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Philippe Hong

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I create brands & digital products that convert. I’m the founder of Raw.Studio — an award-winning branding and design service with a reputation for innovation. In 2019, we became one of the first companies in Australia to take a data-driven approach to UX and UI design. 𝐓𝐡𝐞 𝐑𝐚𝐰 𝐭𝐞𝐚𝐦 𝐡𝐚𝐬: 🚀 worked with major brands including Westfield, IAG and ZipPay 🚀 helped our clients raise over $300m in investment 🚀 built 40+ ready-for-launch digital products including an AWA award winning app 🚀averaged a 69% conversion rate uptake when working on established products 𝐖𝐡𝐲 𝐝𝐢𝐝 𝐲𝐨𝐮 𝐬𝐭𝐚𝐫𝐭 𝐑𝐚𝐰.𝐒𝐭𝐮𝐝𝐢𝐨? When I moved from France to Australia in 2015, I got involved with the Sydney startup community. I met hundreds of friends, mentors and business connections, and became a go-to person for questions on UX, UI and front-end development. I also got to know experts in the data-science and analytics world— and learn how they were using data-insights to drive unbelievable outcomes in areas like marketing and merchandising. When I started incorporating more and more data-insights into my design work, the results were impossible to ignore. My work looked better and performed better. I realised very quickly that data was the future of design … and I wanted to be part of it. I created Raw.Studio to make that happen. 𝐎𝐮𝐫 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐬𝐩𝐞𝐚𝐤 𝐟𝐨𝐫 𝐭𝐡𝐞𝐦𝐬𝐞𝐥𝐯𝐞𝐬: 📈Education app 1Question came to us with an idea and a few early design concepts. They left with a completed digital product that raised $1.94m in investment. 📈Property management platform Propper asked us to help them reposition themselves in the market. Our data-driven design and branding strategy led to a 100% increase in their conversion rate. 📈Photography SaaS Snappr wanted our help to transform its user experience. Our UX and UI updates helped them quadruple customer satisfaction and reach the coveted #1 slot on Product Hunt. 𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐚𝐜𝐡𝐢𝐞𝐯𝐞 𝐬𝐢𝐦𝐢𝐥𝐚𝐫 𝐫𝐞𝐬𝐮𝐥𝐭𝐬, reach out. We can organise a free strategy session. Or, if you’re not ready for that yet, we can just have a chat. I’m passionate about startups and products in the digital space, and I would love to hear more about your team and what you do. 🌐Send a DM

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