Advertify

We’re an expert Paid Advertising and SEO firm for professional service businesses.

Advertify is the type of agency that focuses on getting results and building long term relationships. Many of our clients have worked with us for years.

 - I oversee our expert team - focusing on the commercial and strategic ecommerce growth offering at Advertify. 
- After 10+ years of working in the digital agency world, with hundreds of ecommerce B2C and Lead generation B2B businesses across a range of industry vertical & digital services. I've decided to focusing on what I'm exceptionally good at: paid social advertising & SEO with a focus on return on investment.
- Commercially motivated and technically capable paid advertising & SEO Specialist working on a range of digital advertising projects.
 - With a legal and professional background in law, I understand the professional services sector + have the marketing expertise over the last 10 years to help firms grow in the professional services sector.
- Overseeing the execution and creation of profitable advertising/marketing campaigns
- Creating briefs and recommendations for new funnels as well as improvements to existing sales funnels that are profitable within a short time frame.

Founder

Joy Raj Indian Restaurant

- Director at the Joy Raj Restaurant in Clifton, Bristol 
- Overseeing the management and brand direction of Joy Raj Restaurant and JR Catering
- Constant increase in year on year footfall with a strategically based promotional calendar
- Created better projection of food and drink offers
- Increased Food sales year on year
- Look after finance,accounting, customer and media relations
- Controlled operational costs and labour percentage to maximise profit 
- Undertake development of the Joy Raj Group which includes our catering arm - JR Catering
- Reduced overall expenditure year on year
- Managing suppliers and delivery process to retain our sustainable business model 
- Network to create as many business relations in order to both grow and learn from others
- Handle various budgets to support and sustain the growth of the business
- Liaising with various businesses to see how we can expand further

Co-Owner

Kiddie Kart

KiddieKart is a marketplace for all parents to BUY or SELL pre-loved baby & toddler items.

Bigg

- Inspiring and motivating a cross-functional team, helping to drive positive culture & a strong working environment with a focus on paid advertising & SEO
 - Manage & develop team members to help them increase their portfolio of clients + identify growth opportunities
 - Relay the strategic direction of the business so that is it widely communicated internally
 - Ownership of forecasting and P&L management
 - In expectations with the wider business, ensure timeline + successful delivery of our solutions mapped to customer needs & objectives.
 - Looking at processes, current structures and how we can make workloads, output more efficient & of a higher quality

 - Develop a detailed understanding of our clients’ businesses objectives & incorporate this thinking into our strategic approach to leading & growing the account. 
 - Generating new business opportunities & driving the growth of the agency
 - Build key influential relationships whereby clients trust and value our opinions, and seek advice on their business and marketing issues. 
 - Continually monitor client relationships and satisfaction, ensuring quick resolutions and transparency
 - Maintaining & growing client relationships commensurate with the strategic and commercial importance of the relationship 

 - Overseeing the strategy, upsells & development of 100+ clients
 - Demonstrate a strong ability to communicate, present, pitch and influence key stakeholders at all levels of the organisation including executive and C-Level
 - Solid experience with SEO, Google Ads and Facebook Ads campaigns & strategies and understand the requirements, set up, workings of these to a high level
 - Strong track-record of B2B account management and new business sales
 - Negotiate contracts and close agreements to maximise profits for the business
 - Identifying new markets to penetrate where digital needs may be required
 - Ambitious with a consistent track record - heavily experienced in consultative sales approach

Head Of Commercial

- Able to develop effective commercial online / SEM strategies to grow client's businesses, ensuring ROI is maximised
- Creating new business relationships and growing the client base via networking
- Understanding the effectiveness and importance of Analytics and utilising this information to communicate insights and drive strategy
- Developing SEO, AdWords, Social Media and Social Advertising Strategies to bring ROI and ensure profitability to businesses
- Worked with one of the fastest growing chains in the UK on their online strategy - they have grown 400% in the last 4 years
- Strong commercial awareness and budgeting skills - Have increased online revenue and lead generation for multiple clients consistently
- Conducting gap analysis - identifying missing or weak areas to establish development areas
- Managing a diverse portfolio of clients, building strong client relationships at all levels of the business 
- Advising on Digital Advertising (AdWords/ Bing Ads & Social Adverting)
- Smart Traffic re-branded as Bigg Media Limited

Account Director

Smart Traffic

Senior Digital Consultant (November 2015 - Aug 2016)

- Building effective SEM Strategies for all types of businesses online
- Managing a range of portfolio of clients 
- Advising on Digital Advertising (PPC/ Bing & Social Adverting)
- Enhancing and developing current relationships with business clients as well as creating new business relationships - Networking with local businesses 

Digital Marketing & Partner Services Consultant (April 2014 - October 2015)

- Building relationships with new agency partners - providing white label Blogger Outreach and Content services
- Creating new business relations for those looking to undertake digital marketing
- Manage a large portfolio of clients undertaking SEO campaigns
- Working within a team of digital consultants
- Part of a large group of digital consultants, SEO/digital marketing technical experts and campaign specialists
- Assisting clients in getting businesses onto page one of Google for the brand, product or service, drive relevant traffic to their website, raising brand awareness and generating more enquiries and sales
- Building on best SEO practices, PPC knowledge, natural link building, and outreach programmes
- Creating bespoke proposals for clients to create the most efficient digital strategy
- Undertaking and creating presentations to present to prospects and clients
- Building relationships with partners looking to utilise our white label blogger outreach services

Senior Digital Consultant

Houkara

- Opened a Shisha lounge business in Bristol
- Business development
- Managing suppliers and delivery process to create sustainable business model 
- Overlook dealing with management of staff, stock and the overall running of the business
- Ensuring that all processes were in place when the business opened 
- Networked to create suppliers, local support and a solid customer base
- Utilising seo marketing techniques to create an effective online presence

Partner - Sales/Marketing & Business Development

Lebara Mobile Ltd

- Undertaking the management, mentoring and supervision of 5 Business Developments Executive’s and 6 promotional and merchandising staff - choosing promotional locations and maximizing Lebara visibility across the Southwest
- Looking after 450+ varying businesses and institutions across the South West for Lebara including universities, retail shops, language schools and ports to create a successful portfolio of businesses using Lebara products
- Making sure that the team deliver on a range of KPI's on a monthly and quarterly basis
- Have increased the percentage of Lebara business in this area by over 110% since taking on the position
- Managing various budgets to support the performance of the team
- Undertake the analysis of call rates/productivity and visibility by members of the team to maintain the required standard
- Growing the South West for Lebara as an instrumental force over competing MVNO's: This has been completed by enhancing and developing current relationships with business clients as well as creating new business relationships and leads
- Assisting with issues/queries that Lebara BDE's encounter that need further assistance
- Looking after promotional and marketing activities within this region and subsequently co-ordination and monitoring of staff to execute such relevant activities
- Liaising with various departments to conduct audits of business who utilise the Lebara brand and products
- Supervising the branding of retailers with Lebara shop fronts and merchandise- looking after the contracts to conduct these activities as well as ensuring they are carried through to a high standard

Area Manager/Business Development

Heat Recruitment

- Speaking to law firms and legal institutions to create business to business relations
- Conducting business development when cold calling clients
- Retaining existing clients through careful client management, understanding the business and  commercial awareness
- Keeping up to date with Employment Law
- Sourcing new clients and candidates to develop new business leads
- Marketing, creating adverts and developing awareness of the firm
- Keeping up to date with legal reforms and practices in order to understand and appreciate the  current legal market

Legal Consultant - Sales and Consultancy

Lyons Davidson Solicitors

Paralegal

- Management of own caseload, taking sole responsibility for conduct of approximately 200 client files from implementation to completion
- Responsible for drafting Counsel Briefs, trial bundles, negotiating with third party solicitors, insurers and client's
- Dealt with MOJ cases
- Have dealt with litigation up to trial and settlement and non-litigated cases
- Undertaking legal research utilising internal resources, precedents and external research tools

Lidverts

- Business development manager in a advertising and marketing firm
- Creating business relations with direct marketing by email shots and cold calling to create leads
- Built up and maintained a portfolio of clients whilst developing strong relationships
- Door to door business to business selling
- Liaising with clients and suppliers to manage sale cycle
- Have exceeded targets and managed sustained growth of sales aspect of the business
- Time management and organisational skills were key to managing clients

Founder/Business Development Manager

Are you running a law firm, accountancy firm, or healthcare practice & facing challenges in:

  - Consistently generating leads?
  - Getting traffic to convert?
  - Ensuring profitable client acquisition?

If so, you're in the right place.

I worked with over 500+ businesses in the last 10 years, helping professional firms like yours to:

- Continuously place yourself in front of new clients
- Helping people get in contact once they have discovered you
- Optimise the client acquisition process for scalable growth

Interested in transforming the way you attract and convert clients? Drop me a DM. 

Speak soon.

Salim

£10,000 for the LPC. Was it the right choice? 
 
A law degree doesn't always mean a career in law. 
 
 - I studied law at degree level 
 - completed the LPC (and paid £10k for it) 
 - worked in various legal practices.  
 
I was on the path that was expected of me, the one I thought I wanted. 
 
But then, something changed.  
 
I realised that this wasn't the lifelong career I had envisioned for myself.  
 
I wanted something different, something more aligned with my passions and interests. 
 
So, I took a leap of faith and left my legal career. 
 
 - I started working with businesses in the digital world 
 - immersing myself in a field that was entirely new to me.  
 - It wasn't easy. I felt guilty that I'd spent 6 years studying and then working within law. 
 - I also faced criticism, people telling me I was making a mistake, that I was throwing away years of hard work and investment. 
 
But I knew I had to follow my gut. 
 
Fast forward to now, I'm running a flourishing digital marketing agency. I've found my passion and I couldn't be happier. 
 
The moral of my story? 
 
Don't let your degree define your career.  
 
Don't be afraid to change paths, to pursue what actually makes you happy. 
 
It's your life, your journey. Make it count. 
 
What big career swings have you made?

Salim Ahmed

I help Law Firms & Accountants convert more clients with Paid Ads + SEO | 500+ happy clients over 10 years 🌟 | Founder @ Advertify

Securing a training contract. Is it the only option?

Getting a TC is no walk in the park. 

I get it. I've been there.

So what can you do if it's not the viable route for you?
↪Look for alternative routes into the legal field
↪Discover non-conventional ways to practice or qualify
↪Assess what other ways your skills can be applied

It's heartening to see the multitude of avenues opening up for a legal career. 

And... it feels so different to the options I had when I finished my LPC.

Last Thursday, Advertify sponsored a fantastic legal networking event arranged by Helen Sandrone & the team at Bristol Law Membership:

→ 3 fantastic speakers on non-traditional routes by Dino Dullabh, Lorna Baldry & Emma Leighton-Carey 
→ An evening of meeting friendly new faces
→ The opportunity to understand and exchange ideas

And yes, I did a small bit of public speaking myself (I love to talk...)

It's not just about the conventional path anymore. 

There are so many options to explore. 

So, if you're feeling daunted by the traditional route, remember there are other ways. 

Your career doesn't have to be a straight line. It can be a scenic journey. 

What's a big career step you've made that's changed the direction?

What are some examples of non-traditional routes to a legal career?

What are the benefits of attending a legal networking event?

In the last 14 months, we've generated 678 leads through Google Ads for our law firm client.
‌
Resulting in a whooping 58% growth in revenue!
‌
Let’s dive into how we get results like this…
‌
This law firm approached us.

They needed help in fine-tuning their Google Ads strategy.

And so we dived in.
‌
The result?
↳ 678 new leads
↳ 58% growth in revenue
‌
And get this,

We got these results with an average cost of just £20.01 per lead.
‌‌
So how exactly did we achieve these results?
‌
1. Tailored our approach to the clients needs.
2. Solved their struggle of turning clicks into leads.
3. Regularly analysed data and adapted strategies.
‌
-------------------------------------
‌
Want to get amazing results like this?
‌
If you're ready to take your business to the next level,
↳ Message me 'LEADS' for more information.

Let's turn your Google Ads into a lead generating powerhouse.

How important is data analysis in digital marketing?

Who else finds it weird talking out loud about your personal journey?

I did just that recently as a guest on a podcast with Waliur Rahman.

- talking about my journey
- my businesses
- the ups and downs
- the triumphs and trials.

It was just a chat.

Just a casual conversation with someone interested in hearing my story.

But as the words spilled out, I began to see my own journey in a different light.

- I saw the mountains I'd climbed
- the battles I'd won... and lost
- relived the late nights
- the early mornings
- the sacrifices
- the victories.

I saw the growth,
the evolution,
the transformation.

And I realised, I've actually come a long way.

Sometimes, we're so focused on the road ahead, we forget to turn around and see how far we've come.

Sometimes, we're so caught up in the pursuit of more, we forget to appreciate what we've already achieved.

So, here's a reminder.

Take a moment to look back at your journey.

Acknowledge your progress.

Celebrate your achievements.

You've done more than you think.

And you're further along than you realise.

Remember, the journey is as important as the destination. 

Law firms, it's time to wake up.

Don't trap yourself in the traditional ways of attracting business.

You're missing out on massive opportunities.

Relying on word of mouth and referrals?

↳ What happens when they dry up?
↳ When your growth hits a wall?

We're living in a digital world.

The online world is brimming with endless possibilities.

Social media, blogs, online ads, and more.

And guess what?

It's all within your reach.

It's time to harness these opportunities,

Before your competition leaves you in the dust.

→ Start by building a strategy.
→ Share value through engaging content.
→ Create a strong brand and online presence.

If you're a law firm struggling to generate leads, let's talk.

Don't let the digital age pass you by.

How has the digital world changed the way law firms attract business?

Why is having a strong online presence important for law firms?

What are some benefits of digital marketing for law firms?

I launched my agency 3 years ago.

And I had the desire to be unlike the 25,000 other agencies in the UK.
‌‌
Here are 3 actions I took to stand out:
‌

1. I switched up my circle
‌
Not because I wanted to sell to them, but because I wanted to…
‌
→ Make industry friends
→ Constantly better myself
→ Learn from people ahead of me
‌
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2. I looked for rejection
‌
Securing clients in a competitive market isn’t easy.
‌
If you want to build a business,
You have to get used to rejection.
‌
Because every 'no' brings you one step closer to the 'yes' you want.
‌

3. I became okay with uncertainty.
‌
I’ve never built a digital agency. It could easily have failed.
‌
And I was okay with that.
‌
→ The fear
→ The doubts
→ The uncertainty
‌‌
‌
The journey of building your own agency isn’t for the faint hearted.
‌
Remember: every struggle becomes a stepping stone towards success.
‌
P.s. What’s the biggest lesson you’ve learnt in your career?

What is the biggest lesson you've learned in your career?

How can embracing uncertainty lead to success?

What are the benefits of having industry friends?

Being an entrepreneur is more than a LinkedIn title. 
 
It's not about slapping 'CEO' or 'co-founder' on your profile. 
 
It's not about the glamour or any potential fame. 
 
It's about the grit. 
 
 - The sleepless nights. 
 - The relentless challenges. 
 - The constant learning. 
 - The inevitable failures. 
 
It's about the courage to take risks. 
 
To step out of your comfort zone. 
To face uncertainty. 
To handle pressure. 
 
It's about the passion to solve problems. 
 
To innovate. 
To create. 
To disrupt. 
 
It's about the commitment to a vision. 
 
To persevere. 
To adapt. 
To grow. 
 
So, let's stop the charade. 
 
Being an entrepreneur isn't just a title. 
 
It's a lifestyle. It's a mindset. It's a journey. 
 
And it's definitely not for everyone.

How important is having a clear vision for entrepreneurs?

How important is taking risks for entrepreneurs?

What are some key strategies for entrepreneurs?

Today is a day of joy and celebration for billions worldwide. 

It's Eid ul Fitr. 

> a day that marks the end of Ramadan
> a time for family, for giving, for gratitude.
> a time to remember those less fortunate and to share what we have.

So, to all those celebrating, I wish you a day filled with joy, peace, and love. 

Eid Mubarak!

What are some traditions associated with Eid ul Fitr?

How can we support those less fortunate in our communities?

In just 4 months, we've transformed £2513.12 in Google Ads into 136 potential clients for a law firm.

Want to know how?

We've been partnering with a law firm client, working on their Google Ads.

The result?
↳ A whopping 136 leads generated.

With an investment of £2513.12,

We've managed to bring down the cost to a mere £18.48 per lead.

But here's the kicker ↓

The average converted lead value for this client is around £1250.

So, they just need to convert roughly 3 of these leads to cover their lead generation costs.

Talk about a profitable venture!

But how do we do it?

1. Used a customised approach.
2. Solved pain points, turning clicks into clients.
3. Constantly reviewed data and adapted strategies to ensure the best results.

-------------------------------------

Want to get amazing results like this?

If you're ready to take your business to the next level,
↳ Message me 'LEADS' for more information.

Let's turn your investment into profit together.

What are the benefits of a customised approach in marketing?

What are the key factors in creating a profitable venture?

11,000+ impressions. Is that a bit rubbish?

My posts never go viral like so many other peoples do. 

It's not a mind-blowing number, I know. 

But here's the thing. 

The majority of those impressions were from my target audience - the legal industry. 

I'm in the business of helping law firms grow. 

That's my niche, my target audience. 

 - these are the people I want to reach. 
 - these are the people I want to engage with. 

So, don't be disheartened if your posts don't go viral. 

It's not about how many people see your posts. 

It's about who sees them. 

- keep your focus on reaching the right people. 
- the people who need your services. 
- the people who value your expertise. 

Remember, quality always trumps quantity.

I had 1 really good lead come from this post.  

That’s the sort of numbers I should be focusing on.

What numbers do you focus on when posting on Linkedin?

8 days into April. 
 
19 leads for our legal client. 
 
How do we separate our clients ads from the competition? 
 
- By knowing why clients choose their law firm. 
 
This is invaluable. 
 
But how could you uncover this for your own firm? 
 
Here are some simple yet effective strategies 👇 
 
1. Review Mining 
- This often highlight your strengths, weaknesses + actual pain points clients have. 
 
2. Ask directly 
- "What made you choose us?" 
 
3. Conduct client surveys 
- Anonymous feedback can reveal a lot. 
 
4. Analyse your client base 
- Look for commonalities among your clients. 
 
5. Monitor client retention 
- Repeat clients indicate satisfaction. 
 
6. Evaluate your competition 
- Understand what makes you different. 
 
These insights won't just give you a pat on the back. 
 
They'll provide you with a roadmap to stand out from the crowd. 
 
They'll help you refine your services, your approach, your brand. 
 
They'll guide you to become the law firm clients not only want but need. 
 
My favourite from the above > Review Mining. 
 
Knowledge is power. Use it wisely.

Are you a legal or accounting firm struggling with getting traffic from Google?
‌
Here’s 3 basic things you can do right now to help fix it:
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1. Optimise Your Website
‌
This means adding keywords to your:

↳ headings
↳ page titles
↳ body content

These are the words and phrases that your potential clients are typing into Google.
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2. Be Mobile-Friendly
‌
95% of people use their mobile phone.
‌
So making your website mobile-friendly is important.
‌
3. Add useful, fresh content to the site regularly

Don’t just write any old content.

Write content around what matters to your end user.

This will keep them coming back for more.
‌‌‌
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Want to fix your SEO ranking?
‌↳ Message me 'SEO' to get started.
‌
Remember, your online visibility is key to your success.

Don't let your firm stay invisible on Google.

What impact does SEO ranking have on online visibility?

How can Google products enhance online visibility?

Running a business means bank holidays aren't always complete days off. 
 
Let's be honest, finding a balance between work/life is always a challenge:  
 - I run a digital agency 
 - I own a restaurant 
 - I have a young family 
 - I have elderly parents 
 
So I'm always spinning plates. 
 
And truth be told, there probably never is a perfect balance, especially when you're trying to grow your business. 
 
But here's the thing. You don't have to do it the way everyone else does it.  
 
 - Your business is unique, just like you.  
  - And that means your approach to balancing work and life should be unique too.  
 - Keep your goals in mind. They are your compass, guiding you through the challenges and decisions.  
 
Remember, it's not about doing what works for others. It's about doing what works for you. 
 
Because in the end, it's not the same for everyone, nor does it have to be.  
 
So next time a bank holiday rolls around, remember this: Your business, your rules. Your balance.

Calling all legal professionals & aspiring lawyers 📢

The Bristol Law Membership group are hosting a networking event tomorrow at Totos > 6pm.

- connect with like minded professionals
- expand your network
- build new relationships

I'd love to see you there!

RSVP to the email in the poster if you'd like to come.

Helen Sandrone Dino Dullabh

What is the purpose of the networking event?

What is the Bristol Law Membership group?

How can legal professionals benefit from attending the event?

BLM April event poster

Here's something I refuse to sacrifice when working with my clients:

↳ Crystal clear communication.

Why, you ask?

It's simple.

Clear communication is the bedrock of any successful partnership.

When we're on the same wavelength,
↳ There's no room for confusion.
↳ No space for misunderstandings.

It's about creating an environment where clients can converse with ease.

A space where they feel heard and valued.

That's how you build a strong client relationship.

It all starts with communication.

P.S. What tools do you use to communicate with clients?

What are some best practices for clear communication?

Taplio

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