Naviu

Leading Naviu to become one of the top digital product studios in Europe.

50+ SaaS & AI products delivered 🚀

Unicorn Factory Lisboa

Startup Mentor

Outono | Portugueses em Tech

Outono is a community of Portuguese programmers, entrepreneurs and designers living and working outside of Portugal, with hubs in different cities. We organise events, connect people and startups, and promote the Portuguese Tech Scene globally.

Berlin Hub Ambassador

buildersklub

Berlin-based community, focused on showcasing how innovators are using automation & AI to accelerate growth and scale faster.

Founder

BERLIN STARTUP SCHOOL

MKT & Events Advisor

Blaze Information Security

Account Executive & Partner Manager

Cobalt.io

Partner Account Manager

Fábrica de Cervejas Portuense

Lead a team of 9 people. Together developed an effective brand & sales strategy that drove us to be the fastest growing and highest selling craft beer in Portugal.

Marketing & Sales Director

Structured the Marketing department and built an agile and fast paced team of 4 that managed Digital Brand Marketing, Trade Marketing, Events, PR, In-house content creation, Product development and Go-to-market strategy.

Reporting directly to the CEO, lead yearly budget and strategic plan creation, monitoring & execution, guaranting alignment across all departments and stakeholders.

Marketing Director

Joined the company in its early stages. With a “hands-on” approach, built Cerveja Nortada's brand from the ground up and lead strategic brand initiatives that promoted constant revenue growth.

Brand Manager

SONAE MC

Member of Continente's advertising team. Worked alongside campaign managers, leading content creation for TV, radio, print and digital advertising campaigns.

Content Production Manager

Manifesto

Developed brand strategies for B2C and B2B companies.

Brand Strategist

Turning an idea into a successful SaaS or AI product takes the right strategy, the right team, and flawless execution.

That’s what we do best! We've worked with 50+ B2B companies to build and scale SaaS & AI products that bring results.

With a proven process, clear communication, and a focus on scalability, we make sure your product is built fast and made to laaaast 🚀

Our process involves:

👉 Defining the best product strategy & tech stack
👉 Designing an intuitive & beautiful UX/UI
👉 Building an MVP in 8 to 12 weeks
👉 Scaling it into a robust, full-featured platform

💡 Experts in: React • Django • Node.js • Bubble.io • WeWeb • Xano

Sometimes I feel we don’t stop to give enough praise, but every now and then, it’s really important to do so.

Today at Naviu, we're celebrating one year of Miguel Coquet ✨ Coquet as our CTO. 

And what a year it’s been with many new clients, ambitious projects, and constant adventures. Through it all, Miguel has helped us grow, align, and level up in every way with a rare combination of deep technical expertise, exceptional communication, and calm leadership.

He’s been our Gandalf, guiding us through complexity with wisdom, patience, and a clear sense of direction.

Here’s to one great year and hopefully many more ahead 🥂

P.S: I've been having fun with AI video generation and this feels like a great moment to show off the new skils 🤣

Diogo Guerner

CEO @Naviu / We build SaaS & AI products. Fast and made to laaaaaaaaaast 🚀

What happens when you get a room full of AI builders together?

The energy is something else. 🔥

The kickoff for the buildersklub × Make Germany AI Roadshow was packed with curiosity, momentum, and a shared drive to build what's next.

It was a great night of sharing practical ideas and seeing them in action.

What stood out to me:

 👉 Audrey Mann & Noah Pokorny talking about how they're successfully using generative AI in a large online store.
👉 Jan Meinecke building an AI agent, live, in just 30 minutes.
👉 All the conversations that reinforced a simple truth: the power of AI is in the hands of the people building with it.

It was a fantastic night of learning, building, and sharing what works.

And this is just the start:

👉 Berlin ✅ 
👉 5 more cities to go

#jointheklub

Why does your AI prototype keep falling apart when you try to scale it?

Last night, I had the pleasure to chat with Fulvio Minichini , Technical Product Manager at HeyJobs, for a "no bullshit" chat on moving past the AI hype and implementing successful, production-grade automation to scale marketing.

Here are my main takeaways from Fulvio's insights:

1️⃣ Start Scrappy, Scale Strategically

At a-jobs, the core philosophy is "build continuously." Everyone is encouraged to use low-code tools to quickly prototype internal automations and prove their value.

The key: Prototypes only get passed to the professional engineering team for a proper, production-grade build after they become a "crucial product" with significant business traction, requiring high uptime and monitoring. This controls costs and frees developers from maintaining low-value automations.

2️⃣ AI creatives are craft at scale 

Fulvio showed a powerful use case: automating the generation of realistic ad creatives. This solves the problem of expensive photo shoots and ad fatigue, which typically causes CTR to drop.

The solution is a multi-AI pipeline: a language model generates infinite, localized prompt variations, which are then fed into an image model. This virtually eliminates the cost of constantly refreshing creatives, allowing wide experimentation and directly increasing their CTR.

3️⃣ Humans are still very important  😂

Even with advanced models, human expertise remains crucial. The AI only amplifies the skills of a creative director who understands photography and composition. A human must still review the earlier outputs, catching artifacts and actively counteracting demographic bias to iterate and continously improve the process. 

4️⃣ Where should you start your own automation journey? 

Find one task that you repeat very often and that is unrewarding. AI has made automation accessible for everyone; you don't need a huge budget. Start small, like using a custom Gemini (Gem) to start automating a process, and then iterate from there.

With so much noise currently around these topics, I loved that hour was grounded in practical and successful insights sharing. Thank you, Fulvio, for sharing your expertise; to the Venture Café Berlin for hosting us and to all attendees.

Thank you for being part of the klub 👊 

(P.S. If you want to dive into the world of rapid product development, join us next month on November 20th where we’ll talk about How to Build Products in Weeks with Lufthansa Innovation Hub!)

Is your marketing team just talking about AI or are they actually using it?

How to Automate Your Marketing with AI! That’s what we're diving into at the next buildersklub meetup with Fulvio Minichini, Principal Technical Product Manager at HeyJobs.

He is going to show us how they built a culture of automation from the ground up. No buzzwords. Just a practical look at creating an AI-powered creative pipeline that actually works.

What you'll learn: 

👉 How to build a real culture of automation 
👉 A practical, step-by-step view of an AI-powered creative workflow. 
👉 How to blend no-code tools and custom code for maximum impact.

📍 October 16th, 17:00 | @CIC Berlin - Venture Café Berlin

See you there?

Apply for a free ticket via the link in the comments 👊

How to launch new products in weeks, instead of months?

That's exactly what I'll be diving into at the next buildersklub with João Fernandes, Venture Development Manager at Lufthansa Innovation Hub.

No theory. Just a practical look inside their venture development process and the story of building Cabinblu, an app designed to help passengers with flight anxiety.

You'll get actionable insights on: 
👉 The strategic playbook for validating and building a product with a lean, agile team. 
👉 How you can leverage rapid development tools to successfully build and launch MVPs. 
👉 The mindset and tactics required to overcome the challenges of fast-paced product development.

See you there? Grab your ticket in the comments

📍 CIC Berlin | November 20th, 17:00

This event is happening as part of the Thursday Gathering by Venture Café Berlin!

Could a 2-hour "vibe coding" session be more valuable than a week of planning?
 
For MVPs, we're starting to believe so.
 
Don't get me wrong, detailed requirements and UX/UI design are still essential. But we're shifting when they happen.
 
Instead of starting with static documents, we begin with a "vibe code" session. This lets us generate a clickable prototype almost instantly, getting PMs, engineers, and clients into a tangible discussion from day one.
 
For many clients, this is crucial because there’s a massive difference between reading a spec sheet vs interacting with a live version of the idea. It dramatically speeds up their understanding and alignment.
 
We don't keep building on the prototype but this initial iteration will then serve as the basis for the detailed requirements and design that follow.
 
We're not skipping steps. We're reordering them to open room for clearer discussions.

What happens when a marketing team stops chasing AI hype and starts building real automation?

Next week, 16th of October, that's exactly what we're diving into at the next buildersklub session: “𝐇𝐨𝐰 𝐭𝐨 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐞 𝐘𝐨𝐮𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐀𝐈”. 

We’ll be joined by Fulvio Minichini, Principal Technical Product Manager at HeyJobs.

No theory. Just actionable strategies on:
👉 The technical details behind designing an AI-Powered Creative Pipeline. 
👉 Combining low-code and code in real-world marketing workflows. 
👉 How to gain strategic insights from product leaders on the front lines.

See you there?

📍 Berlin | October 16th, 17:00 | CIC - Venture Café Berlin

We already have 204 people registered and seats are filling up fast.

Is AI "vibe coding" going to put product studios and agencies out of business?

Many people seem to think so.

Tools like Lovable, Replit, and v0 feel like magic. You describe an app, and it appears. It seems like the end of traditional development.

But after testing these tools extensively, there are clearly not there.

They are incredible for greenfield work and fast prototyping. For now, though, they pose real challenges for serious production systems:

❌ Security vulnerabilities 
❌ Authentication headaches 
❌ Tangled code that becomes a maintenance nightmare

So, what does this mean for today?

It means these tools aren't for replacing the development process. They're great for accelerating the first 10% of a project.

Here’s how we’re integrating them into our workflow right now:
👉 Rapid Prototyping: We use them for one-week initial sprints with clients. It’s the perfect way to test ideas, exchange concepts, and get alignment before a single line of production code is written.

👉 Clearer Conversations: A working prototype is better than a thousand meetings. It facilitates deeper design discussions and clearer feedback from everyone involved.

👉 Robust Production: Once the prototype is validated, we transition to our traditional, robust development process. We use the prototype as a blueprint, not the foundation.

And of course, we leverage AI to enhance our developers' capabilities (Cursor is a team favorite), ensuring we gain efficiency without ever compromising on quality or security.

No one knows where this will all evolve to. But what we do know is that technology never stands still. 

The only way to avoid becoming outdated is to keep up with it and find the best ways to incorporate innovation into your processes.

Have a great idea for a product in your industry, but tech feels like a black box?
 
You're the expert in your field. You know the problem, the customer, and the market inside and out.
 
But then the tech conversation starts, and it feels like:
❌ A high-risk, expensive gamble.
❌ Fear of being taken advantage of by developers.
❌ Wasting investor money on the wrong product.
 
The goal isn't to find someone who just writes code.
 
It’s about finding a strategic partner who can translate your vision.
 
👉 Someone who thinks in ROI, not just tech stacks.
👉 Someone who helps you de-risk the journey.
👉 Someone who turns your deep industry expertise into a powerful, scalable product.
 
You don’t need to become a tech expert. You just need a partner who already is.

OpenAI just killed everything! 🤯 

That was the headline all over LinkedIn yesterday. Dramatic, "viral", and exactly the kind of AI hype/BS that dominates our feeds lately.

Every week, there’s a new model that will “change everything.”
Every day, a new tool promises to automate your entire life.

It's exhausting.

Somewhere in the noise, it’s easy to forget what actually matters: solving real problems.

The landscape is evolving faster than ever, but the fundamentals remain the same:

👉 Strategy over Hype: Instead of asking “How can we use this new AI?”, the better question is “What’s our biggest bottleneck and could AI help solve it?”

👉 People over Tech: The most successful AI projects don’t replace people, they empower them. It starts with understanding their needs, not forcing tools on them.

👉 Impact over Features: A simple AI that saves your team 10 hours a week is infinitely more valuable than a complex one that just looks impressive.

The tools will keep changing. That’s a given.
But focusing on people, problems, and practical value?

That’s a strategy that always wins!

P.S. Sometimes, businesses don’t even need AI. They just need clearer processes, better systems and a bit of automation.

"AI is democratising automation and making it sexy"

Last week on buildersklub, I was chatting with Fulvio and this line came up.

Of course, platforms like Zapier, Make, n8n have been empowering non-technical people to automate for years.

But what AI has done is different. It’s captured the imagination of everyone. Suddenly, people believe that so much more can be done automatically.

And the beautiful thing is: with AI, you can not only use it in your automations. You can ask it how to build them.

That’s a massive shift.

Automation used to be reserved for coders. Now? You can ask ChatGPT. Start scrappy. Test ideas. Build things. See if it brings real benefits to your team. And if yes, then scale it.

I know that many companies that say they “want AI” actually need better automation: better processes, better thinking around how work gets done.
But even in those cases, AI still plays a huge role: it helps people express their problems, explore solutions, and get actionable input.

So even when AI isn’t the automation itself, it’s amplifying our ability to think about automation.

And that’s where the real magic starts 🚀

Are your engineers wasting time building automations nobody actually uses?

It’s a common trap.

We see a problem, and the first instinct is to throw developer resources at it to build a "perfect" solution.

Six months later, the tool is barely used. The team has a workaround they like better. And all that engineering time is wasted.

It’s a solution looking for a problem.

That's why I loved Fulvio Minichini concept of "Start Scrappy. Scale Later" at the last buildersklub

We’d never scale a startup without finding Product-Market-Fit first. 

So why do we try to scale an automation before we know if it has "Automation Fit"?

Here’s how it works:

👉 Start Scrappy: Don't tie up your engineering team. Let a non-technical person or a "Business Automation Manager" build a simple v1 using low-code tools.

👉 Test Like an MVP: Release this "prototype" to the team. See if it gets traction. Is it actually solving the problem? Is it being used consistently?

👉 Find "Automation Fit": This is the crucial step. You're looking for proven acceptance and value. You have it when the team relies on the tool, not just when they "like the idea."

👉 Scale Later: Only after the automation has proven its worth do you hand it over to the development team. They can now rebuild it properly with code: making it scalable, maintainable, and robust.

The benefit is huge.

You free up your developers to focus on automations that are already proven to have real-world impact. You stop wasting resources on ideas that just look good on a slide.

Find the fit, then build the feature.

Taplio

Diogo Guerner's Linkedin Analytics

What is Diogo talking about?

Who is engaging with Diogo

's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?