Ben Murray's Linkedin Analytics

WHAT I DO: I help SaaS companies via fractional SaaS CFO services, coaching, and courses in SaaS metrics and finance. I help companies achieve financial improvement and transparency via a SaaS finance framework that links operations to finance. WHO I HELP: I help SaaS founders, finance/accounting, and investors. WHY IT WORKS: Translating the operational story into consumable numbers is the key to driving corporate performance and understanding the economics of SaaS businesses. WHAT MAKES ME DIFFERENT: From debits and credits to financial forecasting to M&A, my experience has not just been silo’ed in the accounting or finance track, but both sides of the desk. My operations background at several airlines has improved my ability to translate operational performance into improved financial understanding and foresight. My on-the-job experience as a SaaS CFO has allowed me to help thousands of SaaS founders and finance teams.