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In 2022, I bootstrapped an agency to $1M in 14 months, and sold it in 2023. During this time, I went from 'growth marketer' to 'content marketer' for 1 simple reason: B2B buyers educate themselves with content before buying. - They prefer to discover you with a LinkedIn post - Then watch a 10-min youtube explaining your POV - Or reading a newsletter about an in-depth case study That's how they buy, and you need to adapt. So you need to create content but the goal is not to become a pop star. You don't want to follow this weird model where you publish 'engaging stories' and then 'funnel down' people to middle of funnel content. What you want is to position yourself and your business as an industry authority. That's why I created the authority-first framework. To help B2B businesses create content that attract buyers. - You can start applying the framework with my course: https://www.pierreherubel.com/course - Or you can DM me directly to start working together.
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