Zac Butcher's Linkedin Analytics

Your sales team knows exactly what closes deals. Your marketing uses almost none of it. This matters because new customers form opinions before talking to sales. So, even when you make the shortlist, you're behind competitors who shaped the initial conversation. It's a critical shift, and one that too many mid-sized companies are missing. Marketing has quietly become the first sales battle. The companies that see this are pulling ahead. The rest are failing to connect the dots between early positioning and lost deals, eroding margins, and pipeline problems. I've spent nearly three decades working with complex B2B companies, turning sales intelligence into effective marketing. For example, I built marketing from zero for a new €47M business unit in 30 days. Results came in weeks, using only what the sales team already knew The commercial leaders I speak with today describe similar challenges: – Deals taking longer to close – Losing to weaker competitors – Bigger rivals winning by default – Finding new business is getting harder – Competing on price more than they should – Feeling like the 'best-kept secret' in their market The real reason for these challenges is your marketing hasn't effectively influenced the buyer's early research. When that happens, your sales team enters the conversation with your competitors enjoying a head start. I work exclusively with leaders ready to fix this. If you want marketing built from what your sales team has proven to work, not what might, let's talk. DM here or email: [email protected] PS: This method uses the customer intelligence your sales team already has, enhanced by insights enterprises pay six figures for. It's built for mid-market speed with zero disruption to sales.