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I’m a Fractional CMO for PE-backed, mid-market companies and founder-led teams in the middle of growth, pressure, and transition. → I identify the gaps: people, product, and process → I build the commercialization system they forgot to build → I help teams launch, enable sales, and scale—fast → I create clarity, culture, and structure so the full-time hire can succeed → I step out once the system works without me This is not “marketing.” This is what makes a business commercial—and scalable. Where I’ve Done It → Took a company from $1.5M to $350M in revenue → Launched 25+ products across 80+ markets → Opened a $2.1B market opportunity through positioning and system-building → Built product marketing functions from scratch for 7 companies and 15 founders → Advised founders through post-acquisition transitions and culture realignment → Partnered with CROs and CPOs to align product, marketing, and sales enablement Who I Work With → PE-backed CEOs who don’t have time to figure it out alone → Founders stuck between what worked and what will scale → Boards that need more than “just another hire”—they need traction → Teams that need clarity, coordination, and accountability yesterday Why It Works Because founder magic burns out without structure. Because the board doesn’t want more activity—they want results. Because clarity beats chaos, every time. I build what should have been built six months ago. And then I help you hire the person to run it long-term. If you would like to chat or need advice, you can book a 1:1 with me here: https://www.hubble.social/architafritz What Others Say “Archita’s strategic vision opened a $2.1B market for us. Her leadership was crucial to our expansion.” — Shiva Ralapalli, CEO, Verity HealXR “She helped us connect the dots and activate our teams. She built our Product Marketing function and aligned commercial with product.” — Patrick Hughes, CRO, CluePoints “Archita activated me and the audience to lead better for my team and myself.” — Katie Reget, VP of Sales, ResMed “She had high expectations of the team, and I of her—and she exceeded all expectations.” — Vlad Panait, VC Partner, Sparking Capital
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