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Allie Rooke 卢爱琳

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⏩ China is soon to be the biggest beauty market in the world but that doesn’t make it easy to navigate. Are you thinking about entering the market? Or want to optimise your current plans? That’s what I help with…👇 I help Cruelty free Beauty brands thrive in China by pinpointing their tribe, defining their messaging and focusing their investment. Why me? I have a unique combination of skills and experience: ✅Most of my career in Asia, in Marketing and General management for Chanel, L’Oréal and Burberry. ✅ I am fluent in Mandarin and passionate about Chinese culture and consumer trends. ✅I love Indie Beauty brands – sustainability goals, ingredient quality, attention to detail and passion of the founders I am dedicated to getting Indie Beauty brands to thrive in China through Cross Border e-commerce and general trade for non special use cosmetics Ways I help Indie brands thrive in China: 👉🏽Do your due diligence – what are potential customers saying about and where 👉🏽Pinpoint your tribe – who are they, where do we find them and what will motivate them 👉🏽Optimise for China – define hierarchy of messaging, product assortment, pricing & naming 👉🏽Activate – Partner selection, choose key channels, outline P&L, kick start WOM When it comes to entering the China market, it is a big decision and takes a significant amount of investment. I know you want it to be successful, to find the right partner who can help you crack this notoriously tricky market. There are many players looking to bring hot Indie Beauty brands into China, but your success will depend on how effectively you do the groundwork and create a solid strategy. To do that, you need to know where your brand stands in the market – are people talking about you? What are they saying? You also need to have a market expert who is effectively on your team. I understand you have many different voices and opinions on your China market strategy, but I am truly on your side and I know the market and Beauty industry inside out. 🎯You deserve to get your China market strategy right, optimise your ROI and build a true Chinese tribe for your brand. Send a message and we can discuss how I can effectively support your China expansion. _____________ www.cleanbeautyasia.com Email: [email protected] Or message me on here on LinkedIn Instagram: https://www.instagram.com/cleanbeautyasia Facebook: https://www.facebook.com/cleanbeautyasia

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