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Mark Zwinderman

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As a seasoned entrepreneur and CEO at SAS Environmental Services, I have devoted my career to the development of innovative oil waste treatment solutions for environmental remediation projects. With over two decades of experience, I have led SAS to become a global leader in reducing energy consumption and carbon footprints in oil waste treatment. Beyond SAS, I mentor and train technology companies & founder teams as part of the Moonshot Factory. I am always open to connecting with like-minded professionals and exploring new opportunities. Feel free to reach out if you are interested in discussing innovative waste management, entrepreneurship, or business growth. In the Moonshot Factory we provide transformational mentoring and training programs to incubated companies at the Higgs Centre for Innovation in Edinburgh. Collaborating directly with founder teams, managing directors, and investors, we enhance the strategic direction and execution of early-stage ventures. Throughout my career, I have had the privilege of working closely with founders and startups across a diverse range of industries, including pharma & medical technologies, space tech, renewables, environmental, and energy. As a trusted advisor, non-executive director, or through program-based engagements such as Edinburgh Innovations (Edinburgh University), Planet Positive Lab (Oxford), the Royal Society of Edinburgh Research Fellowship Awards, Converge Challenge, or iCure, I am committed to driving success and empowering transformative ventures.

Check out Mark Zwinderman's verified LinkedIn stats (last 30 days)

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221
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What is Mark talking about?

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Mark Zwinderman's Best Posts (last 30 days)

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There is a good reason to run your business the way the US Navy Seals do things. No one seriously said. Ever. Could we drop the idea that running a team is like being in the Navy Seals? I mean, my 12 year old self is still in my head as well. Boys and all that. Managing a team of folks working together to build a business is not the same as leading a team of Navy Seals into a dark building while being shot at. Sometimes may feel like that 😀 If you can/must/want then do join the Navy Seals and lead them as needed to complete the mission. I have insane respect for those folks. For the rest of us, just be a decent human, stay focused on the business needs and have the difficult conversations early.


9

Indeed. I can't think of anyone more qualified in this space and we would do well to take action in the UK. "The UK needs a deeper pool of diverse capital, a stronger appetite for risk among investors, and more operators who’ve scaled companies before." We need serial entrepreneurs.

Profile picture of Dr Olga Kozlova, FRSE

Dr Olga Kozlova, FRSE


It was a real pleasure to join Perkins Coie London offices yesterday morning as a guest expert for their roundtable on the future of UK university spinouts. I had the opportunity to share some thoughts drawn from over 20 years in university commercialisation — from founding my own spinout to running Converge and now leading development of University of Oxford innovation ecosystem. One key message I emphasised: the real constraint isn’t equity models, but ecosystem maturity. Compared to the US, the UK needs a deeper pool of diverse capital, a stronger appetite for risk among investors, and more operators who’ve scaled companies before. Only then can we fully unlock the commercial potential of our world-class research. Thank you to Barry O'Driscoll and Jonathan Bloom for the kind invitation and for hosting such a thoughtful and engaging discussion and Will Gregory for sharing his optimistic views of the future. The views of London were incredible as well! #Spinouts #UniversityCommercialisation #DeepTech #Innovation #TechTransfer #StartupEcosystem #UKTech #Entrepreneurship


7

The UK is an incubator economy. There is no silver bullet here. Much of the differences are cultural. A major UK problem is Brexit but we can’t talk about that. Another is a dependence on government funding in the innovation ecosystem. This comes with “it’s public money” monitoring and caution. We need more desire to fail. We need founding teams to form, dissolve and form new teams. We need university spinouts to be run as real businesses. Not extensions of the research teams. There’s a lot of talk about having great innovation in the UK and head scratching about what we need to do. We need to do something. And if it doesn’t work we change it. Try something else.


7

Redesign the machine. I like that very much. It is something to keep assessing as the business grows. There will be another point to consider the next design update. Maybe at £20M, maybe at £50M. It often takes courage and some difficult steps. .

Profile picture of Roderick Cameron MBA

Roderick Cameron MBA


Success gets boring—until you decide to redefine it. £9M revenue sounds great. But what about £16M? £24m? £48m? This isn’t luck. It’s not about doubling your hours, or flashy tactics. It’s about one thing most mid-range firms ignore: → Strategic realignment. Case in point? I worked with a business stuck at £9M for many months. Had missed out on several big mandates. Plateaued. Frustrated. Maybe you know the feeling? Here’s what we did. 1. Zoomed out—mapped every activity and made a single person responsible for each) 2. Cut the noise—focused 70% on 2 high-margin segments 3. Systematized ops—owners finally stepped back without panic creating room for a new CEO Result? ↳ 40% growth in the next 12 months. And yes, £16M was easily achieved. Most firms chase more sales. Ambitious leaders redesign the machine itself. P.S. Still think ‘working harder’ is the answer? Try working smarter—with proof in your numbers. What’s your favourite way to break a plateau? ♻ Repost if you know a business ready for its next leap. #scalingup #businessgrowth #smeleadership #Impact

  • Redefining Success: The Strategic Leap from £8M to £14M Revenue

1

Four steps you can take to turn that tricanter in to an oil waste treatment revenue earner.


1

Leading effectively is asking the right questions. Now we have a Co-Intelligence to support our thinking and how we ask the right questions. You must use it in these three ways. Ethan Mollick’s book “Co-Intelligence” sets out how to incorporate the capabilities of AI to work with you. 1. Always be in the Loop and don’t outsource your thinking Use AI as a collaborator, not a replacement. Mollick emphasises that AI is most powerful when humans remain engaged. For CEOs, that means using AI to explore options, generate drafts, or test assumptions, but keeping yourself firmly in the decision making seat. Rule: Never take the first answer. Use AI to expand your thinking, not replace it. 2. Make AI a default business partner Treat AI as part of your executive team. Mollick advises integrating AI into your daily workstream. As a CEO, this means using it for everything from brainstorming strategy and market analysis to drafting communications, testing scenarios, or prepping board decks. Rule: If you’re facing a challenge or decision, ask: “Have I spoken to the AI about this yet?” 3. Ask better questions (and ask AI what to ask) The quality of the AI’s output depends on the quality of your input. One of Mollick’s most practical takeaways is that AI can help you become a better question asker. CEOs often don’t know exactly what to ask at early stages of a problem, and AI can help uncover what’s missing. Rule: If you don’t know where to start, ask AI: “What should I be asking to solve this problem?” These three rules are grounded in Mollick’s central belief that AI is co-intelligence, not automation. For CEOs, it’s about being curious and strategic in how you interact with AI. You need to treat it not as a threat or a gimmick, but as a thinking partner.


5

Do things. Good way to learn and you may get somewhere.

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7

I often find myself saying “time flies”. I guess I’m a lucky guy.

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8

Signs you work with academic teams on spin-out projects; part 34. You start noticing when species' names are not in italics AND this now actually bothers you.


8

Universities and commercialising innovation. As a MP said to me “fixing potholes wins you votes, innovation wins the economy”. Today at Strathclyde University in Glasgow for the Inspire Summit. I am lucky to have worked with many great projects and a number of universities. Strathclyde stands out for the quality of the support they provide. There are so many great projects coming out of Scotland’s universities. We need the patience and consistency of support to grow these into new successful businesses. I setup a spinout myself 25 years ago this year. There was virtually no support at the time (the opposite of support would be?) It’s great to see the commitment and hard work to constantly work to improve the spinout support and process. Also nice to be back in Scotland for a day 😄. Nothing beats haggis with an Irn Bru. #StrathclydeInspireSummit #ReachingBeyond #StrathEntrepreneurialCampus


8

Meetings should be to the point, sharp and last not a second longer than absolutely necessary. This is an interesting new approach and I for one am considering implementing this 😊

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13

What is feels like to run a business on most days. The only thing missing is the crowd of folks chucking tomatoes at you for doing the fundraising wrong, doing your sales wrong, doing your marketing wrong, not having the right business plan, and any other of five hundred things someone else will claim you are failing at. Make a good product. Provide the best service you can to your customers. Create a positive environment for people to work in. Be a decent human being. That’s it really. Happy juggling.

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12

Last minute revision by Pika ahead of a few days of Converge Challenge training in Edinburgh. Converge remains the gold standard for training and spinout/startup competitions. There’s no other program out there that has developed so well and provides such an amazing route to commercialisation. Academics in Scotland rejoice with this beautiful program 🙂

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25

Here's an idea for a new startup accelerator aimed at supporting experienced entrepreneurs. £50k of funding to help those early stage activities including customer engagement. No workshops. No training. No days of whiteboards & strategy. Some clear KPIs on agreed activities (customer conversations) An experienced mentor available for 1-2 hours each month to ensure support where it is needed and accountability. Then let them get on with it for 6 months. Low overheads, low cost, more money available for entrepreneur support, and no days lost. A major issue in the UK and EU is the level of government funding flowing into startup support. In each case this leads to further "support". We need more experienced entrepreneurs and people with industry background to startup. They don't always need a workshop.


30

Converge Challenge last day. Engaging customers! Should be fun. Such great business ideas here. Just love being a tiny part of this programme.

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34

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