Charlie Bennett

Network Effects

We grow loyal audiences for top entrepreneurs, founders, and business leaders through industry leading content strategy, creation, and distribution. 

Achieve your business goals faster by letting us take the hassle out of building your personal brand on X
and Linkedin.

Founder

I write about building high-income internet businesses. Sharing tips on turning your audience into income.

Full time creator and personal branding expert. I left my career behind in late 2021 to build my own internet business. 

I've been fortunate to ghostwrite, and build the personal brands of some of the worlds top entrepreneurs. 

We specialise in high-growth entrepreneurs, VC backed founders, and publicly listed executives.

Learn more at: networkeffects.io

Analysis is important.  
 
But only this will grow your business: 
 
I've been there myself.  
 
Overthinking.  
 
Overanalysing. 
 
It doesn't do you any good.  
 
I've been stuck in this trap more times than I can count. And when I find myself there, I commit to daily action instead.  
 
No matter how big or small. 
 
Moving the needle (even just a little bit) has a massive compounding effect.  
 
Because movement + movement = momentum.  
 
And momentum makes money.  
 
-- 
 
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graphical user interface, text, application

All the best entrepreneurs I've met are experts in failure. 
 
They don't see a business failing as a bad thing.  
 
They see it as a lesson in what doesn't work.  
 
Do that enough and you start to see patterns.  
 
And those patterns tell you where to focus instead.  
 
So stop looking at failure as   a bad thing.  
 
It might just be the best thing to happen to your business yet.  
 
-- 
 
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How can failure be a valuable lesson for entrepreneurs?

What are recent insights on business failures as learning opportunities?

Engagement doesn't pay the bills... 
 
So do this instead: 
 
I see it talked about a lot on LinkedIn and X, people want more engagement, more followers, more clout.  
 
I get it. 
 
Numbers going up feels good.  
 
But if you're not monetising your personal brand then you just have a time consuming hobby.  
 
My fastest follower growth comes when I share my business wins or transformation.  
 
Because people want to learn from experts.  
 
Not engagement farmers.  
 
-- 
 
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What is the significance of monetizing personal brand for creators?

What are effective strategies for monetizing personal brand on LinkedIn?

What role do business wins play in building a successful personal brand?

I quit my 9-5 having never written online.  
 
8 months later I'd made over $100k. 
 
It didn't happen by accident.  
 
I had to work my ass off.  
 
More specifically, worked my ass off learning a high-value skill that I could market online.  
 
I chose copywriting.  
 
And thankfully it worked out.  
 
But many people already have a high-value skill they can share.  
 
They just don't have the courage to start.  
 
Believe me... 
 
Once you share your knowledge and start building an audience. 
 
You'll find opportunities seek you out.  
 
Anyone can build a high-income internet business.  
 
And it all starts with a single post.  
 
- 
 
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What do I need to know about copywriting?

How can building an audience impact a high-income internet business?

What impact can a single post have on building an online business?

The only way to get truly rich: 
 
Start your own business.  
 
That truth was instilled in me by my dad at a young age.  
 
And it's guided my path ever since.  
 
When I took the leap in 2022 to quit my career and build a business online, It was the scariest thing I'd ever done.  
 
You have no safety net.  
 
You either make money, or you can't afford your bills.  
 
But despite all the fear, risk and uncertainty.  
 
I could never go back to a 9-5.  
 
Because once you taste the freedom and income potential of entrepreneurship.  
 
Nothing else compares.  
 
-- 
 
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Ignotas P.

I learned more in 6 months building my own business than 2 years at university... 
 
Why? 
 
Because learning from a book doesn't compare to real world experience.  
 
And that experience doesn't just help you build a high-income business.  
 
It also teaches you to lead. 
 
And it's the people who can lead: 
 
• People 
• Thoughts 
• Communities 
 
That'll get the most from life.  
 
So yes, I am a dropout.  
 
But it's better than being stuck on the same boring path as everyone else.  
 
-- 
 
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How can I build a high-income creator business?

How can building a business teach leadership skills?

What are some best practices for leadership?

Founder of Network Effects • We Build Impactful Personal Brands for High-Caliber Entrepreneurs

How important is income potential in choosing a career path?

What are some key strategies for successful entrepreneurship?

What are some best practices for building a successful online business?

You're born, you work, you retire, you die.  
 
But it doesn't have to be like that... 
 
I've never subscribed to the conventional career path.  
 
And I feel that many of the people who claim to love it, don't realise how simple it can be to build another income stream online.  
 
No, I'm not talking about a get rich quick scheme or dodgy dropshipping.  
 
But a real, high-income, high-value business.  
 
That's what I created when I left my corporate job of 6 years.  
 
A business that not only paid my bills, but gave me the freedom to explore my interests and passions.  
 
It's not a pipe dream.  
 
It's very much possible.  
 
You just need the conviction to try.  
 
- 
 
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How can an online business provide financial success?

How does financial freedom contribute to exploring personal interests?

How can individuals build additional income streams online?

I don't hate cold outreach.  
 
But I do think 99% of people do it wrong... 
 
Whether it's the same copy pasted connection message, or the InMail blasted to 500 people. 
 
Nothing beats true connection.  
 
Take 2 minutes to read someones profile and ask yourself: 
 
1. Would they benefit from your service 
2. Are they truly in your target market 
 
Yes? 
 
Great. Now write a personalized DM like a human.  
 
Because nothing is more off putting than receiving a robotic copy/pasted outreach message.  
 
-- 
 
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What are some tips for building genuine connections?

What are some best practices for writing personalized DMs?

Going viral is nice.  
 
But the 'unsexy' stuff makes you successful.  
 
People love a shortcut.  
 
But the true 'shortcut' is know that there isn't one.  
 
You'll save yourself days of time trying to figure out how to speed run success on LinkedIn when you start thinking longer term.  
 
Sometimes it feels like nothing is happening.  
 
But it's like going to the gym.  
 
Every rep makes you stronger and gets you closer to your goal.  
 
Writing online is no different except you're learning what works and what doesn't instead of growing big biceps.  
 
Stop thinking short term.  
 
Expand your time horizons.  
 
-- 
 
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What impact does long-term thinking have on success?

What role does hard work play in achieving success on LinkedIn?

What are the key aspects of improving online writing skills?

Building a personal brand is a game.  
 
Here's how to win it: 
 
When I started sharing my entrepreneurship journey online, I'd write all day every day.  
 
Some posts would pop off.  
 
Some posts were a dumpster fire.  
 
But then I learned an important lesson: 
 
→ Everything you post online needs to have a purpose.  
 
 
Want followers?  
 
Share your journey: 
 
EXAMPLE: I used to be X, now I'm Y. Here's how... 
 
 
Want more engagement? 
 
Share simple, easy to digest nuggets of wisdom.  
 
EXAMPLE: The image on this post 
 
 
Want clients? 
 
Write detailed case studies showing the transformation you helped your client achieve.  
 
EXAMPLE: I helped my client add $10k/mo MRR in 30 days, here's how... 
 
 
For every goal, there is a strategy.  
 
Once you learn to play the game, you'll realise how simple winning really is. 
 
- 
 
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What strategies are essential for winning the personal branding game?

How important is building a personal brand in the professional world?

How do client case studies contribute to gaining clients in personal branding?

I quit my 9-5 because I wanted freedom.  
 
But quickly fell into a common trap... 
 
I thought building an audience and digital business would be pretty simple: 
 
Write content, plug my business, then put my feet up as the money rolled in.  
 
But... let's just say that wasn't what happened.  
 
In reality, I spent 12 hours commenting on other peoples posts because "engagement is important" 
 
Not exactly the freedom I was hoping for... 
 
But as I got more experienced I realised everything could be simplified with systems.  
 
→ Systems to speed up my content production.  
 
→ Systems to help me engage with accounts I like in less time.  
 
→ Systems to help me sell on autopilot.  
 
It keeps me accountable and consistent.  
 
Because to quote James Clear: 
 
"You do not rise to the level of your goals. You fall to the level of your systems" 
 
- 
 
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What impact do systems have on business success?

How important is engagement in digital business?

Why is efficient content production crucial for a digital business?

How to get rich by making other people rich: 
 
Most people overcomplicate building a digital business.  
 
Here's what you need to do... 
 
Find a service where you can make your clients more money than they pay you.  
 
For example: 
 
• Email copywriting 
• Funnel optimization 
• Social media lead gen 
 
If a client pays you $4k/mo but you're making them $20k/mo, you're not going to struggle to retain them.  
 
Then share your wins online to attract new clients.  
 
Rinse.  
 
Repeat.  
 
And that's how you create a high-income creator business.  
 
-- 
 
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How to create a high-income creator business?

How can sharing wins online help attract new clients?

What are some services that can make clients more money?

If there's one thing I could tell all newbie entrepreneurs, it's this... 
 
It's natural to want to be successful.  
 
But for people like me who are naturally super competitive.  
 
The comparison to other people can be your downfall.  
 
With entrepreneurship, something nothing happens for months.  
 
Then all of a sudden EVERYTHING happens.  
 
But when you're constantly comparing your progress to your peers.  
 
Often you think that period of nothing lasts forever.  
 
When in reality you're often just a few steps away from the success you crave.  
 
So stop trying to be better than other people.  
 
Start becoming a better version of yourself every day.  
 
-- 
  
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What are some tips for succeeding in entrepreneurship?

I learned an important lesson when I started my own business... 
 
Money isn't the goal.  
 
The goal is the lifestyle you think money will give you.  
 
But in reality you don't need to be uber-rich to have a great life.  
 
You can achieve the same level of enjoyment by building a business that supports your goals.  
 
For me that's travelling and exploring my passions.  
 
I don't need to be a gazillionaire to do that, but I do need a high-leverage income.  
 
The only way that's possible is entrepreneurship.  
 
So that 'dream life' you're picturing in 10,15,20+ years... 
 
You can have it now.  
 
You just need to build it.  
 
-- 
 
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What are some key steps to building a successful business?

What are some tips for successful entrepreneurship?

Every entrepreneur needs to learn sales. 
 
Here's why: 
 
I've never been one for hard closing.  
 
It always felt overly pushy to me.  
 
And since I hated being on the receiving end, I  never did it myself.  
 
But sales is more than just forcing your service down someones throat.  
 
I've found a lot of success with content based soft selling.  
 
It's less invasive, has a higher conversion rate from lead to client, and the funny thing... 
 
You don't really need to 'sell'.  
 
Your content does it for you.  
 
And then your personality closes the deal on a call.  
 
So yes.  
 
Everyone needs to learn sales.  
 
But first think about what kind of sales works best for your business.  
 
-- 
 
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How can I implement content-based soft selling?

What are some alternatives to hard closing?

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Not all business models are born equally... 
 
Which one are you picking?

"Only build on one social platform" 
 
Wrong (Here's why...) 
 
Until a few months back I only cared about X.  
 
I've built a 16.5k audience on there, and I didn't want to start fresh on LinkedIn.  
 
But I realised I was missing a trick.  
 
Because if you write on one, you can write on both.  
 
It takes me 30 minutes a week to write my content.  
 
How? 
 
I test ideas on X.  
 
Then take the best ones, and expand them on LinkedIn.  
 
And the same works the other way around.  
 
The fact is... 
 
Both platforms are great for reaching clients.  
 
So there's no downside to posing on both.  
 
Just my 2c.  
 
-- 
 
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What are the benefits of posting on LinkedIn?

"But what if you fail?" 
 
I heard this a lot when I first started... 
 
The truth is, starting a business will always be risky.  
 
But is it truly more risky than a 9-5? 
 
With entrepreneurship, you're in control of your own destiny.  
 
That corporate job?  
 
Just wait until the next downturn when the redundancy conversations start.  
 
No job is truly 'safe'.  
 
So why not take a chance on yourself and build something you control.  
 
Give yourself freedom.  
 
-- 
 
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I took 6 days away from my business and it didn't die... 
 
 
Unlimited annual leave was not the sole reason I started my own business.  
 
But it was a big factor.  
 
Last week I drove 1,500 miles to Scotland and back.  
  
On the way I: 
 
• Kept in touch with clients 
• Spoke to my business partner 
• Had scheduled content post 
 
6 days away from home and my business was unaffected.  
 
All because I built a business that supports my lifestyle.  
 
Don't leave your career to simply create a prison for yourself.  
 
Life is short.  
 
Enjoy it.  
 
-- 
 
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