Head of Marketing

Liptis Pharmaceuticals

•	Designed landing pages and architecture of the company website revamping 
•	Transformed traffic growth strategies, Search Engine Optimization ( SEO ), content distribution, email marketing, Google & Facebook Ads and social listening
•	Introduced innovative, Search Engine Marketing (SEM),  Pay Per Click (PPC), SMM Omnichannel campaigns for national implementation, analysis, and optimization 
•	Leveraged  MailChimp and Hubspot email campaigns  
•	Orchestrated marketing P&L, managing expenditures and streamlining department workflow; met project deadlines while operating under budget constraints
•	Started innovative and strategic partnership programs with Altibbi, and other consumer apps
•	Innovated AI tool to support regulatory and pharmaceutical products nomenclature 
•	Produced strong content plan and brand tonality for Liptis's products 
•	Defined and cooperated with Influencers and established tiers and assessments for top influencers and Nutritionists
•	Streamlined digital transformation in medical and pharmaceutical companies and applied the latest tools of Adobe Marketing cloud (Adobe Campaign, Adobe Target, DTM, Adobe Analytics, and Adobe Experience Manager, Adobe Social, and Adobe Media optimizer)
•	Expanded digital health programs including drug delivery systems, virtual patients clinics, follow-up partners healthcare transformation, and new AI Chatbots & augmented reality initiatives
•	Mastered ICP (ideal customer profile) and proper digital targeting and social media listening vs competitors

Digital Transformation Head ( Digital Marketing ) 

Securing more than 50 Market Research deals and projects

Leading teams to conduct Qualitative, Quantitative, User testing and focus groups marketing research and insights gathering 

Rebuilding the E-Commerce website by enabling the new AI smart recommender, searches, dynamic pages and technical assets.

Established the new marketing teams including digital marketing, customer experience, social listening, loyalty and marketing automation

Accelerated the revenue streams and expanded the company placements through starting BNPLs including Tabby and Tamara, Aggregators including Hungerstation and Jahez, 3rd third-party partnerships with Banks and telecoms including Riad Bank, Alrajhi Bank and STC to increase the partners' revenue.

Started the selection process for best-in-class marketing automation tools, Affiliate marketing software, E-commerce website tools, ERP and CRM upgrade. 

Designed and revamped the delivery structure and last-mile delivery plan to contribute to the company's revenue growth.

MEA Head of Business Development

Leading BioNixus Nexturn groups as Kuwait Country Manager ( MP ) Then MEA BD Head

- Leading Pharma Distributorship agreement with the leading distributors in the region
- Evaluate the market potential of therapeutic categories and ongoing projects
- Conduct market research, including questionnaires and engagement with key opinion leaders
- Review the pharmaceutical market landscape for acquisition opportunities
- Assess portfolio licensing and acquisition options in line with strategy
- Contribute to the P&L and business case for selected products to support decision-making
- Build and maintain strong relationships with licensors, manufacturers, and partners
- Participate in pharmaceutical BD, portfolio, and partnership conferences
- Negotiate and finalize product licensing and local acquisition agreements
- Track NBD activities, generate relevant reports

Kuwait Country Manager

Johnson & Johnson

Assigned to ( Africa, Middle East and Eastern Europe region ) 

•	Introduced the new regional campaigns and materials for all EM product managers and marketing directors in the annual EMEA marketing meeting ( ImmuneOne )
•	Influenced the launch of the first digital and physician website (Janssen medical cloud), mapped digital customer journey and Implemented the first customized Eloqua email campaign
•	Objection handler creation, Digital re-segmentation, mini website creation and new media campaigns launch
•	Managed P&L, MTPs, BPs, LRP, NNLRP, and marketing tactics for AFME, Eastern Europe region
•	Designed the first EM unified Email Eloqua Campaign and 1-to-1 Email system
•	Identified healthcare workflow pain points and operated with the new Veeva CRM, Veeva Promomats, and Veeva Engage (Virtual Physician engagement tool)

Marketing - Digital Marketing - Pharmaceuticals

Emerging markets Product manager ( Product Management, Launch & Marketing Strategy)

Marketing assignment 

Marketing - Digital Marketing - Pharmaceuticals

Senior Product Specialist

Pfizer

Immunology and Biologics Product Specialist 

AFME Medico-marketing assignment 

2015-2016 Responsible for GCC Market analysis .


Business Development - Market Access - Marketing - Digital Marketing - Pharmaceuticals - Sales

Product Specialist

AbbVie

Business Development - Market Access - Marketing - Digital Marketing - Pharmaceuticals - Sales

Taplio

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