The Glue Between

Founder & Content Chief

GDS Group

Responsible for the Group's creative strategy, alongside creative leadership of the company's new SaaS product. Ownership of all copywriting, brand origin & multimedia storytelling, content strategy and live presenting requirements (including mentoring new creative teams).

From strategic design thinking to tactical sales & marketing content, the role encompasses all creative facets of brand and product storytelling. As a Presenter, I work to identify and pilot new use cases for storytelling and engagement opportunities within the platform. As a Copywriter, I own all internal & external brand messaging (both written and rich media). As a Creative Director, I lead the vision of the product's potential across forms of communication, including sales and operations consultancy.

Creative Director

I led the Group's Virtual Showcase product from concept to it's first 12-month cycle – securing £4.1m delivered revenue from 86 live shows in its first year – with studio-production digital broadcasts for a range of Fortune 2000 B2B client profiles and CXO engagements.

Responsible for all operational & production functions – including Design, Video, Presenters, Producers & Technical operators – to execute the activation of content, storytelling levers and digital functionality,  delivering TV-studio broadcast productions that land messages, drive pipeline and engage audiences in a truly unique broadcast format.

Operations Director

Bigg

Bigg is a full-service digital marketing agency, specialising in white-label, scalable SEO packages for the UK's two leading directories and its SME customer base – delivering c. 1200 SEO campaigns per month.

As Bigg's MD, my role was to build on the foundations set as its Operations Director and steady net profit as we moved through the pandemic. Having improved its gross profit by c.30% over a preceding 9 month period by removing third party costs and bringing core services in-house, I was able to successfully secure the required strategic relationships, react to client and market demands for 'pandemic-ready' product pricing and stabilise campaign churn as we headed through 2020/2021. Ultimately, this delivered the board's primary aim and protected both P&L and staff alike.

Managing Director

I led the build of the Group's debut, centralised Client Services function – directing an international team of 14 CSMs – into a new service delivery model for the GDS Group.

Accountable for a mid-to-high touch B2B IT & Marketing tech client portfolio in excess of 150 logo campaigns globally – delivering across the organisation's three core revenue streams (Summits, Roundtables & Live events) – my primary responsibilities nested in:

• Nurturing and growing Tier 1 client relationships 
• Directing the service delivery of net new and growth logos
• Implementing a new CS Journey – moving from reactive client servicing to proactive customer success
• Customer engagement strategy
• Reporting directly into CEO & Chairman

Group Client Services Director

Meet the Boss

As a product owner and the company's CSD, I consulted on pre-sale fulfilment and led the post-sale delivery for a global portfolio of IT & Marketing Technology clients, accountable for a team of 7 CSMs managing a client servicing and communication strategy across concurrent contracts.

From resource forecasting and capacity planning at both internal stakeholder and product levels – to senior stakeholder reporting (internal & external) – the role required exceptional process evolution and divisional leadership & training to ensure superior standards for a CXO audience.

Client Services Director

I led the transformation of the post-sale client servicing strategy for a portfolio of c.50 high-touch accounts, with reach across the brand's digital and physical products. This included building MOPs, training and mentoring a team of CSMs and implementing a new standard of client services across the business – from first-to-last touch of contractual delivery. 

This included commercial risk and issue mitigation; client-facing and branded content creation; product and product delivery evolution; and pre-sales relationship engineering.

Head of Client Services & Operations

Responsible for presenting both live and pre-recorded interviews, group discussions and closed-door events for senior executives across the IT and Marketing tech space – including live studio production and live in-person events. 

During my tenure, I hosted in excess of 250 virtual roundtables, 30 in-person events and 10 live studio shows, with full storytelling ownership – from concept to conversation.

Presenter & Senior Editor

Moving from print to digital content, I led the online editorial strategy and web management for MeettheBoss.TV across organic SEO and marketing-supported campaigns. From short and long form editorial to rich media (infographics and video), I worked closely with the brand's presenters on content strategy and scriptwriting for interviews to link back into the editorial strategy.

Digital Content Manager

Responsible for content strategy, creative and execution for a print portfolio of B2B industry thought leadership magazines for IT and marketing technology providers including Dell, IBM, HP, Cisco, Novartis – with a specific focus on Pharmaceuticals, Energy & Business Transformation.

Working in lock step with the Editor-in-Chief and Sales Director, I had full editorial ownership of cover and copywriting, pagination, feature articles and interview schedules.

Example partnership editorial with Frost & Sullivan's Growth, Innovation & Leadership (GIL) eBulletin: http://bit.ly/2EZhoSO

Editor

Western Morning News

Intern

SilverWood Publishing

B2B Copywriter & Storytelling Strategist | Thought leadership and insights content for creative enterprise marketers

Hi, I'm Nick.

I write long form content for B2B content marketers & agencies who:

1. Need marketing-ready campaign content delivered on time and on budget
2. Want to build authority and trust with their audience
3. Don't have the resource or expertise in-house to do so

With 14+ years' experience delivering for B2B SMEs and large enterprise, I've built a system that allows me to...

- Snap into your content operations and marketing teams with ease
- Find the right information from you, fast
- Spend more time speaking with your audiences 
- Turn complex topics into crystal clear content that connects
- Deliver high-performing long form content for enterprise marketing campaigns

In doing so, I've...

- Delivered Annual Reports for one of the 'Big Four' to a global audience of 4m+
- Produced long-form content for 162 of the world's Fortune 500
- Written over 220 eBooks, reports & guides to help deepen brand and product insights

If you're a B2B content marketer or agency AD who needs their quality content in expert hands, drop me a DM or book an appointment in the link at the top of my profile and let's talk.

I've been learning to get comfortable with the uncomfortable this year...

- Launching my first content product 
- Taking on more complex projects 
- Resetting my view on the business

3 weeks ago, I took things up a notch and gave myself a new challenge: to learn Muay Thai. From scratch. With no experience.

That first day in the gym was beyond intimidating.
I almost cancelled twice before I made it in.

As I finally walked up to the mats to meet my trainer,  I noticed a sign with 10 rules on the wall.

"Rule # 4: Leave your ego at the door. There's always someone better than you. Show respect to everyone."

A sense of calm came over me. 
I felt at ease with whatever I was about to get into.

The next 90 minutes were some of the most knackering I've ever experienced – and all I did was learn footwork and how to move 😳 

But what got me through that first session was the rule I'd read on the wall.

It helped me feel accepted. 
It helped me open up.
It helped me view respect in a new light.

3 weeks in and I still walk into the gym looking like Bambi.
But that's okay. No one cares. 

All that matters is that you show respect.
Both on the mat...and off it.

Nick Pryke

B2B Content & Copywriter | I create long form content and the copy that drives it. Campaign assets for enterprise and agencies.

I write big content assets for large hero campaigns, which means I'm usually the guy you never hear about...

...and that's fine by me. It does make client testimonials a bit tricky, though 🤐 

So when you get emails like this from a client you've been working with for months on a big industry report, it makes ALL the difference.

- 100's of data points
- 42 pages
- 6 sub-sectors
- 5 versions

And it all comes down to one report, wrapped up in a few simple words.

If you're working with a ghostwriter right now, show them some love if you've got it.

If you're looking for one for your B2B content, books are open for August (unless we're already talking 😉). 

Swing by.

#B2Bcontent #DemandGen #Content

Every time I submit a first draft of anything long form content-related, I have little idea of how it's going to be received...

...that's what makes it so exciting.

It's the first time words are committed.
It's the first time narrative is shaped.
It's the first time structure is formed.

It's the first time what's in my head comes out on paper for a client to review.

It's usually c.60% of what will become the final asset. 

That's okay. It's all part of the process.

First drafts are for chiselling.
Final drafts are for polishing.

It doesn't mean I aim low.
It does mean I know where to grow.

#B2BContent #B2B #ContentWriter

Start a business is simple, but it's not easy.
Staying consistent is simple, but it's not easy.
Writing for a living is simple, but it's not easy.

I started The Glue Between knowing it none of it would be easy...

- Finding my own clients
- Spending hours on my own
- Delivering reputable work
- Working for big names as the little guy

But that's okay.
That's what I'm in for.

Two years in, and keeping it simple is the key to it all.
With content, clients and company.

It makes everything else seem a little less hard.

#B2BContent #B2B #Freelance

I don't believe in a one-size-fits-all for handling a client's content feedback. Instead, I build flexibility into my process. Here's why...

Last week, I received feedback from 2 projects I'm working on:

- Both similar long form formats
- Both at V1 stage
- Both existing clients I know well
- Neither one with major edits

...and yet how they supplied feedback was WORLDS apart.

That's grand. It makes no difference to me. 

As a long form content writer, I'm paid to write.
But I'm also paid to snap into a client's operations.

It's on me to make my process flexible enough to absorb feedback in the same way – regardless of how it's provided.

To do that, all I need to know from the client is how they want to provide feedback, which I ask upfront:

> If they don't know, then I offer 'my' process to use
> If they do know, then I create a 'connecting' step between their process and my own.

Either way, I'm ready to receive feedback and plug it into my own editing process.

The client gets to work how they want.
I get the information I need.

Lessen frustrations with a little flexibility.
The key is how you build it into your process.

#B2BContent #FreelanceWriter #B2B

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