💪 Dominik J.'s Linkedin Analytics

Steve Jobs killed 340 Apple products in his first year back. Your content needs the same ruthless pruning. And here’s how: You need radical clarity. Marketing has always rewarded complexity. Jargon. Cleverness over comprehension. It's a trap. Remember when Steve Jobs returned to Apple in 1997? The company had 350 products. Within a year, he slashed it to 10. When asked why, Jobs said: "Deciding what not to do is as important as deciding what to do." This principle applies directly to your content. Most conversion failures aren't due to missing persuasion tactics or psychological triggers. They fail because the reader can't immediately understand what you're offering and why they should care. I've seen this repeatedly in my 16 years working with B2B tech brands. A client spent months crafting complex messaging explaining their sophisticated platform. We replaced it with a clear problem-solution framework, speaking the customer's language without technical jargon. Conversions increased, while ad cost reduced. Warren Buffett writes his annual shareholder letters at a fourth-grade reading level. His net worth? $120 billion. Ernest Hemingway built his legacy on short sentences. Clear words. Minimal adjectives. Complexity masks insecurity. Clarity reveals confidence. Every word that doesn't advance understanding actively works against your conversion goal. When reviewing your content, ask: Could a 12-year-old understand what I'm selling and why it matters? If not, you're hiding behind complexity. The path to higher conversions begins with ruthless simplicity. What can you remove from your content today to make your value proposition unmistakably clear?

250 reasons why AI is NOT killing organic search… 😄brilliant take, Amanda!

Smart B2B founders understand their customers' dreams and fears. Smart B2B founders build content assets before scaling ad spend. Smart B2B founders create organic traffic systems that compound over time. Smart B2B founders prioritize sales pages over blog posts. Smart B2B founders know positioning beats persuasion every time. Smart B2B founders treat content as investments, not expenses. What else? Oh, one more thing: A smart B2B founder builds a content cash machine that generates leads while they focus on growth. I've helped tech brands drive $$$ in revenue with this approach. Get my framework: https://lnkd.in/e-bVscBF

The #1 reason why people quit content creation? They're drinking poison daily - the comparison trap. "Why bother when [competitor] is already doing it better?" Theodore Roosevelt warned us over a century ago: "Comparison is the thief of joy." Yet today this poison is more potent and available than ever. Take Vincent van Gogh, who sold just ONE painting during his lifetime while watching his contemporaries succeed. Had he compared himself and quit, we'd never have "Starry Night" or his 2,000+ other works that now inspire millions. This poison works in three ways: 1. It's selective - you see their highlight reel while living your behind-the-scenes 2. It's uninformed - you don't see the 10 years of work before their "overnight success" 3. It's demotivating - you focus on the gap rather than your progress I recently spoke again with a client who grew from 7 to 9.2M in revenue within 12 months using content marketing. Their strategy wasn't crazy revolutionary - just consistent, audience-focused content that solved real problems. When we discussed what made them different from competitors who quit, they said: "We stopped looking at the competition's numbers and started focusing on our audience's needs." The writer Steven Pressfield calls this "Resistance" - the inner force that fights creation. And comparison is its favorite weapon. The antidote? Keep your eyes on your own paper. Create content for YOUR audience. Measure your progress against yesterday's self, not someone else's today. What content would you create if you knew no one else was watching? #ContentMarketing #CreativeProcess #DigitalStrategy #Mindset

I remember the time when I was dependent on LinkedIn Kinda nice if you don’t have to ❌ post every day ❌ comment 8h a day ❌ send 350 DMs a week And beg for attention ^^ Was fun while I was in the zone But without it I just ✅ sit at the beach ✅ learn futures trading ✅ enjoy working with awesome clients Boy is live good 😊

Beware, that "Deep research" AI is still hallucinating! Just now, ChatGPT fabricated 8 academic studies about carbon footprints. Complete with fake authors, dates, and journals. Not one study exists. This isn't rare. It's happening daily. Do your fact checking folks! Your B2B content deserves better than AI hallucinations. 👉 Interview real experts.  👉 Extract real insights.  👉 Drive real conversions. Have you seen this too? #AIhallucinations #ContentMarketing #B2BTech

I've spent 1000+ hours over 16 years doing SEO, analyzing keywords, and talking to clients. The biggest revelation? The gold isn't in the keyword tools. It's in the conversations. After just 4 hours of talking with a business owner, I uncovered a completely untapped "team event" niche they weren't serving. Total addressable market: 20,000 monthly searches. Now we're creating 25 sales pages for each major city, targeting summer bookings. It's simple — conversations reveal what tools can't. Taking 4 hours to talk with clients will save you 40 hours of wasted SEO effort. But a huge part of it is asking the right questions. P.S. what questions do you like to ask? #SEO #ContentMarketing