Hazel Pan - Content and Inbound Sales Strategist

The Scalelab

Helps the agency's clients strategize and launch their cold email + LinkedIn outreach campaign.

Head of Content

Content Brewery

Branding, growth & multimedia content production studio.

Founder

Invizbiz

Strategized and led a junior copywriter, designer, VA, and illustrator to continuously produce copy and content for the different funnels of the business. From email sequences that spanned newsletters to sales sequences, ads, blog posts, landing pages, ebooks, illustrations,  UX copy, and more as needed by the company. (All within a 4-figure monthly budget.)

Content Marketing Manager

The Scale Social

Ghostwriting agency for founders to grow their inbound leads on LinkedIn.

In charge of operations where I lead a team of copywriters, designer, and VAs.

Co-Founder

Copywriting Dojo

We help provide results-oriented, reliable copy for SWAMPED business owners looking to outsource to copywriters in the Philippines.

Growth Marketer

Togal.AI

- Redesigned and relaunched the company website from Wordpress to Webflow.

- Created keywords, the content strategy, and produced all the content that drove thousands in organic traffic to their new website and put the company on page 1 for keywords in their industry. 

- Set up and led a team of VAs to do cold email campaigns to book demos for the company.

Strategized and led a junior copywriter and VA to produce content for the company's blog and social media pages. (All within a 4-figure budget.)

Content Manager

10X Ventures

Managed the client's team of copywriters, designers, marketers, and developers for product launches of multiple SaaS products. 

Produced content for blog posts, ebooks, landing pages, and emails. Led ad creation to book signups and demos for the website.

Strategized and led a massive cold DM campaign to book demos for the company. Went on calls, closed clients that delivered MRR for the startup, and created SOPs for the rest of the team to follow.

Collaborated with devs to decide company software features, how to structure pages, funnel steps, UX/UI, and automations.

Marketing Manager

Shortlist

I write copy for the company's suite of products and various customers. This ranges from articles, case studies, Facebook ad copy, web pages, and more, as needed.

Senior Copywriter

The Entourage

I write both conversion-focused as well as nurture copy for The Entourage's landing pages and emails. Wrote copy that led to sold out events, thousands of lead magnet downloads, and over 7-figure sales.

Copywriter

I publish tutorials, case studies, & resources for growing businesses through digital marketing.

I can be the Donna to your Harvey Specter, the Pepper Potts to your Tony Stark, or the Alfred to your Bruce Wayne.

I have a simple mission for all my clients, and it's this:

For you to come home at the end of your day, sit back, smile, and relax when you get my email that says: “It’s all taken care of.”

As your dedicated ally, I can help your business by:
...
💪Understanding the "content gaps" in your sales funnel
💪Creating high-quality, native English-level, sales funnel copy and content assets to fill these gaps
💪Setting up reliable systems for automation
💪Distributing your assets through organic, paid, and outbound channels
...

Below is a quick rundown of my track record. :)

I managed content and wrote copy for the teams and funnels that helped:
...
🔥 Nurture $210k worth of sales from a client's email list.
🔥 Generate $800k+ (and counting!) for an international business training institution and consultancy
🔥Grow traffic for a marketing SaaS company from 40k+ to 200k+ a month
🔥Grow revenue for an influencer marketing SaaS company from $50k to $80k+ MRR
🔥Grow sales and visibility for a CRM SaaS company from 0 to over 1k+ average views per post
...

So if you need someone with:

👉A proven track record helping businesses manage content that builds authority, attracts customers, and drives sales...

...
Then send me a message at hello@contentbrewery.co and let's chat!

Omnichannel, multimedia content studio for digital products, B2B consulting, SaaS, and ecommerce.

Hate all the fluff ChatGPT puts out?

Steal the 7 prompts I use to train ChatGPT (I use pro) to write better social and email content.

___

If you found this useful, follow to see more examples of my AI/GPT workflows!

Hazel Pan

Grow your client list through multichannel marketing. | Growth Partner for busy founders. ✅The Donna to your Harvey Specter. The Pepper Potts to your Tony Stark.✅

7 prompts for ChatGPT4 to write snappier content

When I started working online, all I wanted was to make money without the daily commute.

Then 3 years ago, I was hired by Paul Antonelli, founder of Australia’s top 5 property inspection franchises, and what I learned from him changed my life.

Story:

Without a doubt, Paul is a genuine example of a person living their “Ideal Life.”

Money, family, health, respect, security, time, location flexibility, the ability to do whatever he wants whenever he wants to, you name it. 

His boxes are all checked.

I would say at this point, he’s just looking for the next mountain to conquer. 

And yet, even when he’s on vacation with his family for months on end - his businesses continue to make millions without his daily involvement. (Because of the systems he’s built - which is a post for another day.)

✅ His team is LOYAL.

He gets letters from team members who've been with him 9+ years, thanking him for how he's helped them.

✅ Last Christmas, he celebrated 10th and 11th anniversaries with some of his franchisees. (They trusted him for over a decade!) 

👉 But what I respect most of all, is that Paul has achieved something most wealthy, powerful men eventually fail at.

✅ He has kept his family intact.

Now there are plenty of rich men out there.

But wealthy, powerful men who don’t end up as greasy old sugar daddies with a pileup of ex wives and disgruntled children are rare. 😅

🤔 So I was intrigued. (As I’m aware many others who know Paul are.)

How to be you, Paul?

How to build a life like yours?

One thing led to another, and this client turned into one of my mentors.

Now back to the present:

✅ A few weeks ago, we helped him launch a paid program called Invizifi, where he gathered the people who needed his help to build their “Ideal Life” too.

👉 From employees planning to start their first business, entrepreneurs making 6-figure revenues per month, founders planning their multimillion dollar exits, and everything else in between.

✍️ As part of my commitment to the program, I’m going to document what we're learning from him and share it with people in my network who're interested in building their “Ideal Life” too.

📝 Next week, we’ll have another group meeting. And we’ll be doing our “Ideal Scene” planning based on the system Paul designed.

>> If you want to get snippets of my notes, just follow along! <<

>> Or if you want details without the social media distraction, you can join the email newsletter I’m starting just to document the “How to Build Your Ideal Business” journey that Paul will take us on.

(Will add the link to the signup form in the comments later.)

That's it for now! I just wanted to share this to help Paul reach more people. 

It's the least I could do after what he's done for us, his team. :)

👉 So if you believe in our philosophy that an Ideal Business MUST enable your Ideal Life, you know what to do! :)

Growth Partner for busy agency owners and founders/operators. 💓 Growth Partner for hire 🐎 Case studies 💻 WFH/SMB tips 🔥 Learning/Courses/Books 💪ADHD memes

Why is building an 'Ideal Life' important for professionals?

How can Invizifi help me build my 'Ideal Life'?

17 key questions I ask to help me formulate my arguments for sales copy:

AUDIENCE
1- Who are you talking to?
2- Where are they currently at/how are things currently going for them?
3- What do they want?
4- What are the obstacles to getting what they want?

PROBLEM
5- What is their problem?
6- What’s the problem like, day to day?
7- What is the problem costing them/effect of problem on them? (Agitate)
8- What is the root cause of the problem?

OFFER/SOLUTION
9- What are you selling?
10- How are you selling it?

MECHANISM
11- How does it work?
12- What makes your offer unique?

WHY YOU? + PROOF
13- Case Studies, credentials, credibility, testimonials?

14- WHY NOW?
Scarcity of time, supply, availability

ASSURANCES/GUARANTEES
15- How can I trust you?
16- Do you have a money back guarantee?
17- How can you make this less risky for me?

After filling in the blanks for all the questions, I finish it up with a Promise headline + some context/fascination style bullet for the sub headline, and that's it!

Btw, I'm starting an email newsletter for people interested in learning from what I know. :) 

I'll share the link in the comments below but it's also in my bio!

Subscribe if you prefer to get your info away from the noise of social media. ;) 

📸: Say hello to my AI avatar once more. 🌞 I think I'll use her from now on! 


What are some tips for writing effective sales copy?

What is the author's email newsletter about?

Sell yourself. 

Even if “pa cool” kids think you’re cringe.

Only nepo babies can afford to play it cool. 

For the self-made, you have to be brave enough to sell yourself. 

Look around you. 

The wealthiest, most powerful people weren’t “pa cool”.

They were only accepted once they won.

But to get there, they would unabashedly sell themselves. Promote their businesses. Market their products. All the time.

(Have you seen the documentary of Kanye West pitching his CDs to executives face to face in his early days? 

It was awkward. It was definitely UNCOOL. It must have felt SUPER CRINGE. 

But now he's worth $400 million.) 

Mark Cuban, Elon Musk, Taylor Swift, Barbara Corcoran…

They would go on shows, on social media, to in-person events, on podcasts, interviews, ads. They would sell themselves. All. The. Time.

So sell yourself.

And don’t worry. 

Anytime I see your promotional posts, I see you, I relate to your journey, and I’ll support you. :)

60% to 80%+ of buyers rely on proof before making a buying decision. 

And they need to see proof at least 3 to 5 times before they believe it.

So if you’re promoting your service, product, or your client’s business, one post is not enough. 

You have to stay consistent! 

And this is a reminder to myself too. 

Because I also neglect my own promotion when I’m busy with client work.

But like my mentors have been telling me, don’t treat a business development task as a nice-to-have. 

If you’re really serious about financial freedom, keep selling. Provide value to promote yourself.

If you’re an extrovert, you can connect with and DM people, get on brainstorming calls or chats, or even hang out in person.

But if you’re like me, who prefers the online promotion method, I have something for you. :) 

I'm planning to make an email tutorial on how I create a 12-month calendar to create content for my clients and my own brands.

This includes the content pillars I use, content prompts, content repurposing AI workflows, tracking system, and the simple but powerful (free) resources I use to do this with. 

Comment “Share pls” if you want it! 

P.S. If you’re already in my email list, don’t worry, I’ll share it with you first! :) 

Here's how I created a multichannel content plan for this client:

1- Gathered all their repurpose-able core assets.
- Online course
- Internal tutorials/SOPs
- Articles
- Interviews 
- Case studies 
- YouTube/Loom videos

2- Did keyword research enriched by data I gathered from their competitors and ideal audience.

3- Mapped final keywords to the topics they are experts at > what their target audience needs help with.

4- Created outlines to include a variety of content formats. Bullet points, embedded videos, tables, etc.

5- Repurposed the main article for different channels.
- LinkedIn, Instagram, Facebook
-----
This was 3 years ago.
Fast forward to today, and this client hired me to make content for their other businesses too.
Lesson? Genuinely CARE about making your client's lives easier. 

5 enterprise leads already generated for our new B2B AI client at The Scalelab!

Here was my challenge:

How can you generate interest for a potentially expensive tech product using the fewest words possible?

9 actions that helped:

1- Build an "outreach combo map" in G sheets. 
2- List the different avatars you're targeting.
3- List the different call to actions per avatar.
4- List the different pain points of each avatar.
5- List the solutions different products provide.
6- Find and list the different proofs you can use to boost credibility.
7- Find assets you can use to make "value deposits" instead of an ask.
8- Map the different combinations of avatar > pain points > solutions product provides > product > proof > value > CTA
9- Segment your outreach by different avatars.

Once you have these set up, your messaging can now keep your messages short and focused on specific needs of each combo in your outreach map, so you don't end up writing everything for everyone all at once. (I was guilty of this!)

It's still early days, and we continue to test more combos, but it sure does feel good to see results early!

P.S.
If you're a B2B/tech firm that needs an outreach partner, just DM our founders Youssef El Kaddioui or Arnaud Renoux at The Scalelab.

Grow your client list through multichannel digital marketing. | Growth Partner for busy agency owners and founders/operators. | The Donna to your Harvey Specter. The Pepper Potts to your Tony Stark. |

How can identifying pain points help generate interest for a tech product?

How can identifying different avatars help generate interest for a tech product?

How can outreach help B2B/tech firms generate interest in their products?

From 0 to 50,000+ followers and 2 million views for 1 post and 3 million+ total views per month!

My organic growth experiment has just reached a new milestone and I barely spend time on it anymore.

Just crafted the strategy, content pillars, SOPs, and trained The Content Brewery Team to do the rest.

We keep getting 1000+ followers per day, 100s of comments, and at least 25+ DMs asking us for more.

Sans the odd hater here or there, it seems we have built trust with our audience.

Due to my work with clients + courses and certifications I’m trying to finish, I wasn’t able to implement the campaign to turn these followers into email subscribers yet.

But here’s my checklist of todos and processes you can follow if you want to start building an email list from your content:

👉 Lead magnet - Done! 

👉Landing pages - Done but may need some tweaking. (Built this on Wordpress myself. Mixture of Gutenberg and Thrive Suite blocks.)

👉 Automations - Done! (Used a mixture of Thrive Suite and Brevo for this.)
Welcome email sequences - Done by the team but pending my review.

👉 Offer - still overthinking :D 

>>> Overall, offer is the cornerstone of everything I’m building. Getting this right will determine if this experiment is worth it or not. 

>>> I have some ideas from my client/mentor Paul. But to validate it, I need to start getting our followers to my email list.

>>> So I tried putting the link to our social media page to see if followers would just sign up organically - only 1 did. :D 

With the amount of views we get, we should be getting more.

>>> So what’s next? <<<

>>> New test:

Tweak the “sign up” copy to have a more specific benefit to the audience. Because right now, it’s a generic “sign up for our newsletter” offer. 

Let’s see what happens!

—--
If you’re interested in more of these growth experiments, follow along or subscribe to my list! (Link in comments.)

If you want to learn "premium" skills this weekend, here are some resources I suggest:

1- DigitalMarketer Certificate - there's a huge sale right now for their Digital Marketing Mastery Certificate. (If you want to go full stack, like me.)

2- DigitalMarketer Paid Acquisition Mastery course (picture below). I'm trying to finish this atm and I got it when it was on sale. 

3- Email Underground Intensive

4- Copywriting Dojo Philippines

5-  Copywriting Training Camp PH

6- The Freelance Movement Tribe (The biz dev SOPs from this group helped me earn enough to finally build and sustain my team.) 

7- ClickMinded (The skill based SOPs from this company helped me run my team operations for the past 2 years.)

8- The SAC Mastermind (A mastermind for Philippine agency owners and consultants. Great place to connect with people in the scaling stage!)

9- Invizbiz & Email Dojo (New resources that will take me past my current level. :) )

I'm finishing #2 and will be finishing #1 next.

So If you have any questions about the resources I listed above, lmk. Happy Friday!

How amateurs approach feedback:

>>> Get "ego defensive" and shut off.
>>> Ignore instructions and produce half-assed revisions.
>>> Proceeds to talk sh*t with their friends just to get validation.

How pros take feedback:

>>> Ask clarifying questions about the feedback.
>>> Qualifies the feedback based on the reviewer's experience.
>>> Get obsessed about turning "please revise" to "APPROVED."

How do you choose who to have on your team vs who to let go?

Read this post and more on my Typeshare Social Blog: https://lnkd.in/gfwsEgSU

Growth Partner for busy agency owners and founder/operators.

Day 4 of my CCPP streak! (The #1 mistake that held back my growth.)

So what is CCPP and how is it responsible for millions in revenues?

CCPP is a daily business development habit The Freelance Movement tribe teaches, which stands for: 

1- Connect 
2- Call 
3- Proposal 
4- Paid 

The idea is, if you're always connecting and growing your network, you will never run out of opportunities.

But instead of prioritizing my business, I spent all my time on client work.

Years later, after seeing who in my circles grew or declined, I realized: 

Business development and client fulfillment go hand in hand. 

If all you prioritize is client fulfillment, you won't be able to grow your business or income fast enough.

If all you prioritize is business development and neglect fulfillment, you'll keep going around in circles too.

A true professional knows how to plan their time to manage both.

Is this something you're doing daily?

P.S.

If you need help opening conversations and networks for your business, contact The Scalelab founders on LinkedIn. 

(Or DM me and I'll make an intro.)

In less than 4 weeks, we've opened 30+ opportunities for a complex AI/ML/LLM product. (That's just 1 of our clients!)

If you want to see how The Scalelab team can help with your goals, too, let's connect!

📸: Me back in the day, joining a Freethinkers meetup, hoping to meet some interesting new people. :)

The Lego Turnaround Story (A timely reminder about strategic rebranding) ---

- Need help creating content like this for your brand or company pages? 

Send me a DM. :)

The Lego Turnaround Story (A timely reminder about strategic rebranding).pdf

A few days ago, I was struggling to build a custom formula that would help me automate away a lot of copy pasting we used to do on a Google sheet.

Guess what helped me create the automation in minutes? AI.

Not long after that, I needed to clean up some market research I was doing to come up with clear customer avatars.

Guess what transcribed all my voice notes where I narrated my research + insights, and then turned this data into crystal clear avatars in just a few minutes? AI.

Oh, and did I mention I asked it to add some more sample questions I should answer in my copy based on a copywriting framework prompt I made?

A half day's work done in less than an hour. 

What else would you rather do with your time left over?

- Serve more clients?
- Get more work done?
- Make more time for quality of life stuff?

If you're a freelancer like me, the beauty of this is, what you do with the rest of your time is your choice.

As for me, I'm off to:
1- Do some upskilling with Paul Antonelli's Invizifi course and tutorials from the Email Dojo.

2- Update my cold outreach knowledge by reviewing tutorials from our founders at The Scalelab  

3- Enjoy a well deserved weekend!

P.S. Do you want to join my email list where I'll be sharing my content production+ ai workflow process? 

I'll share a signup link in the comments below later. ;)  

📸: The right kind of flex (if you're good at what you do and get paid well for it! 😎) 

132 kanji learned! (Lesson about committing to daily habits.)

Who'd have thought that with all the things I'm doing, I was able to commit to Nihongo again?

On top of work and fun, I committed to learning 6 kanji everyday. 

Didn't overthink it. Just did it, no excuses.

And now, I can read some 100+ kanji (on top of Hiragana and Katakana.) 

Not fluent nor a master. Just an ordinary self learner. :)

(Imagine once I restart with my Japanese tutor again.) 

From a crammer type, I discovered how much more effective it is to commit to doing something everyday, even if it's small.

Consistency in small steps feels better than a huge (and stressful) cramming session.

Also, learning is addictive.

What are you learning this week? :)

5 unforgettable rules for a life well lived:

1. Sleep. The quality of your sleep determines how well you'll perform in everything else you need to do in life or work.

2. Eat. Next to sleep, what you eat determines the energy and wits you'll have about you to deal with daily challenges.

3. Stay productive. But don't sweat it. When faced with a tough situation, choose a positive emotion instead of a negative one. Long term effects of cortisol will age you and make you sick. All your hard work and posturing means zero if you're taken too early.

4. Listen selectively. Model the people who have the life you want to have. Not all smart and successful people are for you to follow.

5. Love. If you don't love something, or anyone, then what's the point? You're blessed with unique sensations that computers don't have access to. Milk it when you can. Soon, you'll be nothing and the world will move on.

Read this post and more on my Typeshare Social Blog: https://lnkd.in/gDQubue6

Growth Partner for busy founder/operators.

My client The Scalelab is ranked as the #1 lead gen agency in Hong Kong!

As one of the agencies I committed to work with, I feel privileged to contribute to and learn from:

1- Disciplined leaders
2- Reliable teammates
3- Proven strategies based on 1500+ opportunities generated for 50+ tech and services companies to date.

If you're looking for help to grow leads for your business, send us a DM!

The Donna to your Harvey Specter, the Pepper Potts to your Tony Stark, or the Alfred to your Bruce Wayne. | Growth Partner & Resource Finder for busy agency owners and founders/operators.

How do I identify my ideal customer profile?

How important is lead generation for businesses?

What are some tips for writing prospect-centric campaigns?

Founder | TheScalelab.com #1 Ranked B2B Lead Generation service Co-founder | Scalelist.com - Top scraper and email finder for SDRs Helping B2B tech companies generate qualified leads.

Proud to see that The Scalelab has been ranked #1 outbound lead gen agency in Hong Kong for another quater. Thank you The Manifest 💯

Over the past 12 months we have:
- generated 1500+ opportunities
- for over 50 tech and services companies

Our clients' top 5 challenges:

1. Inbound is stagnating
2. Current sales team focused on handling inbound
3. Low to no outbound sales experience
4. Inability to generate leads using outbound as a channel
5. Unsure about how to get outbound right

Our 4 steps process:

---

TL,DR of what we did for them
#Step 1: Get clear on their ICP (Ideal Customer Profile)
#Step 2: Create custom databases based on their ICP/Persona
#Step 3: Write prospect centric cold email/LinkedIn campaigns
#Step 4: Report and optimise the results every week

#Step 1: Get clear on their ICP (Ideal Customer Profile):

→ Demographic / Psychographic information
→ Pain points and challenges
→ Goals and aspirations
→ Buying behaviour
→ Communication preferences
→ Value proposition alignment

#Step 2: Create custom databases based on their ICP/Persona

→ Identifying the ICP/persona in various databases (LinkedIn Sales Navigator / Apollo etc...)
→ Start with finding the right companies
→ Then finding the right decision makers
→ Extract it with valid emails/phone numbers
→ Our proprietary SaaS Scalelist to create email lists

#Step 3: Wrote prospect centric cold emailing/linkedin campaigns:

Using our SIVA framework:

1. Personalised (S)ubject Line
2. Unique (I)ntro
3. Add (V)alue by identifying a problem and offering a clear actionable solution
4. Interest-based call to (A)ction

#Step 4: Reported the results every week

→ Monitor metrics (Nr. of: leads contacted / opens / replies / interested)
→ Nurture and retargeted accordingly
→ Analyze what works best and optimize accordingly.

---

If you want to generate warm leads using outbound as a channel starting from this new Quarter.

DM me “outbound”.

Let's talk and see how we can get you up to speed.

Happy Scaling.

Youssef

13 meetings generated in 4 days for this B2B tech/AI client at The Scalelab!

I was nervous because based on my experience, the market our client was targeting isn't an easy one to do cold outreach for.

But in only 4 days, I learned something new from our results! 

Here's how we craeted content for our cold emails:

1- Create an opening hook that matches the #1 pain point of the segment you're targeting.

Note: Each ICP may have different decision makers with different pain points. 

We collaborated with the client to identify "low-hanging fruit" segments, what their #1 problem was, and what solution the client had to offer them.

2- Create a specific subject line no longer than 4 words.

Note: Brevity is critical in cold outreach. (Our highest reply rate subject line is only 1 word! AND it applies to almost any industry.)

For this client, we followed The Scalelab's proven process and created short subject lines leveraging specific items their ICP cares about.

Some ideas for your subject line:
- Namedrop an authority in the space that they respect.
- Reference an event they're expecting or planning to join.
- Use their first name with a relevant question about their pain point. (DO NOT sell anything yet, even in the body.)

3- Keep sentences no longer than 2 lines.

Note: One of our rules at The Scalelab is to explain everything in 2 lines or less. 

If a busy executive gets an unsolicited email, reading through a wall of text is the last thing they'd want to do. Say what you want in 2 lines or less. 

As a naturally verbose person, I thought this was impossible to do, especially with complex tech products.

But after doing it for multiple clients, I've gotten better at it. It's a great learning experience! :)

4- Say what you want to say in 100 words or less

Note: This is another one of our rules. If we can say what we want in 90 words or less, even better!

Again, you'd think it 's hard to do with complex products. 

And clients make it harder by insisting on adding more words. They want to talk about features, offers, features, etc.

But we've found this does more bad than good. So finding a way to trim down word count to 100 words or less is important - especially with email 1.

Again, imagine a busy exec getting an unsolicited email with a bunch of words talking about someone or something they have no idea about. 🙅🏻‍♀️

5- Don't ask for a call right away.  Give value first.

Note: This is counter intuitive. Isn't the goal to get them on a meeting? 

Asking for a call right away makes you one of those annoying people that has not shared any value yet but is already making an ask.

So for this client, we shared what we call a "value deposit" to make them want to get on a call with us. This is a sneak peek of how we'll solve their problem.

And that's just for the email content!

If you want to know more, check out our co-founder's deck below.

-----
If you need help getting leads for you own B2B tech/service, DM us! 📧


Get 2-5 warm leads/week for B2B Sales/Marketing directors (> 1M Rev/year) using sales intents in cold emailing and cold calling.

In 4 days, we’ve generated 13 meetings for a regulatory data startup (6 M raised) in our 1st week of collaboration 👇

13 meetings in 4 days

7 important things you need to know before sending cold outreach. 🥸

🔥🔥 Things I learned working with The Scale Lab's cold outreach team. 🔥🔥

>>> 1- Who is the persona you are targeting? We call them Ideal Customer Persona - ICP

>>> 2- What are your ICP's Goals/KPIs? (measure of success that they care about)

>>> 3- What are your ICP's Pain Points? (blockers to success in their KPI).

>>> 4- Why should your ICP trust you? (Relevant case studies, success statistics, testimonials, namedrops, reviews, awards, that you have etc.)

>>> 5- What are solutions do you have that solve your ICP'S problems? (Offer)

>>> 6- What are your ICP's objections?

>>> 7- What signals identify your ICP? (headcount, branches, new hires, etc)

Use these elements strategically throughout your sequence.

Finally, one of our founders, Youssef emphasizes this during our sessions:

Talk less about YOU and what you offer.

Instead, focus on THEM and what they're going to get!

Ex. 

🙅 We can help you do {{thing}} 8x faster.
👍 You can do {{thing}} 8x faster.

Try it for your next outreach campaign!

P.S.

If you need help starting sales conversations for your business, reach out to us at The Scalelab.

How do I identify my ideal customer persona?

How do I identify my customer's pain points?

Me hating the fact that it seems the rest of the world thinks Steve Jobs is the only guy that's allowed to wear black turtlenecks. 🤷‍♀️

It's the curse of the black turtlenecks. 
#startup

Taplio

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