Y'all

Y’all is a multidisciplinary marketing collective focused on SaaS and direct-to-consumer CPG brands. We are comprised of a full-time, fully remote core team and an elite roster of specialty pinch hitters. We solve big-picture marketing problems through branding, web experiences, digital marketing, and email.

Founder

Eye Like Design

As Eye Like Design's brand strategy consultant, I lead strategy on all projects, including messaging and brand persona development. I also oversee digital operations and consult on Eye Like Design's business development efforts.  

Eye Like Design creates unforgettable brands and digital experiences. Clients include Whole Foods, Arrive Hotels and Restaurants, Pitchfork Pretty, Joeris, and Farmhouse Delivery.

Consultant - Brand Strategy and Business Development

BTYcreative

As the Digital Brand Architect at BTYcreative, I oversaw and managed the digital brand portion of all client projects. I worked closely with our digital marketing team to ensure that their campaigns are fully realized. I truly enjoyed collaborating with the entire firm on every project to ensure brand consistency across all platforms.

In this role I took on the duties of brand strategist, account executive, and lead web developer. I met with clients regularly and review what the team and I had been working on to make sure that their brand is hitting their goals and reaching their target audiences. I was responsible for making sure that each client feels their spend is justified when they work with our agency to develop a website, build an SEM campaign, or amplify their brand’s message via the web. 

This role allowed me to truly find my passion in the development of brand identity, specifically as it relates to the web and emerging technologies.

Digital Brand Architect

(Formally m2digital)

I led all web development projects for our agency and developed over 20 semi-custom (framework + custom code) WordPress websites for our clients. I utilized my business background to make sites that were as user-friendly and goal-driven as they were aesthetically pleasing. 

I found that my ability to understand the client’s needs, even when they were never explicitly stated, and create websites that concentrated on those areas allowed me to create thriving digital platforms that brought easily-traceable brand equity and revenue to our clients.

Web Developer and Digital Strategist

m2digital

Partner and Interim Managing Director

Travis Halff: Web, SEO & Social

Freelance digital creative work, based in San Antonio, Texas. Specialized in helping small businesses with web development, search engine optimization and social media management.

Freelance Digital Creative

Taylor West Advertising

(Outsiders 365 Sister Company - held jobs at both companies simultaneously)

Worked as the lead account executive for all social and web operations for a prominent San Antonio hotel, as well as its restaurant and bar. Regularly assisted on consulting projects with in-depth review of websites, social media platforms and search engine optimization.

Web and Social Media Manager

Outsiders 365

(Taylor West Sister Company - held jobs at both companies simultaneously)

Led all business development activities including prospecting, CRM management and pitching. Developed business plan, marketing plan as well as agency positioning. Procured meetings with national brands including CamelBak, as well as dozens of small to medium sized brands around the country. ‌Responsible for continued development and management of Outsiders 365 website. Managed three agency interns in addition to a class from a local university assigned to work with Outsiders 365.

Business Development Manager

e.h. & company

Managed and developed brand image of San Antonio-based interior architecture firm. Worked as account coordinator on designated projects to ensure clear communication between client and staff. 
Pioneered development of firm’s website and integrated it into general marketing efforts.

Business and Brand Development

Travis Halff: Web Development & Design

Freelance Web Developer & Designer

Trinitonian Newspaper, Trinity University

Managed staff of 7 ad executives and ad designers. Created a weekly dummy of newspaper, using In-Design, for editorial to base content around.Converted all ads to appropriate format and prepare them for upload to press. Worked directly on paper layout for full-page ads using In-Design.Worked in conjunction with Digital Ad Director on payroll and general outlook and strategy for the newspaper. Presented sales figures, staff performance and client acquisitions to Campus Publication Board on monthly basis. Exceeded sales goal of $70,000, reversing four-year trend of declining sales.

Print Advertising Director

Responsible for sale of $33,100 worth of advertisements. Built and upheld strong relationships with 62 clients. Created and employed a digital record system of all sales which was instituted and required for all ad executives the following year.

Ad Executive

I'm the founder and owner of Y'all, a boutique digital marketing agency that helps direct-to-consumer and SaaS brands grow and thrive. My team and I specialize in high-touch digital marketing and email marketing.

As a branding and marketing expert, I lead strategy on all projects, from messaging and brand persona development to performance marketing and email campaigns. I also partner with other agencies and freelancers to provide specialized services and insights.

One of the most gratifying parts of my job is working with companies that hold themselves to a high ethical standard. From companies that are committed to serving the planet, like Cloud Paper, to B-Corps (which is not an easy thing to become) like Drink ZYN. 

Work with people who share your values-- it makes every Meta outage, infuriating auto-applied Google Ad change, and lost pitch well worth it. 

Travis Halff

Digital Marketing & Conversion Rate Optimization // Owner of Saddle, A Landing Page & CRO Agency, and Y'all, a Boutique Digital Marketing Agency

What are some examples of ethical companies?

I'm obsessed with the site refresh Eric Odom put together for us 👏🏻👏🏻

Open article: Y'all - Marketing, Web, and Branding for DTC & SaaS by yall.co • 2 min read

Y'all - Marketing, Web, and Branding for DTC & SaaS

Psyched to be listed as a Trusted Team in the new 1-800-D2C agency directory. 1-800-D2C is an awesome resource-- I highly recommend brand owners check it out. They've got SaaS tools, interviews with founders, and all sorts of other useful information. 

Check out our directory page here ---> https://lnkd.in/g-Q44kSQ

What impact does being a Trusted Team have?

Headlines are one of the easiest levers to pull when optimizing conversion rate. Run a simple test by creating two identical landing pages and just tweaking the hero copy and sub text. Try testing different ways to present the same angle. You can then compare those results to other angles you've experimented with. 

Slow and steady wins the race. Don't test too many variables at once

Why is conversion rate optimization important?

How can I optimize landing pages for conversion rate?

I feel like it is really easy to tell when someone is using a bot to write their content and reply to posts, right? 

I bet I can catch one on this post. Be on the lookout for "insightful insight on writing content and replying to posts, Travis!" from a stranger in the comments. 

Hero image / video flash round! 

It's gotta load fast (.webp is your friend). 

It's gotta be authentic (don't you dare touch that stock photo). 

It's gotta take up less space than you think (the days of full-screen heroes are over). 

& it's gotta be unique to device size (you can generally upload an image with different dimensions for mobile). 

What are y'alls favorite DTC / CPG blogs? I'm hoping to do a bit more writing and would love to know what you all are actively keeping up with. 

What are some writing tips for DTC/CPG blogs?

Time to chat forms on landing pages for SaaS companies (if you're selling DTC you better not have a contact form on your landing page). 

Keep it straightforward and simple. Every step increases the drop-off rate. I've found that the thing we test most with SaaS forms is the balancing act of amount of questions to drop off rate. 

Have too few questions and you aren't doing any pre-filtering of leads. Your sales team is not going to be happy about that. 

Too many questions or overcomplicated and obvious hubspot-filling-exam-length forms will kill your submission rate completely. 

Consider multi-step forms that allow for data submission along the way. You'll get basic info no matter what, and then those who want to submit more can do so. 

What impact does the drop-off rate have on form optimization?

How can chat forms be optimized for SaaS companies?

How do multi-step forms improve data submission?

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