Zac Butcher's Linkedin Analytics

Are you worried customers are changing faster than your sales approach? How are you maximising new opportunities to reach everyone in the buying group? It's frustrating when things stop working, but pushing a sales team harder has little impact when people avoid calls and ignore messages. And study after study confirms prospects are ignoring traditional outreach. CEOs don't choose to struggle with growth, miss a big shift or damage their legacy. But customers are changing, and the common mistake is to treat it as a sales problem. Incidentally, your sales team is probably fine... Luckily, the research also shows the root cause, and it's simply that customers prefer 'digital' and 'self-service'. Once you recognise the underlying cause, the solution is logical and straightforward. But it's not without challenges because 'digital' and 'self-service' is pure marketing (not sales). And we all know marketing offers near-endless ways to burn cash... This can be seen in countless companies struggling with poor agencies, bad hires and developers pretending to be marketers. So, that's where I come in… If you let me, I'll help you slash marketing risk and rapidly modernise how you sell. Sounds too good to be true? It's not at all... It's actually as simple as turning your sales knowledge into powerful and effective marketing. I developed the 'Sales-Driven Marketing' method at a €1bn+ company when I quickly built professional foundations for a new business unit (≈€49m). It's repeatable with most sales teams, won't cause disruption and bakes in alignment. Customers are giving you hundreds (maybe thousands) of opportunities to influence every aspect of their research and decision-making. So, sales doors might be closing, but marketing doors are wide open and welcoming. What's stopping you from walking sales messages straight through the marketing door? If it's fear of costly mistakes, that risk is near-zero because we build from what is already working in your sales team. Think of it like creating a 'digital super-rep' who can serve unlimited prospects 24/7. My promises are backed by 26 years of pro-level marketing at Canon, Sharp, Kyocera and Staples. And providing executive-level guidance to global tech giants and their mid-market partners. This isn't name-dropping to boast. It's so you can see real-world commercial acumen forged alongside top-tier sales operations. If you want rock-solid commercial marketing that magnifies your sales efforts, get in touch. email: [email protected]