Brooklin Nash 💡's Linkedin Analytics

Let’s be honest: most B2B content is boring AF. It’s often general statements and regurgitated info and basic definitions, wrapped in faux authoritative lingo. Before you pull out your pitchfork, let me clarify: this isn’t entirely, or even mostly, the fault of content marketers. Content teams face high publishing cadences and lead gen expectations, low bandwidth and budgets, with little leeway to lean on leadership, partners, and customers. (Not to mention peanut gallery questions like “can we optimize this?” and “can we make this go viral?”) All of that, if you’re not careful, can lead to an “it’s good enough” mindset. This mindset affects the reader—and in turn your pipeline. But it also diminishes the role of content marketing within a company. Content marketers can be storytellers and interpreters. They’re not just here to serve lead gen. They’re here to make their customers and audience the stars of the show. To do that, they can’t be relegated to keyword research and ill-conceived gated assets. That’s an issue worth fixing. That’s why I started Beam Content with two co-founders who know their sh*t. With nearly a decade of experience in B2B marketing, the #BeamTeam focuses on long-form content and social assets that resonate with your audience. We work with clients like: Outreach Typeform DocuSign Coursera Metadata Bird Mixpanel Dooly Are you looking to elevate your content? Shoot me an email! [email protected]